These slides present and explain the three fundamental stages of communication strategy – vision, audit, and snapshot – along with the steps needed to achieve them.

1. 90-Minute Guru:
Communication Strategy
Mary Joyce | Bellevue Hub | Feb. 27, 2015

2. Quiz

3. What is the central concern of
communication strategy?
Quiz

4. What is the central concern of
communication strategy?
Quiz

5. What is the central concern of
communication strategy?
1) Choosing the right channel
Quiz

6. What is the central concern of
communication strategy?
1) Choosing the right channel
(ex: blog, in-person networking, direct mail)
Quiz

7. What is the central concern of
communication strategy?
1) Choosing the right channel
(ex: blog, in-person networking, direct mail)
2) Choosing the right content
Quiz

8. What is the central concern of
communication strategy?
1) Choosing the right channel
(ex: blog, in-person networking, direct mail)
2) Choosing the right content
(ex: personal stories, data-rich analysis, emotional appeals)
Quiz

9. What is the central concern of
communication strategy?
1) Choosing the right channel
(ex: blog, in-person networking, direct mail)
2) Choosing the right content
(ex: personal stories, data-rich analysis, emotional appeals)
3) Knowing your audience
Quiz

10. What is the central concern of
communication strategy?
1) Choosing the right channel
(ex: blog, in-person networking, direct mail)
2) Choosing the right content
(ex: personal stories, data-rich analysis, emotional appeals)
3) Knowing your audience
(ex: idealistic college student, harried government
employee, conservative mid-level executive)
Quiz

11. What is the central concern of
communication strategy?
1) Choosing the right channel
(ex: blog, in-person networking, direct mail)
2) Choosing the right content
(ex: personal stories, data-rich analysis, emotional appeals)
3) Knowing your audience
(ex: idealistic college student, harried government
employee, conservative mid-level executive)
Quiz

12. Audience Analysis
Exercise

14. Break

15. How long does it take to
create a communication
strategy?

17. More Time = More ?

18. More Time = More ?

19. More Time = More ?
= More information

20. More Time = More ?
= More information
= More thoroughly considered

21. More Time = More ?
= More information
= More thoroughly considered
= More accurate strategic assumptions

22. More Time = More ?
= More information
= More thoroughly considered
= More accurate strategic assumptions
= Activities more likely to achieve your goals

23. Fast
Communication Strategy
Prompts

24. Communication Strategy
in
Question①

25. How will we persuade our
audiences to take the
actions we need them to?

26. Communication Strategy
in
Words③

27. What
do we want to achieve?
Who
needs to take action for this to happen?
How
can we persuade them to take that action?

28. What
do we want to achieve?
Who
needs to take action for this to happen?
How
can we persuade them to take that action?
This is your
communication strategy.

29. What can your
communication strategy
look like?. .

32. Final Question:

33. Final Question:
What’s your next step?

35. Feedback Poll:
bit.ly/feedbackfeb27

36. Feedback Poll:
bit.ly/feedbackfeb27
Contact:
Contact@MaryJoyce.com
@Mary_Joyce

37. Feedback Poll:
bit.ly/feedbackfeb27
Contact:
Contact@MaryJoyce.com
@Mary_Joyce
Thank You!