This document provides information about advertising and media used for advertising. It discusses advertising as a form of communication used to persuade audiences about products, ideas, or services. Common media used for advertising include newspapers, magazines, television, radio, outdoor displays, and websites. The development of advertising in India is described, from street sellers to modern print ads. Specific media like newspapers, magazines, television commercials, and radio spots are then outlined in more detail. The document also covers advertising appeals and features.

1. Department of English
Name :- Alisha Vaghasiya
Roll N :- 1
Sem :- 4
Year :- 2019-20
Paper :- 15 ( Mass media communication )
Topic :- Advertising and Corporation
E – mail :- alishapatel610@gmail.com
Submitted :- Department of English,
Maharaja Krishna Kumarsinji Bhavnagar
University.

2. • Advertising
- Advertising is a form of communication used to
persuade an audience to take some action with respect
to products, ideas, or services.
- Advertising messages are usually paid for by
sponsors and viewed via various mass media such as
- Newspaper
- Magazines
- Television commercial
- Radio advertisement
- Outdoor advertising or direct mail
- New media such as websites and text messages

3. • Development
- Indian Advertising starts with the hawkers calling
out their wares right from the days when cities
and markets first began
- Shop front signage
- From street side sellers to pres ads

4. • Various media for
Advertising
Newspaper :- Newspaper are
bought largely for their news value
as such they are most appropriate
for announcing new products and
new development of existing
products. The choice of a
particular news paper for
advertising depends upon many
factors like circulation of the
newspaper, the type of readers it
serves, the geographical region in
which it is popular, the costs of
space and general reputation of
the paper.

5. • Magazines
A magazine is a publication, usually a
periodical publication, which is printed
or electronically published. In this
medium under press publicity is
magazines and journals. They also
offer good facility because magazine
are read leisurely when the reader is
mentally prepared to receive
advertisements.

6. • Television Commercial
- A television advertisement is a span
of television programming produce
and paid for by an organization.
- It conveys a message promoting,
and aiming to market, a product or
service.

7. • What is Radio Advertising
- That is buying commercials, frequently called spots in
the radio industry, to promote their products or services.
Advertisers pay commercial radio stations for airtime and,
in exchange, the radio station broadcasts the advertiser’s
commercial its listening audience.

8. • Advertising Appeal
- The most basic of human needs is the need
for food, clothing and shelter. Special need
for these necessities cannot be created with
advertising.
- The most important types of advertising
appeals included emotional and rational
appeals.
- Emotional appeals are often effective for
the youth while rational appeals work well for
products directed towards the older
generation.

9. • Emotional Appeal
- An emotional appeal is related to an
individual’s psychological and social
needs for purchasing certain products
and services.
- Emotional appeal includes personal
and social aspects.
Personal Appeal
Social Appeal
Fear Appeal

10. • Other Appeal
- Humour Appeal
- Sex Appeal
- Music Appeal
- Scarcity Appeal
- Rational Appeal
- Masculine Feminine Appeal
- Brand Appeal
- Snob Appeal
- Less than perfect Appeal
- Romance Appeal
- Sensitivity Appeal
- Youth Appeal

11. Features of Advertising
• It is directed towards increasing the sales od business.
• Advertising is a paid form of publicity.
• It is non- personal. They are directed at a mass
audience and nor at the individual as is in the case of
personal
• Advertisement are identifiable with their sponsor of
originator which is not always the case with publicity or
propaganda.

12. Bibliography
- contributors, W. (2020, February 21). Advertising.
Retrieved February 23, 2020, from
https://en.wikipedia.org/wiki/Advertising
- hariyani, V. (2019, March 6). Slideshare.
Retrieved 23, 2020, from
https://www.slideshare.net/vaidehi09hariyani/uni
t-5-advertising