Insurance Lead Generation Overload

•

3 likes•582 views

The document outlines 11 growth hacks for generating more and better quality leads with high ROI. They include lost lead warming campaigns using marketing automation, custom niche website pages, blogging weekly, creating downloadable content, optimizing the website design for mobile, search engine optimization, active social media posting balanced across channels, and engaging with groups on LinkedIn. The webinar provided an overview of each growth hack along with calls to action like downloading slides and a lead generation tool.

Marketing

© 2015 Agency Revolution, All Rights Reserved

© 2015 Agency Revolution, All Rights Reserved
Lead Generation Overload:
Get 11 Growth Hacks for More Leads,
Better Leads… With Massive ROI

© 2015 Agency Revolution, All Rights Reserved
Remember, this is a‘live’ webinar.
You can type your questions here.

© 2015 Agency Revolution, All Rights Reserved
Introducing: Michael Jans,
President and CEO, 
Agency Revolution.

© 2015 Agency Revolution, All Rights Reserved
Introducing: Jill Berroth
Professional Services, 
Agency Revolution.

© 2015 Agency Revolution, All Rights Reserved
Thank you to our industry partners

© 2015 Agency Revolution, All Rights Reserved
Thank you to our sponsor

© 2015 Agency Revolution, All Rights Reserved
+Delight
At Every Stage in the Process
Attract Convert Optimize Retain
The ACOR + Marketing Model
Prospects Buyers Clients PromotersLeads
C O RA

© 2015 Agency Revolution, All Rights Reserved
Convert
C
Optimize
O
Retain
R
Attract
A
$$$$
$$$
$$
$Cost
Value
Leverage
Wealth and
Equity
Reliable Income
New Income
Future Income

© 2015 Agency Revolution, All Rights Reserved
Vision for this webinar
Reliably generate high quality, pre-motivated leads
Can be easily implemented without major investment in
staﬀ & execution
Deliver a high 80/20 ROI

© 2015 Agency Revolution, All Rights Reserved
Common Obstacles
Lacks a clear model
to organize digital
marketing
Too many“digital
distractions”
(what really works?!?!)
Lack tactical path &
plan on what to do

© 2015 Agency Revolution, All Rights Reserved
Deepen customer relationships
Deliver intimate, meaningful communications
Create & strengthen perceived relationship

© 2015 Agency Revolution, All Rights Reserved
11 Growth Hacks
0
25
50
75
100
April May June July

© 2015 Agency Revolution, All Rights Reserved
Lost Soul Campaign
Do:
be authentic
use marketing automation to
automatically reach out to them

© 2015 Agency Revolution, All Rights Reserved
Sample Message

© 2015 Agency Revolution, All Rights Reserved
Referral Program2
N P+ P+ P+ R=
Nurture + Program+ Promotion +Persona = Referrals
5 Quick Tips:
Triple Your Referrals in 6 Months or Less

© 2015 Agency Revolution, All Rights Reserved
Referrals Per Customer

© 2015 Agency Revolution, All Rights Reserved
Google Review Campaign3
Don’t:
use a computer in your oﬃce
try to trick Google e-blast your customers

© 2015 Agency Revolution, All Rights Reserved
Google Review Campaign3
Do:
use a drip campaign to
your VIP customers and
raving fans
ask people to do help
ask people to be authentic
show your gratitude
trigger their memory
with suggestions:
“what do you like
most?”

© 2015 Agency Revolution, All Rights Reserved
Lost Lead Warming Campaign4
Do:
use marketing automation to
reach out to them immediately
nurture them
for one year
use marketing automation to reach
out to them at 5 and/or 11 months

© 2015 Agency Revolution, All Rights Reserved
Lost 60%?
Lead
Won 40%? Welcome Kit Sequence
Lost Lead Warming Sequence

© 2015 Agency Revolution, All Rights Reserved
Email Sample

© 2015 Agency Revolution, All Rights Reserved
Food &
Beverage
Vendor
Custom Website Niche Pages5

© 2015 Agency Revolution, All Rights Reserved
Brewery &
Micro Brewery

© 2015 Agency Revolution, All Rights Reserved
Marinas, Boat
Dealers and
Yacht Clubs

