The document provides an overview of digital marketing and content marketing strategies. It discusses setting up a content strategy by analyzing the audience, finding a larger story to tell, creating a subject matter niche, and setting short and long-term goals. It also covers creating different types of premium content, developing a content guide, and using WordPress for website development and branding. The key aspects are developing a content strategy tailored to the target audience and their needs, creating and publishing different types of engaging visual and written content on a consistent basis, and using a content management system like WordPress to build an effective website and brand presence online.
Getting Started:Social Media for NonprofitsBridget Brandt
This guide will walk you through how to get started and why to get started with the popular social media networks, including Facebook, Twitter, Pintrest, and monitoring tool, Hootsuite.
Robin Good interviews Beth Kanter about content curation for nonprofits. Content curation involves organizing, filtering and making sense of online information and sharing valuable content with one's network. Kanter likens content curators to sommeliers who select the best content. Nonprofits can benefit from content curation by building their integrated online strategy and extending the reach of their social media content. Kanter outlines a framework for content curation involving seeking out relevant information, analyzing and annotating it, and then sharing it with one's network.
Content marketing is the hottest news in the world of marketing today. This month alone Google launched their +1 tool for recommending great content and also announced that they will start tracking and will rank individual content creators (not just the web sites). So how does this apply to you and the adventure travel industry? A strategic online content marketing strategy can effectively bring travel experiences to life (using words, as well as video, images and more) and also establish you and your brand as an expert or thought leader in a specific travel niche. Further, unlike traditional marketing tactics, it’s an outlet over which you have complete control.
This webinar, the first in a series on content marketing strategy, will introduce you to the basics of Content Marketing for the Adventure Travel Industry by illustrating how your blog can be the center of your content marketing strategy. Suppliers (properties and operators) and U.S. tour operators can partner to generate outstanding content and the webinar will conclude by offering three tips you can use immediately to start generating outstanding online marketing content.
The document provides an overview of the first session of a beginning social media class. It introduces the instructor, Yadira Galindo, and outlines the class agenda, requirements, and goals. These include introducing students to social media tools like Facebook, Twitter, LinkedIn, and exploring how media professionals can use social media for tasks like content promotion, community building, and personal branding. The class discussion will focus on using social media effectively and developing strategies for high-quality engagement and measuring results.
The document provides guidance on how to achieve more mind reach by focusing on a specific problem, interest, or need; creating unique value; and cultivating a community of fans. It emphasizes intercepting a specific need, identifying a problem/interest/need (PIN), and creating highly useful and unique content that elicits positive reactions. It also stresses nurturing readers/subscribers, sharing content for free, welcoming new followers, engaging in personalized interactions, and sparking conversations to build a loyal fan base. The overall message is that focusing on others' needs, creating valuable resources, and cultivating fans are key to achieving greater online influence and sustainability.
Getting Started:Social Media for NonprofitsBridget Brandt
This guide will walk you through how to get started and why to get started with the popular social media networks, including Facebook, Twitter, Pintrest, and monitoring tool, Hootsuite.
Robin Good interviews Beth Kanter about content curation for nonprofits. Content curation involves organizing, filtering and making sense of online information and sharing valuable content with one's network. Kanter likens content curators to sommeliers who select the best content. Nonprofits can benefit from content curation by building their integrated online strategy and extending the reach of their social media content. Kanter outlines a framework for content curation involving seeking out relevant information, analyzing and annotating it, and then sharing it with one's network.
Content marketing is the hottest news in the world of marketing today. This month alone Google launched their +1 tool for recommending great content and also announced that they will start tracking and will rank individual content creators (not just the web sites). So how does this apply to you and the adventure travel industry? A strategic online content marketing strategy can effectively bring travel experiences to life (using words, as well as video, images and more) and also establish you and your brand as an expert or thought leader in a specific travel niche. Further, unlike traditional marketing tactics, it’s an outlet over which you have complete control.
This webinar, the first in a series on content marketing strategy, will introduce you to the basics of Content Marketing for the Adventure Travel Industry by illustrating how your blog can be the center of your content marketing strategy. Suppliers (properties and operators) and U.S. tour operators can partner to generate outstanding content and the webinar will conclude by offering three tips you can use immediately to start generating outstanding online marketing content.
