The document discusses marketing automation and strategies for insurance agencies. It provides tips on developing marketing automation campaigns using an agency management system. Key points include integrating email marketing with other business functions to reach customers at different stages. Trigger-based campaigns can be created for events like birthdays, claims, renewals and cross-selling opportunities. The document emphasizes personalizing messages and using action words in subject lines and content to boost engagement. Downloads, surveys and content links are suggested for email campaigns.
Learn 21 ways to get more policies per client and boost your agency or brokerages income easily and efficiently. You've already earned the trust, now learn how to close the 2nd, 3rd, 4th and 5th policies.
The document outlines 11 growth hacks for generating more and better quality leads with high ROI. They include lost lead warming campaigns using marketing automation, custom niche website pages, blogging weekly, creating downloadable content, optimizing the website design for mobile, search engine optimization, active social media posting balanced across channels, and engaging with groups on LinkedIn. The webinar provided an overview of each growth hack along with calls to action like downloading slides and a lead generation tool.
Boost your closing ratio: 23 easy techniques to turn more prospects into insu...Michael Jans Advisory
This document outlines 23 easy ways to increase conversion rates and turn more prospects into customers. It discusses improving culture, staff, and technology. Some key tactics include measuring closing ratios, implementing incentives, coaching staff, identifying objections, and using technology like online reviews and follow up campaigns to nurture leads. The overall goal is to attract, convert, optimize, and retain customers at each stage using the ACOR+ marketing model.
The document is a presentation about email marketing for insurance agents and brokers. It aims to dispel common myths about email marketing, provide tools to overcome obstacles, and give a 6-step action plan for success. It discusses the 7 most common obstacles to email marketing success and provides ways to transform those obstacles into successes. Finally, it outlines the 6 points of an action plan for implementing an email marketing strategy.
Michael Jans reveals the latest research on fast growth secrets for independent agents & brokers. Michael is the founder and CEO of Agency Revolution, the most trusted marketing & communication automation software for independent agents and brokers. Watch the recording at http://go.agencyrevolution.com/how-to-win-in-2016
Millennials are the future. If Insurance Agencies & Brokerages want to survive the coming years, they're going to need to understand how to attract this crucial demographic.
6 ways to grow your firm for slideshareDan Richards
This popular presentation outlines 6 key and proven ways in which professional firms can grow. Accountants, Financial Advisors and Law Firms alike all have implemented these strategies to great effect - and so can you...
Learn 21 ways to get more policies per client and boost your agency or brokerages income easily and efficiently. You've already earned the trust, now learn how to close the 2nd, 3rd, 4th and 5th policies.
The document outlines 11 growth hacks for generating more and better quality leads with high ROI. They include lost lead warming campaigns using marketing automation, custom niche website pages, blogging weekly, creating downloadable content, optimizing the website design for mobile, search engine optimization, active social media posting balanced across channels, and engaging with groups on LinkedIn. The webinar provided an overview of each growth hack along with calls to action like downloading slides and a lead generation tool.
Boost your closing ratio: 23 easy techniques to turn more prospects into insu...Michael Jans Advisory
This document outlines 23 easy ways to increase conversion rates and turn more prospects into customers. It discusses improving culture, staff, and technology. Some key tactics include measuring closing ratios, implementing incentives, coaching staff, identifying objections, and using technology like online reviews and follow up campaigns to nurture leads. The overall goal is to attract, convert, optimize, and retain customers at each stage using the ACOR+ marketing model.
The document is a presentation about email marketing for insurance agents and brokers. It aims to dispel common myths about email marketing, provide tools to overcome obstacles, and give a 6-step action plan for success. It discusses the 7 most common obstacles to email marketing success and provides ways to transform those obstacles into successes. Finally, it outlines the 6 points of an action plan for implementing an email marketing strategy.
Michael Jans reveals the latest research on fast growth secrets for independent agents & brokers. Michael is the founder and CEO of Agency Revolution, the most trusted marketing & communication automation software for independent agents and brokers. Watch the recording at http://go.agencyrevolution.com/how-to-win-in-2016
Millennials are the future. If Insurance Agencies & Brokerages want to survive the coming years, they're going to need to understand how to attract this crucial demographic.
