Need basic training in nonprofit communications? This workshop will help you assess your organization's communications work, and give you the tools to communicate more effectively with members, donors, and other constituents, even with a small marketing and communications budget. Content will include communications planning, crafting messages, targeting audiences, and choosing tools and technology to get your message across.
Too often nonprofits are scrambling to post on Twitter and Facebook, without thinking through how digital tools should be part of your organization's strategic goals.
In this presentation for the 2014 Peace and Security Funders conference, See3 CEO Michael Hoffman and digital strategist Laura Wilson walk through creating a strategic communications plan, theories of change, and how to use the tools at our fingertips - like Twitter, Facebook, and YouTube - to achieve the change your organization seeks to make.
Checklist Communication Strategy DevelopmentEwen Le Borgne
This presentation was given during a workshop on strategic communication for the Water and Sanitation Forum in Ethiopia (hosted under CRDA) and is based on a checklist of strategic questions developed by IRC Water and Sanitation Centre (www.irc.nl) to help develop a communication strategy. The workshop was facilited by me and Livia Iotti for the RiPPLE project and by Simret Yasabu for WaterAid Ethiopia.
Too often nonprofits are scrambling to post on Twitter and Facebook, without thinking through how digital tools should be part of your organization's strategic goals.
In this presentation for the 2014 Peace and Security Funders conference, See3 CEO Michael Hoffman and digital strategist Laura Wilson walk through creating a strategic communications plan, theories of change, and how to use the tools at our fingertips - like Twitter, Facebook, and YouTube - to achieve the change your organization seeks to make.
Checklist Communication Strategy DevelopmentEwen Le Borgne
This presentation was given during a workshop on strategic communication for the Water and Sanitation Forum in Ethiopia (hosted under CRDA) and is based on a checklist of strategic questions developed by IRC Water and Sanitation Centre (www.irc.nl) to help develop a communication strategy. The workshop was facilited by me and Livia Iotti for the RiPPLE project and by Simret Yasabu for WaterAid Ethiopia.
These slides present and explain the three fundamental stages of communication strategy – vision, audit, and snapshot – along with the steps needed to achieve them.
If you’re been tasked with writing a communications strategy, let AB give you a helping hand. Our no-nonsense guide takes you through a 10-step process for planning and structuring your strategy.
Creating & Using Your Communications Plan: a workshop for the MetroWest Nonpr...NikiLamb
Presenter:
Marketing consultant and non-profit specialist
Niki Lamberg
www.nlamberg.com
Is your non-profit striving to grow? A communications plan gives you a framework for reaching your most important audiences more efficiently. With a basic, thoughtful plan in place, you can budget, benchmark, and breathe more easily. Whatever your budget--even if it's practically zero--you can take charge of your communications strategy.
Presented February 4, 2011 in Framingham, MA for the MetroWest Nonprofit Network
Basic Idea of Strategic Communication, Barriers to Effective Communication, Benefits of Managers as Effective Communicators, The Seven Principles of Strategic Organizational Communications, Steps to Become a Good Strategic Communicator, 4 Step Model for Managers to be Strategic Communicators, Measuring Manager’s Communication Skills
Social Media and Your Communication StrategyDPCdigital
DPC and Mitchell & Partners presented the eighth Digital Communication in Government Seminar on 27 June 2014.
Joined by communication practitioners from across the Victorian Government, Marcus Betschel and Trent Light from Mitchell & Partners shared their experiences about how to best use social media as part of a broader communication strategy.
Communication Strategy - Workshop to Obtain Stakeholder InputJohn Mauremootoo
Generic version of a PowerPoint presentation used in a workshop to obtain stakeholder inputs into a project communication strategy. This presentation can be used as a template when formulating a project or programme communication strategy and work plan.
How a message is communicated is every bit as important as the message itself. When you are leading a team, fostering an environment of open communication and collaboration can make all the difference in team cohesiveness and productivity. The most effective teams are the ones who are able to work together toward common goals and encourage individual goals – and that takes good communication. Therefore, as a leader, you have to focus not only on what you are communicating but how you are communicating it.
These slides present and explain the three fundamental stages of communication strategy – vision, audit, and snapshot – along with the steps needed to achieve them.