The document provides an overview of the first session of a beginning social media class. It introduces the instructor, Yadira Galindo, and outlines the class agenda, requirements, and goals. These include introducing students to social media tools like Facebook, Twitter, LinkedIn, and exploring how media professionals can use social media for tasks like content promotion, community building, and personal branding. The class discussion will focus on using social media effectively and developing strategies for high-quality engagement and measuring results.
The document provides guidance on how to achieve more mind reach by focusing on a specific problem, interest, or need; creating unique value; and cultivating a community of fans. It emphasizes intercepting a specific need, identifying a problem/interest/need (PIN), and creating highly useful and unique content that elicits positive reactions. It also stresses nurturing readers/subscribers, sharing content for free, welcoming new followers, engaging in personalized interactions, and sparking conversations to build a loyal fan base. The overall message is that focusing on others' needs, creating valuable resources, and cultivating fans are key to achieving greater online influence and sustainability.
Meet the Social Media Leaders - Rocky Harbour, NLBlog Atlantic
This document discusses using social media for business purposes. It begins by defining social media and its key characteristics like user-generated content and sharing tools. It then provides tips for succeeding in social media, like selecting the right channels and learning about your target audience. Specific platforms like Twitter, Facebook, YouTube, and blogs are outlined, including strengths and how to use them effectively. The goal is to help businesses understand and make the most of social media opportunities.
How to Blog your way to Increased Constituent Engagement and Fundraising4Good.org
The #1 reason people don't give is because they aren't asked. The #1 reason people aren't ready to be asked is because they don't know enough about you, aren't engaged enough with you, and just don't keep you top of mind. A blog can help you change all that. Learn why yesterday's website is today's blog, and steps to take to turn your blog into a powerful constituent engagement tool.
The document provides strategies for using Facebook effectively for business. It discusses determining if a Facebook presence will benefit a business, developing content strategies, and building a following on Facebook through promoting the page on a company's website, blog, emails and Twitter account. The key steps outlined are to develop a brand and content strategy, build a following, and continuously experiment, measure and track engagement on the Facebook page.
Kids Art Class Marketing Guide, 1-2-3 step by step for people not working in online marketing. Basic steps to help your classes become more visible to the public and to build community online.
The document provides an overview of the Beginning Social Media course. It introduces the instructor, Yadira Galindo, and outlines the course agenda, assignments, and requirements. The course will cover introductory topics on major social media platforms like Facebook, Twitter, Google+, and Pinterest and how professionals can use them effectively. Students are expected to complete weekly readings, assignments, and engage with the online classroom. The goals are to understand social media strategies and tools to enhance online brands.
The Link between Renewable Fuel Mandate and Natural Rubber Market in Malaysia...Agriculture Journal IJOEAR
Abstract— Lately, fluctuation in world crude oil prices and increasing in biofuel demand have encourages the uses of biodiesel in worldwide. Malaysia is one of the countries that using renewable materials from crude palm oil. As the main feedstock for biodiesel, the implementation of biodiesel blend mandate in Malaysia is expected to interrupt the natural rubber industry due to the competition of land between oil palm and natural rubber. Previously, there was no any relationship between renewable energy particularly biodiesel to be linked with the natural rubber market. The implementation of B5 mandate in Malaysia will added a new dimension in the Malaysian natural rubber market. Therefore, the objective of this study is to develop the conceptual framework in examining the effect of biodiesel blend mandate on Malaysian natural rubber market. Malaysia natural rubber and palm oil market model been developed where consist of production, import, domestic consumption, export, domestic price and world price equations. The model was closed using domestic and world stock identity.
The document discusses latex allergy in health care workers. It finds that the prevalence of latex allergy among health care workers ranges from 1-20% depending on the country and implementation of preventative measures. Risk factors for latex allergy include a personal or family history of atopic diseases, frequency and duration of latex exposure, and use of powdered latex gloves which produce airborne allergens. Proper diagnosis involves skin prick testing, measurement of latex-specific IgE antibodies, and challenge testing. Management focuses on education, strict avoidance of latex products, and use of powder-free latex gloves or non-latex alternatives to reduce exposure and risk of sensitization.
This document contains 20 questions about probability, permutations, combinations, and other related topics. Each question is followed by the answer worked out step-by-step according to the specified formulas. The questions cover a range of concepts including finding the number of permutations and combinations, probability calculations in various scenarios, odds ratios, and expected values.
