This is a quick snapshot of a very comprehensive study conducted by GMA, Shespeaks & Booz & Co. titled Shopper Marketing: Unleashing the next wave of value. It is a pretty insightful study. Hope this quick snapshot version helps
Turning shopper insights into company-wide memes: Danone disrupts shopper res...InSites on Stage
Impact is the name of the game in market research. There are two critical success factors to activate an organisation with the outcome of research: a co-creative platform where employees can interact with the insights and a research method that generates immersive data to feed in this platform. Dannon has set up Consumer Activation Studio, a cross-department collaboration platform where employees are inspired to interact with the research results and turn shopper insights into concrete ideas, stronger brands and future-proof business concepts. Feeding this platform is the “Healthy Minded People community”, a tribe of almost 100 shoppers across seven retailers in the US taking part in mobile ethnography, shopper safaris and ideation challenges.
This is a quick snapshot of a very comprehensive study conducted by GMA, Shespeaks & Booz & Co. titled Shopper Marketing: Unleashing the next wave of value. It is a pretty insightful study. Hope this quick snapshot version helps
Turning shopper insights into company-wide memes: Danone disrupts shopper res...InSites on Stage
Impact is the name of the game in market research. There are two critical success factors to activate an organisation with the outcome of research: a co-creative platform where employees can interact with the insights and a research method that generates immersive data to feed in this platform. Dannon has set up Consumer Activation Studio, a cross-department collaboration platform where employees are inspired to interact with the research results and turn shopper insights into concrete ideas, stronger brands and future-proof business concepts. Feeding this platform is the “Healthy Minded People community”, a tribe of almost 100 shoppers across seven retailers in the US taking part in mobile ethnography, shopper safaris and ideation challenges.
Measuring The Modern Shopper - Lewis Lenssen, Rakuten AttributionPerformanceIN
The ‘modern shopper’ encounters endless messages via a plethora of online and offline marketing channels, executing transactions across multiple devices wherever and whenever they please. This creates a complex challenge for advertisers to analyse which promotional activities are most effective.
Rakuten Attribution’s (formerly DC Storm) Commercial Director Lewis Lenssen will look at how consumer behaviour has evolved while identifying key drivers for this change. Demonstrating the importance of a holistic customer view for accurate attribution, Lenssen will also cover how best to use consolidated user activity data in taking appropriate action.
Maximizing Profits through Shopper Insights in Convenience (CSFA Presentation)Robin Brown
A presentation given to the Canadian Snack Food Association on Shopper Insights from Convenience Shopper Canada - Canada's only ongoing study of shopper behaviour in convenience channels
Settimo appuntamento di Exhibitionist, incontri tra innovatori di fiere ed eventi. Protagonista Richard Winter, presidente POPAI. Experience design: dal retail alle fiere
In-Store Tracking: At the Core of the Consumer JourneyRommell Montenegro
The bulk of market research focuses on traditional quantitative methodologies in areas such as Brand research and CX/CSAT surveys, but business leaders increasingly want to look deeper into the purchase funnel, and specifically pay closer attention to Consumer Journey research. Yet Consumer Journey is a challenging area of research, as it represents a complex framework of physical and emotional engagements with a product and/or brand.
Physical: online and offline elements that take the consumer from thought to action
Emotional: both fast and slow thinking (behavioral economics) that include the locating, exploring and dreaming thought processes the consumer engages in
Consumers cannot always tell us why they do what they do, or how they reach a particular decision, so traditional surveys only tell part of the story. The rest has to be accomplished with “in the moment” observation – allowing us to identify shoppers’ activities, decision-making skills, touch points and triggers to pinpoint the teachable moments where you can reach or persuade them. The presentation will provide detail on the latest developments in In-Store Tracking – what it is, how it works, how to use the data, and top tips for a successful project implementation. Included will be actual research output samples, such as videos, heat-maps etc., as well as case studies from leading consumer brands.
Measuring The Modern Shopper - Lewis Lenssen, Rakuten AttributionPerformanceIN
The ‘modern shopper’ encounters endless messages via a plethora of online and offline marketing channels, executing transactions across multiple devices wherever and whenever they please. This creates a complex challenge for advertisers to analyse which promotional activities are most effective.
Rakuten Attribution’s (formerly DC Storm) Commercial Director Lewis Lenssen will look at how consumer behaviour has evolved while identifying key drivers for this change. Demonstrating the importance of a holistic customer view for accurate attribution, Lenssen will also cover how best to use consolidated user activity data in taking appropriate action.
Maximizing Profits through Shopper Insights in Convenience (CSFA Presentation)Robin Brown
A presentation given to the Canadian Snack Food Association on Shopper Insights from Convenience Shopper Canada - Canada's only ongoing study of shopper behaviour in convenience channels
Settimo appuntamento di Exhibitionist, incontri tra innovatori di fiere ed eventi. Protagonista Richard Winter, presidente POPAI. Experience design: dal retail alle fiere
In-Store Tracking: At the Core of the Consumer JourneyRommell Montenegro
The bulk of market research focuses on traditional quantitative methodologies in areas such as Brand research and CX/CSAT surveys, but business leaders increasingly want to look deeper into the purchase funnel, and specifically pay closer attention to Consumer Journey research. Yet Consumer Journey is a challenging area of research, as it represents a complex framework of physical and emotional engagements with a product and/or brand.
