1. One third of shoppers in the US will order groceries online in 2017, up from 19% in 2016 and 8% in 2015, showing rapid growth in online grocery shopping.
2. Retention rates for online grocery shopping are high, with 80% of those who tried it in 2016 planning to use it again in 2017. Once shoppers try online grocery shopping they tend to continue using it.
3. Grocery retailers need to offer online grocery shopping to remain competitive as it will determine if they grow or lose market share. The quality of the online shopping experience can influence shoppers' decisions about where to shop.
eCommerce appetite and adoption is at an all-time high.
If there was ever any uncertainty as to whether there was sufficient demand for grocery eCommerce, new research has put an end to any doubts, and has provided answers to the question that’s currently top of all retailers’ minds: Should we be selling our products online?
Mercatus has released the results from a survey conducted in the first quarter of 2016 in a brand new report entitled “Insights into Grocery eCommerce 2016”.
Among the key findings in the report:
Your customers, regardless of age, are online, consider themselves to be technologically savvy, and are making more digital purchases than ever before.
Consumers are willing to order groceries from locations other than their favorite store for the convenience of click-and-collect shopping.
The Future of eCommerce en FMCG (Fast Moving Consumer Goods) 2017Marcos Pueyrredon
In 2025, online FMCG will have grown from 4.6% to 10%. The fourth edition of the Kantar Worldpanel e-commerce report con rms that online grocery remains the hottest topic in FMCG retail. It is no longer a question of whether it is here to stay; the digital world is now so ubiquitous that it has become a normal part of consumer shopping behaviour.
Sample Report: Latin America Online Payment Methods 2020 & COVID-19's Impact ...yStats.com
Questions Covered in the report:
- What are the leading E-Commerce payment methods in Latin America?
- How does the COVID-19 pandemic influence the development of digital payments in this region and worldwide?
- How high is mobile payment user penetration in Latin America predicted to be by 2023?
- Which mobile payment apps are used by consumers in Argentina, Brazil and Mexico?
- What was the size of payment transactions processed by Mercado Libre in 2019?
Full report here: https://bit.ly/3L925nR
Global Powers of Retailing Deloitte 2018Oliver Grave
Global Powers of Retailing Top 250
The 21st annual Global Powers of Retailing identifies the 250 largest retailers around the world based on publicly available data for FY2016 (fiscal years ended through June 2017), and analyzes their performance across geographies and product sectors. It also provides a global economic outlook and looks at the 50 fastest-growing retailers and new entrants to the Top 250.
The top five largest retailers maintained their positions on the leader board. A combination of organic growth, acquisitions, and exchange rate volatility shuffled the rest of the Top 10—which now accounts for 30.7 percent of the overall Top 250’s retail revenue (compared to 30.4 percent last year).
Retailers of fast-moving consumer goods (FMCG) are by far, the largest companies (average retail revenue of nearly US$21.7 billion) as well as the most numerous (135 retailers accounting for 54 percent of all Top 250 companies and two-thirds of Top 250 revenue).
Transformative change, reinvigorated commerce
The rules of retailing are being rewritten in this time of transformative change. Innovation, collaboration, consolidation, integration, and automation will likely be required to reinvigorate commerce, profoundly impacting the way retailers do business now, and in the future. Across the retail industry, disruption of traditional business models has given way to unprecedented and transformative change—change required online and offline to better serve more demanding shoppers and redefining customer experience.
The four trends identified in the report are:
- Building top-notch digital capabilities
- Combining bricks and clicks makes up for lost time
- Creating unique and compelling in-store experiences
- Reinventing retail with the latest technologies
This report marks the 20th year of identifying
the 250 largest retailers around the world and
analyzing their performance across geographies,
sectors, and channels.
Over the last 20 years we have seen a seismic shift
in retail and the customers that retailers serve.
Consider that in 1997, the inaugural year of this report,
today’s average Amazon Prime customer was just
16 years old, AOL was pioneering social media, and
handheld virtual pets were the hottest-selling toys.
Today, handheld (or wearable) digital devices are
ubiquitous and a younger, social customer has come of
age. We are living in an era where customers are in the
driver’s seat more than ever before and they are craving
authenticity, newness, convenience, and creativity. We
are living in the customer-driven economy.
eCommerce appetite and adoption is at an all-time high.
If there was ever any uncertainty as to whether there was sufficient demand for grocery eCommerce, new research has put an end to any doubts, and has provided answers to the question that’s currently top of all retailers’ minds: Should we be selling our products online?
Mercatus has released the results from a survey conducted in the first quarter of 2016 in a brand new report entitled “Insights into Grocery eCommerce 2016”.
Among the key findings in the report:
Your customers, regardless of age, are online, consider themselves to be technologically savvy, and are making more digital purchases than ever before.
Consumers are willing to order groceries from locations other than their favorite store for the convenience of click-and-collect shopping.
The Future of eCommerce en FMCG (Fast Moving Consumer Goods) 2017Marcos Pueyrredon
In 2025, online FMCG will have grown from 4.6% to 10%. The fourth edition of the Kantar Worldpanel e-commerce report con rms that online grocery remains the hottest topic in FMCG retail. It is no longer a question of whether it is here to stay; the digital world is now so ubiquitous that it has become a normal part of consumer shopping behaviour.
