Growth is amongst the most challenging problems plaguing many small companies today. Not because the necessary professional talent is lacking but the restricted spending plan often hinders that forward dynamism. Marketing automation will help even the power balance in this context.
Marketing Automation is a platform that allows marketers to plan, coordinate, manage, and track all of their online and offline marketing campaigns. It's frequently used in conjunction with a lifecycle marketing strategy to manage and nurture generated leads in order to convert them into customers.
This is the presentation from the online keynote I did for Social Media Tools Week. The presentation addresses what ROI is and isn't, the social business process, the business and technology challenges for enterprise companies, and requirements for enterprise companies that want to get involved in the social business space.
The Simple 6-Step Social Media Workflow That Will Get You More OrganizedCoSchedule
What if you could be organized, efficient, and consistent with your social media workflow when planning a campaign to share your content?
Learn how: http://coschedule.com/blog/social-media-workflow/
헠헮헿헸헲혁헶헻헴 헔혂혁헼헺헮혁헶헼헻 is used by the best marketing teams to create more accurate campaigns, provide better leads to their sales teams, and increase ROI. Marketers who use marketing automation are better able to qualify leads and pass them on to sales, resulting in increased revenue and growth.
Here are the 5 reasons to consider Marketing Automation:
#digitalmarketing #sales #automation #leadgeneration #crm #marketingstrategy #customerexperience #growth
Creating Social Strategy, Tips, Tools & Cheats!
A quick reference guide for Entrepreneurs who are seeking to utilize the Tools of Social Media Marketing & Customer Resource Management (CRM) for a small business (or any business).
Look forward to your comments back about the content. Fair quantity of notes & Links embedded in the PPT.
Growth is amongst the most challenging problems plaguing many small companies today. Not because the necessary professional talent is lacking but the restricted spending plan often hinders that forward dynamism. Marketing automation will help even the power balance in this context.
Marketing Automation is a platform that allows marketers to plan, coordinate, manage, and track all of their online and offline marketing campaigns. It's frequently used in conjunction with a lifecycle marketing strategy to manage and nurture generated leads in order to convert them into customers.
This is the presentation from the online keynote I did for Social Media Tools Week. The presentation addresses what ROI is and isn't, the social business process, the business and technology challenges for enterprise companies, and requirements for enterprise companies that want to get involved in the social business space.
The Simple 6-Step Social Media Workflow That Will Get You More OrganizedCoSchedule
What if you could be organized, efficient, and consistent with your social media workflow when planning a campaign to share your content?
Learn how: http://coschedule.com/blog/social-media-workflow/
헠헮헿헸헲혁헶헻헴 헔혂혁헼헺헮혁헶헼헻 is used by the best marketing teams to create more accurate campaigns, provide better leads to their sales teams, and increase ROI. Marketers who use marketing automation are better able to qualify leads and pass them on to sales, resulting in increased revenue and growth.
Here are the 5 reasons to consider Marketing Automation:
#digitalmarketing #sales #automation #leadgeneration #crm #marketingstrategy #customerexperience #growth
Creating Social Strategy, Tips, Tools & Cheats!
A quick reference guide for Entrepreneurs who are seeking to utilize the Tools of Social Media Marketing & Customer Resource Management (CRM) for a small business (or any business).
Look forward to your comments back about the content. Fair quantity of notes & Links embedded in the PPT.
Sales organizations everywhere can learn critical lessons from Billy Beane, the general manager of the low-budget, down-market Oakland A’s. Beane could see baseball executives were assigning value to the wrong attributes.
Here are five moneyball metrics that sales execs can’t afford to miss:
1. Pipeline Velocity
2. Winning Percentage
3. Closing Speed
4. Acquisition Cost
5. New Logos
What metrics are keeping your sales team from closing home runs? Check out this executive brief to find out.
How can you measure the return on your investment of time (ROI) on your activities on the likes of Facebook and Twitter without spending a fortune? The trick is to decide what your goal is and then look for the ways you can track your impact with the everyday tools we have at our disposal on the web already.
Digital Marketing Summit Asia 2016 - You had me at hello. How marketing autom...GetResponse
A presentation by Michal Leszczynski on using marketing automation to create real, meaningful, and valuable relationships with your audience. Presented at the Digital Marketing Summit Asia 2015.
