Fong Lau: Fast-tracking into China with cross border e-commerce @AustCham Acc...Fong Lau
Fast-tracking into China with cross border e-commerce
1. Types of cross-border e-commerce
2. Size of the market
3. Reaching the consumers
4. Challenges
5. Key takeaways
Online shopping in FMCG (based on Comeos eCommerce research), presented by Sophie Van Neck (Senior Research Manager at InSites Consulting) on Wednesday October 8, 2014 at UBA Expertise Center Research Panels.
Having achieved a market size of Approximately $185 Billion in total apparel sales in 2013, China is expected to become the world’s largest apparel market surpassing the US by 2018. Due to the nearly unlimited potential of the market it offers vast opportunities for foreign fashion brands wishing to develop their international business.
Fong Lau: Fast-tracking into China with cross border e-commerce @AustCham Acc...Fong Lau
Fast-tracking into China with cross border e-commerce
1. Types of cross-border e-commerce
2. Size of the market
3. Reaching the consumers
4. Challenges
5. Key takeaways
Online shopping in FMCG (based on Comeos eCommerce research), presented by Sophie Van Neck (Senior Research Manager at InSites Consulting) on Wednesday October 8, 2014 at UBA Expertise Center Research Panels.
Having achieved a market size of Approximately $185 Billion in total apparel sales in 2013, China is expected to become the world’s largest apparel market surpassing the US by 2018. Due to the nearly unlimited potential of the market it offers vast opportunities for foreign fashion brands wishing to develop their international business.
Fashion Trends and Business Opportunities in South Korea - SummaryBusiness Finland
South Korea is currently very interesting market for Finnish companies. The market itself holds many business opportunities but also acts as a central entry point to other Asian markets. Export Finland’s South Korea market overview opens up the most interesting internationalization opportunities for Finnish companies.
DESIGN:RETAIL FORUM: In-Store Technology As Retailtainment: Bright Shiny Obje...Deborah Weinswig
Retailers have invested in a variety of digital store technologies ranging from interactive displays and virtual dressing rooms to in-store customization and smart shelves. As consumers increasingly turn to e-commerce, retailers must create a unique in-store experience to maintain footfall. This presentation will address the following questions: What will be the overall potential impact of implementing these technologies? What are the challenges of implementing such technologies? And what is the impact on customer experiences in both the short and long term?
The Neto State of Ecommerce Report charts the transformation of ecommerce over the year to bring you data, insights and trends from thousands of Australian retailers across a range of verticals. Some of the key findings:
• 30% growth in average sales across all verticals
• $130 average basket size (with 5% year-on-year growth)
• Top performing verticals: fashion, homewares, motor parts
• Biggest spenders: food & alcohol
• 122% growth in pay later (Afterpay, Zip)
• 1/3 of total sales come through marketplaces
Plus insights from our partners eBay, Google, PayPal, Sendle and SmartrMail, this report provides a really in-depth look at ecommerce and online from every angle.
From bricks to clicks - Generating global growth through eCommerce expansionJoerg Strotmann
Given the current growth trends and rising importance of eCommerce globally, retailers should consider making eCommerce a cornerstone of their international expansion strategies.Generating global growth through eCommerce expansion.
This presentation will look at the United States retail sales for September 2016.
The presentation will look at retail sales by sector as well as the latest trends for eCommerce and what retailers are doing to further expose their product to consumers.
Fashion Trends and Business Opportunities in South Korea - SummaryBusiness Finland
South Korea is currently very interesting market for Finnish companies. The market itself holds many business opportunities but also acts as a central entry point to other Asian markets. Export Finland’s South Korea market overview opens up the most interesting internationalization opportunities for Finnish companies.
DESIGN:RETAIL FORUM: In-Store Technology As Retailtainment: Bright Shiny Obje...Deborah Weinswig
Retailers have invested in a variety of digital store technologies ranging from interactive displays and virtual dressing rooms to in-store customization and smart shelves. As consumers increasingly turn to e-commerce, retailers must create a unique in-store experience to maintain footfall. This presentation will address the following questions: What will be the overall potential impact of implementing these technologies? What are the challenges of implementing such technologies? And what is the impact on customer experiences in both the short and long term?
The Neto State of Ecommerce Report charts the transformation of ecommerce over the year to bring you data, insights and trends from thousands of Australian retailers across a range of verticals. Some of the key findings:
• 30% growth in average sales across all verticals
• $130 average basket size (with 5% year-on-year growth)
• Top performing verticals: fashion, homewares, motor parts
• Biggest spenders: food & alcohol
• 122% growth in pay later (Afterpay, Zip)
• 1/3 of total sales come through marketplaces
Plus insights from our partners eBay, Google, PayPal, Sendle and SmartrMail, this report provides a really in-depth look at ecommerce and online from every angle.
From bricks to clicks - Generating global growth through eCommerce expansionJoerg Strotmann
Given the current growth trends and rising importance of eCommerce globally, retailers should consider making eCommerce a cornerstone of their international expansion strategies.Generating global growth through eCommerce expansion.
