* step-by-step through a modern, uncomplicated planning process;
* gather data to ensure measurable impact in audience actions & behaviors;
* use social media tools to promote and persuade
by Robin Russell McCasland, Brain Biscuits Strategic Communication, Dallas TX
Color version. THE PowerPoint for Professor Litwin's Introduction to Public Relations class at Rowan (N.J.) University. A complete look at the strategic communication profession with assistance from professionals, other practitioners and a number of outstanding books. Visit: www.larrylitwin.com.
Basic Idea of Strategic Communication, Barriers to Effective Communication, Benefits of Managers as Effective Communicators, The Seven Principles of Strategic Organizational Communications, Steps to Become a Good Strategic Communicator, 4 Step Model for Managers to be Strategic Communicators, Measuring Manager’s Communication Skills
These slides present and explain the three fundamental stages of communication strategy – vision, audit, and snapshot – along with the steps needed to achieve them.
Color version. THE PowerPoint for Professor Litwin's Introduction to Public Relations class at Rowan (N.J.) University. A complete look at the strategic communication profession with assistance from professionals, other practitioners and a number of outstanding books. Visit: www.larrylitwin.com.
Basic Idea of Strategic Communication, Barriers to Effective Communication, Benefits of Managers as Effective Communicators, The Seven Principles of Strategic Organizational Communications, Steps to Become a Good Strategic Communicator, 4 Step Model for Managers to be Strategic Communicators, Measuring Manager’s Communication Skills
These slides present and explain the three fundamental stages of communication strategy – vision, audit, and snapshot – along with the steps needed to achieve them.
Alliance for Nonprofit Excellence Training 5.4.10 Strategic Communications fo...jleigh206
Need basic training in nonprofit communications? This workshop will help you assess your organization's communications work, and give you the tools to communicate more effectively with members, donors, and other constituents, even with a small marketing and communications budget. Content will include communications planning, crafting messages, targeting audiences, and choosing tools and technology to get your message across.
Too often nonprofits are scrambling to post on Twitter and Facebook, without thinking through how digital tools should be part of your organization's strategic goals.
In this presentation for the 2014 Peace and Security Funders conference, See3 CEO Michael Hoffman and digital strategist Laura Wilson walk through creating a strategic communications plan, theories of change, and how to use the tools at our fingertips - like Twitter, Facebook, and YouTube - to achieve the change your organization seeks to make.
Tools and tips to assist the development industry in undertaking best practice engagement. Explores the relationship between marketing, branding and engagement.
Creating & Using Your Communications Plan: a workshop for the MetroWest Nonpr...NikiLamb
Presenter:
Marketing consultant and non-profit specialist
Niki Lamberg
www.nlamberg.com
Is your non-profit striving to grow? A communications plan gives you a framework for reaching your most important audiences more efficiently. With a basic, thoughtful plan in place, you can budget, benchmark, and breathe more easily. Whatever your budget--even if it's practically zero--you can take charge of your communications strategy.
Presented February 4, 2011 in Framingham, MA for the MetroWest Nonprofit Network
A series of actions advancing a principle or tending toward a particular end.Stages of Building Advocacy Campaign are Planning, Implementation, Execution, Evaluation.
Strategic Communication: A Department of Defense Perspective. Robert HastingsRobert T. Hastings
Presentation by Robert Hastings, former Assistant Secretary of Defense for Public Affairs, at Leeds University for the European PR Education and Research Association annual congress.
Delivered on guest lecture to Bina Nusantara (Binus) Business School (BBS) Master in Management (MM) in Business and Management students. The course name is 'Business Communications and Interpersonal Skills'.
Alliance for Nonprofit Excellence Training 5.4.10 Strategic Communications fo...jleigh206
Need basic training in nonprofit communications? This workshop will help you assess your organization's communications work, and give you the tools to communicate more effectively with members, donors, and other constituents, even with a small marketing and communications budget. Content will include communications planning, crafting messages, targeting audiences, and choosing tools and technology to get your message across.