6 ways to grow your firm for slideshareDan Richards
This popular presentation outlines 6 key and proven ways in which professional firms can grow. Accountants, Financial Advisors and Law Firms alike all have implemented these strategies to great effect - and so can you...
I just dont get apps why are accountancy, ifa, and ifp firms launching smar...Dan Richards
Hundreds of firms are launching Apps for clients and prospects. They are experiencing increased referral generation, fantastic client feedback and terrfific PR and marketing with no more effort than they are already investing - indeed it often saves them and their clients time!
Yet many firms are still uncertain about the need or use of Apps for their firm and their clients. This webinar explores some of the context and direct experiences that firms are discovering and helps you make the decision whether an App and the use of mobile technology is indeed 'right' for your firm.
What are the trends and forces every insurance agent must be aware of today? How should agents respond strategically in order to thrive - or even to survive? How should insurance agents market in today's economy? Michael Jans reveals the rapidly changing insurance landscape - and shares his insight on precisely how agents must respond to changes in consumer behavior; emerging competitors; the rise of the millennial generation - and the very speed of change itself.
How to Win the Modern Insurance Consumer in Turbulent Times: 5 Simple but P...Michael Jans Advisory
This document discusses how consumer behavior and expectations have changed in ways that challenge the traditional insurance agent model. It notes that consumers now do most of their research online, value online reviews highly, and interact via mobile phones and social media constantly. As a result, many insurance consumers report little contact with their insurers and lack satisfaction. The document argues that to succeed, agents must focus on building high loyalty relationships that provide value through service and peace of mind over just price. It shows that highly loyal clients are far more profitable due to higher retention, purchases, referrals and lifetime value. The key is implementing a marketing model focused on attracting, converting, optimizing and retaining clients at each stage.
The document discusses strategies for insurance agencies to adapt to changes in the industry. It notes that carriers have consolidated, giving them more bargaining power over agencies. Commoditization of insurance has also increased pressure on agencies to add value at the retail level. Consumer behavior has changed, requiring agencies to better communicate with customers. There is also a threat of disruption from new entrants and substitutes. The document advocates deepening relationships with customers to increase retention, revenue per customer, and referrals in order to compete in this new environment. It presents a SWOT analysis and growth model to illustrate how strategic changes could boost an agency's revenues and future success.
This document discusses strategies for insurance agents and brokers to attract millennial customers. It notes that millennials, as the largest living generation, will be important future customers as their lifestyles and needs mature. However, they can be difficult for older establishments to reach due to millennials valuing social media, wanting to actively engage with brands, prioritizing authenticity, and expecting modern technology. The document provides 7 strategies for connecting with millennials, such as using social media to engage them and invite reviews, telling the company story authentically through video, hosting community events, ensuring a responsive website, and hiring millennial employees when possible. It concludes by recommending agencies make an action plan to modernize marketing and operations.
Poor experiences, low ratings, and missed opportunities to engage and monetize customers are unfortunately the norm, not the exception, for most companies in today’s mobile world. How ironic, given that most consumers are spending the vast majority of their screen time in apps on their phones, which are now viewed as life enhancement devices that provide critical utilitarian function or on-demand entertainment. No other engagement point is as intimate as a mobile app on a phone, and companies that can digitally enhance their customers contextual experiences will have a significant competitive advantage in a world where many organizations aren’t updating or even measuring their apps to provide additional value to their customers. In this session, Nate Smith will share how to organize your app analysis for customer success, around the unique and fundamental combination of high engagement intent, context and recency dimensions that only mobile app data provides.
Discover the breakthrough content marketing system that customers love. Learn simple secrets top insurance agents use to achieve massive growth and attract great leads
Want to increase your conversion rates? Some of the most effective marketing strategies stem from psychology and a deep-seeded understanding of how people think and what makes them tick.
