The student created a music video that showed proficiency in technical skills like camera work, shots, and location use to establish a clear narrative. The editing matched the beat of the song but did not always match the intensity. Additional elements like a digipak and advert also showed proficiency in technical skills and creative design. Overall the work was assessed as level 3 with a total score of 46 out of 60.

1. A2 Coursework – Media Texts
Name: MCCABE Anna
There is evidence of proficiency in the creative use of many of the technical skills.
Music Video
Footage:
Controlled use of camera, good variety of shots, and in focus. Good use of mise-en-
scene (especially the use of locations) and genre conventions. Clear narrative
established. Perhaps actor could have danced to link to dance video.
Editing:
Video is edited to beat with some good actions to beat. Footage and editing do not
always match intensity of song.
Overall:
Proficient video which meets the conventions for a dance video. Some good
attention to visuals to maintain audience interest.
Ancillary Task 1: Digipak
Evidence of proficiency in the creative use of most of the technical skills.
Front cover is good with clear understanding of layout. Back cover shows awareness
of design conventions. Inside covers show effective creativity.
Ancillary Task 2: Advert
Evidence of proficiency in the creative use of most of the technical skills.
Clear design and great image with good manipulation shown. Good variety of font
with excellent awareness of layout and design. Simple, elegant design.
Video:
30/40
Level 3
Ancillary Task 1:
8/10
Level
Ancillary Task 2:
8/10
Level
Total 46/60