This document summarizes Marin Allen's presentation at the Priester Conference in 2012 on improving communication strategies. Some key points discussed include using popular songs to help people remember CPR steps, addressing common fears about performing CPR, translating research findings for broader audiences, and balancing opportunity and responsibility in communication. The presentation emphasizes that effective communication requires knowing your audience, message, and purpose.
Interviewing Children in an Investigative Setting: More Than Meets the EyeCase IQ
The goal of this webinar is not to train the viewer to interview a child in an investigation; however, the content will help the viewer understand the complexities of interviewing child witnesses and victims and what education and training is needed.
Returning to School After Traumatic Brain Injury (TBI)Bonnie Landau
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Autism and Life Transitions: Hard Lessons Learned & Taught as a Person-Center...Cheryl Ryan Chan
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Interviewing Children in an Investigative Setting: More Than Meets the EyeCase IQ
The goal of this webinar is not to train the viewer to interview a child in an investigation; however, the content will help the viewer understand the complexities of interviewing child witnesses and victims and what education and training is needed.
Returning to School After Traumatic Brain Injury (TBI)Bonnie Landau
Information for Counselors and parents on how to help students who have TBI (traumatic brain injury) when they return to school after being home or hospitalized. Many supports are needed for students and they may require an IEP or 504 to put accommodations or modifications into place. A special education advocate might be helpful if the school is difficult about providing support. Find out more information at https://www.specialmomadvocate.com/returning-school-tbi/
Autism and Life Transitions: Hard Lessons Learned & Taught as a Person-Center...Cheryl Ryan Chan
In December of 2015, I presented this webinar to members of the National Association for Dual Diagnoses (thenadd.org). I've been conducting Person-Centered Plans for 4 years, and over that time I've seen a number of disturbing trends around the lack of understanding and planning for preparedness in transitioning students; in particular, in the areas of independent skill building specific to the anticipated environment, and personal safety skills. I feel it's important to talk about what I've observed and how my team of co-facilitators and I have identified and tackled these issues within the PCP process. I hope that the "lessons learned" will assist people in planning for IEP/ISP goals that can help maximize success. I offer it free to anyone who would like to attend.
Program for Show & Tell #1 (10 December 2013)nihshowandtell
This guide describes the applications demonstrated during the inaugural IC Applications Show & Tell event. A brief description of each application is included, along with contact information for the current provider or owner of the application.
Dr. Debra A. Hill, Former Superintendent, ASCD
Past President, Education Independent Consultant
& Adjunct Professor, Argosy University
What are the challenges in identifying and retaining children who are economically disadvantaged, of color, and second language learners in programs for high-ability learners? Learn how schools can do a better job of identifying, serving, and retaining these children, while engaging and involving their families.
“Talking is Teaching: Talk, Read, Sing” is a public education and action campaign intended to equip parents and caregivers with the tools they need to increase early brain and language development among 0-5-year-old children. One strategy of the campaign is to enlist the help of trusted messengers to spread information about early literacy and brain development, and to motivate parents and caregivers to engage in language rich interactions like talking, reading, and singing more with their young children starting at birth.
Authors: Dana Hughes, DrPH, Professor in the Department of Family and Community Medicine and the Philip R. Lee Institute for Health Policy Studies and Healthforce Center at the University of California, San Francisco.
Jasmine Marquez, MPH, Researcher at the Philip R. Lee Institute for Health Policy Studies at the University of California, San Francisco.
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The body of research on early brain development shows that new parents can change the trajectory of their baby's future just by increasing the amount of language they use with them. This study detailing the results of Time2Talk2Baby, a new audio coaching app for parents of 0- 3 year-olds, shows the power and potential of this innovative project and some of the ways both parents and babies can benefit.
The presentation below outlines the “why” of hope and the goals of our curriculum. Feel free to download the presentation for use when talking about the importance of hope and the benefits of these hope curriculum
Invisible Identities: Promoting and Protecting Diverse Identities in Study Ab...CIEE
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Program for Show & Tell #1 (10 December 2013)nihshowandtell
This guide describes the applications demonstrated during the inaugural IC Applications Show & Tell event. A brief description of each application is included, along with contact information for the current provider or owner of the application.