This document presents data on rubber production in India from 2009-2014. It shows that the rubber area and production have generally increased over this period, while average yield has decreased. Rubber consumption and imports have increased substantially while exports have decreased. The reasons for the decline in production included falling rubber prices, higher labor costs, and increased competition from cheaper synthetic rubber corresponding to lower oil prices. Government trade policies on rubber imports and duties were also examined over this period.
Rubber can be natural or synthetic. Natural rubber comes from latex extracted from plants like rubber trees. It is stretchy and flexible. Synthetic rubber is man-made using a polymerization process and common types include polybutadiene and styrene-butadiene. Vulcanization is a process that converts natural or synthetic rubber into a more durable material by adding sulfur or other compounds, which causes cross-linking between polymer chains. This makes the rubber stronger and able to withstand a wider range of temperatures compared to natural rubber.
A project report on consumer satisfaction and awareness towards siddhadhara m...Babasab Patil
This document discusses the dairy industry in India and the National Dairy Development Board (NDDB). It provides a brief history and overview of the development of the dairy industry in India from the pre-independence period through the establishment of the NDDB in 1965. The NDDB was founded to modernize the dairy industry and transform it into an instrument for rural development. Through its Operation Flood program spanning 26 years, India became the world's largest milk producer. As of 2006, over 12 million farmers were members of over 17,000 village dairy cooperatives across India procuring over 21 million liters of milk daily.
This document discusses strategies for developing effective content for non-profits. It emphasizes the importance of planning by defining the core message, engagement style, editorial calendar and target audience. The content creation process involves authoring content that utilizes headlines and stories to engage readers and includes calls to action. Finally, the document stresses promoting content through multiple online channels like blogs, social media and videos in order to maximize engagement.
Telling the Workforce Story with Social MediaMichele Martin
This document discusses using social media to tell stories that engage target audiences in workforce development. It emphasizes listening to audiences, creating content that fulfills their needs and makes them feel positive emotions, and delivering stories through the right platforms. Examples of story frames that could help audiences include "We are a tribe" to build community, "Solve my problem" to provide value, and "Make me a hero" to inspire. The document also provides tips on using tools like Facebook, Twitter, LinkedIn and video to share visual and engaging stories. It stresses testing different approaches and refining based on metrics.
Rings of influence and interest slinging buzz nuggetsMythology LLC
In today’s crowded media and content-saturated world, it’s not enough to simply update your blog or website. Whether consumer-oriented or B2B, you have to give your content legs to connect with social media and mobile networks of influence. In other words, how to sling those #buzznuggets!
The document outlines 10 steps for developing a social media strategy: 1) understand your business, 2) define involvement strategy and goals, 3) understand customer platforms, 4) develop a social media policy, 5) choose channels and content strategy, 6) publish initial content, 7) use current network, 8) use multiple platforms, 9) monitor and measure, 10) recognize it as a long-term effort. It provides guidance on listening to customers, developing profiles, measuring ROI, and using platforms like Facebook, LinkedIn, and Twitter for marketing and networking.
Demand Generation through Consistent Content MarketingJoe Pulizzi
Webinar slides from the Junta42/DemandGen Report presentation on developing a demand generation program through consistent content creation. Includes focus on developing content that is not about you or your products, how to find the "secret sauce" that positions you as a trusted solutions provider, and more.
The document provides strategies for creating shareable social media content. It discusses why content may not be shared, such as customers not trusting the brand or finding the content boring. It recommends engaging in conversations on platforms where the audience hangs out and using keywords to solve customers' problems. The document also discusses developing an editorial calendar, measuring engagement metrics, and evolving strategies based on listening to audiences.
Holly Hoffman, cofounder of Neovia Solutions, discusses the importance of content creation in social media marketing, as well as tips for maintaining consistency, having fun, and generating leads and sales. This presentation was given at the Social Network Bootcamp with SCORE Corpus Christi at Del Mar SBDC on October 25, 2011.
This document summarizes key points about content development for social media marketing. It discusses developing a framework that balances stock (durable) content and flow (daily updates). Stock content includes blog posts, presentations, and long-term assets. Flow content includes tweets, images, and short videos. The document also covers syndication and distribution across paid, owned, and earned channels, as well as optimizing performance by tracking metrics and repeating top-performing content. The goal is to build a feedback loop and leverage social success through paid promotion.