Too often nonprofits are scrambling to post on Twitter and Facebook, without thinking through how digital tools should be part of your organization's strategic goals.
In this presentation for the 2014 Peace and Security Funders conference, See3 CEO Michael Hoffman and digital strategist Laura Wilson walk through creating a strategic communications plan, theories of change, and how to use the tools at our fingertips - like Twitter, Facebook, and YouTube - to achieve the change your organization seeks to make.
Tools and tips to assist the development industry in undertaking best practice engagement. Explores the relationship between marketing, branding and engagement.
Creating & Using Your Communications Plan: a workshop for the MetroWest Nonpr...NikiLamb
Presenter:
Marketing consultant and non-profit specialist
Niki Lamberg
www.nlamberg.com
Is your non-profit striving to grow? A communications plan gives you a framework for reaching your most important audiences more efficiently. With a basic, thoughtful plan in place, you can budget, benchmark, and breathe more easily. Whatever your budget--even if it's practically zero--you can take charge of your communications strategy.
Presented February 4, 2011 in Framingham, MA for the MetroWest Nonprofit Network
A series of actions advancing a principle or tending toward a particular end.Stages of Building Advocacy Campaign are Planning, Implementation, Execution, Evaluation.
Strategic Communication: A Department of Defense Perspective. Robert HastingsRobert T. Hastings
Presentation by Robert Hastings, former Assistant Secretary of Defense for Public Affairs, at Leeds University for the European PR Education and Research Association annual congress.
Delivered on guest lecture to Bina Nusantara (Binus) Business School (BBS) Master in Management (MM) in Business and Management students. The course name is 'Business Communications and Interpersonal Skills'.
This group of slides covers Marketing Communications Research in Strategic Communication. The research uses databases, books, websites and statistics as tools to gather material and accomplish research outcomes.
"Burke's Anatomy: The Skinny on Creating and Implementing a Successful & Strategic Communications Plan" was presented at Ragan Communications' 2009 Corporate Communicators Conference in Chicago, IL. Real-life case studies show the importance of incorporating measurement into your planning and the strategic way to work towards measurable objectives and outcomes.
Strategic communication, news media and influencePOLIS LSE
Slides for a presentation to the NATO defence college in Rome in March 2017 looking at the news and social media context and how it is becoming more networked. It looks at the positive and negative aspects of digital change and the structural shifts in communication, especially in journalism and its consumption and dissemination.
Increasing Stakeholder Engagement through Strategic CommunicationAlison Eldridge
Presentation given at the NCCEP/GEAR UP National Conference in San Francisco July, 2013. Includes content on strategic communications and communication planning.
Society of Professional Journalists Code of EthicsBoris Loukanov
The SPJ Code of Ethics is a statement of abiding principles supported by additional explanations and position papers (at spj.org) that address changing journalistic
practices. It is not a set of rules, rather a guide that encourages all who engage in journalism to take responsibility for the information they provide, regardless of medium.
The "Coach Is In" is a series of webinars focused on practical strategies for revenue growth. Feeling stuck and need new ways to grow your business? The Coach Is In is just for you. Always on the first Friday of the month from 2-3pm CT and no cost to participate. We use the first 25 min to present and the remaining 35 minutes the Coach Is In to answer your questions. Visit http://www.what-matters.com/home/the-coach-is-in/ to sign up now. Limited spaces.
Communicating the Strategic Plan PPT.pptxErwinGaspar5
Strat Plan
According to Khalid (2020), strategic planning in an educational organization is sometimes views as an ivory tower exercise. While the top management discusses crucial issues impacting the future of the organization, some employees might feel being disconnected. This inability to effectively communicate strategic plans for aligning all employees' actions is a fundamental reason for an organization to lose control during the implementation of many otherwise excellent strategic plans. Difficulties with maintaining effective communication on strategy may include a high need for cross-functional communication across varying levels in the organization; significant time gaps between strategic planning sessions; absence of accountability and planning for communication; and reluctance to share information.