© 2015 Agency Revolution, All Rights Reserved
Motorcycle

© 2015 Agency Revolution, All Rights Reserved
Blog at Least Once Weekly6
Who Are You Targeting?
Keep It Relevant
Find Reliable Sources

© 2015 Agency Revolution, All Rights Reserved
Create Original Content for Download7
Builds your authority
Creates Trust
Increases Your Funnel

© 2015 Agency Revolution, All Rights Reserved
VS.
Website is a Responsive Design8

© 2015 Agency Revolution, All Rights Reserved
SEO9
Search Engine Optimization
Backlinks from trusted sites

© 2015 Agency Revolution, All Rights Reserved
NAP
(consistent name, address,
local phone # on every page)

© 2015 Agency Revolution, All Rights Reserved
Refresh
website
content
monthly

© 2015 Agency Revolution, All Rights Reserved
Active Social Media Posting10
6 Pure Content
3 Personal
1 Oﬀer
Use a
balanced
posting
formula

© 2015 Agency Revolution, All Rights Reserved
Source: Social Examiner Online
• Facebook
• LinkedIn
• Twitter

© 2015 Agency Revolution, All Rights Reserved
LinkedIn Pulse & Groups11

© 2015 Agency Revolution, All Rights Reserved
Monitor your posts

© 2015 Agency Revolution, All Rights Reserved
Bonus Tool
Insurance Lead Generator

© 2015 Agency Revolution, All Rights Reserved
1
2
3

© 2015 Agency Revolution, All Rights Reserved
Lost Soul Campaign
Referral Program2
Google Review Campaign3
Lost Lead Warming Campaign4
Custom Website Niche Pages5
Blog at Least Once Weekly6

© 2015 Agency Revolution, All Rights Reserved
Create Original Content for Download7
Website is a Responsive Design8
SEO9
Active Social Media Posting10
LinkedIn Pulse & Groups11

© 2015 Agency Revolution, All Rights Reserved
Action Items
1. Check Your Email- Replay of today’s Webinar
3. Download your Free Insurance Lead Generator Tool
2. Download the slides on Slideshare
4. Select 3 Items To Implement Today with Your Team
5. Don’t forget to register for next months Webinar:
Boost Your Closing Ratio: 23 Easy Ways To Turn More
Prospects Into Customers

Marketing Automation Software is the fastest growing enterprise software solution in business today. According to the annual Marketing Automation Survey, “88% of marketers are either using or considering the implementation of Marketing Automation tools in the coming year.” However, specific insurance industry requirements make generic software solutions inefficient, cumbersome and ineffective. New technologies; however, with tight agency management system integration and industry specific campaigns, have given aggressive agencies a distinct marketing edge. Join Michael Jans as he discusses system requirements needed to integrate Marketing Automation Software with Vertafore Management systems, changes in consumer behavior that impact agency marketing practices, case studies, generating new clients and revenue, common mistakes and how to avoid them, and more.

The New Marketing for Insurance Agents & Brokers

Michael Jans Advisory

Death of the old school agency

Michael Jans Advisory

What are the trends and forces every insurance agent must be aware of today? How should agents respond strategically in order to thrive - or even to survive? How should insurance agents market in today's economy? Michael Jans reveals the rapidly changing insurance landscape - and shares his insight on precisely how agents must respond to changes in consumer behavior; emerging competitors; the rise of the millennial generation - and the very speed of change itself.

Your B2B SaaS app will not sell itself unless it is designed to do so. This is a guide to getting your B2B SaaS to 'sell itself' was created by noted SaaS Marketing expert and Growth Hacker Lincoln Murphy of Sixteen Ventures. This guide is full of actionable, unique, and thought-provoking ideas - Growth Hacks if you will - that are designed to allow your product to sell itself. From attracting the right audience and driving user engagement, to making it easy to buy and easy to share through orchestrated virality, this guide covers all aspects of what's necessary to drive growth with SaaS companies of any stage and serving any market. Whether you have a self-service sales model or one that requires outside sales reps to drive business, the tips and techniques contained in this guide and the source blog post will help you achieve your goals of efficiently scaling your sales process.

Impact of Advocacy and References on Customer Success

Gainsight

The Ultimate Playbook for Building Communities, Superfans & Evangelists for Y...

