El índice de referencia de comercio electrónico basado en el eShopper Journey. Análisis y clasificación de empresas líderes locales e internacionales de comercio electrónico a través de 250 criterios antes, durante y después de la compra incluyendo la Omnicanalidad y el Marketing Online
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eCommerce appetite and adoption is at an all-time high.
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Your customers, regardless of age, are online, consider themselves to be technologically savvy, and are making more digital purchases than ever before.
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The E-Commerce reference index based on the eShopper journey
Analysis and ranking of 111 leading local and international leaders’s E-Commerce ecosystems through 250 criteria before, during and after purchase including Omnichannel and Online marketing
eShopper Index 2015 Overall ranking infographic available here:
https://www.slideshare.net/aureliaa/e-shopper-index-overall-ranking
eShopper Index 2015 Fashion & Luxury rankings available here:
https://www.slideshare.net/aureliaa/eshopper-index-2015-f
To know more about the eShopper Index:
http://www.iventures-consulting.com/eshopper-index
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DESIGN:RETAIL FORUM: In-Store Technology As Retailtainment: Bright Shiny Obje...Deborah Weinswig
Retailers have invested in a variety of digital store technologies ranging from interactive displays and virtual dressing rooms to in-store customization and smart shelves. As consumers increasingly turn to e-commerce, retailers must create a unique in-store experience to maintain footfall. This presentation will address the following questions: What will be the overall potential impact of implementing these technologies? What are the challenges of implementing such technologies? And what is the impact on customer experiences in both the short and long term?
eCommerce appetite and adoption is at an all-time high.
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Mercatus has released the results from a survey conducted in the first quarter of 2016 in a brand new report entitled “Insights into Grocery eCommerce 2016”.
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Your customers, regardless of age, are online, consider themselves to be technologically savvy, and are making more digital purchases than ever before.
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The E-Commerce reference index based on the eShopper journey
Analysis and ranking of 111 leading local and international leaders’s E-Commerce ecosystems through 250 criteria before, during and after purchase including Omnichannel and Online marketing
eShopper Index 2015 Overall ranking infographic available here:
https://www.slideshare.net/aureliaa/e-shopper-index-overall-ranking
eShopper Index 2015 Fashion & Luxury rankings available here:
https://www.slideshare.net/aureliaa/eshopper-index-2015-f
To know more about the eShopper Index:
http://www.iventures-consulting.com/eshopper-index
Content Jam 2014 - Lauren Freedman - Does Conversion Matter?Orbit Media Studios
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Conversion Challenges in the Age of Mobile
Tips to Drive Conversion up and Hazards to Avoid that Cause Abandonment
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We surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge.
What are the business trends that are going to revolutionize the eCommerce market?
What are the most important technologies to invest in next 5 years?
Why 2017 is the Year of the Bot?
Are marketplaces really worth to invest in?
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
Global Insights and Guidance to Selling InternationallyDemac Media
Want to sell your products internationally but have no idea where to begin? Check out this presentation to learn about Global Insights and Guidance to Selling Internationally with Gautam Kalita from PayPal Canada. We break down the basics required to sell products, and the various transactional costs associated when going global. We also evaluate whether or not you should invest in 'internationalizing' your current solution or look to leverage Global Platforms & Marketplaces, as well as discuss on whether or not you need to sell internationally in the first place.
Amaze and Profit in a Billion-Dollar Market by Farfetch Sr PMProduct School
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-Digital fashion consumers
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This Event is Sponsored by:
Flatfile is the leading data onboarding platform for product teams. Stop spending time wrangling messy and unstructured customer data into your product. With Flatfile, your customers can seamlessly import their own data resulting in faster time to value.
EBE 2019- How to Succeed Internationally with new emerging Marketing Channels...E-Commerce Berlin EXPO
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Digital Strategy For Retail: Omnichannel (The Hive Think Tank)iVentures Consulting
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More information about eShopper Index:
- Overall ranking: http://www.slideshare.net/aureliaa/2014-eshopper-index-overall-ranking
- Presentation & subscription: http://www.iventures-consulting.com/eshopper-index
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13. 6 trends emerge from the eShopper Index
13
Mobile
Content
marketing
• M-Commerce App is now a reality with 50% of the players with an iOS app (+6% Vs. 2014) and 37%
on Android (+0% Vs. 2014).
• Mobile innovations mainly concern In-store features such as payment, special offers to be
redeemed in store, In-store information (map, news, events …), contact a sales person etc.
• Some players are more and more transparent about product’s components (Saks, Burberry,
Kiehl’s , Sephora etc…), country of origin (Zappos, Burberry, Gucci etc.) and pricing (Everlane’s
positioning “Customers have the right to know what their products cost to make”).
• New features and contents are product video (32%) and availability of the product in store (30%).
Product page
• Content marketing (inspirational images, editorial/ tips section(s) and online magazine or blog) is
key to generate eShop traffic. More than 50% of the analyzed players create Content marketing.
• Inspirational images (Coach, Burberry etc.) and brand online magazines and blogs (such as Style
insider magazine by Harrods, etc.) are a priority in Luxury and Fashion sectors.
• Perfumes & Cosmetics tend to prefer beauty tips (Lancôme, L'Oréal Paris, Shiseido etc.)
• Retailers focus on reviews, recommendations and tips to customers through a consumer magazine
or section (Auchan and Fnac).
50. Key figures
Quality of the user interface
(Simplicity, responsiveness, readability)
Players tend to develop more and more user interfaces that differ the US and in Europe (2015 vs. 2014).
High quality UI is now provided by most players. However, highlighting of customer service and reassuring information
such as delivery, return etc. remains rare.
50
32%
46%
22% Very easy
Easy
Difficult
European UI Vs. American UI Reassurance
31%
23%
82%
0%
30%
60%
90%
Permanent visibility &
highlight of customer
service from any page
Permanent visibility &
highlight of reassuring
information*
Presence of an online help
USER INTERFACE
KEY INS IGHT
80%of players
provide a good
quality user
interface
46%54%
Specific UI
Same UI
+30%
In 1 year
-30%
In 1 year
* Payment, delivery, return etc.