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Creating & Using Your Communications Plan: a workshop for the MetroWest Nonprofit Network

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NikiLamb

Presenter: Marketing consultant and non-profit specialist Niki Lamberg www.nlamberg.com Is your non-profit striving to grow? A communications plan gives you a framework for reaching your most important audiences more efficiently. With a basic, thoughtful plan in place, you can budget, benchmark, and breathe more easily. Whatever your budget--even if it's practically zero--you can take charge of your communications strategy. Presented February 4, 2011 in Framingham, MA for the MetroWest Nonprofit Network

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Creating and Using Your Communications Plan Presenter: Niki Lamberg
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Starting Points ,[object Object],[object Object],[object Object],[object Object]
Why plan? Why invest? ,[object Object],[object Object],[object Object],[object Object]
Simplifying choices, overcoming barriers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Communications Cycle Benchmark  Adjust Collaborate Evaluate Monitor Implement Plan
Building blocks of a Communications Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Communications Plan covers… ,[object Object],[object Object],[object Object]
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public/Media Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Messaging/Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your first audience: INTERNAL ,[object Object],[object Object],[object Object],[object Object],[object Object]
Manage Internal Expectations ,[object Object],[object Object],[object Object],[object Object]
What is your organizational context? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Getting out of a rut ,[object Object],[object Object]
[object Object],[object Object],[object Object]
Communications Audit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Define Indicators of Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recognize NON-Indicators of Success ,[object Object],[object Object]
Success breeds success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who cares, specifically? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Whittling can be hard work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do you want your targets to DO? ,[object Object],[object Object],[object Object]
A note about Key Messages: ,[object Object],[object Object],[object Object],[object Object]
S.M.A.R.T. Objectives are: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Communications Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Communications Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Pulsing Communications on a Calendar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
The Communications Cycle Benchmark  Adjust Collaborate Evaluate Monitor Implement Plan
Measurement & Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Your Communications Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Creating & Using Your Communications Plan: a workshop for the MetroWest Nonprofit Network

  • 1. Creating and Using Your Communications Plan Presenter: Niki Lamberg
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  • 6. The Communications Cycle Benchmark  Adjust Collaborate Evaluate Monitor Implement Plan
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  • 38. The Communications Cycle Benchmark  Adjust Collaborate Evaluate Monitor Implement Plan
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