If you’re been tasked with writing a communications strategy, let AB give you a helping hand. Our no-nonsense guide takes you through a 10-step process for planning and structuring your strategy.
Creating & Using Your Communications Plan: a workshop for the MetroWest Nonpr...NikiLamb
Presenter:
Marketing consultant and non-profit specialist
Niki Lamberg
www.nlamberg.com
Is your non-profit striving to grow? A communications plan gives you a framework for reaching your most important audiences more efficiently. With a basic, thoughtful plan in place, you can budget, benchmark, and breathe more easily. Whatever your budget--even if it's practically zero--you can take charge of your communications strategy.
Presented February 4, 2011 in Framingham, MA for the MetroWest Nonprofit Network
Basic Idea of Strategic Communication, Barriers to Effective Communication, Benefits of Managers as Effective Communicators, The Seven Principles of Strategic Organizational Communications, Steps to Become a Good Strategic Communicator, 4 Step Model for Managers to be Strategic Communicators, Measuring Manager’s Communication Skills
Social Media and Your Communication StrategyDPCdigital
DPC and Mitchell & Partners presented the eighth Digital Communication in Government Seminar on 27 June 2014.
Joined by communication practitioners from across the Victorian Government, Marcus Betschel and Trent Light from Mitchell & Partners shared their experiences about how to best use social media as part of a broader communication strategy.
Communication Strategy - Workshop to Obtain Stakeholder InputJohn Mauremootoo
Generic version of a PowerPoint presentation used in a workshop to obtain stakeholder inputs into a project communication strategy. This presentation can be used as a template when formulating a project or programme communication strategy and work plan.
How a message is communicated is every bit as important as the message itself. When you are leading a team, fostering an environment of open communication and collaboration can make all the difference in team cohesiveness and productivity. The most effective teams are the ones who are able to work together toward common goals and encourage individual goals – and that takes good communication. Therefore, as a leader, you have to focus not only on what you are communicating but how you are communicating it.
Becoming a Strategic Communications Rock Star - CPRS Webinar Caroline KealeyCarolineKealey
Becoming a Strategic Communications Rock Star provides a unique opportunity to unlock the challenges faced by communications professionals in establishing credibility, adding value and doing more with less. Through exercises, worksheets and tools, participants will gain a solid understanding of the unique value proposition of the communications function as they build their consultative skills as a communicator.
Connect with Caroline Kealey at Ingenium Communications:
WEBSITE: http://www.ingeniumcommunications.com
TWITTER: @CarolineKealey
SUBSCRIBE to the Results Map Blog: http://www.resultsmap.com/category/blog/
Effective communications must either amplify your competitive strengths or inoculate against your competitive weaknesses. When helping our clients build communications strategies that persuade by reason and motivate through emotion, one of the tools we employ is the “Six Rs of Strategic Communications” to help break through the clutter and ensure messages are guided by a proactive strategic approach.
Result Map - Overview of Best Practice Process for Strategic Communications P...CarolineKealey
The Results Map is an internationally-recognized best practice process for strategic communications planning and evaluation. The methodology is offered through consulting, coaching, applied training, workshops and the Results Map Handbook: The Essential Guide to Strategic Communications Planning.
Connect with Caroline Kealey at Ingenium Communications:
Connect with Caroline Kealey at Ingenium Communications:
WEBSITE: http://www.ingeniumcommunications.com
TWITTER: @CarolineKealey
SUBSCRIBE to the Results Map Blog: http://www.resultsmap.com/category/blog/
Strategic Communications Bootcamp May 5 English CarolineKealey
The Strategic Communications Bootcamp aims to equip communicators with the skills, knowledge and confidence required to be true business partners and trusted advisors.
Strategic Communication: A Department of Defense Perspective. Robert HastingsRobert T. Hastings
Presentation by Robert Hastings, former Assistant Secretary of Defense for Public Affairs, at Leeds University for the European PR Education and Research Association annual congress.
This document was prepared by Corporate Excellence – Centre for Reputation Leadership, and among other sources, contains references to the 6th edition of Corporate Communication, a book written by Professor Paul A. Argenti from the Tuck Business School of Dartmouth University, New Hampshire (USA) and published by McGraw Hill in 2013.
This group of slides covers Marketing Communications Research in Strategic Communication. The research uses databases, books, websites and statistics as tools to gather material and accomplish research outcomes.