Traction Conf

The most powerful tool a company has is its customers and the future of business is about harnessing this power. The customer to customer (C2C) category is becoming more recognized as more companies turn their efforts and attention to building and growing their brand communities. Join Derek Anderson, Founder of Bevy Labs and Startup Grind, as he shares how companies can implement these strategies to grow customers and create fans. Having built a community of several million fans across 600 cities in 125+ countries, Derek knows the playbook to get it right.

Alina Vandenberghe (Chili Piper) - Another Romanian Founded SaaS Company on t...

Techsylvania

Social Media MarketingInsivia

How to survive (and thrive) in the Feedback Economy - Leela Srinivasan, Surve...

Traction Conf

We are in the middle of a massive shift from the Information Economy of the early 2000s to the Feedback Economy of the future. In this hyperconnected landscape, anything that can be known will be known―and if you’re not listening, you can be sure your competitors and potential customers are. Amid this shift, the businesses that embrace feedback will win. In this session, SurveyMonkey CMO Leela Srinivasan will outline seven tips for driving business impact through customer feedback, leveraging the only two sources of true competitive advantage that exist in the Feedback Economy: The ability to learn more about your customers faster than the competition, and the ability to turn that learning into action faster than the competition. Expect real-world examples from businesses that are listening and taking action on a daily basis.

Ensure Customer Success with Voice of the Customer

Gainsight

Did you know? 59% of companies believe that their VoC strategy will reduce customer churn yet only 10% of companies have fully deployed programs. The challenges are numerous – from non-representative responses to no followup levers. Fortunately, Customer Success strategies have emerged to provide the natural complement to close the loop on VoC programs. In these slides, we cover: + How VoC can be a leading indicator of customer success and growth + What VoC strategies are necessary for your business structure, response goals, and customer segments + How to make VoC data representative and actionable within a Customer Success solution

Generating Leads that Make Sales Worship You

Utah Digital Marketing Collective

[#GHConf17] PPC Growth — 7 Hacks You Need to Test

GrowthHackers

[GrowthHacker Conference '16] Elena Verna VP Growth at SurveyMonkey: Product ...

GrowthHackers

Exponential Growth: Using Data to Drive Customer Ascension

Kissmetrics on SlideShare

Customer Success-driven Growth – seeing Customer Success not as a way to simply make customers “happy” or reduce churn, but as a true Growth Engine – is all about driving expansion (upsells, add-ons, land and expand, viral expansion, etc.), but in a way that absolutely requires a baseline focus on the customer’s success. Growth that occurs as part of the customer’s evolution and success is growth that is Rapid, Exponential, and Efficient, and Sustainable. As customers succeed and evolve, their relationship with you should evolve and grow as well; but you have to ensure that happens. The key to making expansion within - and from - your customer base work in a way that is customer-positive at scale is knowing exactly what expansion offer to present to the customer and when to do it. In this webinar, you’ll learn how to use customer data to: Make effortless, no-selling-required upsells (no, seriously) Quickly double (or more!) recurring revenue Get customers to spread the word about you on a consistent basis Encourage viral expansion in even the most boring products And much more Join Lincoln Murphy, Customer Success-driven Growth Architect at Sixteen Ventures...

Mobile & Affiliate Marketing: What You Need To Know

Affiliate Summit

Zapmeals: Sample Startup Pitch Deck (from SuperNova 2007)

Dave McClure

Digitale kundeoplevelser den 29. januar - Morten Schroeder, Wilke

HusetMarkedsforing

Your One-Page Strategic Plan

BizSmart Select

Creating Earthquakes from Basements

Autopilot

Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe

saastr

Formerly a senior leader at Google, Claire Hughes Johnson is now Chief Operating Officer at Stripe, where she’s helped guide the online payments firm through rapid growth. Stripe today has more than 1,400 employees and processes billions of dollars for millions of users worldwide. Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring. In this talk, Claire will share these and other lessons for scaling high-growth organizations.

