The document discusses developing new products and provides guidance on key considerations such as commercial viability, understanding the development process and costs, and a case study of a breast health product called Breastlight. It notes that commercial viability depends on market demand, selling price, profit margin, user benefits, reliability and technology. The development process involves concepts, feasibility studies, design, manufacturing, and commercialization stages. Costs vary significantly depending on the stage from initial concept and research to later manufacturing. The case study then outlines Breastlight's development from concept to commercialization.
What is called innovation
Generations of innovation models
The megatrends
Innovation types
Innovation (new product) development process and tools
Business models: NABC and business model canvas
Iterative and incremental development
Lean startup
Freedom to operate: patent search
Exercises: executing an innovation
Types of Inventions; Difference between invention and innovation; Types of innovation; Innovation process vs Process innovation; Linear innovation models.. Technology push model, Market pull model; Flexible innovation process models
We have heard about “the global economy” and the impact on a global scale of decisions made centrally and “globalization” using global methods locally. Both of these terms use the word “global” in the sense of taking something from a central location or headquarters facility and rolling it out globally. But what about taking local best practices and leveraging them to customers and clients globally? In this workshop, we will look at how best practices can emerge locally but are often ignored in a global perspective due to their local origin. Many of these best practices are developed “below the radar” and work very well for a local market; however small changes or adaptations could make them of global significance. We will examine cases of local best practices and they were promoted to improve business performance globally. We will also look at things that can go wrong if this is not done correctly and finally, we will highlight ways that a company can discover and apply these practices.
What is called innovation
Generations of innovation models
The megatrends
Innovation types
Innovation (new product) development process and tools
Business models: NABC and business model canvas
Iterative and incremental development
Lean startup
Freedom to operate: patent search
Exercises: executing an innovation
Types of Inventions; Difference between invention and innovation; Types of innovation; Innovation process vs Process innovation; Linear innovation models.. Technology push model, Market pull model; Flexible innovation process models
We have heard about “the global economy” and the impact on a global scale of decisions made centrally and “globalization” using global methods locally. Both of these terms use the word “global” in the sense of taking something from a central location or headquarters facility and rolling it out globally. But what about taking local best practices and leveraging them to customers and clients globally? In this workshop, we will look at how best practices can emerge locally but are often ignored in a global perspective due to their local origin. Many of these best practices are developed “below the radar” and work very well for a local market; however small changes or adaptations could make them of global significance. We will examine cases of local best practices and they were promoted to improve business performance globally. We will also look at things that can go wrong if this is not done correctly and finally, we will highlight ways that a company can discover and apply these practices.
Innovation is the glue between invention and investment, and transforms ideas into businesses. The process of innovation shapes your idea into something people will value and ultimately purchase.
The innovation process cycles through 4 key steps:
1) Ideas and Solutions
2) Business propositions
3) Business feasibility
4) Business planning
"Innovation in Information Technology" by Eng Bishoy Louis,
to EDUEgypt-ITO Web (open source) and iPhone tracks to help them in final project of EDUEgypt training program
Startup Glossary - Begriffe und Methoden aus der Startupwelt. Präsentation im Rahmen der Exec I/O 2013 in Düsseldorf.
Die Präsentation gibt eine kurze Einführung rund um die wichtigsten Innovationsmethoden von Startups. Was ist das Erfolgsgeheimnis von Dropbox, Airbnb & Co? Erfahren Sie was ein Startup von einem bestehen Unternehmen unterscheidet und mit Hilfe welcher Vorgehensmodelle innovative Produkte und Dienstleistungen systematisch entwickelt und getestet werden können. Themen sind dabei unter anderem: Lean Startup, Customer Development, Design Thinking und der Business Model Canvas.
What is innovation?
Various types of innovation?
The process of innovation.
Examples of successful and unsuccessful innovation.
packaging innovation.
Importance of innovation.
Invention to Innovation - Journey of a High Tech Product SavitaKini
Presented at Institute of Product Leadership Webinar - Oct 8, 2014. Discussed the various aspects involved in taking a new product into market. Audience - Wanna be Product Managers, Product Marketers.
iicie.com is a global centre of innovations and entrepreneurs offering training,
certifications and membership in the fields of Technology, Biotech, Green Energy,
Gaming and New Media.