When handled correctly, communications can assist in strategic planning instead of hindering the progress. Some of the tips for effective strategic planning communications include developing a communication plan with clear accountability; and defining and selecting appropriate communication policies. It is the strategic planning team who is responsible and accountable for decisions on communication within the team and across the organization, including the external stakeholders. They often consist the top management and the board members as well as the senior management. In addition, other members of the organization who may be affected directly or indirectly should be informed and have their expectations managed.
Furthermore, a clearly articulated communication policy would guide the organization and its employees in selecting an appropriate approach to communication. The policy might vary widely depending on a particular company's needs. For instance, the strategic planning team may have a policy of communicating on a need-to-know basis. They may also take an approach that greater transparency is useful in motivating employees. Well-informed employees can contribute better. Free flow of information is likely to improve alignment and teamwork. If more communication is considered desirable, then the strategic planning team should be willing to invest in better communication frameworks and platforms.
The rest paper of the focuses on communicating the strategic plan effectively and successfully. Topics on writing the strategic plan, formatting the plan, communication strategy in 13 steps, planning for resistance, the outgoing message, and implementing the strategic plan are comprehensively discussed.
COMMUNICATING THE STRATEGIC PLAN
When implementing a strategic plan, there is one thing some organizations tend to forget.
No matter how good the strategy is, it will not work if the employees do not know how to align with it, or worse, if they simply do not know about it. The internal communication strategy can therefore truly make or break organization’s efforts.
Beyond Random Content: Four Steps to Thought Leadership SuccessRob Leavitt
B2B marketers know that demonstrating thought leadership around core customer challenges is essential. But many programs are thinly funded, episodic, and superficial. This presentation outlines a four-step approach to building a disciplined, and effective thought leadership program.
Leading Change—Even If You’re Not in ChargeTechWell
Has this happened to you? You try to implement a change in your organization and it doesn’t get the support that you thought it would. And, to make matters worse, you can't figure out why. Or, you have a great idea but can’t get the resources required for successful implementation. Jennifer Bonine shares a toolkit of techniques to help you determine which ideas will—and will not—work within your organization. This toolkit includes five rules for change management, a checklist to help you determine the type of change process needed in your organization, techniques for communicating your ideas to your target audience, a set of questions you can ask to better understand your executives’ goals, and methods for overcoming resistance to change from teams you don’t lead. These tools—together with an awareness of your organization’s core culture—will help you identify which changes you can successfully implement and which you should leave until another day.
How to think about the future: a guide for non-profit leadersjvcsun
A guide to integrating future purpose thinking into non-profit strategy development. Including process, tools and concepts to get started and see immediate benefits for you and your team.
Go to www.futurepurpose.org for video version of this presentation and more tips, tools and guidance.
Within the framework of its Research Communications Capacity Building Program, GDNet produced, in collaboration with CommsConsult, a series of 7 handouts providing some guidelines for a great presentation. They cover several aspects starting from how you look and feel while presenting, and structuring your presentation, to how to make your messages effective. It also explains how to manage your information and research using social media, in addition to providing some tips for writing to an online audience, and ending with a template for leave-behind handouts.
Planning, Selling, and Engaging: Gaining Buy-In from Ideation to DeliveryJerry Manas
Jerry Manas shares best practices in software and process adoption and change leadership, gaining buy-in from ideation to delivery. Based on a chapter in his book, The Resource Management and Capacity Planning Handbook.
This presentation was used for a session on advocacy at the CIARD-GFAR Regional workshop for the Near East held in Amman, Jordan from October4th-7th 2011
Similar to A Refreshing Approach to Strategic Communication Planning by Robin Russell McCasland Dallas TX (20)
Julie Marie Irvin of Keystone Resources shared her successes and lessons learned along her entrepreneurship journey at the January 14 IABC Houston ESIG luncheon.