This presentation will look at the United States retail sales for September 2016.
The presentation will look at retail sales by sector as well as the latest trends for eCommerce and what retailers are doing to further expose their product to consumers.
The SlideShare 101 is a quick start guide if you want to walk through the main features that the platform offers. This will keep getting updated as new features are launched.
The SlideShare 101 replaces the earlier "SlideShare Quick Tour".
Direct to consumer is a major growth platform for any brand and retailer today. With the rise in e-commerce, companies are offering innovative solutions to help shoppers enjoy a less costly, more convenient, and most of all more satisfying shopping experience.
The power of Chinese e-consumption is unstoppable despite the slowing economy and is estimated to reach 9.6 Trillion RMB by 2020. This sheer magnitude alone is the main reason why we are now taking a spotlight on China’s E-commerce industry.
This report is an in-depth look at how the global retail industry is impacted by mobile phones and social media. The report includes a variety of case studies and examples of how brands are adapting to the changing times.
Best Retails Brands 2014 by Interbrand
http://interbrand.com/assets/uploads/Interbrand-Best-Retail-Brands-2014-3.pdf?_ga=1.101985793.1041352849.1412858098
As the immediacy of receiving the products you need becomes a non-issue in e-commerce due to increasingly smart logistics, the main challenge left is the desire to try or feel the products first. This might be the simplest explanation for the rise of omni-channel, where the online, mobile or social channels, and brick & mortar stores, are mixed into a seamless shopping experience, each leveraging its own virtues and supporting the other channels at the same time. E-commerce is not, nor has it ever been, merely a ͞sales channel͟, and companies have adapted to this notion. ͞Don’t think of e-commerce as a channel. It’s a way for consumers to research, to buy, to experience brands and then, ultimately, to have them have fulfilled͟, says Coca-Cola North America’s EVP Sandy Douglas. E-commerce, therefore, is becoming a component of omni-channel commerce. Brick & mortar competitors establish digital presence, and previously pure-play digital competitors establish a physical presence. Recent acquisitions have established the market’s dynamics even further – e.g., Amazon’s acquisition of Whole Foods Market, and Walmart’s acquisition of Jet.com and Bonobos. More retailers today use stores as display spaces that support the need to try out and try on prior to purchasing online.
The retail industry has transformed itself decade after decade. Know how it is riding the change wave majorly at the technological front, and consumer behaviour.
The growth of online shopping and the surge of off-price retailing are reshaping the retail industry. In 2016, retailers who want to survive will have to respond by restructuring their businesses. This POV captures some of the major Retail lessons learnt from 2015 and forecast for the year 2016 and beyond.
Mike Anthonys presentation deck from the In-Cosmetics Conference in Bangkok, Thailand (October 31st 2013) "How shoppers use technology and the implications to cosmetics brand marketing"
The Global Push - A Focus on International Ecommerce7thingsmedia
Rather than online businesses thinking about moving internationally they should see themselves as a global business from day one.
Ecommerce allows you to reach a global audience and by tailoring service and messaging to international customers retailers can appeal to these markets.
Chris Bishop Founder & CEO of 7thingsmedia delivers a statistically rich, and eye opening presentation on global Ecommerce.
The connected shopper. Fallacy fad or reality?Simon Etchells
Does the connected shopper really exist? Is ominchannel a trend or the future?
As the line between physical and digital begins to blur, what is the role, relevance and importance of the various channels in “omni channel”? With examples, case studies and insights I explore what the connected shopper paradigm means for now and the future.
Esitys Rovaniemellä 12.4.2018 sisältää
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At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
Piccola Cucina is regarded as the best restaurant in Brooklyn and as the best Italian restaurant in NYC. We offer authentic Italian cuisine with a Sicilian touch that elevates the entire fine dining experience. We’re the first result when someone searches for where to eat in Brooklyn or the best restaurant near me.
Key Features of The Italian Restaurants.pdfmenafilo317
Filomena, a renowned Italian restaurant, is renowned for its authentic cuisine, warm environment, and exceptional service. Recognized for its homemade pasta, traditional dishes, and extensive wine selection, we provide a true taste of Italy. Its commitment to quality ingredients and classic recipes has made it a adored dining destination for Italian food enthusiasts.
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
2. A shift in consumer behavior opens up for a
new business model
Industries like consumer electronics,
appliances, toys and games, and other
household products are already firmly
established in the e-commerce space, but
food and beverage manufacturers have
overall been slower on the uptake.
As more consumers shift to a
preference for online shopping,
F&B manufacturers need to find
ways to adopt e-commerce as part
of their sales and marketing
strategies.
