Priester livewell bowen


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Priester livewell bowen

  1. 1. Elaine Bowen, EdD, CFCS, LDExtension Specialist, Health Promotion
  2. 2. In the beginning, life was simple… a new challenge every week.But then…
  3. 3. A Spark Ignited,creating the LIVEWell website to  Inform  Inspire  Connect  Encourage
  4. 4. Website Features Stories of “Inspiring West Virginians” Special Features Weekly Challenges & Tip of the Week Recipes Blogs Resources Links to Affiliate Organizations
  5. 5. The Shape We’re In Mud RiverPound Punchers
  6. 6. Summer Steps Challenge
  7. 7. Showcase Important Resources
  8. 8. Let’s Take a Walk
  9. 9. Promoting Our Websiteo Link with other websiteso State Fair drawingo Billboard
  10. 10. “What’s In It For Me?” (WIIFM)Read blogsSee inspiring West Virginians in “The Shape We’re In”Support work to make communities healthier places to live, work, and playShowcase programs and resources
  11. 11. More WIIFM…Track your stepsTry weekly “LIVEWell Challenges” for simple daily health changesCheck out new resources for kids, parents, teachers, schools, and communitiesTry healthy recipesUse content in Extension newsletters and media
  12. 12. Weighing Our ProgressExtensionEmployee Online SurveyFocus GroupsGoogle Analytics
  13. 13. Weighing Our ProgressExtension employees reported health improvements (61%) and increased motivation (70%)Focus group participants rated weekly tips and recipes highestThe average visitor views 3.2 pages and spends 3.02 minutes on the site
  14. 14. What Does the Literature Tell Us?“Take-home Nugget” StudyOnline messages can contribute to an increase in Nyquist, Rhee, Brunt, & Garden-Robinson (JOEhealthy food consumption and physical activity, and Dec 2011)is a desirable intervention toolParticipant ability to customize goals, compare O’Neill & Ensle (JOE Apr 2012)progress to others, and receive daily messageseffectively motivates for positive behavior changePatton’s (2011) developmental evaluation framework Kelsey & Stafne (JOE Oct 2012)is an excellent model for evaluating eXtension CoPsRecommended best practices for websites include Doty, Doty & Dworkin (JOE Dec 2011)user-friendly design, navigation, and consistencytechniques
  15. 15. ResourcesThe Health Communicator’s Social Media Toolkit Health Communications Work
  16. 16. Health Communications Basics  Content: Describe specific health action  Voice: Cite a respected source  Positive impact: What happens as a result  Tell a story: Example of a person like them  Connect: Relate to specific audience needs and feelings  Call to action: Bottom line message
  17. 17. Lessons Learned Content has to be fresh and current Oversight of contributors and deadlines is time consuming Establishing a website as “the source” for quality info requires constant promotion and visibility (internal and external) Newspaper partnerships are tricky (academic vs. public journalistic perspective) There are distinct generational differences in how audiences gather and use information/websites
  18. 18. “The Team” Core Team of Extension specialists, tech staff, and Director of Communications The Charleston Gazette staff 35 Contributing Authors: specialists, agents, students, other university faculty Guest Bloggers Affiliate Members Walking Groups
  19. 19. Special Acknowledgements Emily Murphy, Extension Specialist Ann Bailey Berry, Associate Director Cassie Waugh, Program Coordinator Sherry White, Multimedia Specialist Gitta Jenkins, Database Technician Alex Yohn, Assistant Director-Technology
  20. 20. Thank You! Contact