A series of actions advancing a principle or tending toward a particular end.Stages of Building Advocacy Campaign are Planning, Implementation, Execution, Evaluation.
for educational purposes only
sources: http://www.slideshare.net/dmccorkleporter ; www.pbs.org and for additional sources download the file and look in the notes section.
What do you mean by advocacy? Discuss the importance and types of advocacy. ...Md. Sajjat Hossain
What do you mean by advocacy? Discuss the importance and types of
advocacy. Write the steps of an advocacy plan. What are the tools of
advocacy?
Introduction
People advocate for a large number and variety of topics. Some of these are clear-
cut social issues that are universally agreed to be problematic and worth solving,
such as human trafficking. Advocacy can include many activities that a person or
organization undertakes including media campaigns, public speaking,
commissioning and publishing research. Lobbying (often by lobby groups) is a
form of advocacy where a direct approach is made to legislators on a specific issue
or specific piece of legislation.
Advocacy
Generally we can say that Advocacy is an activity by an individual or group that
aims to influence decisions within political, economic, and social systems and
institutions.
Ritu R. Sharma from the Academy for Educational Development describes
advocacy as a tool for “putting a problem on the agenda, providing a solution to
that problem and building support for acting on both the problem and the solution”.
[https://www.culturepartnership.eu/en/publishing/advocacy-course/what-is-
advocacy]
So Advocacy means taking action to create change.
Importance of advocacy
Advocacy includes many different types of activities. It has many importances. It
can mean researching new solutions, creating coalitions of like-minded people,
public campaigning to raise awareness and much more. The main importance of
advocacy is to create change. Given below some importance of advocacy:
To raise awareness
To influence and change policies
To represent individuals who may not be able to speak for themselves
for educational purposes only
sources: http://www.slideshare.net/dmccorkleporter ; www.pbs.org and for additional sources download the file and look in the notes section.
What do you mean by advocacy? Discuss the importance and types of advocacy. ...Md. Sajjat Hossain
What do you mean by advocacy? Discuss the importance and types of
advocacy. Write the steps of an advocacy plan. What are the tools of
advocacy?
Introduction
People advocate for a large number and variety of topics. Some of these are clear-
cut social issues that are universally agreed to be problematic and worth solving,
such as human trafficking. Advocacy can include many activities that a person or
organization undertakes including media campaigns, public speaking,
commissioning and publishing research. Lobbying (often by lobby groups) is a
form of advocacy where a direct approach is made to legislators on a specific issue
or specific piece of legislation.
Advocacy
Generally we can say that Advocacy is an activity by an individual or group that
aims to influence decisions within political, economic, and social systems and
institutions.
Ritu R. Sharma from the Academy for Educational Development describes
advocacy as a tool for “putting a problem on the agenda, providing a solution to
that problem and building support for acting on both the problem and the solution”.
[https://www.culturepartnership.eu/en/publishing/advocacy-course/what-is-
advocacy]
So Advocacy means taking action to create change.
Importance of advocacy
Advocacy includes many different types of activities. It has many importances. It
can mean researching new solutions, creating coalitions of like-minded people,
public campaigning to raise awareness and much more. The main importance of
advocacy is to create change. Given below some importance of advocacy:
To raise awareness
To influence and change policies
To represent individuals who may not be able to speak for themselves
Dear writer Follow APA style and while you’re writing try to.docxruthannemcmullen
Dear writer
: Follow APA style and while you’re writing try to follow Blooms taxonomy by using remembering , understanding, and applying .
The following questions are with answers all you need it is write it on
essay
, paraphrase it, and cite it .. Pleas site your information by using The following book : Creating Public Value Strategic Management in Government. By Mark H. Moore. and other schoolar sourcess..
The Question is : Consider a scenario where your city has recently experienced an increase on gang-related crime
- Explain how you go about analyzing the problem
(
by using Forward mapping and Backward mapping
)
Backward V Forward Mapping
Forward
When one considers how a policy maker might try to affect the implementation process
It begins at the top of the process (top-down approach)
Reinforces myth that organizations are structured hierarchical
Backward
One assumes that the closer one is to the problem, the greater ones ability to influence it
-and a variety of policy instruments that could be used to impact the problem
. By
Adaptation
occurs when a policy or program evolves in response to its environment as each alters the other. Mutual adaptation, the product of environmental response to policy intent, is unavoidable. Backward mapping is an analytic approach compatible with our view of implementation as an evolutionary process. The closer one is to the source of the problem, the greater is one’s ability to influence it: and the problem solving ability of complex systems depends not on hierarchical control but on maximizing discretion at the point where the problem is most immediate: (pg215).