Email marketing tips by Fortius Technologies LLCAlan Flores
As a Digital Marketing Agency in Dubai, we have done many email marketing campaigns for our clients. Here is some tips for email marketing to enhance the sale of small business owners.
This document provides guidance on content marketing for insurance agents and brokers. It discusses why content marketing is effective, explaining that it generates more leads at a lower cost than traditional marketing. It also discusses the psychology of content marketing and how understanding concepts like reciprocity and social proof can improve results. The document outlines the marketing funnel and how content can be used at different stages to attract, convert, optimize and retain customers. It provides many shortcuts and tools for creating effective content, such as blogs, videos, and curating others' content. Finally, it discusses the importance of promoting created content across various channels.
See quickfire presentations from 8 home-grown entrepreneurs and developers
1) Localmint - Oisin Ryan
2) Evercam - Vinne Quinn
3) Loylap - Patrick Garry
4) Energy Elephant - Joseph Borza
5) Bus nearby and Powercheck - Neil Turner
6) Foodcloud Ireland, Eoin McCuirc
7) Publicpolicy.ie - Dr Donal de Buitléir
The Ultimate Playbook for Building Communities, Superfans & Evangelists for Y...Traction Conf
The most powerful tool a company has is its customers and the future of business is about harnessing this power. The customer to customer (C2C) category is becoming more recognized as more companies turn their efforts and attention to building and growing their brand communities. Join Derek Anderson, Founder of Bevy Labs and Startup Grind, as he shares how companies can implement these strategies to grow customers and create fans. Having built a community of several million fans across 600 cities in 125+ countries, Derek knows the playbook to get it right.
LSA Bootcamp Austin: Boost Your Business with Local VideoLocalogy
This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
The document discusses the opportunities and strategies for successful e-commerce ventures in Southeast Asia. It outlines four key drivers of e-commerce growth in the region: 1) proliferation of mobile devices and internet access, 2) improved delivery infrastructure, 3) new digital payment systems, and 4) large investments from e-commerce giants. The document argues that e-commerce sales in Southeast Asia will hit $88 billion in the next eight years due to these unstoppable driving forces. It provides strategies for businesses to leverage this e-commerce wave in Southeast Asia and succeed, including understanding consumers' shopping behaviors, differentiating products and services online, and utilizing social media as a demand channel.
The Social Data Revolution - 5 Practical Tips to Make it Real (AMA MarketMix ...Adam Schoenfeld
This document discusses the social data revolution and provides practical tips for data-driven marketing. It notes that social media usage is growing rapidly, generating huge amounts of user data. However, many companies are not effectively using this data in their marketing. The document advocates starting with clear business goals and then defining specific data goals to measure success. It recommends collecting, understanding, and sharing relevant practical data with stakeholders. Some tips include focusing on useful "little data" rather than all possible data, and going beyond buzzwords to map real data needs. The overall message is that marketers should make better use of social data to inform decisions and optimize marketing performance.
[500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays500 Startups
This document provides 6 unorthodox funnel optimization strategies guaranteed to double growth. The strategies are: 1) Flip around the traditional funnel order to engage visitors first. This led to a 52.11% increase in signups. 2) Evoke curiosity in visitors to encourage them to stick around. This resulted in a 63.5% increase in followup response. 3) Don't forget to follow up with visitors to stay top-of-mind, which increased revenue by 84.7%. 4) Quiz visitors using interactive quizzes to generate a 281% increase in signups. 5) Make signing up easy to overcome people's laziness and increase signups by 59.4%. 6) Get personal by using
This document discusses automating email marketing success through behavior and automation. It outlines how relevant, triggered emails based on user behavior can drive higher engagement and ROI compared to batch emails. Specific rules and examples are provided, such as abandoned cart reminders, post-purchase reviews, and cancellation follow-ups. Metrics show triggered emails significantly outperforming broadcast emails in key metrics like open rate, click-through rate, and conversion rate. The presentation emphasizes designing automated email programs around customer journeys and behaviors across multiple channels to deliver highly personalized, relevant experiences at scale.