Sample Report: Latin America Online Payment Methods 2020 & COVID-19's Impact ...yStats.com
Questions Covered in the report:
- What are the leading E-Commerce payment methods in Latin America?
- How does the COVID-19 pandemic influence the development of digital payments in this region and worldwide?
- How high is mobile payment user penetration in Latin America predicted to be by 2023?
- Which mobile payment apps are used by consumers in Argentina, Brazil and Mexico?
- What was the size of payment transactions processed by Mercado Libre in 2019?
Full report here: https://bit.ly/3L925nR
Global Powers of Retailing Deloitte 2018Oliver Grave
Global Powers of Retailing Top 250
The 21st annual Global Powers of Retailing identifies the 250 largest retailers around the world based on publicly available data for FY2016 (fiscal years ended through June 2017), and analyzes their performance across geographies and product sectors. It also provides a global economic outlook and looks at the 50 fastest-growing retailers and new entrants to the Top 250.
The top five largest retailers maintained their positions on the leader board. A combination of organic growth, acquisitions, and exchange rate volatility shuffled the rest of the Top 10—which now accounts for 30.7 percent of the overall Top 250’s retail revenue (compared to 30.4 percent last year).
Retailers of fast-moving consumer goods (FMCG) are by far, the largest companies (average retail revenue of nearly US$21.7 billion) as well as the most numerous (135 retailers accounting for 54 percent of all Top 250 companies and two-thirds of Top 250 revenue).
Transformative change, reinvigorated commerce
The rules of retailing are being rewritten in this time of transformative change. Innovation, collaboration, consolidation, integration, and automation will likely be required to reinvigorate commerce, profoundly impacting the way retailers do business now, and in the future. Across the retail industry, disruption of traditional business models has given way to unprecedented and transformative change—change required online and offline to better serve more demanding shoppers and redefining customer experience.
The four trends identified in the report are:
- Building top-notch digital capabilities
- Combining bricks and clicks makes up for lost time
- Creating unique and compelling in-store experiences
- Reinventing retail with the latest technologies
This report marks the 20th year of identifying
the 250 largest retailers around the world and
analyzing their performance across geographies,
sectors, and channels.
Over the last 20 years we have seen a seismic shift
in retail and the customers that retailers serve.
Consider that in 1997, the inaugural year of this report,
today’s average Amazon Prime customer was just
16 years old, AOL was pioneering social media, and
handheld virtual pets were the hottest-selling toys.
Today, handheld (or wearable) digital devices are
ubiquitous and a younger, social customer has come of
age. We are living in an era where customers are in the
driver’s seat more than ever before and they are craving
authenticity, newness, convenience, and creativity. We
are living in the customer-driven economy.
What is Omnichannel Retail? Past. Present. Future.Mihai Dragan
Omnichannel retail allows traditional retailers to connect their existing channels such as brick and mortar or call centers to digital channels - online store, mobile app, social shopping channels and others.
This presentation focuses on how this came to be, what are the bottlenecks in implementing omnichannel retail and why should retailers switch to this new approach.
Probably the most compelling reasons to adapt to omnichannel retailing are today's customer demands. The customer wants 24/7 service and the same experience on all sales channels, whether it is the offline store, the mobile app or the brick and mortar outlet.
IRI's Weekly News Update - w/c 20th March 2017Rūta Misiūnaitė
• Retail footfall decline continued in February
• Arla brand records biggest growth among UK’s biggest 100 grocery brands
• Which? reveals biggest supermarket substitution fails
• Automated ordering system driving improved product availability at Morrisons
• Shoppers seeking new technology to help with grocery shopping
• Majority of consumers frustrated by inconsistent retail experience
• Study by Mars reveals that emotions data can identify what impact ads will have on sales
• Lidl backs British farming
• Mother’s Day spending set to hit retail record
• Sainsbury's shutters in-store phone shops
• Tesco starts charging for same day click and collect
• Retail sales data suggests higher prices are starting to impact spending
• Direct-to-Consumer channel set for take-off in manufacturing
• Study finds that supermarkets can control shoppers' walking speed down aisles
The growth of online shopping and the surge of off-price retailing are reshaping the retail industry. In 2016, retailers who want to survive will have to respond by restructuring their businesses. This POV captures some of the major Retail lessons learnt from 2015 and forecast for the year 2016 and beyond.
Product Brochure: Top Players in Global B2C E-Commerce 2016yStats.com
Product Brochure with summarized information of our publication "Top Players in Global B2C E-Commerce 2016".
Find more here: https://www.ystats.com/product/global-b2c-e-commerce-market-players-2016/
The Fevad Research Department performs, in-house or with different partners (official national and sectoral statistics institutes, survey and opinion institutes, professional federations…) permanent oversight of the economic performance of e-commerce markets. Each year it publishes a summary of the main data.
How are consumer shopping habits changing?
How is changing consumer behaviour affecting global retail?
How can retailers understand and profit from the new customer?