-Describe the type of assessment tools available to evaluate the policy (that would be by using Strategic Triangle) , and how implementation and budgets may be impacted.
The Strategic Triangle
Public Value by
Moore ,1997
This part of the triangle relates to the substantive aims of public programs, and the public value outcomes which they are trying to achieve, by which their impact and performance should be measured. This should be a detailed specification of the public value outcomes aimed for by the organization and those working within it. It underlines the importance of pursuing aims that will bring measurable benefit to the public sphere and which address the expressed or revealed priorities of a given population.
Public Value aims should be a reconciliation of
what the public values
with
what protects and enhances the public
sphere (Benington, 2010). These two aspects are often in tension and sometimes in conflict. Considering what the public most values places an emphasis on dialogue with current citizens, whereas the question of what adds value to the public sphere emphasizes the longer term public interests (e.g. future generations).
One of the factors that make decisions in healthcare challenging and tough is the existence of conflicting views. Furthermore, the evidence that underpins these views is often cont.
Final Project Part IThroughout this course, you have created .docxAKHIL969626
Final Project: Part I
Throughout this course, you have created elements of your communication plan. This week, you compile all the elements of the plan and create a descriptive narrative detailing each aspect of your public health campaign to prepare it for implementation. Create a 10- to 12-page narrative including all the elements from Parts I through IV of your communication plan. Do not cut and paste the same material you have created in the previous weeks. Incorporate instructor and colleague feedback and create a new descriptive narrative of your communication plan with all the required elements. Refer to the Communication Plan Guidelines and the Final Project Guidelines in this week's Required Resources for the Communication Plan criteria.
Communication Plan Guidelines
Your Communication Plan is the document which outlines all the elements of your public health campaign to help guide you in its facilitation. Please use this document as an outline to complete your Communication Plan. Use the learning resources and the current literature to support your Communication Plan.
Part I: Public Health Campaign (3-4 pages)
· Briefly describe the public health issue you selected and justify your selection
· Identify the audience you wish to target
· Justify the target audience you selected
· Briefly describe and justify the theory in which you will use to support your campaign
· Explain the initial methods you plan to use to create your public health campaign and explain why you selected those methods
· Briefly describe your goals for implementing a public health campaign (creating social change, changing behavior, increasing awareness, etc.)
Part II: Communication Tools (2-3 pages)
· Describe and justify the types of communication and social media tools you would like to use in the dissemination of your campaign
· Explain two reasons why the tools you selected are appropriate for your target audience
· Explain two ways you might adjust your public health message based on the type of social media you may use in your public health campaign
· Explain three reasons why it may be necessary to adjust your message depending upon age, community, and potential literacy levels of your target audience
· Describe two ways you plan to market your public health campaign
Part III: Engage Target Audience/Communities (3-4 pages)
· Briefly describe your target audience or community you selected for your public health campaign
· Briefly explain ways you might involve your target audience in the public health campaign
· Briefly describe two ways you will promote public relations with your target audience or community
· Briefly explain the behavior change you are hoping to facilitate among your target audience and explain the key benefits for the target audience to change their behavior
· Briefly describe potential stakeholders, community leaders, collaborative partners, or gate-keepers who may help you disseminate the message and encourage behavior change ...
Final Project Guidelines DIAMENTIA in the elderly You will compl.docxPOLY33
Final Project Guidelines DIAMENTIA in the elderly
You will complete your final project in two parts.
PART I: Communication Plan (Submit in Week 10)
·
Using the Communication Plan Guidelines, located in the Week 1 Resources, submit a 10-12 page descriptive narrative of your Communication Plan.
PART II: Narrated PowerPoint Presentation (Submit in Week 11)
Criteria:
1.
Campaign Message
: include any graphics or pictures (If you use graphics, you must consider whether they are trademarked and whether you need to gain permissions to use them in your public health campaign. Suggestion: use public domain graphic images or create your own). Examples for campaign message: video, blog, poster, public service announcement, etc.
2.
Text:
Make sure your messages are free of bias and remain culturally relevant and truly reflect a public health issue. Also, clearly define the benefit of changing individual behavior or attitudes towards the issue.