Innovation is the glue between invention and investment, and transforms ideas into businesses. The process of innovation shapes your idea into something people will value and ultimately purchase.
The innovation process cycles through 4 key steps:
1) Ideas and Solutions
2) Business propositions
3) Business feasibility
4) Business planning
"Innovation in Information Technology" by Eng Bishoy Louis,
to EDUEgypt-ITO Web (open source) and iPhone tracks to help them in final project of EDUEgypt training program
Startup Glossary - Begriffe und Methoden aus der Startupwelt. Präsentation im Rahmen der Exec I/O 2013 in Düsseldorf.
Die Präsentation gibt eine kurze Einführung rund um die wichtigsten Innovationsmethoden von Startups. Was ist das Erfolgsgeheimnis von Dropbox, Airbnb & Co? Erfahren Sie was ein Startup von einem bestehen Unternehmen unterscheidet und mit Hilfe welcher Vorgehensmodelle innovative Produkte und Dienstleistungen systematisch entwickelt und getestet werden können. Themen sind dabei unter anderem: Lean Startup, Customer Development, Design Thinking und der Business Model Canvas.
What is innovation?
Various types of innovation?
The process of innovation.
Examples of successful and unsuccessful innovation.
packaging innovation.
Importance of innovation.
Invention to Innovation - Journey of a High Tech Product SavitaKini
Presented at Institute of Product Leadership Webinar - Oct 8, 2014. Discussed the various aspects involved in taking a new product into market. Audience - Wanna be Product Managers, Product Marketers.
iicie.com is a global centre of innovations and entrepreneurs offering training,
certifications and membership in the fields of Technology, Biotech, Green Energy,
Gaming and New Media.
This presentation was designed as a primer and introduction to product management and was hosted by General Assembly DC. GA's full Product Management Immersive will run from Dec 1 - Feb 19 and again from Mar 16 - May 21. Details can be found here: http://ga.co/h7S .
This presentation discusses the importance of BOTH product and branding as key drivers for commercial success in new product development. It details a best practice staged tollgate new product development process along with an example of how it was used to successfully develop a new product from scratch. Then successful development of effective branding and positioning are also presented along with three live examples of how they were successfully deployed in the marketplace.
Rick Steinbrenner - The Global Brand Guy
(Note: this presentation includes three you tube videos which shows execution of the presented brands positioning. In order to view the videos, you need to do three things.
1) Must have a live internet connection while viewing
2) Download the presentation
3) Then view the presentation in slide show and enable the content when the security alert for macros and active X comes up - this may or may not happen depending on your computers settings.)
Converting an idea or a lab prototype into a real, customer-ready product is no simple task. Learn how to turn your idea into a successful product by improving your team and company focus and properly defining what your product is. Learn how to differentiate between the steps of product development, including capturing market requirements as well as research, design, implementation, testing, verification, validation, operations and maintenance.
This 2017 talk gives an overview of Product Strategy and why it is needed for any type of product we build. Including an example of how Uber's product strategy has evolved over the years and why a product strategy should be iterative. The role of the product owner is to be the CEO of the product, validate it's business model, and provide differentiated value to customers against competitors.
TOPIC: How to win the new product game.
Before launching an product/service an company must consider some of the aspects to make successful entry or to win over the market.
here in this presentation some of those are discussed.
prepared for educational use by team of DSCE 2014
source: GOOGLE
Applying lean thinking in the food supply chain presentationFayssal AL-KILANI
This Presentation shares the improvement in the manufacturing process by the application of lean thinking that was established by Toyota Production Team and gives a real life example of its application and advantages.
Change creates miracles.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
4. 4
Some examples of products we’ve designed
Wednesday, 26 March 2014 4
Customers range from lone inventors to SMEs to
Multinational organisations
Products range from underwater barnacle scrapers to
synthetic DNA assembly systems
6. 6
Developing a product – some basic things to consider
• What makes a product commercially viable?