Improving your SEO: Practical steps on how to climb the search engine ladder Richard Hill
This document discusses several digital marketing best practices for ecommerce stores, including focusing on links, reducing bounce rate and improving site speed. It emphasizes optimizing for mobile users, being responsive, engaging on social networks and developing a content strategy that includes user generated content like customer reviews to build trust and traffic. The key takeaways are reducing bounce rate, increasing site speed, improving mobile performance, driving social interaction and focusing on content and user generated content.
The document discusses how to build long-term wealth and equity in an insurance agency or brokerage. It introduces the Growth Analyzer tool, which forecasts the next 5 years and helps create a growth strategy. It discusses transforming agencies by understanding compound growth, marketing systems, and the heart-wallet client index. Agencies can use the tool to model scenarios and identify their current marketing systems to decide if growing is the right path. A 5 step action plan is provided to use the tool, share results, identify systems, download a growth guide, and request a consultation.
Daniel Richards – Insight Marketing
- Using marketing to grow your client base, with practical examples
- Online marketing tools – Websites, email and social media
- Referrals and lead generation – Two steps every firm can take to produce new results
The document contains announcements for upcoming webinars and events hosted by Agency Revolution, including interviews with industry leaders and discussions on topics like the state of the industry. Specific webinars and events announced include an interview with Richard Kerr on November 7th, a state of the industry discussion on November 14th, a CSR Mastery webinar available starting November 18th, and an interview with Jeff Yates on November 21st. Future events in 2014 like a marketing tips festival and a thought leadership seminar are also listed. The document provides an agenda for an upcoming webinar on obstacles to CSR sales and ways to overcome them.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
I just dont get apps why are accountancy, ifa, and ifp firms launching smar...Dan Richards
Hundreds of firms are launching Apps for clients and prospects. They are experiencing increased referral generation, fantastic client feedback and terrfific PR and marketing with no more effort than they are already investing - indeed it often saves them and their clients time!
Yet many firms are still uncertain about the need or use of Apps for their firm and their clients. This webinar explores some of the context and direct experiences that firms are discovering and helps you make the decision whether an App and the use of mobile technology is indeed 'right' for your firm.
What are the trends and forces every insurance agent must be aware of today? How should agents respond strategically in order to thrive - or even to survive? How should insurance agents market in today's economy? Michael Jans reveals the rapidly changing insurance landscape - and shares his insight on precisely how agents must respond to changes in consumer behavior; emerging competitors; the rise of the millennial generation - and the very speed of change itself.
How to Win the Modern Insurance Consumer in Turbulent Times: 5 Simple but P...Michael Jans Advisory
This document discusses how consumer behavior and expectations have changed in ways that challenge the traditional insurance agent model. It notes that consumers now do most of their research online, value online reviews highly, and interact via mobile phones and social media constantly. As a result, many insurance consumers report little contact with their insurers and lack satisfaction. The document argues that to succeed, agents must focus on building high loyalty relationships that provide value through service and peace of mind over just price. It shows that highly loyal clients are far more profitable due to higher retention, purchases, referrals and lifetime value. The key is implementing a marketing model focused on attracting, converting, optimizing and retaining clients at each stage.
The document discusses strategies for insurance agencies to adapt to changes in the industry. It notes that carriers have consolidated, giving them more bargaining power over agencies. Commoditization of insurance has also increased pressure on agencies to add value at the retail level. Consumer behavior has changed, requiring agencies to better communicate with customers. There is also a threat of disruption from new entrants and substitutes. The document advocates deepening relationships with customers to increase retention, revenue per customer, and referrals in order to compete in this new environment. It presents a SWOT analysis and growth model to illustrate how strategic changes could boost an agency's revenues and future success.
This document discusses strategies for insurance agents and brokers to attract millennial customers. It notes that millennials, as the largest living generation, will be important future customers as their lifestyles and needs mature. However, they can be difficult for older establishments to reach due to millennials valuing social media, wanting to actively engage with brands, prioritizing authenticity, and expecting modern technology. The document provides 7 strategies for connecting with millennials, such as using social media to engage them and invite reviews, telling the company story authentically through video, hosting community events, ensuring a responsive website, and hiring millennial employees when possible. It concludes by recommending agencies make an action plan to modernize marketing and operations.