8 Big Mistakes digital marketers should avoid in 2017Smart Insights
A presentation from the Smart Insights Digital Marketing Priorities 2017 Summit webinar by Ray Coppinger, Senior Digital Marketing Team, EMEA at Marketo.
The Rise of Influencer Marketing in B2B TechnologyTraackr
This webinar deck reveals 6 influencer marketing shifts emerging in leading technology companies. Discover key findings from new industry research, brand-new data illustrating how influencers impact B2B organizations, and ways to apply the trends in practice to enable B2B success .
Showing ROI can be daunting for any marketer. That’s why TrackMaven’s Kara Burney joined us to share how to best track influencer marketing success and how to optimize your own campaign.
If you`re a marketer, only one thing matters: how can you use Twitter to meet your conversion optimization goals? Some recent research provides some clues.
10 Growth Hacking Strategies for StartupsBrian Downard
If your looking for some effective early-traction growth strategies, check out these 10 super actionable growth hacks. This deck includes 10 great ways you can maximize your customer / user acquisition. Let me know what you think in the comment section!
Lee Chadwick, CEO & Founder at WOW Analytics speaking at ad:tech London on 14th October 2015
http://ad-techlondon.co.uk/
Register for next year: http://ad-techlondon.co.uk/register
Creating an influencer and advocacy marketing program frameworkStephan Hovnanian
Everybody wants more traffic, sales, and conversions for their business, but generating it can cost serious time, people, and money! What if you could get help from a tribe of people who already love your brand and would be happy to spread the word? In this session you will learn how a structured advocacy program can empower and engage a network of customers and employees to drive highly qualified traffic and business opportunity.
Influencer marketing platforms Insightpool and TapInfluence sit down to discuss the differences between paid and earned influence and how marketers can use both to boost their brands.
Search Marketers are the new Data Driven StorytellersTim Mayer
Keynote presentation given at the SEMPDX Searchfest conference in Portland discussing topics such as data storytelling, ad storytelling, cross channel measurement, cross channel advertising and attribution.
Wish to know how 'Winfluencer Marketing' increase ROI? You will find this deck presented by Alok Dalvi, Lead – Digital Marketing, Customer Acquisition & Branding, Wipro during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Your customer journeys are complex, to say the least. From an array of online and offline channels across multiple devices, it's difficult to understand which initiatives actually move the needle toward conversion and revenue. Luckily today's technology enables marketers to better leverage attribution and demonstrate the impact of their efforts. In this presentation Bram de Jonge, Senior Account Relationship Manager, will walk you through key tactics for better and effective measurement.
Presentation to GIBBS MBA class on Disruption and InnovationBrian Pinnock
This is a talk I did a few weeks back to a GIBBS MBA class. It covers a nice wide range on digital disruption and how to try and innovate in a disruptive world. It does acknowledge sources in the slides but I would specifically like to acknowledge:
- Mary Meeker - KPCB (multiple presentations)
- Brynjolfsson & McAfee 2012 (Race against the machine)
- Govindarajan & Trimble 2010 (The other side of Innovation)
- Hobcraft 2012 (navigating-the-three-horizon-framework)
Sales organizations everywhere can learn critical lessons from Billy Beane, the general manager of the low-budget, down-market Oakland A’s. Beane could see baseball executives were assigning value to the wrong attributes.
Here are five moneyball metrics that sales execs can’t afford to miss:
1. Pipeline Velocity
2. Winning Percentage
3. Closing Speed
4. Acquisition Cost
5. New Logos
What metrics are keeping your sales team from closing home runs? Check out this executive brief to find out.
How can you measure the return on your investment of time (ROI) on your activities on the likes of Facebook and Twitter without spending a fortune? The trick is to decide what your goal is and then look for the ways you can track your impact with the everyday tools we have at our disposal on the web already.
Digital Marketing Summit Asia 2016 - You had me at hello. How marketing autom...GetResponse
A presentation by Michal Leszczynski on using marketing automation to create real, meaningful, and valuable relationships with your audience. Presented at the Digital Marketing Summit Asia 2015.
8 Big Mistakes digital marketers should avoid in 2017Smart Insights
A presentation from the Smart Insights Digital Marketing Priorities 2017 Summit webinar by Ray Coppinger, Senior Digital Marketing Team, EMEA at Marketo.