Bryan Hatch - Analyze to Understand

Infusionsoft

How to Gas Up and Oil Your Lead Machine

Kissmetrics on SlideShare

Most people that visit your website come and go without making a purchase or becoming a lead of any kind. Cranking up lead generation calls for offering powerful lead magnets that compel prospects to take action. In this webinar, you’ll learn how to develop lead magnets to catapult conversion and generate subscribers faster and more effectively. You’ll learn: How to create lead magnets with pulling power 5 principles for creating a great lead magnet All about the different types of lead magnets that convert visitors to leads 17 ways to promote your lead magnet If you care about conversion, you need to carve 60 minutes out of your week to attend this information-packed session with digital marketing expert Barry Feldman.

The Secret to Rapid Growth in Any Market: Take your company to the next level...

Lincoln Murphy

Driving Results through Advertising for an ABM Strategy

Demandbase

Featuring Sarah Nels Sr. Manager, Campaign Strategy, Demandbase Advertising is a critical element of your Account-Based Marketing strategy as a way to deliver targeted communication to specific companies. Strategic campaigns can focus on net-new prospects, competitive conquesting, customer rentention and upsell, driving deeper engagement from your key accounts and more. If you’re ready to leverage digital advertising as part of your ABM strategy, join this workshop to learn how to: Create specific digital advertising strategies that support your Marketing Department’s needs Leverage target account list segments to drive results across the funnel Measure the impact of putting the right message in front of the right company at the right time

What's hot

[Slides] Growth Analyzer Webinar

Michael Jans Advisory

SaaS Marketing Plan: 5 Ways to Get your B2B App to Sell Itself

Lincoln Murphy

Impact of Advocacy and References on Customer Success

Gainsight

The Ultimate Playbook for Building Communities, Superfans & Evangelists for Y...

Traction Conf

Alina Vandenberghe (Chili Piper) - Another Romanian Founded SaaS Company on t...

Techsylvania

Social Media MarketingInsivia

How to survive (and thrive) in the Feedback Economy - Leela Srinivasan, Surve...

Traction Conf

Ensure Customer Success with Voice of the Customer

Gainsight

Generating Leads that Make Sales Worship You

Utah Digital Marketing Collective

[#GHConf17] PPC Growth — 7 Hacks You Need to Test

GrowthHackers

[GrowthHacker Conference '16] Elena Verna VP Growth at SurveyMonkey: Product ...

GrowthHackers

Exponential Growth: Using Data to Drive Customer Ascension

Kissmetrics on SlideShare

Mobile & Affiliate Marketing: What You Need To Know

Affiliate Summit

Zapmeals: Sample Startup Pitch Deck (from SuperNova 2007)

Dave McClure

Digitale kundeoplevelser den 29. januar - Morten Schroeder, Wilke

HusetMarkedsforing

Your One-Page Strategic Plan

BizSmart Select

Creating Earthquakes from Basements

Autopilot

Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe

saastr

Bryan Hatch - Analyze to Understand

Infusionsoft

How to Gas Up and Oil Your Lead Machine

Kissmetrics on SlideShare

What's hot (20)

[Slides] Growth Analyzer Webinar

SaaS Marketing Plan: 5 Ways to Get your B2B App to Sell Itself

Impact of Advocacy and References on Customer Success

The Ultimate Playbook for Building Communities, Superfans & Evangelists for Y...

Alina Vandenberghe (Chili Piper) - Another Romanian Founded SaaS Company on t...

Social Media Marketing

How to survive (and thrive) in the Feedback Economy - Leela Srinivasan, Surve...

Ensure Customer Success with Voice of the Customer

Generating Leads that Make Sales Worship You

[#GHConf17] PPC Growth — 7 Hacks You Need to Test

[GrowthHacker Conference '16] Elena Verna VP Growth at SurveyMonkey: Product ...

Exponential Growth: Using Data to Drive Customer Ascension

Mobile & Affiliate Marketing: What You Need To Know

Zapmeals: Sample Startup Pitch Deck (from SuperNova 2007)

Digitale kundeoplevelser den 29. januar - Morten Schroeder, Wilke

Your One-Page Strategic Plan

Creating Earthquakes from Basements

Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe

Bryan Hatch - Analyze to Understand

How to Gas Up and Oil Your Lead Machine

Similar to Insurance Lead Generation Overload

The Secret to Rapid Growth in Any Market: Take your company to the next level...

