Paulina Sazon - International Market Expansion, What Every Executive Needs to Know
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Insight into where Canada\'s ecommerce/multi-channel industry is in relation to the rest of the world\'s most active consumers.
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- 1. Trend Report: International Market Expansion What Executives Need to Know CONFIDENTIAL
- 3. Setting the Stage for Global Ecommerce
- 4. Internet Penetration – Top 10 World Markets
- 5. Global Retailing Sales Growth is Highest for E-commerce % CAGR 2001-2006 US $ billions Source: Euromonitor Int’l 0 5 10 15 25 20 30 35 Growth Sales
- 6. Global E-commerce Takes Off
- 7. Frequency of Online Purchasing
- 8. What the World is Buying
- 9. The Explosion of the Apparel & Footwear Categories
- 10. Popular Payment Methods for Global Ecommerce
- 13. Strong Canadian Dollar Spurs “Spending Spree”
- 16. The Dollar’s Rise Has Dramatically Changed Purchase Patterns
- 17. Online spending will grow at a 28% CAGR from 2006-2011 Good deals at US Web sites
- 19. Canadians’ Average Order Value to Increase
- 23. Trend #1 – Social Shopping
- 27. Maple Grove – driving purchase conversion for retailers
- 28. The Results Visits to Lookbook & merchants Visitors to Maple Grove PR Value # of Impressions Objectives: 5,673 unique visitors to www.thelookbook.ca 290 unique visitors 15,000 unique visitors to Maple Grove 9,600 $341,220 (not including blogsphere) $225,000 9,186,617 impressions /54 articles including National Post, Marketing Magazine, CTV, City TV 2 million Actual Target
- 29. Trend #2 – Green Movement: Importance of Environmental Conservation and Preservation Would you say that environmental conservation and preservation is something that is becoming more important to you personally, less important, or no more or less important than it was a few years ago? Canada Post : Impact of Direct Mail on the Environment, 2008
- 30. Harmful Effects on the Environment Canada Post : Impact of Direct Mail on the Environment, 2008 For each of the following, please indicate how harmful you think the effects are on the environment: extremely harmful, very harmful, somewhat harmful, not very harmful.
- 33. Cross-channel shoppers are a desirable customer segment
- 37. Web Strategy and Stages of Organization Design Stage 1 1996–2001 Stage 2 2002–Present Stage 3 Future Org. Hypotheses Cross Channel Effectiveness LOW HIGH Independent Independent Independent Fully Integrated Semi- Integrated International