The Rise of Influencer Marketing in B2B TechnologyTraackr
This webinar deck reveals 6 influencer marketing shifts emerging in leading technology companies. Discover key findings from new industry research, brand-new data illustrating how influencers impact B2B organizations, and ways to apply the trends in practice to enable B2B success .
Showing ROI can be daunting for any marketer. That’s why TrackMaven’s Kara Burney joined us to share how to best track influencer marketing success and how to optimize your own campaign.
If you`re a marketer, only one thing matters: how can you use Twitter to meet your conversion optimization goals? Some recent research provides some clues.
10 Growth Hacking Strategies for StartupsBrian Downard
If your looking for some effective early-traction growth strategies, check out these 10 super actionable growth hacks. This deck includes 10 great ways you can maximize your customer / user acquisition. Let me know what you think in the comment section!
Lee Chadwick, CEO & Founder at WOW Analytics speaking at ad:tech London on 14th October 2015
http://ad-techlondon.co.uk/
Register for next year: http://ad-techlondon.co.uk/register
Creating an influencer and advocacy marketing program frameworkStephan Hovnanian
Everybody wants more traffic, sales, and conversions for their business, but generating it can cost serious time, people, and money! What if you could get help from a tribe of people who already love your brand and would be happy to spread the word? In this session you will learn how a structured advocacy program can empower and engage a network of customers and employees to drive highly qualified traffic and business opportunity.
Influencer marketing platforms Insightpool and TapInfluence sit down to discuss the differences between paid and earned influence and how marketers can use both to boost their brands.
Search Marketers are the new Data Driven StorytellersTim Mayer
Keynote presentation given at the SEMPDX Searchfest conference in Portland discussing topics such as data storytelling, ad storytelling, cross channel measurement, cross channel advertising and attribution.
Wish to know how 'Winfluencer Marketing' increase ROI? You will find this deck presented by Alok Dalvi, Lead – Digital Marketing, Customer Acquisition & Branding, Wipro during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Your customer journeys are complex, to say the least. From an array of online and offline channels across multiple devices, it's difficult to understand which initiatives actually move the needle toward conversion and revenue. Luckily today's technology enables marketers to better leverage attribution and demonstrate the impact of their efforts. In this presentation Bram de Jonge, Senior Account Relationship Manager, will walk you through key tactics for better and effective measurement.
Presentation to GIBBS MBA class on Disruption and InnovationBrian Pinnock
This is a talk I did a few weeks back to a GIBBS MBA class. It covers a nice wide range on digital disruption and how to try and innovate in a disruptive world. It does acknowledge sources in the slides but I would specifically like to acknowledge:
- Mary Meeker - KPCB (multiple presentations)
- Brynjolfsson & McAfee 2012 (Race against the machine)
- Govindarajan & Trimble 2010 (The other side of Innovation)
- Hobcraft 2012 (navigating-the-three-horizon-framework)
"Media Temporalities: Genre, Queer Space, and Digital Archives in Transition"
Media in Transition 6 - MIT
April 25, 2009
A part of the above panel. I moderated; this is not my own presentation!
Transmedia Noir: Genre Continuity and Transformation Across Media
Louisa Stein
Louisa Stein is Assistant Professor of Film, Television, and New Media at San Diego State University. She has published essays on genre and on audience use of digital media. She is coeditor of the collection Teen Television: Essays on Programming and Fandom. Her current book project is entitled Millennial Noir.
presented at the Kansas Library Association Conference, Wichita KS, April 8th 2010.
For more information on Transliteracy see
http://librarianbyday.net
http://librariesandtransliteracy.wordpress.com/
Gartner webinar social media analytics 23.10.2014Irene Ventayol
Virtually every modern marketer has a presence in social channels, and many use social listening tools to monitor what people say about their brands. Yet despite being a maturing discipline, social analytics remains stubbornly difficult and frustrating to apply. How much is a Facebook fan worth? Does it matter that your "net sentiment" is in the single digits? Your "share of voice" on Twitter is down this week – should you panic? This presentation focuses on the social analytics vendors, techniques, metrics and cases that can help you most.
Social media is a game – each site has its own playbook and cheat codes, and you can’t use the platforms aimlessly if you want to win more leads and customers!
Since each site is different, how does your business outmaneuver the competition in a space that seems so familiar?