Lincoln Murphy

Driving Results through Advertising for an ABM Strategy

Demandbase

dotClub Webinar Presentation Deck: The TLD That powers Demi Lovato, 50Cent an...

ResellerClub

[Webinar] Selling Insurance in the Millennial Age

Michael Jans Advisory

Lead Generation Campaigns That Rock: How To Create and Execute (and Sell) Them

Optify

As a B2B or agency marketer, your primary goal is to generate leads for your sales team or your clients. Creating lead generation campaigns that work is not a simple task, but it is possible. View this presentation and learn: - How to use Optify to build a simple lead gen campaign - Best practices on putting together a lead gen campaign, including best practices for landing pages, autoresponse emails and more - How to package and price lead gen campaigns as a new service your agency can offer - How to sell lead gen campaign services to your existing customers and to your prospects Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-build-lead-gen-campaigns

Advocacy Advantage: Boston

Influitive

How to use digital media to reach international markets| Conor Lynch | Connec...

Enterprise Ireland

Sales and Marketing Alignment: Bridging the Great Divide through ABM

Demandbase

Featuring Peter Isaacson Chief Marketing Officer, Demandbase Ever feel like your sales team just isn’t satisfied with the volume or the quality of the leads you generate? Are you hitting your goals, but your sales team is not? Join Demandbase’s CMO, Peter Isaacson, as he outlines some of the greatest challenges for today’s B2B Marketers, and shares how to overcome them by aligning around high-value accounts and focusing on key strategies to drive revenue. He will illustrate the basic foundations for turning your marketing organziation into an ABM machine through the example of Demandbase’s own journey to an ABM strategy.

Marketing to Millennials, ACOR Event

Michael Jans Advisory

Building Effective Surveys with Unbelievable Results

Gainsight

How Account-Based Marketing Increases Close Rates by More Than 57%

Demandbase

Most B2B marketers have accepted that the sales team will never be satisfied with their efforts. Buyers are moving online and conducting more than 2/3 of their research anonymously before contacting a vendor, leaving sales and marketing pointing fingers at each other as to why they are missing their forecasts. But there is a way to break the cycle and beat those forecasts; and it’s called Account-Based Marketing (ABM). During the interactive webinar, we’ll discuss how ABM is delivering on the promise of B2B marketing and sales performance by: - Aligning the focus of both marketing and sales to work in harmony, not silos - Making marketing and sales more effective by focusing on what matters the most; accounts - Understanding the nature of a B2B Buyer and using the right metrics to measure success - Increasing close rates by more than 57% and Annual Contract Values by more than 30%

Customer Post Purchase Journey

Grazitti Interactive

The Secret to Rapid Growth in Any Market: Take your company to the next level...

Lincoln Murphy

Why Partners Must Embrace Digital Marketing Slides

CCI - An E2open Company

The Secret to Rapid Growth in Any Market: Take your company to the next level...

Lincoln Murphy

Loyalty management more than earning and spending points

Elena Martínez

During this webinar, Elena Martínez, Retail Specialist at Openbravo, will explain the keys to how to effectively create loyalty and what to expect from your commerce solution. Today, engaging customers goes beyond traditional loyalty programs and she will develop on this topic. What Will You Learn? - Keys to effectively create a loyalty program. - What to expect from commerce solutions in regards to loyalty management.

Are you winning or just winging it?

ValueSelling Associates, Inc.

No Pain Equals Gain: Creating the Ideal Customer Journey

Alarm Capital Alliance

Make Your Social Data Actionable

Attentive.ly

Learn how to enrich your Eloqua platform with actionable social behavior data for radically improved response rates across email and social. Unlike other “social listening” plugins that listen for key words, Attentively listens to key people: your customers. This finally allows you to turn unstructured customer updates, tweets and conversations into structured data fields that can be synched directly with your Eloqua database.

Scaling Customer Communications

Gainsight

Similar to Insurance Lead Generation Overload (20)

The Secret to Rapid Growth in Any Market: Take your company to the next level...

Driving Results through Advertising for an ABM Strategy

dotClub Webinar Presentation Deck: The TLD That powers Demi Lovato, 50Cent an...