Delivered on guest lecture to Bina Nusantara (Binus) Business School (BBS) Master in Management (MM) in Business and Management students. The course name is 'Business Communications and Interpersonal Skills'.
Leatherstocking AEA: Marketing Focus from Fund Development and Marketing Part...Andrew Marietta
Leatherstocking AEA program presentation by Tara Collins, Communications Director, Watershed Agricultural Council, on Fund Development and Marketing Partnership: Increasing Your Nonprofit's Success.
Cynthia Adams, CEO of GrantStation, shared how to strengthen your grantseeking program and establish your grantseeking calendar for the next 12 to 18 months.
How to write a marketing and
communications strategy
Bringing together all you’ve learned and all elements of the marketing mix to make a positive impact on
your target audience, here’s a simple accessible guide to creating future campaigns and a communications
strategy.
Presenting Our Strategy for 2030 PRS Advocacy an initiative of Worlds Leading Media Conglomerate Group of Companies www.prsinternationalgroup.com
www.governmentadvocacies.com #prs #strategy #2030 #world #advocacy
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
100. Values Level One Theme: Big idea Level Two Theme: More detailed issues Level Three Theme: Specifics As advocates, we are on level 3, but general public is usually on Level 1!
138. Facebook: Anatomy of the NEWSFEED FACEBOOK ADS FRIEND SUGGESTIONS: generated by Facebook EVENTS CHAT
139. Facebook: Anatomy of the NEWSFEED NEWSFEED Show your friend’s photos, who they are friends with, interactions between your friends, and who “like” and comments on their status updates NEWSFEED VIEWS STATUS UPDATE
140. Facebook: Anatomy of the NEWSFEED NEWSFEED NEWSFEED VIEWS STATUS UPDATE NEWSFEED Also shows posts from the organizations you “like” as well as re-posts from friends.
142. Facebook: Anatomy of the PAGE STATUS UPDATE NEWSFEED YOUR ORGS PHOTO EDIT YOUR PAGE PEOPLE THAT “LIKE” YOUR ORG INSIGHTS INTO HOW YOUR PAGE IS DOING TABS
143. Facebook: Anatomy of the PAGE YOUR ORGS PROFILE PICTURE EDIT YOUR PAGE SUGGEST TO FRIENDS
144. Facebook: Anatomy of the PAGE PEOPLE THAT “LIKE” YOUR ORG INSIGHTS INTO HOW YOUR PAGE IS DOING
If group is small enough (25 or less) you can go around the room and have each person respond to the 3 points If group is larger than 25, everyone to quickly go around and say their name and organization then divide folks into pairs, have them share with each other their hopes and expectations. then bring everyone back and popcorn the hopes/expectations Do the “Communication is key” exercise Key point: we are all communicators and communications is crucial in all the work we do
Review the companion agenda with the goals on this slide
Group activity–popcorn the ideas, write ideas up on the flipchart
Ask participants: given all the reasons that we just said that PR is crucial, then why don’t we devote more of our time, money and resources to it? Popcorn the ideas–write up on the flipchart
Points to make: • we have ignored the arena of communications at our own peril • communications is an arena that we have not adequately tackled in our movement • we have focused on the important arenas of services, legislation and policy and now we have to tackle this arena
Point: the dv movement has often overlooked the importance of communications to all the other arenas of work we need to do to serve victims
In order to meet your mission, you need to be strategic about you communication Chart shows interpersonal communication (calls, fliers, email) and mass communication (bus, billboard, tv/radio ads)
Number 1 rule: when the media calls, DON”T just start talking, ever!
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
Energy in/energy out exercise Key point of that exercise: energy in equals energy out. You can ユ t expect to be happy with how the media covers the issue of domestic violence if your organization does not devote any time, money or resources to the communications arena. Assessment: not to make you feel bad about what you aren’t doing Rather, see it as a blueprint of what you need to work on Communications is hard work!!!
These are the core building blocks in building PR as an arena
How many of you have a communication plan? How many have a yearly media plan?