Check out these webinar slides as we break down the winning elements of each social media network including Facebook, LinkedIn, and Twitter, PLUS a special Snapchat guest to cover it all.
The only way to truly know if your social media efforts are working for you is to measure your results. We cover some easy and more in depth ways to measure your social media success.
ROI On Digital And Social Media MarketingSocial Samosa
Google Business Group (GBG) Mumbai had arranged for a unique session to talk about the techniques of measuring ROI on digital and social media marketing. There were three industry experts are presenting interesting cases studies over an interactive session at the event.
The question of social media ROI comes up often. The problem is not about measuring social media ROI because I believe it is quite easy to prove. The real problem is that too often people ignore their key corporate objectives and where and how social media marketing can complement their efforts to achieve those objectives.
Meltwater curates a report - The Social Media ROI Playbook: Driving Growth with Social which enables brands and agencies to make sense of the data accessible through the internet
Your 2014 NonProfit Trends and a Strategic Planning Template - Workshop for E...Sarah M Worthy
This presentation deck is created for the 2014 ESCHouston seminars and workshop series. Learn 5 important trends in digital marketing and fundraising for 2014 (hint - content marketing isn't on this list) and get a template plus resources to create your strategic plan and set-up your Google analytics to measure your success this year.
Presented by Sarah M Worthy, Technology Market Analyst, and Web Experience Designer.
Social Media is not a stand alone marketing tactic, but often, the first layer of the sales funnel. Learning the importance of Social Media marketing can improve lead generation and ROI. Social media agencies are focused on building exposure. Marketing companies should be focused on building revenue and increasing revenue.
Axiom9 Marketing, Oakville Ontario, is a nation wide digital marketing company. Our Do It For You platform reduces the drain on company resources.
10 Top Tips & Tricks for Social Media Success - or Maximise Your Use of Digital Media to Build Audiences, Consult, Campaign and Deliver Impact
by Josh Hoole
Circuit Rider Development Manager, Communities 2.0
Presentation by Doug Hay, CEO of Doug Hay & Associates covering how to integrate the various elements to maximize the ROI for small and medium businesses.
KRV Guru is an award winning best & top digital marketing agency in hyderabad,India with skillset on social media marketing services,
content marketing, search engine optimization services. KRV Guru has delivered successful results to Global clientele on
digital marketing services & digital strategies also. Either you can outsource digital marketing services or hire a digital
marketing expert resource for your project.Be it Google PPC or Mobile app marketing we have the best inhouse team to deliver
your marketing project requirement. If you are looking for Local SEO results for your startup or SME then KRV Guru will be
the best choice for you.
SMC meet themed around 'Emerging/Best Social Media Practices by Product Companies' .
Objective:
a) Learnings and takeaways for SMCM community/audience
b) Feedback & gyan for product cos. from the club members, strategists & experts present at the venue.
Products & Speakers:
a) Sahil Parikh - DeskAway.com
b) Sahil Khan - Yolkshire
c) Nitin Jain- Hokey Pokey Ice Cream
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...Social Media Today
If you’re like most marketers, you’re facing a conundrum: sales demands are just as high as ever, but traditional marketing has long lost its momentum. Marketers are scrambling for ways to add value for a potential customer without seeming intrusive or clunky. Luckily, companies that commit to a social presence have mounds of data to help them out, and a particularly important area of data is behavioral analytics. Looking at data that only includes your brand mentions is one thing, but looking at the way your customer behaves online--whether it directly involves your brand or not--can help revamp your lead generation and conversion process. But what kinds of behavioral analytics should you be looking at and exactly how do they lead to insights about your sales cycle? How do you move from numbers to targeted marketing?
In this webinar, we’ll discuss:
Which tools and platforms will help you gather analytics data and wade through analysis;
How to identify behavior that tells you where your potential customer is most susceptible to being converted;
The difference between aggregate and individual analysis, and pros and cons for both;
Why integrating behavior analytics into your marketing strategy is key to finding new sales opportunities.
Similar to #HBASummit 2014 - Metrics that Matter (20)
The Black List - Vol. 1 - Social Media MastersMichael Street
A list of top African-American voices in the social media space. So in order to drive awareness of the vast array of diversity in tech and social media space we have created 'The Black List.' Use this as a directory of who's who in the tech, startup, and social media business.