[Webinar] Selling Insurance in the Millennial Age

Lead Generation Campaigns That Rock: How To Create and Execute (and Sell) Them

Advocacy Advantage: Boston

How to use digital media to reach international markets| Conor Lynch | Connec...

Sales and Marketing Alignment: Bridging the Great Divide through ABM

Marketing to Millennials, ACOR Event

Building Effective Surveys with Unbelievable Results

How Account-Based Marketing Increases Close Rates by More Than 57%

Customer Post Purchase Journey

The Secret to Rapid Growth in Any Market: Take your company to the next level...

Why Partners Must Embrace Digital Marketing Slides

The Secret to Rapid Growth in Any Market: Take your company to the next level...

Loyalty management more than earning and spending points

Are you winning or just winging it?

No Pain Equals Gain: Creating the Ideal Customer Journey

Make Your Social Data Actionable

Scaling Customer Communications

More from Michael Jans Advisory

New Marketing for Insurance Agents & Brokers

Michael Jans Advisory

5 simple but powerful steps to market dominance for the independent agent

Michael Jans Advisory

How to Win the Modern Insurance Consumer in Turbulent Times: 5 Simple but P...

Michael Jans Advisory

7 critical digital marketing trends for insurance agents & brokers in 2017

Michael Jans Advisory

The Future of Insurance: How to Market to Millennials

Michael Jans Advisory

Grow 35% per year Organically! by Mike Mathisen

Michael Jans Advisory

ACOR Planning with Sarah Green

Michael Jans Advisory

How I Went from 1 Million to 8 Million in Only 3 Years by Paul West

Michael Jans Advisory

NPS®: The Most Important Question in Service by Patrick Daigle

Michael Jans Advisory

How To Put Your Niches On Autopilot by Matt Davis

Michael Jans Advisory

Persona Marketing: How To Speak to the Right People by Katie Smith

Michael Jans Advisory

Technology & Today’s Agency : What You Need to Know by Rick Fox

Michael Jans Advisory

How I Grew 1 Niche and 1 Company to a National Digital Healthcare Liability A...

Michael Jans Advisory

How We Maintain a 98% Retention Rate - Kathy Ramirez

Michael Jans Advisory

7 Steps to Building a Culture of High Performers - Maggie Hubbell

Michael Jans Advisory

4 Steps to Growth...and Never Selling on Price Again by Neil Robertson

Michael Jans Advisory

Five Ways to Win The Loyalty of The Most Profitable Insurance Clients

Michael Jans Advisory

Mending The Broken Promise

Michael Jans Advisory

The Irreplaceable Broker: An Hour A Month To Shatterproof Customer Loyalty

Michael Jans Advisory

Recent research by Bain & Co. revealed that the Highly Loyal Insurance Client delivers seven times the lifetime value of a low loyalty client. And three times the value of a neutral client. But how do your turn your own clients into these profitable raving fans? Agency Revolution is hosting a free educational webinar that will deliver a reliable method for accelerating loyalty. Discover: 1) a simple method to accelerate all of your clients through their “loyalty path” 2) the psychology that “triggers” loyalty in insurance clients 3) 8 proven ways to enhance loyalty (that require almost zero time and zero work on your part) View the full presentation here: https://agencyrevolution.wistia.com/medias/i1bjxx0xj1

2015 state of the insurance industry

Michael Jans Advisory

More from Michael Jans Advisory (20)

New Marketing for Insurance Agents & Brokers

5 simple but powerful steps to market dominance for the independent agent

How to Win the Modern Insurance Consumer in Turbulent Times: 5 Simple but P...

7 critical digital marketing trends for insurance agents & brokers in 2017

The Future of Insurance: How to Market to Millennials

Grow 35% per year Organically! by Mike Mathisen

ACOR Planning with Sarah Green

How I Went from 1 Million to 8 Million in Only 3 Years by Paul West

NPS®: The Most Important Question in Service by Patrick Daigle

How To Put Your Niches On Autopilot by Matt Davis

Persona Marketing: How To Speak to the Right People by Katie Smith

Technology & Today’s Agency : What You Need to Know by Rick Fox

How I Grew 1 Niche and 1 Company to a National Digital Healthcare Liability A...