Meet the Social Media Leaders - Rocky Harbour, NLBlog Atlantic
This document discusses using social media for business purposes. It begins by defining social media and its key characteristics like user-generated content and sharing tools. It then provides tips for succeeding in social media, like selecting the right channels and learning about your target audience. Specific platforms like Twitter, Facebook, YouTube, and blogs are outlined, including strengths and how to use them effectively. The goal is to help businesses understand and make the most of social media opportunities.
How to Blog your way to Increased Constituent Engagement and Fundraising4Good.org
The #1 reason people don't give is because they aren't asked. The #1 reason people aren't ready to be asked is because they don't know enough about you, aren't engaged enough with you, and just don't keep you top of mind. A blog can help you change all that. Learn why yesterday's website is today's blog, and steps to take to turn your blog into a powerful constituent engagement tool.
The document provides strategies for using Facebook effectively for business. It discusses determining if a Facebook presence will benefit a business, developing content strategies, and building a following on Facebook through promoting the page on a company's website, blog, emails and Twitter account. The key steps outlined are to develop a brand and content strategy, build a following, and continuously experiment, measure and track engagement on the Facebook page.
Kids Art Class Marketing Guide, 1-2-3 step by step for people not working in online marketing. Basic steps to help your classes become more visible to the public and to build community online.
The document provides an overview of the Beginning Social Media course. It introduces the instructor, Yadira Galindo, and outlines the course agenda, assignments, and requirements. The course will cover introductory topics on major social media platforms like Facebook, Twitter, Google+, and Pinterest and how professionals can use them effectively. Students are expected to complete weekly readings, assignments, and engage with the online classroom. The goals are to understand social media strategies and tools to enhance online brands.
The Link between Renewable Fuel Mandate and Natural Rubber Market in Malaysia...Agriculture Journal IJOEAR
Abstract— Lately, fluctuation in world crude oil prices and increasing in biofuel demand have encourages the uses of biodiesel in worldwide. Malaysia is one of the countries that using renewable materials from crude palm oil. As the main feedstock for biodiesel, the implementation of biodiesel blend mandate in Malaysia is expected to interrupt the natural rubber industry due to the competition of land between oil palm and natural rubber. Previously, there was no any relationship between renewable energy particularly biodiesel to be linked with the natural rubber market. The implementation of B5 mandate in Malaysia will added a new dimension in the Malaysian natural rubber market. Therefore, the objective of this study is to develop the conceptual framework in examining the effect of biodiesel blend mandate on Malaysian natural rubber market. Malaysia natural rubber and palm oil market model been developed where consist of production, import, domestic consumption, export, domestic price and world price equations. The model was closed using domestic and world stock identity.
The document discusses latex allergy in health care workers. It finds that the prevalence of latex allergy among health care workers ranges from 1-20% depending on the country and implementation of preventative measures. Risk factors for latex allergy include a personal or family history of atopic diseases, frequency and duration of latex exposure, and use of powdered latex gloves which produce airborne allergens. Proper diagnosis involves skin prick testing, measurement of latex-specific IgE antibodies, and challenge testing. Management focuses on education, strict avoidance of latex products, and use of powder-free latex gloves or non-latex alternatives to reduce exposure and risk of sensitization.
This document contains 20 questions about probability, permutations, combinations, and other related topics. Each question is followed by the answer worked out step-by-step according to the specified formulas. The questions cover a range of concepts including finding the number of permutations and combinations, probability calculations in various scenarios, odds ratios, and expected values.
This document presents data on rubber production in India from 2009-2014. It shows that the rubber area and production have generally increased over this period, while average yield has decreased. Rubber consumption and imports have increased substantially while exports have decreased. The reasons for the decline in production included falling rubber prices, higher labor costs, and increased competition from cheaper synthetic rubber corresponding to lower oil prices. Government trade policies on rubber imports and duties were also examined over this period.
Rubber can be natural or synthetic. Natural rubber comes from latex extracted from plants like rubber trees. It is stretchy and flexible. Synthetic rubber is man-made using a polymerization process and common types include polybutadiene and styrene-butadiene. Vulcanization is a process that converts natural or synthetic rubber into a more durable material by adding sulfur or other compounds, which causes cross-linking between polymer chains. This makes the rubber stronger and able to withstand a wider range of temperatures compared to natural rubber.