Use and record an example from the audience of a program goal
For both short term or long term planning you need to identify: Goals Audiences Messages Tactics to reach your audience Evaluation
Key point: we have to deal with the reality that when you leave this training you are not going back to an organization that all a sudden has money and staff time to devote to communications. Given that reality, brainstorm on what you can do, given the reality of your organization What can you do different? What can you do to shift resources? How can you free up some time?? Write ideas up on flipchart–feedback from group
Now we are going to learn how to write a communication plan PR firms charge between $5,000 - $10,000 to write communications plan. Save your money!! You are going to learn how to do it yourself.
The first step is to determine the process Who is going to be responsible for the overall process and product? Divide group into groups of 4-5 to respond to the question of “what is your first step upon returning to your organization to begin this process?”
Goals are usually spelled out in your organization’s strategic plan If you don’t have a strategic plan, ask “what do we want to achieve?” Using the worksheet, each participant to list some of the goals of their organization (participants should work with others from their organization) Pick one of your goals Share with your group–each group to share with the larger group
Audiences are not just outside your organization. Remember your staff, your Board and other internal audiences Participants to pull out audience worksheet and brainstorm on all the audiences they need to reach out to in order to meet the goal they have identified
For example, teen campaign. When RICADV wanted to do a campaign aimed to teens they did focus groups. Found out that teens don’t relate to the term “domestic violence,” so instead they used the slogan “dating violence.” Good thing they tested the message–otherwise they would have created materials with a message that didn’t work for the audience they were targeting!!
Direct tactics such as phone calls, fliers, emails, etc. Mass media such as billboard ads, bus ads, tv or radio ads
Prioritize tactics, be realistic (time & resources), select tactics that someone in the organization has the time to do
Ask the group to brainstorm on other tactics for reaching rural victims
There are many ways to evaluate–from the more formal (evaluators) to informal methods (focus groups, surveys)
Ask the group to brainstorm on other tactics for reaching rural victims
A key to developing a communication plan that is a working, living document is to involve those staff members that are doing the program work. This is their communication plan, therefore the PR staff member can not develop this plan in a vacuum. Also, have to develop a way to make the plan be reviewed, worked on–there must be accountability to the tasks chosen
These are the key principles to your communications work
These are the key principles to your communications work
These are the key principles to your communications work
These are the key principles to your communications work
These are the key principles to your communications work
These are the key principles to your communications work
These are the key principles to your communications work
These are the key principles to your communications work
Media caucus helps us get our ideas across. Helps to control the interview. Keeps our message clear. Opens up a relationship with the journalists.
Number 1 rule: when the media calls, DON”T just start talking, ever!
Ask the group these questions, allow participants to answer and discuss their experience with using a Request for Coverage/Media Advisory
Examples of creative advisories: We sent lifesavers for our Donate-a-Phone press conference announcing the number of phones we had collected. The advisory stated, “Thanks for being a lifesaver,” and we attached a packet of lifesavers. For our Mother’s Day rally advisory we attached a heart shaped cookie that said, “I love my mom.” For the groundbreaking of one of our member agencies new building we sent a construction lego man with the name of the agency on his chest.
Pull out the sample Request for Coverage/Media Advisory - What do you notice about it?
The Request for Coverage/Media Advisory goes to the Assignment Editor or News Director Timing: about 2 to 3 days prior to the event. For a weekly newspaper you can send a week ahead of time Group to brainstorm on how they would use the Request for Coverage/Media Advisory Call backs are CRUCIAL!!
Ask the group these questions, allow participants to answer and discuss their experience with using a press release
The press release is your chance to tell the story from your organization’s perspective
Pull out the sample press release What do you notice about it? How does it differ from an advisory or PSA? Questions?
The Press Release goes to the Assignment Editor or News Director Timing: Given at the event, press conference, lobby day, rally, etc. Sent to those media outlets that don’t attend the press event Group to brainstorm on how they would use the Press Release Follow up with the reporters is crucial. You want to talk with them about the press release to reiterate your points, make sure they understand the story, find out if they need to talk with any of your sources quoted, etc.
Ask the group these questions, allow participants to answer and discuss their experience with using a Letter to the Editor
It is exactly what it is called, a letter to the editor of a newspaper
Pull out the sample Letter to the Editor What do you notice about it? Questions?