3.
Make sure your message and presentation of the campaign are clear and concise.
4.
Consider the health literacy levels of your target audience.
5.
Direct your public health campaign toward a funding source and provide one slide justifying why your campaign deserves funding.
6.
Upload your PowerPoint presentation (10-15 slides)
Communication Plan Guidelines
Your Communication Plan is the document which outlines all the elements of your public health campaign to help guide you in its facilitation. Please use this document as an outline to complete your Communication Plan. Use the learning resources and the current literature to support your Communication Plan.
Part I:
Public Health Campaign
(3-4 pages)
·
Briefly describe the public health issue you selected and justify your selection
·
Identify the audience you wish to target
·
Justify the target audience you selected
·
Briefly describe and justify the theory in which you will use to support your campaign
·
Explain the initial methods you plan to use to create your public health campaign and explain why you selected those methods
·
Briefly describe your goals for implementing a public health campaign (creating social change, changing behavior, increasing awareness, etc.)
Part II:
Communication Tools
(2-3 pages)
·
Describe and justify the types of communication and social media tools you would like to use in the dissemination of your campaign
·
Explain two reasons why the tools you selected are appropriate for your target audience
·
Explain two ways you might adjust your public health message based on the type of social media you may use in your public health campaign
·
Explain three reasons why it may be necessary to adjust your message depending upon age, community, and potential literacy levels of your target audience
·
Describe two ways you plan to market your public health campaign
Part III:
Engage Target Audience/Communities
(3-4 pages)
·
Briefly describe your target audience or community you selected for your public h ...
An Overview About Media Strategies and Its Types .pdfDo My Assignment
In this digital age, the ability to craft effective media strategies is a cornerstone of successful communication campaigns, brand management, and engagement with diverse audiences. Now, imagine having a guiding light through this intricate subject — this is where Do My Assignment Online steps in as the compass, helping students get an overview about the complexities of media strategies.
People often use advocacy to create positive change for society. Adv.docxJUST36
People often use advocacy to create positive change for society. Advocacy represents the strategies devised, actions taken, and solutions proposed to influence change for the betterment of society. The key to successful advocacy and creating a successful strategic plan is to conduct a needs assessment to determine the needs or priorities for a given agency, organization, or community.
A needs assessment is a systematic way of determining the gap between what an agency, organization, or community has and what is desired to meet the needs of individuals, groups, communities, or societies. The needs assessment will reveal whether there
may
be unmet services. It can then provide information about those needs and help inform your planning to meet them. The needs assessment also consists of planning
who
you need to target,
how
you will effectively gather new data, and/or how you will use existing data to inform your planning decisions.
To prepare:
Think about the needs of the agency, organization, or community that you identified as being the focus for your strategic plan.
Consider how you might collect data from stakeholders regarding met and unmet needs.
The Assignment (2–3 pages):
Outline/describe steps you would take to conduct a needs assessment.
State which stakeholders you would contact and why you would contact each.
Develop a stakeholder survey related to your professional or societal issue.
The survey must be at least 10 questions.
Provide a justification for each question on the survey.
Provide a rationale for the type/format of questions on the survey.
State how you would vary items on the survey based on the role of the stakeholders who would complete it (administration, leadership, staff, recipient of surveys).
.
NGO,S (NON GOVERNMENT ORGANIZATION) by punjab universityShahzaib Khan
Non-governmental organizations, nongovernmental organizations, or nongovernment organizations, commonly referred to as NGOs, are usually nonprofit and sometimes international organizations independent of governments and international governmental organizations (though often funded by governments) that are active in humanitarian, educational, healthcare, public policy, social, human rights, environmental, and other areas to effect changes according to their objectives. They are thus a subgroup of all organizations founded by citizens, which include clubs and other associations that provide services, benefits, and premises only to members. Sometimes the term is used as a synonym of "civil society organization" to refer to any association founded by citizens, but this is not how the term is normally used in the media or everyday language, as recorded by major dictionaries. The explanation of the term by NGO.org (the non-governmental organizations associated with the United Nations) is ambivalent. It first says an NGO is any non-profit, voluntary citizens' group which is organized on a local, national or international level, but then goes on to restrict the meaning in the sense used by most English speakers and the media: Task-oriented and driven by people with a common interest, NGOs perform a variety of service and humanitarian functions, bring citizen concerns to Governments, advocate and monitor policies and encourage political participation through provision of information.