Dr. Debra A. Hill, Former Superintendent, ASCD
Past President, Education Independent Consultant
& Adjunct Professor, Argosy University
What are the challenges in identifying and retaining children who are economically disadvantaged, of color, and second language learners in programs for high-ability learners? Learn how schools can do a better job of identifying, serving, and retaining these children, while engaging and involving their families.
“Talking is Teaching: Talk, Read, Sing” is a public education and action campaign intended to equip parents and caregivers with the tools they need to increase early brain and language development among 0-5-year-old children. One strategy of the campaign is to enlist the help of trusted messengers to spread information about early literacy and brain development, and to motivate parents and caregivers to engage in language rich interactions like talking, reading, and singing more with their young children starting at birth.
Authors: Dana Hughes, DrPH, Professor in the Department of Family and Community Medicine and the Philip R. Lee Institute for Health Policy Studies and Healthforce Center at the University of California, San Francisco.
Jasmine Marquez, MPH, Researcher at the Philip R. Lee Institute for Health Policy Studies at the University of California, San Francisco.
You\'ve Got the Power is a very popular session delivered to frontline staff in schools and offices. It helps staff understand the key role they play in building and breaking school/district reputation and delivers five "power tools" to help them maximize their reputation-building influence.
The body of research on early brain development shows that new parents can change the trajectory of their baby's future just by increasing the amount of language they use with them. This study detailing the results of Time2Talk2Baby, a new audio coaching app for parents of 0- 3 year-olds, shows the power and potential of this innovative project and some of the ways both parents and babies can benefit.
The presentation below outlines the “why” of hope and the goals of our curriculum. Feel free to download the presentation for use when talking about the importance of hope and the benefits of these hope curriculum
Invisible Identities: Promoting and Protecting Diverse Identities in Study Ab...CIEE
How often have you heard about a student struggling abroad who could have been helped if advised sooner? We've seen an increase in the number students exploring study abroad who have "invisible identities" not often discussed. In this session, presenters will discuss the opportunities and challenges in advising, resources, and on-site support for such students with mental-health issues, learning disabilities, dietary restrictions, and allergies. Presenters will discuss the importance of early disclosure, planning, and partnerships for long-term inclusion, from university and provider perspectives.
This is a presentation I gave as part of an NIHR masterclass event for its trainees earlier this year. It seemed to go down well and hopefully there are some useful pointers in here for people communicating about health research or science.
Taking your event social network literacy webinar 110712Marissa Stone
Taking Your Event Social: Using Social Media to Promote the Priester National Health Extension Conference
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Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
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Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
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PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
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GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
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The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
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Gopinath Rebala
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Free Complete Python - A step towards Data Science
Marin allen priester2012
1. Reaching out and Reaching in . . .
The Priester Conference 2012
Marin P. Allen, Ph.D.,
Deputy Associate Director Communications and
Public Liaison, Office of the Director,
National Institutes of Health
10 April 2012
2. What do Dancing Queen and Stayin’
Alive have in common?
• Leisure Suits?
• Disco Balls?
• Bad times?
Marin P. Allen, Ph.D. 4/10/12
3. . . .Translation of Findings to Practice
Marin P. Allen, Ph.D. 4/10/12
4. • Fears and Concerns: Mouth to mouth; harming the
person; legal consequences; won’t perform properly
• Solutions: Chest compressions only; can’t hurt
them any more; Good Samaritan Laws; SIMPLIFY
THE PROCESS
Marin P. Allen, Ph.D. 4/10/12
5. From American Heart Association
Or pick your song . . .use your smartphone. . .
• Lay Your Hands on Me (Bon Jovi)
• Kickstart My Heart (Motley Crue)
• Ain’t No Mountain High Enough (Diana Ross)
• Thank God I’m a Country Boy (John Denver)
• Man in the Mirror (Michael Jackson)
Sarver Heart Center Univ of Arizona College of
Medicine and SHARE M.C. Guy and S.J. Coons
Marin P. Allen, Ph.D. 4/10/12
7. • “No problem can be
solved from the same
level of consciousness
that created it.”
• “Concern for man and his
fate must always form the
chief interest of all
technical endeavors.
Never forget this in the
midst of all your diagrams
and equations.”
Marin P. Allen, Ph.D. 4/10/12
8. Public Servants-
What are we doing with their money?