Poor experiences, low ratings, and missed opportunities to engage and monetize customers are unfortunately the norm, not the exception, for most companies in today’s mobile world. How ironic, given that most consumers are spending the vast majority of their screen time in apps on their phones, which are now viewed as life enhancement devices that provide critical utilitarian function or on-demand entertainment. No other engagement point is as intimate as a mobile app on a phone, and companies that can digitally enhance their customers contextual experiences will have a significant competitive advantage in a world where many organizations aren’t updating or even measuring their apps to provide additional value to their customers. In this session, Nate Smith will share how to organize your app analysis for customer success, around the unique and fundamental combination of high engagement intent, context and recency dimensions that only mobile app data provides.
Discover the breakthrough content marketing system that customers love. Learn simple secrets top insurance agents use to achieve massive growth and attract great leads
Want to increase your conversion rates? Some of the most effective marketing strategies stem from psychology and a deep-seeded understanding of how people think and what makes them tick.
Email marketing tips by Fortius Technologies LLCAlan Flores
As a Digital Marketing Agency in Dubai, we have done many email marketing campaigns for our clients. Here is some tips for email marketing to enhance the sale of small business owners.
This document provides guidance on content marketing for insurance agents and brokers. It discusses why content marketing is effective, explaining that it generates more leads at a lower cost than traditional marketing. It also discusses the psychology of content marketing and how understanding concepts like reciprocity and social proof can improve results. The document outlines the marketing funnel and how content can be used at different stages to attract, convert, optimize and retain customers. It provides many shortcuts and tools for creating effective content, such as blogs, videos, and curating others' content. Finally, it discusses the importance of promoting created content across various channels.
See quickfire presentations from 8 home-grown entrepreneurs and developers
1) Localmint - Oisin Ryan
2) Evercam - Vinne Quinn
3) Loylap - Patrick Garry
4) Energy Elephant - Joseph Borza
5) Bus nearby and Powercheck - Neil Turner
6) Foodcloud Ireland, Eoin McCuirc
7) Publicpolicy.ie - Dr Donal de Buitléir
The Ultimate Playbook for Building Communities, Superfans & Evangelists for Y...Traction Conf
The most powerful tool a company has is its customers and the future of business is about harnessing this power. The customer to customer (C2C) category is becoming more recognized as more companies turn their efforts and attention to building and growing their brand communities. Join Derek Anderson, Founder of Bevy Labs and Startup Grind, as he shares how companies can implement these strategies to grow customers and create fans. Having built a community of several million fans across 600 cities in 125+ countries, Derek knows the playbook to get it right.
LSA Bootcamp Austin: Boost Your Business with Local VideoLocalogy
This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
The document discusses the opportunities and strategies for successful e-commerce ventures in Southeast Asia. It outlines four key drivers of e-commerce growth in the region: 1) proliferation of mobile devices and internet access, 2) improved delivery infrastructure, 3) new digital payment systems, and 4) large investments from e-commerce giants. The document argues that e-commerce sales in Southeast Asia will hit $88 billion in the next eight years due to these unstoppable driving forces. It provides strategies for businesses to leverage this e-commerce wave in Southeast Asia and succeed, including understanding consumers' shopping behaviors, differentiating products and services online, and utilizing social media as a demand channel.
The Social Data Revolution - 5 Practical Tips to Make it Real (AMA MarketMix ...Adam Schoenfeld
This document discusses the social data revolution and provides practical tips for data-driven marketing. It notes that social media usage is growing rapidly, generating huge amounts of user data. However, many companies are not effectively using this data in their marketing. The document advocates starting with clear business goals and then defining specific data goals to measure success. It recommends collecting, understanding, and sharing relevant practical data with stakeholders. Some tips include focusing on useful "little data" rather than all possible data, and going beyond buzzwords to map real data needs. The overall message is that marketers should make better use of social data to inform decisions and optimize marketing performance.