A project report on consumer satisfaction and awareness towards siddhadhara m...Babasab Patil
This document discusses the dairy industry in India and the National Dairy Development Board (NDDB). It provides a brief history and overview of the development of the dairy industry in India from the pre-independence period through the establishment of the NDDB in 1965. The NDDB was founded to modernize the dairy industry and transform it into an instrument for rural development. Through its Operation Flood program spanning 26 years, India became the world's largest milk producer. As of 2006, over 12 million farmers were members of over 17,000 village dairy cooperatives across India procuring over 21 million liters of milk daily.
This document discusses strategies for developing effective content for non-profits. It emphasizes the importance of planning by defining the core message, engagement style, editorial calendar and target audience. The content creation process involves authoring content that utilizes headlines and stories to engage readers and includes calls to action. Finally, the document stresses promoting content through multiple online channels like blogs, social media and videos in order to maximize engagement.
Telling the Workforce Story with Social MediaMichele Martin
This document discusses using social media to tell stories that engage target audiences in workforce development. It emphasizes listening to audiences, creating content that fulfills their needs and makes them feel positive emotions, and delivering stories through the right platforms. Examples of story frames that could help audiences include "We are a tribe" to build community, "Solve my problem" to provide value, and "Make me a hero" to inspire. The document also provides tips on using tools like Facebook, Twitter, LinkedIn and video to share visual and engaging stories. It stresses testing different approaches and refining based on metrics.
Rings of influence and interest slinging buzz nuggetsMythology LLC
In today’s crowded media and content-saturated world, it’s not enough to simply update your blog or website. Whether consumer-oriented or B2B, you have to give your content legs to connect with social media and mobile networks of influence. In other words, how to sling those #buzznuggets!
The document outlines 10 steps for developing a social media strategy: 1) understand your business, 2) define involvement strategy and goals, 3) understand customer platforms, 4) develop a social media policy, 5) choose channels and content strategy, 6) publish initial content, 7) use current network, 8) use multiple platforms, 9) monitor and measure, 10) recognize it as a long-term effort. It provides guidance on listening to customers, developing profiles, measuring ROI, and using platforms like Facebook, LinkedIn, and Twitter for marketing and networking.
Demand Generation through Consistent Content MarketingJoe Pulizzi
Webinar slides from the Junta42/DemandGen Report presentation on developing a demand generation program through consistent content creation. Includes focus on developing content that is not about you or your products, how to find the "secret sauce" that positions you as a trusted solutions provider, and more.
The document provides strategies for creating shareable social media content. It discusses why content may not be shared, such as customers not trusting the brand or finding the content boring. It recommends engaging in conversations on platforms where the audience hangs out and using keywords to solve customers' problems. The document also discusses developing an editorial calendar, measuring engagement metrics, and evolving strategies based on listening to audiences.
Holly Hoffman, cofounder of Neovia Solutions, discusses the importance of content creation in social media marketing, as well as tips for maintaining consistency, having fun, and generating leads and sales. This presentation was given at the Social Network Bootcamp with SCORE Corpus Christi at Del Mar SBDC on October 25, 2011.
This document summarizes key points about content development for social media marketing. It discusses developing a framework that balances stock (durable) content and flow (daily updates). Stock content includes blog posts, presentations, and long-term assets. Flow content includes tweets, images, and short videos. The document also covers syndication and distribution across paid, owned, and earned channels, as well as optimizing performance by tracking metrics and repeating top-performing content. The goal is to build a feedback loop and leverage social success through paid promotion.
Discover Content Marketing for Brands, get started with the basics and get buy-ins from your company's decision makers with this helpful introduction. The deck makes it simple to understand how branded content marketing can work for your business.
Howard Greenstein, president of the Harbrooke Group, gives a presentation on implementing social networks. He outlines several main points, including defining goals for social media use, recruiting and retaining members, enabling networks to share stories, and making personal connections. Greenstein discusses tools like Facebook, blogs, and forums and stresses the importance of listening, participating, creating content, and measuring results.
Building your brand through social media ssEgle Karalyte
The document provides an agenda for a discussion on social media strategies. It begins by suggesting companies first determine their goals and target audiences before engaging in social media. It then outlines various social media frameworks and recommends taking a holistic approach through blogging, photo sharing, video sharing, podcasting and connecting on social networks like LinkedIn, Twitter and Facebook. The document also discusses managing and tracking return on investment from social media efforts and provides tips on creating an integrated social media scenario.