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
What is Omnichannel Retail? Past. Present. Future.Mihai Dragan
Omnichannel retail allows traditional retailers to connect their existing channels such as brick and mortar or call centers to digital channels - online store, mobile app, social shopping channels and others.
This presentation focuses on how this came to be, what are the bottlenecks in implementing omnichannel retail and why should retailers switch to this new approach.
Probably the most compelling reasons to adapt to omnichannel retailing are today's customer demands. The customer wants 24/7 service and the same experience on all sales channels, whether it is the offline store, the mobile app or the brick and mortar outlet.
IRI's Weekly News Update - w/c 20th March 2017Rūta Misiūnaitė
• Retail footfall decline continued in February
• Arla brand records biggest growth among UK’s biggest 100 grocery brands
• Which? reveals biggest supermarket substitution fails
• Automated ordering system driving improved product availability at Morrisons
• Shoppers seeking new technology to help with grocery shopping
• Majority of consumers frustrated by inconsistent retail experience
• Study by Mars reveals that emotions data can identify what impact ads will have on sales
• Lidl backs British farming
• Mother’s Day spending set to hit retail record
• Sainsbury's shutters in-store phone shops
• Tesco starts charging for same day click and collect
• Retail sales data suggests higher prices are starting to impact spending
• Direct-to-Consumer channel set for take-off in manufacturing
• Study finds that supermarkets can control shoppers' walking speed down aisles
The growth of online shopping and the surge of off-price retailing are reshaping the retail industry. In 2016, retailers who want to survive will have to respond by restructuring their businesses. This POV captures some of the major Retail lessons learnt from 2015 and forecast for the year 2016 and beyond.
Product Brochure: Top Players in Global B2C E-Commerce 2016yStats.com
Product Brochure with summarized information of our publication "Top Players in Global B2C E-Commerce 2016".
Find more here: https://www.ystats.com/product/global-b2c-e-commerce-market-players-2016/
The Fevad Research Department performs, in-house or with different partners (official national and sectoral statistics institutes, survey and opinion institutes, professional federations…) permanent oversight of the economic performance of e-commerce markets. Each year it publishes a summary of the main data.
How are consumer shopping habits changing?
How is changing consumer behaviour affecting global retail?
How can retailers understand and profit from the new customer?
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
Neto State of Ecommerce Report: Retail Year in Review 2017Neto
This year, technology has continued to present both challenges and opportunities for almost every industry, and retail has not been immune. Artificial intelligence, voice recognition, virtual reality and the Internet of Things (IOT) have all had a huge impact on both retailers and consumer behaviour.
Consumer habits and preferences are changing with regards to the way they shop, where they shop, when they shop, and how they pay for things. Shoppers expect a seamless, omni-channel experience that delivers the best value, every time.
And it’s up to retailers to deliver.
Learn how your ecommerce business measures up and how you can tailor your business to the changing needs of consumers.
Coming Full-Circle: The Store As The Center Of The Omnichannel Shopping JourneyG3 Communications
A brand can travel with a shopper wherever she roams, from the couch to the car and into the mall. But it is the store that remains the most important part of her shopping journey. Today's smart retailers are embracing that journey by re-imaging their stores as a physical expression of their brand and the center of the omnichannel shopping journey by providing solutions and services that delight shoppers from the minute they enter the store through checkout and beyond.
This optimum experience can be facilitated through key strategies and solutions, around assisted selling in the store, omnichannel fulfillment and social monitoring following the transaction, encouraging the customer to visit the store more and more.
The experience may look something like this: Karen sees a special online and sets up an appointment to go to the store. At the store she is greeted by her personal shopper, who shows Karen the blouse she has chosen, but also presents accessories and shoes. Karen is delighted with the personalized service and easy shopping experience. The purchase, including upsell, is completed on the spot with mobile point of sales capabilities. But that's not the end of the story. After the sale, Karen receives special offers from the store, for herself and friends. They all return for more shopping…and live happily ever after.
my e-commerce notes of full syllabus is prepare by me...under gidence of mr sachin sir..i am very glad to upload thid dacument in slideshare ...its very helpfull for student...
The Joy of Shopping polled 7,250 shoppers in seven
markets – China, India, Brazil, Russia, USA, UK and UAE – across age, income and region (both Tier 2 and 3 regions as well as major cities). The first quantitative global study of shopper mindstates.
Think Retail - print's role in the retail market of todayCanon Belgium
Innovation in retail and print's role in the retail market of today
The evolution of retail
Consumer psychologies
Connected consumers
Innovation
Where’s the opportunity for print?
How can PSPs get started?
Bridging The Gap Between Online and OfflineAgilOne
In this webinar, you’ll learn methods for merging the physical and digital identities of your customers for an accurate view of behavior across channels, what information is critical to enabling omni-channel success, and how to align marketing with consumer expectations throughout their lifecycle.
As the popularity of shopping apps and showrooming rise, retailers continue to face unfamiliar challenges. But for those willing to venture into uncharted territory, the opportunities for success in the new retail landscape are huge. According to this latest parago research report, shoppers are more than eager to BOPIS (Buy Online, Pickup In Store), BISBO (Buy In Store, Buy Online) and adopt other desirable behaviors when presented with the right offers at the right time.