[500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays500 Startups
This document provides 6 unorthodox funnel optimization strategies guaranteed to double growth. The strategies are: 1) Flip around the traditional funnel order to engage visitors first. This led to a 52.11% increase in signups. 2) Evoke curiosity in visitors to encourage them to stick around. This resulted in a 63.5% increase in followup response. 3) Don't forget to follow up with visitors to stay top-of-mind, which increased revenue by 84.7%. 4) Quiz visitors using interactive quizzes to generate a 281% increase in signups. 5) Make signing up easy to overcome people's laziness and increase signups by 59.4%. 6) Get personal by using
This document discusses automating email marketing success through behavior and automation. It outlines how relevant, triggered emails based on user behavior can drive higher engagement and ROI compared to batch emails. Specific rules and examples are provided, such as abandoned cart reminders, post-purchase reviews, and cancellation follow-ups. Metrics show triggered emails significantly outperforming broadcast emails in key metrics like open rate, click-through rate, and conversion rate. The presentation emphasizes designing automated email programs around customer journeys and behaviors across multiple channels to deliver highly personalized, relevant experiences at scale.
Improving your SEO: Practical steps on how to climb the search engine ladder Richard Hill
This document discusses several digital marketing best practices for ecommerce stores, including focusing on links, reducing bounce rate and improving site speed. It emphasizes optimizing for mobile users, being responsive, engaging on social networks and developing a content strategy that includes user generated content like customer reviews to build trust and traffic. The key takeaways are reducing bounce rate, increasing site speed, improving mobile performance, driving social interaction and focusing on content and user generated content.
The document discusses how to build long-term wealth and equity in an insurance agency or brokerage. It introduces the Growth Analyzer tool, which forecasts the next 5 years and helps create a growth strategy. It discusses transforming agencies by understanding compound growth, marketing systems, and the heart-wallet client index. Agencies can use the tool to model scenarios and identify their current marketing systems to decide if growing is the right path. A 5 step action plan is provided to use the tool, share results, identify systems, download a growth guide, and request a consultation.
Daniel Richards – Insight Marketing
- Using marketing to grow your client base, with practical examples
- Online marketing tools – Websites, email and social media
- Referrals and lead generation – Two steps every firm can take to produce new results
The document contains announcements for upcoming webinars and events hosted by Agency Revolution, including interviews with industry leaders and discussions on topics like the state of the industry. Specific webinars and events announced include an interview with Richard Kerr on November 7th, a state of the industry discussion on November 14th, a CSR Mastery webinar available starting November 18th, and an interview with Jeff Yates on November 21st. Future events in 2014 like a marketing tips festival and a thought leadership seminar are also listed. The document provides an agenda for an upcoming webinar on obstacles to CSR sales and ways to overcome them.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document outlines key performance metrics for tracking sales activities including leads, renewals, account rounding, new prospects, new clients, additional policies, new claims, account reviews, lost clients, reinstated clients, and opportunities created or identified. Performance is to be trackable, accountable, and measurable.
7 Steps to Building a Culture of High Performers - Maggie HubbellMichael Jans Advisory
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Agency Revolution- Leads, Renewal, Account Rounding, and ReportingAlfonso Carrillo
Want to learn about marketing automation software that can integrate into your management system in the insurance world? Let me show you how we can get you more leads, increase your revenue and increase your retention!
How I Went from 1 Million to 8 Million in Only 3 Years by Paul WestMichael Jans Advisory
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
Technology & Today’s Agency : What You Need to Know by Rick FoxMichael Jans Advisory
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
How I Grew 1 Niche and 1 Company to a National Digital Healthcare Liability A...Michael Jans Advisory
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The Irreplaceable Broker: An Hour A Month To Shatterproof Customer Loyalty Michael Jans Advisory
Recent research by Bain & Co. revealed that the Highly Loyal Insurance Client delivers seven times the lifetime value of a low loyalty client. And three times the value of a neutral client. But how do your turn your own clients into these profitable raving fans?
Agency Revolution is hosting a free educational webinar that will deliver a reliable method for accelerating loyalty.