• Understanding the process
• Understanding the costs
• A real life example
• Some final thoughts
Friday, 11 May 2012 6
7. 7
What makes a product commercially viable?
Friday, 11 May 2012 7
Apple Newton, August 1993-1998
Estimated maximum units in use - 200K
8. 8
What makes a product commercially viable?
Friday, 11 May 2012 8
Apple iPhone 4s, October 2011
Pre-orders top 1 million in first 24 hours
First weekend sales top 4 million
Apple Newton, August 1993-1998
Estimated maximum units in use - 200K
9. 9
What makes a product commercially viable?
Friday, 11 May 2012 9
M A R K E T D E M A N D
S E L L I N G P R I C E
P R O F I T M A R G I N
U S E R B E N E F I T S
R E L I A B I L I T Y
T E C H N O L O G Y
• It’s easier to commercialise an idea based on market demand
than an idea based on technology push
• There needs to be a strong and robust business case
• Think user benefits rather than product features
• The product obviously has to work and be simple and reliable to
use
• Technology is an enabler for all of the above
10. 10
Understanding the process
Friday, 11 May 2012 10
progress
CONCEPTS
FEASIBILITY
SYSTEM DESIGN
DETAIL DESIGN FOR MANUFACTURE
MANUFACTURE START-UP
STEADY STATE MANUFACTURE
PROJECT MANAGEMENT
SUPPLY CHAIN MANAGEMENT
DESIGN RISK MANAGEMENT AND PRODUCT ROBUSTNESS
SKETCHES RIGS TECHNOLOGY DEMONSTRATOR WORKING PROTOTYPES PRODUCT FOR SALE
REQUIREMENTS AND SPECIFICATION
CONCEPTREVIEW
GO/NO-GO
DESIGNREVIEW
DESIGNFREEZE
APPROVALFORSALE
DESIGN
MANUFACTURE / COMMERCIALISATION
FEASIBILITYCONCEPT
11. 11
PRODUCT FOR SALE
CONCEPTREVIEW
Understanding the process
Friday, 11 May 2012 11
CONCEPTS
FEASIBILITY
SYSTEM DESIGN
DETAIL DESIGN FOR MANUFACTURE
MANUFACTURE START-UP
STEADY STATE MANUFACTURE
PROJECT MANAGEMENT
SUPPLY CHAIN MANAGEMENT
DESIGN RISK MANAGEMENT AND PRODUCT ROBUSTNESS
SKETCHES RIGS TECHNOLOGY DEMONSTRATOR WORKING PROTOTYPES
REQUIREMENTS AND SPECIFICATION
GO/NO-GO
DESIGNREVIEW
DESIGNFREEZE
APPROVALFORSALE
15. 15
Understanding the costs
Friday, 11 May 2012 15
Proof of Concept
Concept
Feasibility
“Research” “Product Design”
Time
Manufacture
Detail
Design
Numberofpeopleinthedesignteam
16. 16
Understanding the costs
Friday, 11 May 2012 16
Proof of Concept
Concept
Feasibility
“Research” “Product Design”
Time
Manufacture
Detail
Design
Numberofpeopleinthedesignteam
17. 17
Understanding the costs
Friday, 11 May 2012 17
Proof of Concept
Concept
Feasibility
“Research” “Product Design”
Time
Manufacture
Detail
Design
Numberofpeopleinthedesignteam
18. 18
Understanding the costs
Friday, 11 May 2012 18
Proof of Concept
Concept
Feasibility
“Research” “Product Design”
Time
Manufacture
Detail
Design
Numberofpeopleinthedesignteam
19. 19
Understanding the costs
Friday, 11 May 2012 19
Proof of Concept
Concept
Feasibility
“Research” “Product Design”
Time
Manufacture
Detail
Design
Numberofpeopleinthedesignteam
20. 20
Understanding the costs
Friday, 11 May 2012 20
Proof of Concept
Concept
Feasibility
“Research” “Product Design”
Time
Manufacture
Detail
Design
Numberofpeopleinthedesignteam
21. 21
Understanding the costs
Friday, 11 May 2012 21
Proof of Concept
Concept
Feasibility
“Research” “Product Design”
Time
Manufacture
Detail
Design
Moneyinvested
Materials
purchase
22. 22
Case study, enlightened breast awareness
Friday, 11 May 2012 22
Breastlight is a new health and wellbeing
product for women. It helps women notice
changes in their breasts over time.