Sahar Andrade discusses using social media for personal branding and career success. She emphasizes finding your passion and marketing skills consistently across platforms like LinkedIn, Facebook, blogs and Twitter to attract employers. LinkedIn is a key network for professionals, with over 225 million members. It is important to establish yourself as an authority by engaging with others, publishing content regularly, and optimizing your profile to stand out from the crowd. Social media requires consistency in messaging and transparency to build your reputation online.
Digital media campaigns - two workshop in Kuwait May 2014 Sofie Sandell
The document provides an overview of a two-day course on digital media campaigns. The course will cover strategy, content development, platforms, and measuring success. It will include discussions on defining goals, audience identification, messaging, and tracking engagement. Participants will learn tools for social media management and techniques for effective social media campaigns.
This document outlines an agenda for a two-day workshop on integrated content strategy for networked NGOs. Day one focuses on learning objectives around networking, creating and organizing engaging content across social media channels, and specific tips for Facebook and blogging. It then covers what content is, a three-step content strategy process, organizing content by audience, channel and frequency using an editorial calendar. Day two covers creating great content, measurement for Facebook, and a closing reflection. Attendees are guided to brainstorm content ideas and calendar their content for April.
Kaitlin LaCasse, Idealware’s Communications and Social Media Specialist, presentation on how nonprofits can use social media. From Social Media Breakfast Maine.
Most everyone has dipped their toe into the social media waters over the past few years, taking a peek at Facebook and Twitter to see what the buzz is all about. But we have learned that using social media tools isn't very difficult, however using them effectively,
particularly for social change, is challenging. Beth Kanter will lead
an interactive keynote the key principles for effective social media use that turns traditional organizations into cost-effective,far-reaching and effective Networked Nonprofits.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
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High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
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𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
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The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
3. “The tools of social
Content Marketing
networking: These are
the digital campfires
around which the A Brief History of Content Marketing
audience gathers to
hear our story.”
—Marco Tempest Think like a publisher or storyteller
Build and serve your community (customers)
Focus on engagement to create brand love
“As long as we are
engaged in storytelling
that moves the culture
forward, it doesn’t
matter what format it
is.”
— Levar Burton
4. Types of Content Redbull (entertaining)
Opportunity Detroit
Entertaining content (community
Informative content storytelling)
GE (info, story)
Story content (emotional
content) A healthier MI (info,
community story)
User generated content
Most Important:
Sharable content
5. Cooking up content
Visual Media
Blog posts, photos, info graphs, videos,
subject matter articles, webinars, emails,
Newest social media
sites heavily visual newsletters, and more.
Visuals are being shared more than
Double the share rate
double the rate on social media. It is just
Memes, videos, as important to use visuals as you are
graphics, info graphics
important for content
words.
What are content tools to use?
What visuals can you
use to tell a story?
Michipreneur tool list.*
7. Steps for your strategy
Tips for
getting started 1. Audience analysis
Never dive in without 2. Find the larger story and tell yours
knowing your audience 3. Create your subject matter niche
Figure out what 4. Content guide for channels
resources you have and
your networks around 5. Set short term & long term goals
you online, leverage 6. Measure and adjust strategy
those (content partners)
Pay attention to
communities already
online
Create a purpose, an
emotional connection
8. Audience Analysis: Who’s your buyer?
Audience Analysis Sally’s Yoga Studio
Sally’s yoga studio is trying to
Who is your audience? Buyer
reach those interested in
persona? Demographics? healthy living, exercise, and
What are their needs and well-being. Her audience is not
interests? concerned with weight loss as
What problems are they trying to much as choosing a healthy
lifestyle.
solve?
What type of info would they
They will search for ways to live
want? stress free, eat healthy,
What are they searching for meditate, and balance
online? life/work.
9. Sally’s next steps
Larger Story
examples Craft a story for her brand business online
Buy local movement,
present through website, and marketing
(See: Shinola) channels of choice.
Detroit rebirth story Create her niche for publishing content.
(Quicken Loans) What is your niche? What is your story?
Women in technology
(Lean in movement)
Think about the
national conversations,
local conversations,
trends, topics, for
subject material and
where your brand fits .