Discover:
1) a simple method to accelerate all of your clients through their “loyalty path”
2) the psychology that “triggers” loyalty in insurance clients
3) 8 proven ways to enhance loyalty (that require almost zero time and zero work on your part)
View the full presentation here: https://agencyrevolution.wistia.com/medias/i1bjxx0xj1
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness and boost overall mental well-being.
5 things that still surprise me about Digital Marketing todayDave Chaffey
Dave Chaffey discusses 5 things that still surprise him about digital marketing in 2016. First, he is surprised that more businesses do not have an integrated digital strategy and still treat digital as a separate silo. Second, he is surprised that businesses do not take search marketing more seriously. Third, he notes the importance of mobile and why "mobile first" has become a mantra for digital strategies. Fourth, he discusses why marketing automation has not fulfilled its promise for many businesses. Finally, he expresses surprise that more agencies do not offer conversion rate optimization (CRO) services to help businesses improve their digital marketing results.
7 critical digital marketing trends for insurance agents & brokers in 2017Michael Jans Advisory
Learn about the 7 critical digital marketing trends insurance agents & brokers need to be aware of in 2017. It's a fast paced, constantly changing world, and successful insurance agencies and brokerages need to stay informed to keep up with customer expectations.
Going the extra mile on social media: moving from 1.0 to 2.0Scopernia
Dado Van Peteghem discusses how organizations can move from social media 1.0 to 2.0 by going the extra mile and fully utilizing its potential. He outlines 10 elements that can help with this transition, including developing a disproportionately relevant content plan, implementing native activations, building communities, and establishing an ambassador strategy. Van Peteghem emphasizes the importance of listening to social media to spot opportunities and being prepared with a social crisis plan. He argues social media is an open market research database that organizations are only tapping into at 10% of its potential.
Integrating Marketing Session - Charlotte AMA Spring WorkshopJon Barlow
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
2015 Minneapolis, Mn - Fall AMA WorkshopsJon Barlow
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
Minneapolis, Mn - AMA Fall Workshops 2015Jon Barlow
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
It's not your father's email marketing anymore - especially with the latest innovations and opportunities in the channel. Here's what you need to know - and where to invest - for email marketing success in 2015 and beyond!
6 Ways to use Behavioural Psychology to Drive Conversions & Grow RevenueTrustpilot
This webinar will highlight how both Yieldify and Trustpilot were able to help OVO energy and other brands increase their website performance by leveraging social proof. It will also cover how brands can adapt these techniques and apply them to a modern audience.
The document discusses strategies for improving customer acquisition and retention. It recommends defining business objectives, developing strategies to meet those objectives, and using tactics like A/B testing to implement strategies. A/B testing should be used for discovery, not just validation, to continuously learn and improve performance. The goal is to align marketing efforts with website content through testing to better engage customers.
The document discusses leveraging Marketo for customer post-purchase marketing. It begins with an introduction of the speakers and overview of Grazitti Interactive. It then discusses why post-purchase marketing is critical for customer retention, lifetime value, and profits. The typical B2B customer lifecycle is presented, followed by how marketing automation can drive customer success at different stages. Key stages in the customer journey are identified and how to set up marketing automation campaigns and milestones for each. Metrics for tracking success are recommended and key takeaways are presented.
Loyalty management more than earning and spending pointsElena Martínez
During this webinar, Elena Martínez, Retail Specialist at Openbravo, will explain the keys to how to effectively create loyalty and what to expect from your commerce solution. Today, engaging customers goes beyond traditional loyalty programs and she will develop on this topic.
What Will You Learn?
- Keys to effectively create a loyalty program.
- What to expect from commerce solutions in regards to loyalty management.
1. The document discusses adopting a customer-centric digital strategy by understanding customers' needs, expectations, emotions, and motives through analyzing what customers aim to achieve versus what they currently do.
2. It recommends identifying areas where customer experience can be improved by recognizing "pain and gain spots" through iterative prototyping that replicates real customer journeys.
3. Successful strategies are built on deep customer insights that are validated through agile development and analytics to ensure new digital offerings meet customer needs and provide a good product-market fit.