The Letter to the Editor goes to the Editorial Board or Letter to the Editor Department The newspaper will list its requirements in the paper in the Letter to Editor section Timing: ASAP, Letters to the Editors need to be a quick response to a story or event reported in the news Group to brainstorm on how they will use the Letter to the Editor Follow up with the reporters is crucial. You want to talk with them about the press statement to reiterate your points, make sure they understand the story, find out if they need to talk with your spokesperson
Ask the group these questions, allow participants to answer and discuss their experience with using an Op-Ed
It is worth checking in with the paper to see if they will accept your Op-Ed before you can to all the trouble of writing one
The Op-Ed goes to the Editorial Board The newspaper will list its requirements in the paper or you can call the Editorial Board staff to ask for the requirements Timing: Op-Eds should be written in a timely manner to correspond with a news event or news story that your organization wants to comment on Group to brainstorm on how they will use the Op-Ed Follow up with the reporters is crucial. You want to talk with them about the press statement to reiterate your points, make sure they understand the story, find out if they need to talk with your spokesperson
The Op-Ed goes to the Editorial Board The newspaper will list its requirements in the paper or you can call the Editorial Board staff to ask for the requirements Timing: Op-Eds should be written in a timely manner to correspond with a news event or news story that your organization wants to comment on Group to brainstorm on how they will use the Op-Ed Follow up with the reporters is crucial. You want to talk with them about the press statement to reiterate your points, make sure they understand the story, find out if they need to talk with your spokesperson
The Op-Ed goes to the Editorial Board The newspaper will list its requirements in the paper or you can call the Editorial Board staff to ask for the requirements Timing: Op-Eds should be written in a timely manner to correspond with a news event or news story that your organization wants to comment on Group to brainstorm on how they will use the Op-Ed Follow up with the reporters is crucial. You want to talk with them about the press statement to reiterate your points, make sure they understand the story, find out if they need to talk with your spokesperson
Key points to remember
Let’s talk about each of these pieces Let’s start with what makes a story newsworthy - ask the group to brainstorm on what makes a story newsworthy - popcorn the answers
Need source for quote from Jackie
Review what makes a story newsworthy
Exercise: DVAM campaign, a murder, a feature story. Give pairs one of each of these – and figure out how to make it newsworthy
Using the worksheet, each participant to brainstorm on possible messages to their desired audience Share with your group–each group to share with the larger group
Using the worksheet, each participant to brainstorm on possible messages to their desired audience Share with your group–each group to share with the larger group
Ask participants to pull out the “Rats Bite” exercise–have three different participants each read one of the stories After they have all been read ask for each story, who is to blame? How might the issue be resolved?
Show the video clip from RICADV’s Homicide Bill press conference or from another case example
Key points to remember
Review the steps to a successful pitch
Review the steps to a successful pitch
It is quite simply a tool we use to prepare ourselves–our message and our spokespeople
If you don’t say it they won’t print it!
A media caucus is used in both proactive media work and reactive media work
What is the angle of the reporter? Start framing your message on the phone. Find out what their deadline is. Let them know your spokesperson will get back to them ASAP Who else have you spoken with?-tells you how the story may be shaped
Give an example of when you have done this and how it helped with the framing of the story Rhode Island example–Kimberly Gavin
Provide a caucus example, explain how and why it worked
Can’t emphasize this enough–practice is the key to getting good at answering the questions from the reporter
What is the key point you want to make? Instruct groups, slide by slide. After the groups have worked for 15 minutes, give them a 10 minute warning After 5 more minutes, give them a 5 minute warning Then do the practice interviews in front of the whole group
Evaluation - Learn the reporter’s style, bias, interpretation of your message.
Learn the reporter’s style of asking questions… how do they interpret what you say. Get to know the various reporters and their “style”
Learn the reporter’s style of asking questions… how do they interpret what you say. Get to know the various reporters and their “style”
Group activity–popcorn the ideas, write ideas up on the flipchart
Ask participants: given all the reasons that we just said that PR is crucial, then why don’t we devote more of our time, money and resources to it? Popcorn the ideas–write up on the flipchart
Point: the dv movement has often overlooked the importance of communications to all the other arenas of work we need to do to serve victims
Point: the dv movement has often overlooked the importance of communications to all the other arenas of work we need to do to serve victims
Point: the dv movement has often overlooked the importance of communications to all the other arenas of work we need to do to serve victims
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
Number 1 rule: when the media calls, DON”T just start talking, ever!
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications