3. 3
Convergence of Online Video, Mobile Technologies and Social Media. Brainshark Research. 2011
4. Mobile & Social Adoption
58% increase
1/3 of all U.S.
from 2010 to 2011 Mobile Users
people daily access social media
accessing social services on a daily
site or blog basis
126% increase
in users using a
social mobile app
like Facebook,
Twitter, etc
4
comScore MobiLens Study. August 2011
6. "Young people's interest is shifting
from cars to communication tools
like personal computers, mobile
phones and services"
Yoichiro Ichimaru
Toyota
Domestic Sales
“Domestic Japanese Auto Market Declining, Threatening Economy” Forbes. December 28, 2009
7. Only 6 Years Later….
How we communicate is changing
7
8. Social Impacts All Aspects of the Funnel
Impacts all levels
of the sales funnel
AT&T Small Business Technology Poll. March 2011. http://www.att.com/gen/press-room?pid=18687
10. Uncover Demographic Trends
Monthly Time Spent Viewing Video on Mobile Device
Hours:Minutes
Age Demographic
10
11. Retail Experience Is Changing
From Armed to Charmed: Preparing for and profiting from the new mobile-enabled point of sale. Ogilvy. July 2011.
12. “Extend the perception of value beyond
price to encompass utility, information
and education and customer service.”
- Ogilvy “From Armed to Charmed”
12
From Armed to Charmed: Preparing for and profiting from the new mobile-enabled point of sale. Ogilvy. July 2011.
13. 95% of smartphone users have
looked for local information
88% of these users take action
within a day, indicating these are
immediate information needs
13
Smartphone user study shows mobile movement under way. Google. April 26, 2011
24. Instragram
8 months old
5 million users
1 million new users a month
806k photos added a day
100 million total photos uploaded
2,500 apps using its API
24
“At 5 Million Users, It's Hard Not To View Instagram Through A Rose-Colored Filter” TechCrunch. June 13, 2011.