This document discusses planning for advocacy efforts to promote open access to agricultural knowledge and information. It begins with defining advocacy and explaining why it is important. Participants then share personal goals and barriers related to information and communication management. They identify potential change agents who could help overcome barriers. The document introduces a proposed advocacy toolkit to provide guidance, ideas, materials and a platform for sharing experiences to support advocacy planning and implementation. It asks participants what resources would be most helpful to include in the toolkit.

1. ‘Unlocking agricultural
knowledge for all’
How do we move this agenda
forward?

2. Session Roadmap
• What does open access mean?
What are we here to • What does advocacy mean?
• Why undertake advocacy?
discuss?
• What do we do as advocacy
CIARD’s advocacy work • Introducing a toolkit concept to provide support
and support
• What would you like to do in ICM? Your wish
Defining our advocacy– • What is the challenge towards achieving this? The barriers?
• What needs to be different? What do you want to change/achieve?
steps individually • WHO can help to bring about this change? Who needs to be targeted?
• In ‘target group’ groups—what do you want/need them to do to help
Planning our advocacy- achieve the ICM wishes?
• What do you need to approach and persuade them? What do you need
groupwork to tell, show or do with them?

3. What does advocacy mean to you?
• Do you have a word for this in your language?
• Tell us other words that you use or have for
this concept?
• What does this concept mean to you?
• Do you have any examples or experiences in
advocacy?

4. Why undertake advocacy?
• What are the reasons to do this?...
• If you have undertaken any advocacy—why
did you do this?

5. CIARD and Advocacy
• Vision: “To make public domain agricultural research
information and knowledge truly accessible to all”
• One of the CIARD Values is: “ Advocate effective investments”—
– ‘Wherever research is conducted, we will promote the reform of
policies and processes to foster investments in systems, services,
people and partnerships that make research outputs more accessible,
and ultimately more applicable.
– ‘We will work to change the attitudes of key decision makers by
developing clear messages supported by evidence of benefits that will
influence policies and lead to institutional change.’
– ‘We will work jointly to position, at both the technical and political
levels, the benefits of information and knowledge management to
impact local and global policy-making.’
• Toolkit:
– Demand for a toolkit expressed during Data and Information sharing
workshop in Beijing.
– Carrying out consultations in the development of a toolkit to support
advocacy activities of CIARD partners and others.

6. Staring point for advocacy…
• Think back to yesterday’s challenges and
opportunities that were identified and
discussed
• How do we move forward to overcome
challenges and take advantage of
opportunities?
• Can we do it alone?

7. Exercise A- individual
• What is your own personal ICM
goal/wish/vision?
• What is the barrier to this?
• What would you like to be different?
• WHO can help to make this change? [change
agent(s)]

8. Starting your advocacy ‘roadmap’
1. Your ICM dream or goal: 2. Identify the barriers 3. How can this challenge be
what you would like to see to this goal overcome to reach your goal-
being done what will give it the green light
4. WHO can help overcome
the challenge and
achieve the goal- who is/are
the change agents (name 1)

9. Sharing your ‘change agents’
• Please share 1 person or group of people that
would be able to help overcome the barrier to
your ICM goal. Please limit this to one
person/group of people
• Make this as defined as possible- e.g if a
decision maker-which decision maker is this,
at what level etc?

10. Exercise B- groupwork
• Join the group which will be looking at the
‘target group/change agent’ that you
identified
• In the groups:
– Identify what you want that particular ‘agent’ to
do to help you overcome that barrier
– To persuade them—what do you need to tell,
show or do with them?

11. Introducing the toolkit
• 4 main entry points
– Why advocate for unlocking ag knowledge- discussing advocacy, introducing
the toolkit, and exploring some arguments
– Want some ideas to take advantage of opportunities for advocacy? Some ideas
of things to do when opportunities arise
– Want to plan and implement a more strategic advocacy activities? Some steps
and scenarios to help you.
– Just want access to some materials, resources and tools for your advocacy?
Links to materials, resources and tools to use
• Providing guidance and ideas –with some materials to support the development
and implementation of your own advocacy plans and activities
• Collection of Resources and Tools like text, photos, videos, powerpoint slides as
well as useful websites , blogs and other tools
• Platform for sharing experiences and providing feedback from the wider
community

12. What do you need to support your
advocacy?
• Tell us what you need?
– We’ll collect the list…
• Voting for resources: use 3 stickers to vote on
the list of resources –you can vote on three
different resources or use all three stickers on
one resource