“In a recent radio interview a leading senior physicist
described the modern scientific dilemma. ‘When I was in
graduate school I thought I would go into a room and
people would slide money through a slot in the door. I
would do science, and then slide the results back out. But
as my career has gone on, they are increasingly opening
the door and asking me what I am doing with their money’.”
NIMH release
Marin P. Allen, Ph.D. 4/10/12
9. What’s in it for me? What are you
learning that will help my life and my
family and friends and others?
Tell me what I need to know
Tell me what I need to do
Give me skills and resources I didn’t have
Don’t miss critical steps
Marin P. Allen, Ph.D. 4/10/12
10. At the Core . . .
• Ethos “credibility” “trustworthiness”
assigned by listener
• Pathos emotional appeal
• Logos logical appeal
Marin P. Allen, Ph.D. 4/10/12
17. Allen’s reminder:
Communication is fundamental, constant, dynamic,
and changes over time. Translation, implementation,
and dissemination are dependent upon finely-honed,
dynamic communication strategies and effective and
evidence-based tools and tactics.
Marin P. Allen, Ph.D. 4/10/12
18. The basics
• Know your audience (s)!
• Know your message
• Know your purpose
Marin P. Allen, Ph.D. 4/10/12
19. Some old theories still apply
• Rhetorical communication: Stimulating a source-selected
meaning in the mind of a receiver (McCroskey)
• Imagery: Making the audience see, hear, taste, touch,
feel more than is actually present…
• Active “listening”: How do they know they’ve been heard?
Marin P. Allen, Ph.D. 4/10/12
21. Findings on persuasion
• One is persuaded by someone he/she likes
• One is persuaded by someone he/she believes
• One is persuaded by someone he/she is close to
(proximate)
(Cialdini)
Marin P. Allen, Ph.D. 4/10/12
24. The David K. Berlo Observation
Marin P. Allen, Ph.D. 4/10/12
25. “Did You Know?”- NCI
Time it took to reach adoption by 50 million persons
Radio → 38 years
Television → 13 years
Internet → 4 years
iPod → 3 years
Facebook → 2 years
Marin P. Allen, Ph.D. 4/10/12
26. . . . and Twitter
“13% of online adults use the status update service
Twitter, which represents a significant increase from
the 8% who identified themselves as Twitter users in
November 2010. 95% of Twitter users own a mobile
phone and half of these users access the service on
their handheld device.”
A Smith, PEW Charitable Trust
Marin P. Allen, Ph.D. 4/10/12
27. Comparisons
When people evaluate an experience, they are performing
one or more of the following comparisons:
2.Comparing the experience to what they hoped it would
be
3.Comparing the experience to what they expected it to be
4.Comparing the experience to other experiences they
have had in the recent past
5.Comparing the experience to experiences that others
have had.
Schwartz, 2004
Marin P. Allen, Ph.D. 4/10/12
28. Behavior change theory… Diffusion
Individual effects [individuals improve knowledge
and attitudes]
Social diffusion [change in public norms]
Institutional [change in elite opinion,
diffusion influencing policy, influencing
individuals]
Robert C. Hornik in Public Health Communication: Evidence for Behavior
Change . ed. Hornik RC. Mahwah, New Jersey: Lawrence Erlbaum
Associates, 2002. p 14
Marin P. Allen, Ph.D. 4/10/12
30. Language challenges
• According to current Federal data, there are at least 329
languages* spoken or signed in the United States. In some
cities, less than 60 percent of the population has English as
a first language.
* [note apparently missing data from the 550+ recognized American Indian
tribes—including 223 Alaskan native]
Marin P. Allen, Ph.D. 4/10/12
31. Additional Challenges
• How fast do we talk? How fast do we think?
• How much of what we know that we have learned by
listening?
• Amount of the time we are distracted, preoccupied or
forgetful? 75%
• How much we usually recall immediately after we listen
to someone talk?
Marin P. Allen, Ph.D. 4/10/12
32. . . . And why the sound bite is actually
important
• We listen at 125–250 words per minute, but think at
1000–3000 words per minute.
(High Gain, Inc.)
