Marketing to the Digital Generation: Tools for Social Engagement
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Shoutlet VP of Customer Experience Tarik Hart's presentation at the Shoutlet Social Marketing Summit New York Feb. 28, 2013
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Marketing to the Digital Generation: Tools for Social Engagement
- 2. Shoutlet Social Marketing Summit MARKETING TO THE DIGITAL GENERATION: Tools for Social Engagement Presented by: Tarik Hart, VP of Customer Experience Group,Shoutlet, Inc. @tarikhart #ShoutletNYC
- 3. What We Do Shoutlet is the industry’s most comprehensive Enterprise Social Marketing Platformto publish, engage, and measure custom social marketing campaigns
- 5. Talking ‘bout my generation Generations are used to group people born and living during the same period
- 6. The Digital Generation: what you need to know • Who is the Digital Generation? • How do they view the world? • Why does it matter?
- 7. Digital Branding for the Digital Generation Generation Z User Profile • Constantly connected • Overly Distracted • Heightened Brand Expectations
- 8. Digital Branding for the Digital Generation How Should Brands Respond? • Listen • Determine Your Story • Keep it interesting • Engage, Engage, Engage Shoutlet’s Harlem Shake
- 9. Connecting with Gen Zers Becoming a Brand To Love • Looks Matter • Personality Matters More
- 10. How to Keep Gen Zers Engaged Get Creative • Think beyond Facebook and Twitter • Insert some humor • Make the most of video
- 11. How to Keep Gen Zers Engaged Contests & Sweepstakes • Boost engagement with current followers • Incentivize new users to follow you • Promote a new product • Build awareness
- 12. Before the Contest: Questions To Ask Do you have the time and resources to devote to the planning,management, and engagement that will be required? Do you have the budget to give a prize to incentivize participation? Is the contest part of a larger integrated marketing campaign? Do you have clear goals for this contest? Do you have a third-party app provider that can administer the contest? Do you have community guidelines in place and a moderation tool that can help you tackle both positive and negative feedback?
- 13. How to Keep Gen Zers Engaged Get a Mobile Strategy • Go Local • Optimize your mobile presence • Speedy Response
- 14. Successful Social Marketing to Generation Z Recap •Understand who the Digital Generation is •Know how to communicate with them • Get creativewith look and personality • Deploy interesting and engaging content •Have a solid mobile strategy
- 15. Questions?
- 16. Thank you!