Health is a state of complete physical, mental and social well-being and not merely the absence of disease or illness.”
After 18th amendment in constitution of Pakistan, health is now subject of provincial government.There is a window of opportunity to make strong improvements in the health sector after its devolution to provinces.
Poverty is general scarcity or the state of one who lacks a certain amount of material possessions or money. It is a multifaceted concept, which includes social, economic, and political elements. Poverty in Pakistan has fallen dramatically, independent bodies supported estimates of a considerable fall in the statistic by the 2007-08 fiscal year, when it was estimated that 17.2% of the total population lived below the poverty line
Global Warming, Air and Water PollutionShahzaib Khan
Global warming is the term used to describe a gradual increase in the average temperature of the Earth's atmosphere and its oceans, a change that is believed to be permanently changing the Earth's climate.
Environmental pollution can be defined as an undesirable change in the physical, chemical and biological characteristics of the environment such changes are caused by Substances that are introduced into the environment, by human activities.
More recently another measure, the Human Development Index (HDI), which combines an economic measure, national income, with other measures, indices for life expectancy and education has become prominent. This criterion would define developed countries as those with a very high (HDI) rating. A developing country, also called a less developed country is a nation with a less developed industrial base, and a low Human Development Index (HDI) relative to developed countries.
Developing countries are, in general, countries that have not achieved a significant degree of industrialization relative to their populations, and have, in most cases, a medium to low standard of living. There is a strong association between low income and high population growth. The World Bank classifies all low- and middle-income countries as developing but notes, "The use of the term is convenient; it is not intended to imply that all economies in the group are experiencing similar development or that other economies have reached a preferred or final stage of development. Classification by income does not necessarily reflect development status. gender equity refers to the economic, social, political, and cultural attributes and opportunities associated with being male or female.
Economic Development Indicators, indices and HDIShahzaib Khan
Studying development is about measuring how developed one country is compared to other countries, or to the same country in the past. Development measures how economically, politically, socially, culturally or technologically advanced a country is. There are a few indices and economic development indicators to measure development.
Overpopulation occurs if the number of people in a group exceeds the carrying capacity of the region occupied by that group. Overpopulation can further be viewed, in a long term perspective, as existing when a population cannot be maintained given the rapid depletion of non-renewable resources or given the degradation of the capacity of the environment to give support to the population. Under population is a situation whereby the size of the population is small in relation to available resources of the country. It is situation where the size of the population is below the equilibrium. Under population is also characterized by a situation where the available resources are capable of supporting a much larger population with no reduction in living standards
Population size is the actual number of individuals in a population. Population density is a measurement of the number of people in an area. It is an average number. Population density is calculated by dividing the number of people by area. Population density is usually shown as the number of people per square kilometer. Population distribution means the pattern of where people live. World population distribution is uneven. Places which are sparsely populated contain few people. Places which are densely populated contain many people. Sparsely populated places tend to be difficult places to live. These are usually places with hostile environments e.g. Antarctica. Places which are densely populated are habitable environments e.g. Europe
Any type of advertising that is in written format, such as:
Newspaper ad
Magazine ad
Billboards (outdoor advertising)
Transit ads (buses, bus stations, bus stops, taxis, trucks)
written under AIDA..
The World Bank defines NGOs as "private organizations that pursue activities to relieve suffering, promote the interests of the poor, protect the environment, provide basic social services, or undertake community development" Many NGOs are active in the traditional social sectors: emergency support, rehabilitation, poverty reduction, maternal and child health, family planning and education. Most of the NGOs in Pakistan are unregistered, small scale and their funding source is philanthropy.
Participatory approach is based on solving the learner’s problem in real life, using the target language as a tool this purpose. Learners bring their outside problems into class. Participatory approach are geared towards planning and conducting the research process with those people whose life-word and meaningful actions are under study
Rural Sociology and Urban Sociology are two major sub-disciplines of Sociology, between which there are some differences. The key difference between rural and urban sociology is that the rural sociology, as the term itself suggests, studies the rural communities whereas the urban sociology focuses on the metropolis. The rural sociology goes hand in hand with Environmental Sociology, which mainly studies nature and agricultural aspects of rural communities. Urban Sociology deals with city areas, and this subject field was highly developed after the industrial revolution.
