The document discusses innovation management and the challenges of innovation. It defines innovation as a new idea, practice, or object perceived as new. Innovation management is the process of developing new concepts and introducing them to the business. Challenges to innovation include lack of motivation, funding, and collaboration, as well as resistance to change. Disruptive innovations are simple solutions that overthrow market leaders by being more affordable and accessible. The document gives the example of Martin Cooper and Motorola inventing the first cell phone in 1973 as a disruptive innovation, though it took over a decade to commercialize.