How We Maintain a 98% Retention Rate - Kathy Ramirez

7 Steps to Building a Culture of High Performers - Maggie Hubbell

4 Steps to Growth...and Never Selling on Price Again by Neil Robertson

Five Ways to Win The Loyalty of The Most Profitable Insurance Clients

Mending The Broken Promise

The Irreplaceable Broker: An Hour A Month To Shatterproof Customer Loyalty

2015 state of the insurance industry

Recently uploaded

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

De-risk Your Digital Evolution - Hannah Grap

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

The Good the Bad and The Ugly of Marketing Measurement

NapierPR

We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired. We cover: -Meaningless marketing metrics -The difference between attribution and incrementality -The importance of the customer journey -Why you should care about prospects that are in market -Measuring the unmeasurable

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Auxis Consulting & Outsourcing

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Enhancing a Luxury Furniture E-commerce Store with Expert Shopify Management

SunTec India

SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence. Read more- https://shorturl.at/yl3MU

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Why People Fail in Network Marketing Business

Harish Kumar

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

Mastering Dynamic Web Designing A Comprehensive Guide.pdf

Ibrandizer

Exploring the Top Digital Marketing Company in Canada

Solomo Media

Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.

SEO as the Backbone of Digital Marketing

Felipe Bazon

My Personal Brand Exploration by Mariano

marianooscos

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways: Understand Why Personal Stories Connect Better How To Remember Forgotten Stories How To Use Customer Experiences As Stories For Your Brand

How to Make Your Trade Show Booth Interactive

Blue Atlas Marketing

Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.

How to Use AI to Write a High-Quality Article that Ranks

minatamang0021

In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines. Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.

Digital Marketing Trends - Experts Insights on How

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows. Key Takeaways: >> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation. >> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business. >> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas. >> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.

Recently uploaded (20)

Generative AI - Unleash Creative Opportunity - Peter Weltman

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

De-risk Your Digital Evolution - Hannah Grap

The Good the Bad and The Ugly of Marketing Measurement

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Enhancing a Luxury Furniture E-commerce Store with Expert Shopify Management

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

Why People Fail in Network Marketing Business

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Mastering Dynamic Web Designing A Comprehensive Guide.pdf

Exploring the Top Digital Marketing Company in Canada

SEO as the Backbone of Digital Marketing

My Personal Brand Exploration by Mariano

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

How to Make Your Trade Show Booth Interactive

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

How to Use AI to Write a High-Quality Article that Ranks

Digital Marketing Trends - Experts Insights on How

Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...

Insurance Lead Generation Overload

12. © 2015 Agency Revolution, All Rights Reserved Vision for this webinar Reliably generate high quality, pre-motivated leads Can be easily implemented without major investment in staﬀ & execution Deliver a high 80/20 ROI

13. © 2015 Agency Revolution, All Rights Reserved Common Obstacles Lacks a clear model to organize digital marketing Too many“digital distractions” (what really works?!?!) Lack tactical path & plan on what to do

17. © 2015 Agency Revolution, All Rights Reserved Strengthen brand understanding to marketplace, community Engage customers, provide meaningful information Drive“top of funnel”traﬃc, generate quote requests

24. © 2015 Agency Revolution, All Rights Reserved Google Review Campaign3 Do: use a drip campaign to your VIP customers and raving fans ask people to do help ask people to be authentic show your gratitude trigger their memory with suggestions: “what do you like most?”

26. © 2015 Agency Revolution, All Rights Reserved Lost Lead Warming Campaign4 Do: use marketing automation to reach out to them immediately nurture them for one year use marketing automation to reach out to them at 5 and/or 11 months

49. © 2015 Agency Revolution, All Rights Reserved Action Items 1. Check Your Email- Replay of today’s Webinar 3. Download your Free Insurance Lead Generator Tool 2. Download the slides on Slideshare 4. Select 3 Items To Implement Today with Your Team 5. Don’t forget to register for next months Webinar: Boost Your Closing Ratio: 23 Easy Ways To Turn More Prospects Into Customers

Insurance Lead Generation Overload

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Insurance Lead Generation Overload

Similar to Insurance Lead Generation Overload (20)

More from Michael Jans Advisory

More from Michael Jans Advisory (20)

Recently uploaded

Recently uploaded (20)

Insurance Lead Generation Overload