Society describes a group of people who share similar values, laws and traditions living in organized communities for mutual benefits. Members of society often share religions,politics or culture.Society has a far-reaching effect on people by shaping their belief systems, behaviors and values.
The whole scene arranged with the help of various objects and props which a viewer can see during a program especially in a TV studio, is referred to as set. Set is a very popular term used in almost all TV productions. It is among first things which are considered to begin a program, either for live coverage or recordings. It is commonly understood that every act which viewers are seeing has to be done on some setting of different objects to match with the nature of program. Even the natural occasions like sights of war-torn areas, accidents or tourists’ resorts have natural settings.
Has new media democratised the production of media texts by shifting the control of media content away from large media institutions?
Has new media changed the way media texts are consumed and what are the social implications for this?
Has new media technology provided new cross-cultural, global media texts that communicate across national and social boundaries?
How active or interactive are consumers of new media and how significant is this in terms of power?
How has new/digital media impacted on traditional media productions and consumption?
To what extent does new media escape some of the constraints of censorship that traditional media encounters?
A court reporter has to remember to do nothing to prejudice a fair trial. This is the basis of the strict rules of contempt of court” .
Three conditions: all reports must be…
Accurate
Balanced
Contemporaneous
As a center of commercial, social and cultural activities, cities serve as the growth engines of a country. However, rapid urbanization accompanied by economic growth often leads to deteriorating living environments, traffic congestion, air pollution, floods, and waste-disposal problems. Urban development tackles these problems, utilizing experience and expertise attained over years of managing rapid urbanization and recovering from major natural disasters. urban development are integrated efforts to create a virtuous circle of economic prosperity and poverty reduction.
Urban areas with a high population density have problems across many sectors such as transport, sanitation, and housing. In developing-country cities which face a rapid population increase, land use planning is especially critical to achieve a high-quality living environment. Rather than taking ad-hoc solutions to immediate problems, coherent urban policies must control unplanned city expansion. To reduce traffic congestion, comprehensive urban transportation planning that links road and railway improvement with traffic control. Similarly, other sector planning for housing, water supply and sewerage is reflected in an urban development master plan, integrating cross-sectoral perspectives.
Pakistan inherits the riches of the Gandhara civilization. Pakistan has been under the influence of cultures that took pride in creating planned cities. For instance, the sewerage system in the ruins of Taxila demonstrates the engineering genius of the past civilizations.
Urban areas contribute 78% of GDP. The pattern of urbanization across provinces exhibits large variation. More than half of the total population of the country is clustered in and around eight cities. Expanding middle class comprising young generation. Most smaller towns are located in the neighborhood of the 1 million plus towns and along the national highway. Over 63.7% of internal migrants move to urban areas.
The process by which towns and cities are formed and become larger as more and more people begin living and working in central areas. Urban-ism is the characteristic way of interaction of inhabitants of towns and cities (urban areas) with the built environment or the character of urban life, organization, problems, etc, as well as the study of that character (way), or of the physical needs of urban societies, or Urban planning.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
2. Several related operations aimed at achieving a particular goal
(usually within geographical constraints)
A series of actions advancing a principle or tending toward a
particular end.
3. Advertising campaign
An advertising campaign is a series of advertisement messages that
share a single idea and theme which make up an integrated marketing
communication (IMC).
Civil society campaign
A civil society campaign is one that is intended to mobilize public
support and use democratic tools in order to instigate social change.
4. Military campaign
In the military sciences, the term military campaign applies to large scale,
long duration, significant military strategy plan incorporating a series of
inter-related military operations or battles forming a distinct part of a larger
conflict often called a war.
Political campaign
A political campaign is an organized effort which seeks to influence the
decision making process within a specific group. In democracies,
political campaigns often refer to electoral campaigns, by which
representatives are chosen or referendums are decided
5. Advocacy or Advocacy group
Advocacy is the attempt to influence the political climate, policy and
program decisions, public perceptions of social norms, funding
determinations, and community support and involvement for a specified
cause or issue, through a set of well planned and organized actions that
are undertaken by a group of committed individuals or organizations
working in concert.
6. Advocacy or Advocacy group
Advocacy is the attempt to influence the political climate, policy and
program decisions, public perceptions of social norms, funding
determinations, and community support and involvement for a specified
cause or issue, through a set of well planned and organized actions that
are undertaken by a group of committed individuals or organizations
working in concert.