How Hacking the Hidden Networks in Your Organization can Make you a Better Co...IABC Houston
Based on cases, research and unique data from global corporate players Innovisor will demonstrate the meaning and power of hidden networks in organizations, and why the informal and social dynamics of organizations are becoming increasingly significant for Communication professionals. The presentation will include introduction to methodology and practical approaches.
Key points that the audience will learn from the presentation:
-Engaging the right 3% of the key influencers can give you a 90% reach into your organization.
-Why the corporate superstars are not your right change agents
-Leaders can NEVER tell who their most influential employees are.
-How can you apply the knowledge in your own organization
Marketing OTC Presentation by Dana Otillio For IABC HoustonIABC Houston
IABC Members gathered on Thursday, August 28, 2014, for a program about marketing to an international audience. The presentation was made by Dana Otillio, senior manager of marketing for the Americas for the Society of Petroleum Engineers, a nonprofit organization with more than 124,000 members in 135 countries. Jive sponsored the event.
Self Marketing by John Sweney, Brookwoods Group (May2014)IABC Houston
John Sweney, co-founder and CEO of Brookwoods Group in Houston, Texas, discusses techniques used by successful job seekers to “market yourself” most effectively to prospective (and current) clients.
Panel discussion by three business owners about how they have made cloud computing work for their business and personal lives; January 2014 ESIG of IABC/Houston.
Marc Nathan, Houston guru for all things technology, provides Houston Business Communicators with hands-on techniques to make the most of mobile marketing communications.
The brave new/old world of Content Marketing!IABC Houston
Rachel Parker of Resonance Content Marketing will show you why content marketing's time has come, how some companies are using it to their advantage, and how you can do the same for your business ... or your clients!
Southwest Air: Nuts About Online CommunicationsIABC Houston
Using your content as a currency. Emerging Media Coordinator Brooks E Thomas demonstrates how Southwest Airlines provides the best online content of any airline and shares how they measure their success.
Shonali Burke, Shonali Burke Consulting, "waxes unlyrical" about the NEW new things: social media tools and measurement tips and techniques to help you keep current in a warp-speed world.
A hands-on approach to applying foresight by Andy Hines, Principal at Hinesite and Lecturer/Executive-in-Residence in Futures Studies at University of Houston.
Media Relations -- Getting the Message OutIABC Houston
Sandra Fernandez, Houston Public Library; Frida Villalobos, Houston Women's Center; Terri Ammerman, the Ammerman Experience -- talk media relations. How to pitch a story, get an interview, and what to do when you're caught off guard.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
22. Communicating
Culturally,
Socially and
Strategically
“I’m in the checkout line at Randall’s. Someone comments
on the T-shirt I’m wearing from the company blood drive.
So I respond…”
38. USAA: Commentary Travels
Quickly
• Canceled an policy due to a bad experience
– Tweeted my experience; posted to Facebook
• Friends who have USAA coverage responded
• A few days later, the claim was paid
– Supervisor said a mistake had been made
• I reinstated my policy; added more coverage
• Tweeted my experience; posted to Facebook
• Looked at TweetDeck a month later and…are needed to see this picture.
QuickTime™ and a
decompressor
38
41. Tools To Measure Social
Site
Media it does
What
Howsociable.com Measures mentions, related info from
many of the most common social media
f th t i l di
outlets
Geekchart.com Input information and get a calculation
(in a pie chart) of where your presence
is strongest
Addictomatic.com Shows where your brand/identity
appears in various social media outlets
pp
and where you may be lacking a
presence
Radian6 A comprehensive tool for tracking and
measuring social media, engagement,
listening; and
Alterian SM2 For PR/marketing professionals: Tracks
positive/negative brand segment,
iti / ti b d t
conversations about your company, and
competitors