The product works by shining a bright red light
through the breast tissue.
The light passes through the breast tissue
and reveals dark areas where blood is
present.
It is therefore quite normal to see a pattern
of veins, but if there is a dark cluster this is a
potential abnormality that should be
checked out.
23. 23
Breastlight stage 1, Concept
Friday, 11 May 2012 23
WHAT DOES THE PRODUCT LOOK LIKE AT THIS
STAGE?
WHO INFLUENCES THE DESIGN?
PROJECT MANAGEMENT TOOLMAIN ACTIVITIES
Inventors
End users
Sales / marketing
Product design team
Concept selection matrix
Shortlist promising concepts
Define selection criteria
Rank each concept against each criteria
Explore and develop the product concept
Refine the business concept
Define the business model
Plan the organisation – in-house vs
outsourced
24. 24
Breastlight Stage 2, Feasibility
Friday, 11 May 2012 24
WHAT DOES THE PRODUCT LOOK LIKE AT THIS
STAGE?
WHO INFLUENCES THE DESIGN?
PROJECT MANAGEMENT TOOLMAIN ACTIVITIES
Market research team
End users
Product design team
Regulatory advice
Functional review
Assess the product in “functional blocks”
Structured risk assessment of failure modes
Focus on interfaces between functions
Stress-test the business model
Market and user research
Risk assessments – product, safety and
market
Proof of principle demonstrations
Engineering models and prototypes
25. 25
Breastlight Stage 3, Design
Friday, 11 May 2012 25
WHAT DOES THE PRODUCT LOOK LIKE AT THIS
STAGE?
WHO INFLUENCES THE DESIGN?
PROJECT MANAGEMENT TOOLMAIN ACTIVITIES
Product design team
End users
Marketing
Regulatory
Key suppliers
Bill of materials databaseDesign and development engineering:
Electronic, mechanical, aesthetic, user-
interface, software, optical, thermal
analysis, etc.
Make or buy decisions
Design verification testing
Engineering pilot
Components, materials, suppliers,
manufacturers, costs, price breaks, minimum
orders, equivalents, issue levels, etc.
A special-purpose database is more flexible
than Excel spreadsheets
26. 26
Breastlight Stage 4, Manufacturing / Commercialisation
Friday, 11 May 2012 26
WHAT DOES THE PRODUCT LOOK LIKE AT THIS
STAGE?
WHO INFLUENCES THE DESIGN?
PROJECT MANAGEMENT TOOLMAIN ACTIVITIES
Supply chain
Product design team
Packaging and instructions design team
Manufacturing team
Sales / marketing
Supply chain risk assessment
Always have a plan B
Include RoHS compliance checks
In-house or sub-contract decisions
Manufacturing pilot
Manufacturing inception and scalability
Web sales, distribution, high street retail
27. 27
Breastlight, the ongoing story
Friday, 11 May 2012 27
• Soft launch in Q3 2008 to health professionals and WI
• Launch announcement in Q4 2008
– John Swinney / Scotland Today
– London press launch
– ITV1, This Morning, Dr Chris Steele
• 1,000 web sales in Q4 2008
• First retail sales Q2 2009, full launch in mass retail for mid
2009 in UK and Canada
• Sold through Boots in the UK High street October 2009
onwards
• Total of 20K units sold across 11 different countries by Q2
2010
• Cloned by a Chinese company and sold as Breastangel
• Hit cash crises mid 2010, sold to Huddersfield based Zulfkar
Akram owner of Ultralife Healthcare, currently being
successfully marketed in India and Pakistan
29. 29
Some final thoughts
Friday, 11 May 2012 29
Its not always about the technology
Its important to know where you are
in the process
30. 30
Some final thoughts
Friday, 11 May 2012 30
Its not always about the technology
Its important to know where you are
in the process
Its important to understand the costs