7. There are a number of communication methods that are used to affect
social change within a given society.
Social Mobilization
Community Mobilization
Social Marketing
Education
Health Promotion
Behavioral Change Communication (BCC)
8. Four key environmental factors affect the individual’s ability to enact
the desired changes:
Socio-Culture Factors: the behaviors and attitudes considered
acceptable in given context.
Political Factors: the interplay of political forces such as pressure
groups and political parties; the relations between government and civil
society including the systems of governance.
9. Institutional Factors: Policies, laws and program that determine the roles
the government plays and the actions permitted ; activities to encourage
implementation of policies or programs and observance of laws.
Resource Factors: Human, financial and material resources that affect
what is required to make things happen; people’s health, economic and
education status; community knowledge, skills and solidarity networks.
10. UNFPA supports three types of advocacy work:
Program Advocacyaims at fostering a notional favorable environment
and the implementation of the (International Conference on Population and
Development) ICPD goals according to country-specific situation and
political circumstances and priority program issues.
Universal Issues Advocacy aims at global awareness of a wide range of
issues emanating from the ICPD Program of Action and agreements reached
in other global conferences.
11. Organizational Advocacy has two aims:
1. to enhance the UNFPA image and publicizing and promoting its
mandate.
2. to mobilize the resources needed by the Fund to support the
implementation of the ICPD Program of Action.
12. Advocacy targets individuals and groups to enlist their support for the
benefit of other members of their community or the wider public,
whereas BCC targets individuals and groups to enlist them to change
their behavior for their own benefit.
Advocacy aims for social transformation through changes in policies,
legislation, programs and social norms whereas BCC seeks to change
individual attitudes and behavior of clients or users of services, as well
as individual belief and norms.
13. Once you have mastered the necessary skills of how to plan and
implement advocacy interventions, you can work wonders.
In developing countries , development issues and priorities are
competing against limited national resources, and decreasing
international aid. With that in mind, advocacy efforts become a
prerequisite to ensure that programs addressing population, Health
issues and gender issues get their fare share of resource allocation.
14. Advocacy efforts would provide decision-makers with information on
the priority population and health issues challenges and would
influence the way they think or act on them.
Advocacy strategies involve identifying partners, forming alliances, and
building coalitions. Working through such networks of support is more
effective.
16. Planning includes:
Message construction
A good message should be simple and clear.
It has clearly defined goal.
It must have the intrinsic value to target audience
State the problem clearly
Propose a solution
Invite the audience to take specific action.
17. Targeting the population
Primary targets are those who have the power to effect the changes the
campaign calls for. They need to be influenced in order to reach the
campaign goal.
If the primary target cannot be reached directly, or if communicating
with the primary target alone is not sufficient to bring about change,
people with influence on the primary target need to be mobilized, i.e.
the secondary target audience.
18. Strategizing
A campaign strategy should answer the following questions:
Problem, Vision, Change
What problem are you confronting?
What is your vision of how the world will be, once the problem is resolved?
What change/s would bring about this vision?
Stakeholders, Relationships, Targets
Who is affected, positively or negatively, by the problem?
How are these people or groups related to the problem and to each other?
Who are you trying to reach?
If your campaign is successful, who will be affected?
19. Strategizing
Answering key questions repeatedly, at each stage of your campaign,
about the problem, solution, stakeholders and targets as well as the
tactics, message and tools you will use, will help develop your
campaign strategy.
20. Content writing
Find popular content ideas via social media
Keyword research tools lack the creativity you need for great content
Talk to your team/clients
Find the content that resonates
Don’t struggle to make everyone happy. It’s impossible
Set clear time scales and goals on brainstorming
21. Selecting the channels
List your different target audiences
Where, in which types of places
Where does your message have the best chance of catching their
attention?
Which of the communication channels identified you can afford, or gain
external support for.
22. Selecting the channels
Questions to be asked may include:
Who, in your organization or alliance, has experience working with
which types of media?
Is free air-time available from TV or radio stations, including
community radio?
What community organizations could pass on the message?
What additional resources can be mobilized, e.g. by enlarging the
alliance, hiring specialists or contracting out parts of the
communication work?
23. Budget Allocation
Budgetary allocations are integral components to an annual financial
plan, or budget. They indicate the level of resources an organization is
committing to a department or program.