Customer Experience Strategy: Bad News is Good News & Doing the Whole JobClearAction
Customer experience management requires embracing of customers' constructive feedback. It is more systematic and broad than typical customer advocacy efforts.
See http://ClearActionCX.com
At Global Red we encourage our clients to ask us 5 questions at the end of each campaign. They work for us, so we thought “Why don’t we share them with everybody?”
TL;DW (Too long; Didn’t watch)
Question 1: How do you set up a media campaign to succeed?
Question 2: How do I know you are being completely transparent as an agency?
Question 3: Why should I care about my ad’s viewability?
Question 4: How can you ensure I am achieving the maximum ROI?
Question 5: How do I even understand all the ad tech available out there?
We wanted to provide you with a brief summary of the webinar with some key takeaways to put into practice right away.
The entire theme was to ask your agency as many questions as possible – start with the five above, if you need more listen to the webinar for a few more tips and tricks. Tim’s first point in the webinar was to get your media data correct from the start by tagging everything and using the best tags available.
He spoke about the importance of aligning your campaign’s KPIs with your business goals. For example, 100% viewability should not be your goal unless your goal is purely to have your ads visible. Your goal should be to prioritise a KPI which delivers a real return. Tim introduced us all to the 4 Simple Steps to Success; tag everything, measure viewability, attribute accurately and optimise regularly.
Tim’s final point was directed at all the agencies out there: Let’s work together to reduce the industry wide transparency issues by making it our mission to educate and empower our clients.
Driving Results through Advertising for an ABM StrategyDemandbase
This document discusses account-based marketing strategies for driving results through advertising. It begins with an overview of account-based marketing and identifies the key accounts to target. It then covers strategies for account-based advertising, including best practices for creative, landing pages, and measuring results. Practical examples are provided for different campaign goals like acquiring new prospects, generating leads, customer engagement, and competitive conquesting. The document concludes with a discussion of testing strategies and measuring campaign performance.
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
The document discusses the importance of voice of the customer (VoC) strategies for companies over the next 10 years. It states that the most successful companies will be those that align everything they do to customer outcomes. It provides an overview of applying VoC, including understanding customer touchpoints, optimizing customer journeys, surveying customers, analyzing feedback, and using insights to improve processes. It emphasizes the need for VoC programs to include employee and stakeholder feedback as well.
An enjoyable customer experience will build trust, turn customers into advocates and earn you both return business and new referrals. Learn to make a great first impression (and keep it going), identify customer pain points (and eliminate them), and solicit ongoing feedback.
Understanding customer acquisition costs - a VC's viewRob Moffat
This document discusses understanding customer acquisition costs from a VC's perspective. It addresses challenges in marketing attribution and metrics. It presents a quant marketer's approach to analyzing above-the-line advertising channels like TV. Key points include understanding costs by new vs repeat customers and paid vs free channels, improving attribution models over time, optimizing conversion rates to reduce costs, and testing large TV campaigns to properly measure impact while accounting for factors like branding effects.
Did you know that drip campaign open rates are about 80% higher than single campaign sends? And, the average click through rate is 3x higher on drip campaigns when compared to single campaign sends.*
If you are not currently using drip email marketing, or just need a refresher on how to develop a successful drip strategy and measure its success, review this slide deck. WIthin it is the five things you need to do to develop a successful, profitable drip marketing campaign. View what elements you should include and how test to boost performance in your next drip marketing campaign.
Also covered - how to:
• Effectively identify and evaluate drip opportunities – so you can choose the one(s) that will have the most impact on your bottom line
• Strategically determine the right frequency and cadence for your program – so you are working in sync with the customer journey
• Expertly craft a plan for your drip campaign, including a flow chart, data brief and performance projections – so you can execute with ease
• Successfully track and report on the metrics that matter across the entire campaign – and identify areas for potential improvement
• Efficiently ‘clone’ successful campaigns for use with other target audience segments or other products – so that you can truly get the maximum benefit from your time spent
Similar to [Slides] #netvu15 Marketing Automation in 2015 (20)
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.