According to our findings:
• the top 2 reasons shoppers buy online are convenience and price
• 64% of shoppers already BOPIS
• 82% of shoppers would BOPIS for a $10 rebate on a $50 purchase
• 61% of shoppers would BISBO within 2 weeks if a $10 rebate doubles to $20 on a $35+ purchase
Ритейлеры должны адекватно и целостно планировать, разрабатывать стратегии и выполнять их во всех каналах независимо от того, происходит ли окончательная продажа в магазине или в интернете. И это ключевая причина, по которой компании всего мира активно инвестируют в онлайн и digital.
Similar to The 2017 Grocery eCommerce Forecast (20)
Trilogia Tendencias del Comercio Digital para 2024 - Primer EpisodioMarcos Pueyrredon
Material de apoyo del muy interesante webinar donde junto con Nicolas Valenzuela, Digital Commerce Manager de Cencosud S.A. desarrollamos las 4 REALIDADES DEL UNIFIED COMMERCE: Unified Commerce potenciado + Inteligencia Artificial Aumentada + Conversational Commerce + Experiencias Instore Aumentadas junto con las 4 TENDENCIAS DEL UNIFIED COMMERCE: Inteligencia Artificial Omnipresente + Retail Media 360 + Ecosistemas basados en Datos + Cliente & SKUs como más que un activo que nos deja #NRF2024
primer episodio de la trilogía de #Realidades y #Tendencias del #ComercioDigital & #UnifiedCommerce para 2024 , donde contamos con la presencia de Marcos Pueyrredon - CMX y Nicolas Valenzuela quienes nos trajeron las realidades y últimas tendencias de #retailecommerce directamente desde el gran evento National Retail Federation hashtag#NRF2024 Retail`s Big Show.
Si no pudiste asistir, puedes acceder a la grabación 👉 https://lnkd.in/dCW8r4w7
🎯 ¿Quieres participar de los próximos episodios? Regístrate👉 https://bit.ly/48scCXC
hashtag#ecommerceinstitute hashtag#ecommerce hashtag#tendencias2024 hashtag#negociosonline
les dejo una infografia con el ecosistema de marketplaces en en #Mexico que hicimos VTEX que estamos actualizando para tener la version 2023 y es un fiel reflejo de la importancia que tienen para acelerar la madurez de cada ecosistema!! Aprecien la gran cantidad de #markeplaces que hay!!
La Revolucionaria Estrategia de Marketing de Mattel con la marca BarbieMarcos Pueyrredon
Les comparto un muy buen resumen que posteo Ana Ivars con las distintas iniciativas de la Estrategia de #Marketing que lleva adelante Mattel, Inc. con su marca #Barbie mas detalles en https://www.linkedin.com/posts/anaivarsparcero_la-estrategia-de-marketing-de-barbie-activity-7089204217688600576-DUgl?utm_source=share&utm_medium=member_desktop
Impacto práctico de la Inteligencia Articial AI en la Gestión de la cadena de...Marcos Pueyrredon
Material de apoyo de la conferencia magistral sobre: Impacto práctico de la Inteligencia Articial AI en la Gestión de la cadena de valor de un Retail & Franquicias dictada por Marcos Pueyrredon
Co-Founder & Global Executive SVP, VTEX y Presidente del eCommerce Institute junto con Santiago Porchetto
eCommerce Consultant / Former Innovation Manager en Stylestore en el marco de la 28va Exposición Internacional de Expo Franquicias Argentina 2023 mas detalles en https://expofranquicias.ar/tendencias-en-franquicias/
Xelección “curada” de charlas técnicas y de negocios realizadas x ww.EICOM.org
🎯 Más de 200 patrocinadores
🎯 156 oradores en 7 escenarios
🎯 un escenario principal gigante para una audiencia de 9000 personas
🎯 Más de 14.000 participantes por día
🎯 1076M de pies cuadrados de exposición y conferencia
🔎 Consulta todos los speakers y excelente contenido en https://vtexday.com.br/en/
Presentación de Geraldo Thomaz Founder and co-CEO at VTEX sobre la Arquitectura y Roadmap 2023 en el Lab de Innovación del Banco ITAU Cubo durante el VTEX Experience Brasil https://experience.vtex.com/brazil/ en el marco del VTEXDAY 2023 https://vtexday.com.br/
https://youtu.be/iRNl3RjCzBU
Tres inversiones para impulsar el crecimiento del ecommerceMarcos Pueyrredon
El informe, basado en entrevistas con docenas de merchants de VTEX, analistas de ecommerce y especialistas de la industria, responde una pregunta que todos los líderes de ecommerce se hacen en este momento: “Si solo pudieras hacer tres apuestas estratégicas para impulsar el crecimiento del ecommerce a largo plazo, ¿cuáles serían?
Si solo pudieras hacer tres apuestas estratégicas para impulsar el crecimiento a largo plazo de un negocio de ecommerce, ¿cuáles serían?