24. Budget Allocation
Before drawing up the budget, it is necessary to get an overview of the
type of inputs needed to achieve the objectives of the campaign.
Typical categories may be, for example
people (such as researchers, consultants, other partners’ staff-time)
travel costs (such as bus tickets, meal allowance)
vehicles (such as rental, petrol, driver’s time)
equipment (such as machinery, measuring instruments and other tools)
consumables and supplies (such as material, pumps, bricks or
containers)
Subcontracts (services and construction work)
25. Budget Allocation
A budget format has usually three parts:
(I) Personnel costs are defined as the total remuneration, in cash or in
kind, payable by an employer to an employee in return for work done
by the latter during the reference period.
(II) Non-Personnel costs are the costs you might include in your
proposal budget that are not related to salaries and wages. For
example equipment, travel, supplies, participants cost, utility costs,
communication costs and some types of telephone service.
26. Budget Allocation
(I) Indirect Costs are Facilities and Administrative Costs that includes
building use, operation and maintenance of facilities, student
services, departmental administration, or administrative support
offices.
27. Time frame
A specified period of time in which something occurs or is
planned to take place.
Do it 2-3 months before launch.
Capture and articulate qualitative and quantitative performance goals
Produce project plans that meet campaign objectives, identify
dependencies and tasks, and assign ownership.
Ensure team and partners understand what is expected of them
Identify the required resources/partners to the campaign/project.
28. Time frame
Create the “event horizon”
Estimate the time for each process, plus any other relevant release
dates. This gives us the event horizon and overall campaign window.
29. Visiting the Location/ Geo-Targeting
When you are making a campaign to influence a small area you have
to physically visit the location to make further arrangements.
But for Digital Campaign we have to use Geo-Targeting
Geo-targeting refers to the practice of delivering different content to a
electronic media user based on his or her geographic location.
30. Geo targeting Users Online
In online environments, ad servers look at a user’s IP address to figure
out their location.
Behind the scenes, the ad server maintains a large database that
has every IP address already mapped to its country, state, and postal
code.
So, when a request comes in, the ad server strips the IP address from
the header of the request, queries this table, finds the necessary location
data, and then picks an ad that matches that criteria.
31. Meeting/Interacting with audience
Campaign team should visit the targeted area if the purpose of the
campaign is to launch only in a small area i.e. village, town , a small
communtiy or any minority group or any ethnic community.
Meeting with targeted audience and pre-discussion will also be fruitful in a
large extent to formulate the problem and its solution during planning
Interactions at gross root level will also keep update to the level of
resistance i.e. cultural, educational, religious, ethnic, linguistic and other
prevailing practices in a community.
32. Practicality
Execution of campaign is required to follow all practical aspects
through a well organized process of monitoring as well as participation.
During execution process campaigner of any idea will realize that how
much his/her idea is applicable in a given context or circumstances.
During the phase of practicality executed plan may face deficiency of
resources, lack of man power, lack of will of the targeted people to
accept the idea to bring required change etc.
33. In the process of execution practicality of data collection must be in
accordance i.e. in the form of quantitative or qualitative and all applied
scales of data collection should be in coherence with the content of
campaign.
34. Analysis
Executed campaign should be analyzed on day to day basis.
Collected data must be analyzed by keeping into consideration of all
ethical perspectives of the campaign.
Analyzing team of the campaign may be consist of specialized
consultant and professional experts.
Time frame of campaign, execution plan, timings of delivery of
message may be reorganized on the basis of the analyzed data and
suggestion on daily basis/weekly basis/ or monthly basis depends on
the nature of campaign.
35. Repetition
Repeat the analysis again and again to see whether desired goals are
achieved by following previous steps.
Modification
If majority of the requirement is fulfilled only few goals are not
achieved the modify the respective content or stage/stages to complete
the remaining goals.
36. Alteration
Sometimes just modifying does not do the job alteration of content or
idea is necessary to build campaign for desired objectives.
Rejection
Even after alteration desired results are not gained then, rejection is the
only solution. Reject the whole idea. Start thinking a new one and work
on it from the very first step.
37. What’s our short-term goal that will contribute to our long-term goal?
How will we know when we’ve reached this goal successfully?
How can we target and segment our audiences to reach this goal?
What inspiring message can we send to each audience?
What channels will best communicate this message to each audience?