Top 11 Inspirational Quotes from Platform Summit 2013.Michael Street
Get inspired by Hank Williams, Nicholas Negroponte, Quincy Jones, Dr. Mae Jamieson, Kimberly Bryant, Christy Haubegger, Baratunde Thurston, Mitch Kapor, Troy Carter, Lynn Forester de Rothschild, and Majora Carter.
Want to experience this for yourself? Join us in Atlanta, Oct. 24th - Oct. 26th for Platform Summit 2014. Learn more here: http://platform.org/#!/2014.
About Platform.org
Diversifying the Innovation Economy & ensuring that the future, which will be driven by technology, science, art, and entrepreneurship, is 100% inclusive.
About Platform Summit
The idea of Platform Summit is for its message/content to reach millions of people (students, teachers, parents, business, academic, political and civic leaders), and spark a national dialogue about the critical importance of entrepreneurial diversity in technology.
This annual event and media property is focused on building a highly impactful “platform” for diversifying the innovation economy. Last year’s inaugural event (2013) convened at the MIT Media Lab, and gathered a select group of C-Suite decision makers, corporate social responsibility officers, and media, political and civic influencers who are committed to addressing growth and sustainability for women and people of color in technology & innovation. Speakers/Supporters included Gen. Colin Powell, Qunicy Jones, Deval Patrick, Christy Haubegger and others. Platform.org
Platform Summit 2014
Platform Summit 2014 presented by Credit Suisse will take place at Morehouse College and Georgia Tech. This epic conference will again convene influencers, luminaries and technology powerbrokers to connect and share ideas and build new relationships. The 2 ½ day event will include 30 powerful and provocative speakers.
In order to facilitate meaningful conversations amongst speakers and attendees breakfast, lunch, and dinner will be provided and the evening receptions are sponsored by HBO and Google for Entrepreneurs.
For more information, visit http://www.Platform.org
7 Things We Can Learn About Social Media from Nicki Minaj. Michael Street
Nicki Minaj just broke the record for most viewed video in 24-hours. Learn why her social media empire is huge like an "Anaconda."
http://mrmikestreet.com
http://greasyguide.com
http://Facebook.com/HarlemNY
12. 2014Mike Street
Metrics Roadmap
Make things happen How to achieve goals What's the next step?
Write down your goals
Create steps in order to
achieve your goals
How your goals will
impact your life?
What platforms help
my business the most?
What will help me make
money?
What do I need to win
big?
Measurement tools
Relevant Data
Cycle Insights back into
my business
14. Are your customers happy or are they pissed?
What platforms are they using to give you feedback?
What can you do to make your business experience
better for your customers?
01
Sentiment Ratios
Positive, Negative, or Neutral
16. Invest in a social
listening tool
Social Listening tools allow you
to monitor your brand across
the social web.
Get Started:
Social Mention
Hootsuite
HowSociable
17. Is your content working and resonating with your
customers?
Is your content marketing bringing you new traffic and
helping lift your business?
02
Engagement
Sharing, Comments, Retweets, Re-Pins
18. Monitor Metrics
on the Surface
If your followers are not
engaging then you need to shift
strategy quickly
Get Started:
Facebook Insights
Twitter Analytics
Sprout Social
19. In a world where 80% of
consumers search for a
product or service before
purchasing it, invisibility is a
fate much worse than failure.
20. What is my Referral Traffic from Social Media?
How Long are people spending on your site?
Are they becoming customers?
03
Traffic
Are People Visiting Your Website?
21. Google Analytics is
your BEST FRIEND
Track everything with Google
Analytics and master your
business domain
Get Started:
Google Analytics
Cyfe.com - Social Dashboard
23. How many eyeballs are seeing your content?
How far is your content traveling?
Is the content converting new customers?
04
REACH
Impressions, Unique Views
24. It's important to
know how far you go
Leverage reach measurement tools in
order to see how far your content travels
amongst your target demographic
Get Started:
Tweet Reach
Twitonomy
Simply Measured
25.
26. How many fans am I acquiring per day?
What content brings in the most fans/followers?
Are they active and valuable for my brand?
05
Growth
Is my following growing?
27. Is your brand interesting
enough to follow?
Growth in social is not a sign of
success but its a good starting
point.
Get Started:
Wildfire Monitor
Twitter Counter
28.
29. Don't be overwhelmed by
data. Start small and know
what matters most for your
business.
Mike Street