• How much of what we know that we have learned by
listening? 85% (Shorp)
• Amount of the time we are distracted, preoccupied or
forgetful? 75% (Hunsaker)
• How much we usually recall immediately after we listen
to someone talk? 50% (International Listening
Association)
Marin P. Allen, Ph.D. 4/10/12
33. What communication alone can do
• Increase the intended audience’s knowledge and
awareness of a (health issue), problem, or solution
• Influence perceptions, beliefs, and social norms
• Prompt action
• Demonstrate of illustrate skills
• Reinforce knowledge, attitudes, or behavior
• Show benefits of behavior change
• Advocate a position
• Increase demand or support for services
• Refute myths and misconceptions
• Strengthen organizational relationships
The Pink Book NCI
Marin P. Allen, Ph.D. 4/10/12
34. Communication combined with other
strategies can do:
• Cause sustained change in which an individual maintains
a new (health) behavior or an organization adopts and
maintains a new policy direction
• Overcome barriers/ systematic problems
The Pink Book NCI
Marin P. Allen, Ph.D. 4/10/12
35. Communication cannot:
• Compensate for inadequate systems/resources
• Produce sustained change in complex behaviors without
support of a larger program for change
• Be equally effective in addressing all issues or relaying
all messages or suggested behavior change may be
complex, because the intended audience may have
preconceptions about the topic or the message sender,
or because the topic may be controversial
The Pink Book NCI
Marin P. Allen, Ph.D. 4/10/12
36. What kind of learner?
• Auditory
• Visual
• Tactile
Marin P. Allen, Ph.D. 4/10/12
37. Some Take Home Messages
• Communication is a fundamental skill-and an art
• Communication makes ideas live and have greater
impact on civilization
• Communication should be both honest and skillfully
constructed
• You must know your audience (s), your purpose and your
message every time
• Scientists have an increasing need to communicate
• Prepare carefully-and out loud
• Enjoy the process and the product
• Stay in touch with new opportunities
Marin P. Allen, Ph.D. 4/10/12
39. Urgent STOP New Romantics
discovered STOP Send poetry
and drawings STOP survival
depends on it STOP Grateful
END
D.H. Lawrence
*Thought it was MY idea, but shows up on a blog:
“Is Twitter Telegram 3.0? by Beverly Macy on
January 14, 2009
Marin P. Allen, Ph.D. 4/10/12
40. A note from my sponsor!
Your NIH
Marin P. Allen, Ph.D. 4/10/12
41. NIH Mission
. . .to seek fundamental knowledge about the nature
and behavior of living systems and the application of
that knowledge to enhance health, lengthen life, and
reduce the burdens of illness and disability.
Marin P. Allen,
42. NCI
The National Institutes of Health NINR
NCCAM NIEHS
NCATS OD NIAMS
NIMHD NIDA
NLM NIMH
NEI NIDDK
NIBIB NINDS
NHLBI
NHGRI NIDCR
NIA NIDCD
NIGMS CIT
NIAAA NICHD
NIAID
FIC CC
CSR
Extramural only No Funding Authority
Marin P. Allen, Ph.D. 4/10/12
43. Emerging Public Health Challenges
Shift from Acute to Chronic Conditions
Aging Population
Health Disparities
Emerging and Re-emerging Infectious Diseases
Emerging Non-communicable Diseases — Obesity
Biodefense
Marin P. Allen, Ph.D. 4/10/12
44. Evolving Public Health Challenges
Shift from Acute to Chronic Conditions
Marin P. Allen, Ph.D. 4/10/12
50. ORWH—setting the pace
52 weeks blog
− Originally a publication, the 52 weeks of women’s
health will first become a blog. From there, we
have the ability to feed it into several social media
outlets, an RSS feed, Twitter, Facebook, and a
Mobile App
Marin P. Allen, Ph.D. 4/10/12
51. The Front Page of the
Women’s Health App:
52 Weeks of Women's Health Mobile Marin P. Allen, Ph.D. 4/10/12
App
This mobile application or “app” will serve as a companion piece to the “52 Weeks 4 Women’s Health” blog. This “front page” of the app features the name of the app and shows the highlighted health topic/focus of the week. The health topic (Allergies) is clickable and takes the user to the information page dedicated to that health topic. This screen also contains icons for the main functions contained within the app: Calendar; A – Z listing of all 52 topics; user health information; user journal; user favorites (selected from the A – Z listing); and user health goals. The app is being developed using the HTML5 programming language. HTML5 will allow the app to be used on multiple platforms such as iPhone, iPad, Android phones and tablets, and Blackberry.