SlideShare a Scribd company logo
© 2014 Sprinklr. All rights reserved.
© 2014 Sprinklr. All rights reserved.
TYPE TEXT HERE + MOVE TEXT BOX TO FIT
© 2014 Sprinklr. All rights reserved.
social media localization (localisation)
USE CASE
© 2014 Sprinklr. All rights reserved.
© 2014 Sprinklr. All rights reserved.© 2014 Sprinklr. All rights reserved.
we had no idea of what we
where getting into…
© 2014 Sprinklr. All rights reserved.© 2014 Sprinklr. All rights reserved.
© 2014 Sprinklr. All rights reserved.
© 2014 Sprinklr. All rights reserved.© 2014 Sprinklr. All rights reserved.
© 2014 Sprinklr. All rights reserved.© 2014 Sprinklr. All rights reserved.
manual &
Painful
back and forth
© 2014 Sprinklr. All rights reserved.© 2014 Sprinklr. All rights reserved.
lessons learned along the way…
© 2014 Sprinklr. All rights reserved.
translation & localization = friction
friction slows things down.
social media wants and needs to be
FAST
© 2014 Sprinklr. All rights reserved.
for the enterprise brand
socialmediaisalgebra
global social media is calculus
localizedglobalsocialmediais
QUANTUM PHYSICS
© 2014 Sprinklr. All rights reserved.
localization NOT translation.
© 2014 Sprinklr. All rights reserved.
technology matters, a lot
but people matter more.
© 2014 Sprinklr. All rights reserved.
localization (localisation) is almost
always the last thought.
© 2014 Sprinklr. All rights reserved.© 2014 Sprinklr. All rights reserved.
a few thoughts on what would have
helped…
© 2014 Sprinklr. All rights reserved.
simply put…
anything and everything that
reduces the friction of localization.
© 2014 Sprinklr. All rights reserved.
© 2014 Sprinklr. All rights reserved.
social media……………………………………………………….…………………………………………………..……………………………………….......
listening
content (all types)
monitoring
response
outreach
interactions
CONVERSATIONS
© 2014 Sprinklr. All rights reserved.
a little help from
you would help
a lot.

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Can Your Big Brand Do Global Social Media?

  • 1. © 2014 Sprinklr. All rights reserved.
  • 2. © 2014 Sprinklr. All rights reserved. TYPE TEXT HERE + MOVE TEXT BOX TO FIT
  • 3. © 2014 Sprinklr. All rights reserved. social media localization (localisation) USE CASE
  • 4. © 2014 Sprinklr. All rights reserved.
  • 5. © 2014 Sprinklr. All rights reserved.© 2014 Sprinklr. All rights reserved. we had no idea of what we where getting into…
  • 6. © 2014 Sprinklr. All rights reserved.© 2014 Sprinklr. All rights reserved.
  • 7. © 2014 Sprinklr. All rights reserved.
  • 8. © 2014 Sprinklr. All rights reserved.© 2014 Sprinklr. All rights reserved.
  • 9. © 2014 Sprinklr. All rights reserved.© 2014 Sprinklr. All rights reserved. manual & Painful back and forth
  • 10. © 2014 Sprinklr. All rights reserved.© 2014 Sprinklr. All rights reserved. lessons learned along the way…
  • 11. © 2014 Sprinklr. All rights reserved. translation & localization = friction friction slows things down. social media wants and needs to be FAST
  • 12. © 2014 Sprinklr. All rights reserved. for the enterprise brand socialmediaisalgebra global social media is calculus localizedglobalsocialmediais QUANTUM PHYSICS
  • 13. © 2014 Sprinklr. All rights reserved. localization NOT translation.
  • 14. © 2014 Sprinklr. All rights reserved. technology matters, a lot but people matter more.
  • 15. © 2014 Sprinklr. All rights reserved. localization (localisation) is almost always the last thought.
  • 16. © 2014 Sprinklr. All rights reserved.© 2014 Sprinklr. All rights reserved. a few thoughts on what would have helped…
  • 17. © 2014 Sprinklr. All rights reserved. simply put… anything and everything that reduces the friction of localization.
  • 18. © 2014 Sprinklr. All rights reserved.
  • 19. © 2014 Sprinklr. All rights reserved. social media……………………………………………………….…………………………………………………..………………………………………....... listening content (all types) monitoring response outreach interactions CONVERSATIONS
  • 20. © 2014 Sprinklr. All rights reserved. a little help from you would help a lot.