Para responder a esta pregunta, Jordan Jewell, Analyst in Residence de VTEX, habló con especialistas en ecommerce y de la industria. Descarga el documento para conocer la información recolectada.
Mas detalles en https://content.vtex.com/impulsar-ecommerce-crecimiento-documento/
Evolución de una arquitectura monolítica hacia decoupled commerce en un retai...Marcos Pueyrredon
Presentación de Emeka Nwosu, Senior Vice President, Solutions Engineering at VTEX
https://www.linkedin.com/in/emeka-nwosu-5731212/ sobre la Evolución de una arquitectura monolítica hacia decoupled commerce en un retail o marca desarrollada en el Lab de Innovación del Banco ITAU Cubo durante el VTEX Experience Brasil https://experience.vtex.com/brazil/ en el marco del VTEXDAY 2023 https://vtexday.com.br/
Tres inversiones para impulsar el crecimiento del Digital CommerceMarcos Pueyrredon
#decoupled #commerce les altamente recomiendo leer el PDF que comparto a continuacion que resume el panel que llevaron adelante Jordan Jewell ,former IDC analyst, Sam James, CDO y Ney Santos, CTO en Grupo Carrefour Brasil junto con VTEX’s co-CEO, Mariano Gomide de Faria en el Big Ideas Stage del opening day de #NRF2023
how to maximize ecommerce profitability for long-term growth as well as winni...Marcos Pueyrredon
#decoupled #commerce les altamente recomiendo leer el PDF que comparto a continuacion que resume el panel que llevaron adelante Jordan Jewell ,former IDC analyst, Sam James, CDO y Ney Santos, CTO en Grupo Carrefour Brasil junto con VTEX’s co-CEO, Mariano Gomide de Faria en el Big Ideas Stage del opening day de #NRF2023
GUÍA PRÁCTICA El nuevo Net Promoter Score o NPS 3.0Marcos Pueyrredon
El creador de uno de los índices más usados por las organizaciones para medir la experiencia, el Net Promoter Score, escribió un completo artículo para explicar su visión acerca de la evolución de su invento. En esta completa guía te compartimos lo que escribieron Fred Reichheld, Darci Darnell, y Maureen Burns acerca del NPS 3.0: Desde su introducción, en 2003, el Net Promoter System o NPS, que mide la regularidad con la que las marcas convierten a los clientes en promotores, se ha convertido en el marco predominante para el éxito de los clientes. Sin embargo, a medida que crecía su popularidad, el NPS comenzó a ser manipulado y mal utilizado de manera que perjudicó su credibilidad. Las puntuaciones de promotores netos no auditadas y autodeclaradas socavaron la utilidad de NPS. Con el tiempo, su creador, Fred Reichheld, se dio cuenta que la única forma de corregir este problema era introducir una métrica sólida y complementaria que se basara en resultados contables. En este artículo, él y dos de sus colegas en la consultora Bain presentan esa métrica: la tasa de crecimiento ganada, que capta el crecimiento de los ingresos generados por los clientes que regresan y sus referencias. Si quieren profundizar los invito a leer este post https://ecapacitacion.co/NetPromoterScoreNPS3
Estudio Mid Term CACE 2022 sobre el Estado de situación y evolución del Comer...Marcos Pueyrredon
Estado de situación y evolución del Comercio Electronico en Argentina CACE 2022 presentado por Gustavo Sambucetti durante eCommerce Day Argentina Blended [Professional] Experience https://ecommerceday.org.ar/2022/ , mas detalles y estudio en https://cace.org.ar/estadisticas/
Muy interesante reporte sobre el estado del arte y las necesidades que tenemos como industria del digital commerce, mas estudios y reportes en https://cace.org.ar/archivo-de-informes/
Retail Media Allocation by Bobsled, an Acadia companyMarcos Pueyrredon
Estudio sbre Retail Media Allocation realizado por Bobsled Marketing que brinda información práctica y valiosa para las marcas, informando sus decisiones estratégicas relacionadas con todo lo relacionado con los medios minoristas (asignación, inversión, etc.).
El mensaje clave de este reporte es:
"Las marcas deben construir una estrategia en torno a su verdadero objetivo a nivel de marca, producto o minorista, y la etapa de embudo en la que se encuentran sus consumidores".