10. Short term & long term goals
Getting started Kicking it up
Launch a website that tells her Publish an ebook or create a
brand’s story, marketing as a video. Offer a resource such as
lifestyle and informational free class, free webinar, free
resource for well-being. ebook in exchange for email.
Continue to publish and focus
Publish blog posts and use
on multiple resources/content
social media to create channels throughout year. Engage and
that share inspiring and grow the community.
informational content. Leverage content partners to
Get started with goal of share and endorse content.
building a few hundred Aim for thousands of followers
followers and measure SEO. and build up the email list.
11. Premium Content
Types When to use
Video or video series Video is good for instructional and
entertainment purposes, keep it
White paper short, series for training
eBook White paper for research-drive
In depth articles reports
eBook visual and more interactive
Podcasts than whitepapers
Webinars Podcast series information or
Tutorials/guides entertaining
Tutorials/guides problem-
solving/how tos
Webinars for Q & A, workshops,
tutorials
12. Content guide
6 values of
sharable content Consistent voice + consistent publishing
Social currency (cool
insiders)
What’s your style? Tone? Language? Visuals?
Triggers (everyday
reminders of an Themes and topics that fit your story?
item/idea) How often are you publishing, responding,
Emotional resonance and active online?
(wanting to share with
your friends)
Observability (highly
visible, advertises itself)
Usefuless (practical or
helpful info
Storytelling (embedding a
product in a narrative)
14. Using Wordpress
You should
have…
Ideal for startups and small businesses.
A clear and simple logo Customizable with plugins, forums for help.
Easy to read, navigate, Themeforest for themes.
and mobile-friendly site
Use of visuals and Plugins to use: All in One SEO, disqus
short, short copy
comment system, spam protection (akismet),
Calls to action (connect, BWP, Jetpack, Contact Form 7, woo
sign up, follow, free
commerce, code cannon
SEO audit)
SEO always, always,
always
Editor's Notes
Why do we go online? To be informed or entertained. Who clicks on advertisements or makes a purchase after watching an ad? Studies show we are much more likely to purchase through word of mouth endorsements (social media) and are more likely to remember a story (blog content) than an advertisement. Content also positions you as an expert that people can talk to and trust. What kind of people do you like to purchase from? Hard sales vs. inform?What is content marketing? Content marketing is how you can meet the needs and interests of online users. It is the creation of content that is published in order to acquire new customers. We go online to be informed and entertained. This is where you meet your audience, and offer a value in your market. Marketing with a purpose.
When we think about content, especially when starting out, it’s important to forget about numbers first. Focus on creating really good content and building an audience to share the content and promote it for you.
What kind of content do you share? Like/tweet/email out? Examples above show active blogs, social networks, and publishing powerhouses. Redbull is a little extreme with their videos and entertainment. There’s even a Red Bull house of Art in Detroit. These four give a good of example of some of the different types of content out their and active communities we are probably already familiar with. Good content spreads, creates brand endorsements online. More on sharable content later.
These are a few steps for getting started with a content strategy. Most important to tell a story about your brand or business and to publish in your niche. This helps give you a part of the story. More on content partners, which are others already in your area with similar audiences. They are likely to share and spread the word about your product, and vise versa. Good to have.
Create a buyer persona based on what you understand about your buyer. Think about demographics. Try creating a character that represents your target audience to help you think through all of their needs, desires, concerns, etc. and how you can market to them.
The Larger brand story is based off of what’s going on around the ecosystem of your product/business. For the Sally example, say if she’s a business in Midland she should research what the local media is talking about, everything from newspapers to social media in MI. What’s the national conversations? Are there local blogs? What does she want to attract and carve as her niche? Some questions for finding the story: What’s the history of your field? The concerns of your audience in relation to our culture/time? What trends are currently going on in your field? Where do you fit into all of this?
The goal is to create a larger story around your brand/product, and content to help share and spread online. A content guide is good for when you may be outsourcing work, or hiring someone to the team. I’d recommend writing it out just so you’ve thought through what the voice of the brand will be and how you can use this throughout. The 10 Marketing Truths to Embrace Today: help others, be honest, express sympathy, be present (online + in person), Be clear and concise, reflect on feedback, remember community, Remember audience (inspire/entertain/inform), serve a larger purpose, express personality. (Social Media)