1. Cal Rec Sports
Marketing
Our Story

2. In the
Beginning...
In The Beginning...

3. The Conversation

5. Our Vision

6. Our Brand
"A brand is a person's gut feeling on
a product service or organization."

7. SPORT
S
We serve over 12,000 Intramural
Sports & Sport Clubs' studentathletes annually

8. FITNESS
We offer over 120 drop-in exercise
classes a week

9. CAL Adventures
Sail. Surf. Paddle. Climb. Repeat...

10. PLAY
We serve over 32,000 Cal students, faculty
and staff members annually

11. What We Believe
We Believe:
The Experience is the Marketing

12. What We Do Best

13. { Add }
value to the student experience

14. { Drive }
program revenue

15. { Generate }
alternative revenue

16. { Provide }
ongoing internal consultation

17. { Position }
and promote our brand

18. One Big Event

20. A Winning Culture

21. Experiential

22. Online

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Digital Media

24. Social Media

25. Brand Identity

26. Our Partners

27. Big Ideas

28. Another Big Idea

29. Guiding Principles

30. Challenges and Opportunities

31. Dream Big.

32. JOE WATZ
Director of Marketing and Business Development
UC Berkeley Department of Recreational Sports
joewatz@berkeley.edu