Les comparto mi selección personal de los mejores estudios & LIbros Blancos disponibles online que todo profesional del digital commerce debe tener como material de apoyo y lectura => Glosario de Estrategia Digital & Ecommerce elaborado por el equipo de Neoconsulting.ai Mas detalles ingresen en www.neoconsulting.ai
Les comparto mi selección personal de los mejores estudios & LIbros Blancos disponibles online que todo profesional del digital commerce debe tener como material de apoyo y lectura => Reporte de iniciativas seleccionadas por Alibaba para enfrentar el COVID19 2020 elaborado por el equipo de Alibaba Mas detalles ingresen en www.alibaba.com
Libro Blanco Marketing Digital y Comercio Electronico de la AMVOMarcos Pueyrredon
Les comparto mi selección personal de los mejores estudios & LIbros Blancos disponibles online que todo profesional del digital commerce debe tener como material de apoyo y lectura => Libro Blanco Blanco Marketing Digital y Comercio Electronico elaborado por el equipo de Asociacion Mexicana de Venta en Linea AMVO Mas detalles ingresen en www.amvo.org
Les comparto mi selección personal de los mejores estudios & LIbros Blancos disponibles online que todo profesional del digital commerce debe tener como material de apoyo y lectura => Libro Blanco de Logistica para eCommerce elaborado por el equipo de Asociacion Española de Economia Digital aDigital Mas detalles ingresen en www.adigital.org
Les comparto mi selección personal de los mejores estudios & LIbros Blancos disponibles online que todo profesional del digital commerce debe tener como material de apoyo y lectura => Guia de Ecommerce para principiantes elaborado por el equipo de Huspot Mas detalles ingresen en www.huspot.com
Les comparto mi selección personal de los mejores estudios & LIbros Blancos disponibles online que todo profesional del digital commerce debe tener como material de apoyo y lectura => Playbook sobre Estrategia Digital & Ecommerce elaborado por el equipo de Neoconsulting.ai Mas detalles ingresen en www.neoconsulting.ai
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
1. I N P A R T N E R S H I P W I T H
The 2017 Grocery eCommerce Forecast
The Time is Now for eGrocery
2. Introduction ………………………………………………….…….…………………………………… 3
Section 1: 1 in 3 will order groceries online in 2017 …………………………….. 4
Section 2: eGrocery will determine if you grow (or shrink!) ………………….. 7
Section 3: How to win with eGrocery - 5 things your customers want … 9
Conclusion ………………………………………………….…….…………………………….………. 12
TABLE OF CONTENTS
@ 2010-2016 UNATA INC. ALL RIGHTS RESERVED. 504 WELLINGTON ST WEST, SUITE 200, TORONTO, ON UNATA.COM 2
3. The grocery landscape is changing quickly. Amazon has opened physical supermarkets, Walmart is
heavily investing in eCommerce, and many regional players now offer either curbside pickup or
delivery. What were once considered futuristic technologies like drones, robots, and Artificial
Intelligence are now merging with grocery retail to expand and re-shape the shopper experience. In
addition, shoppers are getting more comfortable with online shopping and expect more from all of
their digital experiences.
As competition heats up and shoppers demand more, regional grocery players are being forced to
take a hard look at their digital shopper offering and ask themselves questions like: Where should we
focus our efforts? What do shoppers expect when it comes to digital grocery? What would entice them to try
grocery shopping online, or better yet, to switch supermarkets? Most importantly, how fast do we need
to move?
In order to provide timely answers to these questions, Unata surveyed over 500 shoppers in
December 2016 from across the U.S., qualifying the adoption of online grocery shopping in 2016 and
the appetite for eGrocery in 2017.
The findings indicate that eGrocery has moved from a differentiator to a critical method of doing
business. Not only are far more shoppers turning to digital for their grocery shopping needs, but once
they try it, they are extremely likely to keep using it. They also expect a lot more from the online
shopping experience and will flock to retailers that do it best.
This report will explore the three things you must know heading into 2017 in order to stay
competitive:
eGrocery Definition
noun | e·gro·cer·y | ee-groh-suh-ree
The use of online devices (computer or mobile device) to order groceries for
pickup at the store or delivery.
INTRODUCTION
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1 out of 3
will order groceries
online in 2017
eGrocery will
determine if you grow
(or shrink!)
How to win with
eGrocery - 5 things your
customers want
1 2 3
4. 1 IN 3 WILL ORDER GROCERIES
ONLINE IN 2017
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In 2016, eGrocery adoption more than doubled
The number of U.S. shoppers who bought groceries online in 2016 more than doubled to 19%,
up from 8% in 2015.
This exceeds Unata’s 2016 eGrocery Forecast prediction, where 17% of respondents said
they were “very likely” or “somewhat likely” to buy groceries online in 2016, qualifying
Unata’s annual eGrocery Forecast an accurate predictor for the year ahead, and
showcasing an accelerating pace of adoption.
eGrocery adoption will continue to accelerate to one-third of shoppers in 2017
The number of U.S. shoppers who buy groceries online will grow by more than 60% this coming
year, with 31% saying they are “very likely” or “somewhat likely” to buy groceries online in 2017.
2015 2016 2017
(Projected)
8%
19%
31%
+138%
+63%
Source: Unata's 2017 Grocery eCommerce Forecast
2015-2017 eGrocery Adoption
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28%
21%
26%
33%
Age 60+
Age 45-59
Age 18-29
Age 30-44
Age:
% ‘Somewhat Likely’ or ‘Very Likely’ to purchase groceries online in 2017 per age group
26%
26%
32%
$50-$99
Under $50K
$100+
Income:
% ‘Somewhat Likely’ or ‘Very Likely’ to purchase groceries online in 2017 per income group
27%
29%
Male
Female
Gender:
% ‘Somewhat Likely’ or ‘Very Likely’ to purchase groceries online in 2017 per gender
Source: Unata's 2017 Grocery eCommerce Forecast
eGrocery is for everyone!
