It is the part of P.15 Mass Communication & Media Studies. It describes definition of advertisement and its features.

1. Prepared by: Ranjan P. Velari
Class: M.A. Sem. 4
Paper No.: 15 (Mass Communication & Media
Studies)
Batch Year: 2014-16
Enrolment No.: 14101032
Email Id: ranjanvelari@gmail.com
Submitted to: Smt.S.B. Gardi
Department of English
Maharaja Krishnakumarsinhji
Bhavnagar University
Features of
Advertisement

2.  Can you imagine world without
advertisement?
 If advertisement not exits then what
happened with people?
 How can people get information about
such products?
 How can traders’ sales their products?
 How can we expand ratio of market?
 How can we know about such delicious
foods?
If advertisement not ….??????

4.  Advertisement includes so many things….
Education, Awareness about health, Science
& Technology, Vehicles, Jewelers, Social
Awareness, Politics, Economics, Job and so
on… So many things included in it. If we
pick up any of the field advertisement also
plays a vital role. Sometimes it is invisible
because we can’t know that this thing also
included in advertisement. But to small thing
to large thing advertisement becomes
important.

5. Advertisement as a whole….
Education
Awareness
about Health
Science &
Technology
Vehicles
Politics
Economics
Social
Awareness
Job

6. Advertisement
The world has become
a global market
Modern market
Dynamic, Competitive,
Consumer-oriented
Marketing Process
Consumers
Competitors
Advertisement
Inform
Attract
Convince the valued Customers
Advertisement
Special message
Sent by the specific person
For specific group of people(listeners, readers
&viewers)
For the specific period of time
Specific manner
To achieve the specific goals

7. The word
advertisement
came from
Latin word “ad
vertere” it
means “to turn
toward”
Advertisement means
oral, written, audio-visual
message addressed to
the people for the purpose
of informing them to buy
the products or to act
favorably toward idea or
institution.

8. Features of Advertisement
Tool for
Market
Promotion
Promotion
Publicity Powerful
Personal
selling
Advertising
Sales promotion
Popular
element of
promotional
mix
Expensive

9.  Non-personal
Advertisement is a type of non-
personal or mass communication with
the target audience, large number of
people are addressed at time. It is
called as non-personal
salesmanship.
 Paid Form
It is not free of cost. Advertiser
(sponsor) spend money for preparing
message, buying media, and
monitoring advertising efforts.
Company has to prepare its
advertisement budget to appropriate
advertising costs.

10.  Wide Applicability
Advertising is a
popular and widely used
means for communicating
with the target market. It is
not used only for business
and profession, but is
widely used by museums,
charitable trusts,
government agencies,
educational institutions,
and others to inform and
attract various target
publics.

11. These two images shows that how advertisement attract people?

12. sss
 References:

https://en.wikipedia.org/wiki/Advertising
 http://www.yourarticlelibrary.com/adver
tising/advertising-its-definitions-
characteristics-and-objectives/48658/
 Images from the newspaper of Gujarat
(21-3-2016)