3. The trend is global, and F&B companies are
developing their strategies accordingly
“We’re experiencing dramatic changes within our industry. This is causing significant
shifts in the drivers of our business – consumer, customers and channels – that are
redefining the way our customers eat, live and shop. We’re constantly evaluating all
aspects of our business and working to capitalize on these shifts to maintain our
leadership in the snacking industry over the long term.” Irene Rosenfeld, chairman and
chief executive officer, Mondelez International (Feb. 21, 2017, at the Consumer Analyst
Group of New York conference in Boca Raton).
4. In 2015, Mondelez announced a growth plan
that set an aggressive e-commerce goal:
$1 billion in revenues by 2020.
Resources
• Mondelez hired a VP-global head of e-commerce, removing the segment from the
marketing department and creating its own division, proving the company’s attempt
at better integrating e-commerce into its broader corporate strategy and growth
objectives. Mondelez has also spent the last 2 years growing its e-commerce team.
Partnerships
• in 2016, Mondelez partnered with Alibaba Group, China's e-commerce leader, and
opened a flagship Alibaba’s B2C marketplace Tmall to sell its products.
Own efforts:
• In 2015, it added "buy now" buttons to shoppable online ads, making it easier for
consumers to feed their craving while browsing online.
• For 2 consecutive years, Mondelez has hosted a consumer-facing December gifting
site that allows special products and personalization.
Results:
• Net revenues in e-commerce grew more than 35% in 2016.
5. The e-commerce business model is here to
stay –Asia (China) is leading the
development
• Online retail sales is growing globally, China is
leading the development.
• Worldwide Retail Ecommerce Sales was expected
to reach $1.915 Trillion in 2016. Double-digit
growth will continue through 2020, when sales
will top $4 trillion.
• China remains the world’s largest retail
ecommerce market, with sales representing
almost half (47.0%) of digital retail sales
worldwide (eMarketer).
• Spending via mobile is booming and accounted
for 55.5% of all ecommerce sales in 2016, and is
expected to reach 68% by 2020 (eMarketer).
• Expanding middle classes, greater mobile and
internet penetration, growing competition of
ecommerce players and improving logistics and
infrastructure are the key growth factors.
6. China –growing demand for safe, imported
food
• 40% of Chinese consumers buy food
online, in contrast to just 10% of the
US consumers (McKinsey).
• The food currently offered online is
dominated by dry packaged or
canned food.
• The product categories of imported
fruit and other types of fresh food
are among the fastest growing
categories in urban areas.
• Chinese consumers are looking for
quality & safe imported food
products. The demand for health
food and supplements is also
growing.
• Domestic food scandals and concern
for food safety are some of the key
drivers of the demand.
7. What are Chinese consumers buying online?
Frequency and percentage purchased by
Chinese online consumers
8. Where are they buying it from?
Two marketplace players control 80% of the
B2C market (domestic as well as cross-
border)
9. Marketplace store VS individual brand store
Marketplace store (Alibaba’s
Tmall/Tmall Global, JD’s JD.com)
• 90% of all sales
• 50% of the brand’s SKUs (mainly
bestsellers)
• Heavy marketing
• Needs a perfect quality of service
(chat function, etc)
• Sales are public
• Volume driven
• Enclosed world –the marketplace
owns the customers and the data
• Vague search results on Baidu
Brand store (.cn store)
• 10% of all sales (some brands have less
than 1% sale on their own website)
• Full assortment of SKUs
• Branding/History/Values/E-magazine
• Shop locator/OmniChannel
• Loyalty/eCRM
10. Who’s buying? And why?
• According to Nielsen research, the typical online buyer of
imported products in China is female, younger than 30 and
with an income of more than RMB 11,000 (approx €1500) per
month.
Frequently cited reasons for shopping online include:
• Accessibility.
• Convenience.
• Price/discounts.
• Greater assortment.
• Detailed product information & customer reviews.
• Confidence: consumers place higher levels of trust in the
authenticity of purchases made on major B2C platforms such
as Tmall, JD.com and Yihaodian.
11. How to sell your products
online?
Market access models
E-commerce
model
Domestic
(local
presence in
market)
Cross-
border
Marketplace
(flagship/distributor/
third party/ online
supermarket
Direct
sales
Marketplace
flagship/distributor/
third party/ online
supermarket
Direct
sales
From home
country to
consumer
From
bonded FTZ
warehouse
12. How to get started?
• Are my products suitable for e-commerce?
• Is there a demand for my products in China?
• Consider domestic VS cross-border?
• Consider business model: flagship? Third party? Distributor? Sell directly?
• There are no quick fixes! Developing the e-commerce channel requires time and
investments.
• Branding, marketing, story-telling –key for commercial success.
13. Thank You!
Jonna Wibelius, Senior Market Specialist (e-com, China, USA)
+358504681764, jonna.wibelius@finpro.fi
Esa Wrang, Head of Industry, Director
+ 358 400 243 076, esa.wrang@finpro.fi
Annaleena Soult, Program Manager
+ 358 40 343 3447, annaleena.soult@finpro.fi
Tiina Luoma, Senior Program Coordinator
+ 358 50 464 3385, tiina.luoma@finpro.fi