Shoppers across every age, gender and income bracket are similarly likely to shop for groceries
online next year.
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Retention is through the roof: Once shoppers try it, they keep doing it!
For shoppers who tried eGrocery in 2016, 80% did so more than once.
Yes
No 20%
80%
Have you ordered groceries online more than once?
Source: Unata's 2017 Grocery eCommerce Forecast
Retention is projected to be just as high in 2017, with 80% who shopped online in 2016 planning to
order again this coming year.
The numbers speak for themselves: there is a rapidly growing percentage of consumers who want to
grocery shop online. And once they have tried it, most keep doing it. Retailers cannot afford to ignore
the digital shopper experience anymore or they are at risk of losing this rapidly growing segment of
shoppers.
”
Brick Meets Click
“Our studies show several reasons for the rapid growth in the percentage of households
shopping eGrocery.
COMPELLING CONSUMER BENEFITS. eGrocery saves shoppers time and makes it easier for
them to find and buy the products they want anywhere, anytime – often right from their
mobile device.
OPPORTUNITY IS DRIVING TRIAL. The eGrocery investments made by large players and
specialized websites are exposing more and more shoppers to the opportunity to shop
online, driving trial.
DIVERSITY OF FEATURES. As the breadth of features such as curbside pick-up, home delivery
and shopping list builders offered by retailers in a given market grows, so does the pool of
shoppers who will find something they like about it and use the services.
Unless supermarkets take action, they won’t capture share of the online grocery business.
7. eGrocery WILL DETERMINE IF YOU
GROW (OR SHRINK!)
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If you don’t have eCommerce, you are losing share of wallet
23% of those who shopped online in 2016 said their current grocer does not offer eCommerce,
meaning they went elsewhere for those online purchases.
Looking ahead to 2017, of shoppers who said their current grocer does not offer eCommerce, 36% said
they are likely to order online, meaning they will shop with another grocer.
If you don’t have eCommerce, 1 out of 3 of your shoppers will
spend their online dollars with another grocer in 2017
1 3out of
Source: Unata's 2017 Grocery eCommerce Forecast
Shoppers will switch grocers for a great online experience
68%
More than two-thirds of online shoppers feel that the digital experience is core to where they shop.
68% of consumers that shopped online last year said they are
somewhat / very likely to switch grocers for a better online
shopping experience (quick, easy, convenient, enjoyable).
Source: Unata's 2017 Grocery eCommerce Forecast
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Already have eCommerce? Your shoppers might not know!
41%
Of those consumers who didn’t shop online last year, 41% said
that they did not know if their grocers offered it. This highlights
a major missed opportunity!
Source: Unata's 2017 Grocery eCommerce Forecast
It’s simple: an eGrocery offering is key to growing and defending your market
share. Once shoppers have ordered online, the quality of the online experience
becomes a critical factor in deciding which grocer will get their dollars. As more
and more shoppers adopt online grocery, the digital shopper experience will
become the most important factor that determines whether or not you grow
your market share.
To learn more about creating a seamless shopping experience, download our whitepaper.
Brick Meets Click
”
Shopper expectations increase each time they have an exceptional online experience,
wherever it takes place; it’s natural to think “If somebody can do it, why can’t my
supermarket?”
Whether your customers are shopping online for just a few items or stocking up for the
week, you want them to know you care. Every trip is a must-win occasion for traditional
retailers and there has to be the flexibility to serve a range of shopping occasions.
A great shopping experience strengthens connections and builds shopper loyalty because
it highlights the retailer’s customer-centric approach to their business.
Putting the customer’s needs and experience first is a proven way to grow the business.
It is an essential digital grocery shopping offering.
“
9. 5 THINGS YOUR CUSTOMERS WANT -
HOW TO WIN WITH eGrocery
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Easy-to-find Products & Deals
To understand how to improve eGrocery retention, we asked shoppers who only made a single
online purchase why they never made a second one.
How to create a winning navigation: Browsing tens of thousands of products online can
be very daunting for your shoppers, so you need to make it as easy as possible for them
to find the products that they love. Design your experience so that the shopper is a
single click away from the major features and sections that they are most likely to use,
and make sure that they can get to products from the homepage with as few clicks as
possible. Provide catalogue filters for item attributes such as Local, Gluten-Free, Organic
and On Sale.
1
Explore More
Ways to Shop
See More
Gluten Free Products
Shop Now
New Products
Shop Now
Organic Products
Shop Now
Products on Sale
Shop Now
Previously Purchased
Shop Now
Local Products
Shop Now
Aside from a state-of-the-art eGrocery experience, here are the five things your shoppers value most
(and expect!) from a digital grocery experience in 2017:
50%
45% In 2016, 50% of all shoppers who never made a second
online grocery order said it was because they couldn’t
easily find the products they were looking for.
In 2016, 45% of all shoppers who never made a
second online grocery order said it was because they
couldn’t find as many deals online as in store
Source: Unata's 2017 Grocery eCommerce Forecast
To learn more about creating a seamless shopping experience, download our whitepaper.