Physical: online and offline elements that take the consumer from thought to action
Emotional: both fast and slow thinking (behavioral economics) that include the locating, exploring and dreaming thought processes the consumer engages in
Consumers cannot always tell us why they do what they do, or how they reach a particular decision, so traditional surveys only tell part of the story. The rest has to be accomplished with “in the moment” observation – allowing us to identify shoppers’ activities, decision-making skills, touch points and triggers to pinpoint the teachable moments where you can reach or persuade them. The presentation will provide detail on the latest developments in In-Store Tracking – what it is, how it works, how to use the data, and top tips for a successful project implementation. Included will be actual research output samples, such as videos, heat-maps etc., as well as case studies from leading consumer brands.
How blurring boundaries in lifestyle, leisure and media will change the way to win with luxury propositions, high end retail, premium products and services.
A quick look at two important, relevant and intertwined tools of strategic brand management: brand architecture and brand positioning.
More on https://www.udemy.com/strategic-brand-management/?couponCode=50%25OFF
"La co-creazione rappresenta uno dei fenomeni più accattivanti degli ultimi dieci anni." commenta Filiberto Amati, autore della pubblicazione. "Ancor più la co-creazione con i consumatori e’ oramai un’arma importante nel panorama degli affari internazionali, perché permette di creare marche più rilevanti e forti, innovazioni più radicali e di successo, nonché fornisce un supporto notevole nei processi di internazionalizzazione delle imprese. La co-creazione e’ comunque un concetto ampio e complesso, e questo scritto si pone l’obiettivo di aiutare il lettore a formulare tutte le domande corrette per studiare il fenomeno nella sua completezza."
Co-creation Workshops with Consumers and ExpertsFiliberto Amati
Our co-creation methodology with lead users and experts, can assist in innovation challenges, branding issues and in planning for international expansion
This is a report on the Innovation Trends in Beer and Spirits, developed by Advisium Growth and Amati and Associates, highlight what are the industry trends from a consumer point of view, and how to tap into them
Storytelling: what you wanted to know and never dared to askFiliberto Amati
Business Storytelling is coming rapidly on the radar screen on many marketers and general managers. But what storytelling is? Where does it come from? What are the storytelling myths, and dos and donts?
A practical inspiration guide to learn more about storytelling and its opportunities and pitfalls
Rituals as a source of growth: rituals are emotional scripted repetitive consumer behaviors that can be tapped into whether you are planning a better activation platform or as source of innovation
---->>>> PDF Version Available for download at the following URL:
http://www.amati-associates.com/free-reports/
In the "Free Download" Tab
Co-creation means a lot of things to a lot of people. This presentation shed some lights on the definition and the typologies of co-creation, before presenting the work we do through labs
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
2. AMATI
& Associates
Shopping Behavior
Shopper and consumer are not one and the same and need to be treated as such
2
• Habits
• Peer pressure
• Adoption Curves
• Trading - up
• …
• Smart Choices
• Time constraints
• Physical constraints
• Logistics
• Shopper want to be in control, and
need to feel as a Smart Shopper
Consumer Shopper
3. AMATI
& Associates
Shopper Value Chain
There are 6 key elements to improve shopping experience and increase purchase at point of sales:
1) Habits 2) Focus 3)Selection 4) Vision 5) Triggers 6) Adjacency
3
2. FOCUS
1. HABITS 3. SELECTION
4. VISION
5.TRIGGERS
6.ADJACENCY
4. AMATI
& Associates
1. HABITS
There are three types of purchase habits: 1) planned 2) unplanned 3) impulse.
4
PLANNED
• Physical or mental list
• Reason to go to / enter
into the store
• Shopper require these
items to be easy to find
in store
• Planned items drive
unplanned items and
impulse purchases
UNPLANNED
• Derived by association:
• Space: Toothpaste +
Hand soap in
Bathroom
• Activity: Dish washer
liquid +sponge
• Occasion: chips + soft
drinks for match on TV
IMPULSE
• Merely based on the
availability and the
moment, driven and
triggered by emotions
and feelings
5. AMATI
& Associates
2. FOCUS
Our brains can on average process limited information at time: by overwhelming the shopper with
information, we risk to block them and frustrate them
5
IN
STORE
STIMULI
Clarity
Explicitness
Relevance
Colors and Visuals
No Clutter
Relevance
6. AMATI
& Associates
3. SELECTION
In-store selection process, actually begins with a de-selection of all that the shopper does not
find relevant, then he/she will focus on choosing the right product/ brand
6
Colors and Visuals
No ClutterRelevance
7. AMATI
& Associates
4. VISION
Shoppers use peripheral vision to filter out: that means that while they shop there are blind
spots in their route
7
• There are in store blind
spots
• Vertical Blocks of colors
attract attention, but if they
are too small they will not
attract attention and if they
are too large they will be
filtered out (e.g. wallpaper
effect)
8. AMATI
& Associates
5. TRIGGERS
In-store triggers help getting shopper’s brains attention, and avoid part of the isle is considered
clutter
8
• Discontinuous Shelves (e.g. curved,
different profiles, varied lighting
intensities)
• Shelf Trays and Dividers
• Discontinuous Flooring
• Scents
• Music
9. AMATI
& Associates
6. ADJACENCY
Logical adjacency fit with the shopper desired experience and help drives volume
9
LOGICAL
ADJACENCY
ILLOGICAL
ADJACENCY
• Shopper feels smart
• Provides an “aha ha”
effect
• Translate Planned
purchases in unplanned
purchases (or even
impulse)
• Store layout should be
built around shopper
insights not suppliers
portfolios
• Frustrating for the
shopper
• Does not promote cross
selling
• Makes shopping trip
more complicated and
shopper less in control