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Personalized Offers, Sales and Product Suggestions2
31%
20%
21%
1 in 3 (31%) said they would switch grocers for
personalized offers based on what they buy
1 in 5 (21%) said they would switch grocers for a
personalized version of the weekly ad
1 in 5 (20%) said they would switch grocers for
personalized product suggestions based on preferences
Source: Unata's 2017 Grocery eCommerce Forecast
Use 1-to-1 Personalization to create relevance and inspire. Right from the homepage your
shoppers should feel that the experience has been tailored specifically to them. They
should see their previous orders, have access to their most frequently purchased items,
and be shown products and specials that are relevant based on their shopping history. 1-
to-1 Personalization should extend to search results, the products displayed at the top of
each department, product recommendations in the cart, the weekly ad and digital
coupons. The personalized experience should continuously evolve as you collect more
data about each shopper’s behaviours.
1-to-1
To learn how to create a 1-to-1 personalized shopper experience, download our whitepaper.
A Digital Weekly Ad3
Build your weekly ad for digital and connect it with eCommerce. Shopper interactions and expectations
are different online, and your weekly ad needs to reflect that. Rather than a PDF of your print version,
design your weekly ad to capitalize on all that digital has to offer -- personalization, omni-channel
support, measurability and interactivity -- and ensure it can support all of your most exciting content
like complex offers, videos, recipes, collections, and more. Connect it to your eCommerce so that
shoppers can easily take advantage of savings via an online order.
30% of shoppers said they would enjoy viewing the weekly ad
online in 2017.
Source: Unata's 2017 Grocery eCommerce Forecast
30%
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Digital Coupons4
Integrate digital coupons with your eCommerce so that coupons
are found and redeemed. Allow your shoppers to easily find, clip
and redeem coupons related to products they are already buying
or are likely to buy while they shop online with you. You can do
this by connecting your coupons to product pages and the
catalogue so that as coupons are clipped, the cart total adjusts in
real time, allowing your shoppers to more accurately budget their
online shop and never miss another deal online.
29%of shoppers said they would
enjoy browsing and clipping digital
coupons online in 2017.
“Fast Food”!5
24%of shoppers said they are unlikely
to shop online in 2017 because they don’t
want to wait for their groceries.
25%of shoppers said they would switch
grocers for 1-day delivery and 24% said they
would switch grocers for same-day delivery.
Offer fast and affordable pickup and delivery options. Make the pickup and delivery part of the online
shop feel easy and fast for your shoppers by giving them options for both fulfilment type (curbside
pickup versus same-day delivery versus next-day delivery) and pickup/delivery times. Explore external
partnerships and “asset-light” delivery integration options to make delivery possible.
Brick Meets Click
”
“
To win more than their fair share of online spending and to create strong digital
connections with their customers, supermarkets need to build on these new learnings.
Here are four ways to do that.
EASY SHOPPING. Offer a well-designed navigation system in order to deliver a great
experience. No one wants to sort through every pasta sauce the store sells when they just
want the one they buy all the time.
COUPONS, COUPONS, COUPONS. Make it easy to find and apply coupons to online orders.
This is an area where our research shows supermarkets have a leg up on other competitors
in eGrocery.
LEVERAGE PERSONALIZATION. There is magic when a customer first realizes that their store
knows them well enough to serve up only relevant products and offers.
PROMOTE YOUR ONLINE OFFERING. This needs to be done both digitally but in-store as well
to drive maximum exposure and trial.
12. 2017 is going to be a big year for digital grocery, with 31% of shoppers planning to grocery shop
online in 2017, and 80% of those who’ve shopped for groceries online before planning to do so again
in 2017.
An eGrocery solution is crucial for US grocers to defend market share, with 36% of shoppers whose
current grocer does not offer eCommerce planning to order online in 2017.
More importantly, the strength of your eGrocery shopper experience will determine whether your
current shoppers turn to you, or your competitors, for their online grocery shopping needs, with 68%
of online shoppers likely to switch grocers to one with a better online shopping experience.
In order to stay ahead and stay relevant, make sure to:
Invest in an eCommerce solution
Create a top-of-the-line user experience
Offer what your shoppers want, from personalization to offers to fast delivery
CONCLUSION
For more information or questions,
contact research@unata.com
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1
2
3
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About Unata
Unata powers industry-leading digital experiences
for North America’s most well-respected grocers,
with the mission to innovate the future of the
grocery shopping experience. Unata enables 1-
to-1 eCommerce, eCircular and eLoyalty
experiences, powering the entire digital grocery
experience through a single platform. Unata’s
award-winning work is featured by retailers
including Lowes Foods, Raley’s, Longo’s and more.
To learn more, visit www.unata.com or follow
Unata on Twitter or LinkedIn.
About Brick Meets Click
Brick Meets Click is dedicated to creating cutting-
edge thought leadership on how consumer
technology use is influencing the future of
shopping, changing retail business models, and
realigning trade partnerships. To promote
discussion and idea-sharing about the increasingly
multi-channel shopping experience, BMC
publishes a wide variety of content at
www.brickmeetsclick.com. To assist companies
who are navigating the new environment, BMC
offers information and advisory services.