1. UC BERKELEY
BEVERAGE ALLIANCE
2013 Partnership Overview

2. table of contents
Signage…………………………………………………………….... 3
Print Media………………………………………………………... 13
Merchandise………………………………………………………. 20
Experiential………………………………………………………... 34
Digital Media……………………………………………………... 44
Concessions………………………………………………………… 52
Vending & Convenience Stores…………………………….. 55
Sustainability...………………………………………………….... 58
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3. signage

4. CAL ATHLETICS
Event: Signage and Branding in Haas Pavilion
Type: Branding on doors, windows and entryways
4

5. 5

6. CAL ATHLETICS
Event: Signage and Branding in Haas Pavilion
Type: Men’s and Women’s coaches highlighted in ticket office windows with Pepsi branding
6

7. CAL ATHLETICS
Event: Football Season 2013
Type: Large scale & digital signage
Reach: 50,000+ attendees per game
7

8. CAL REC SPORTS
Event: Caltopia 2013, the Largest College Lifestyle Event in the Nation
Type: Large scale signage
Reach: 30,000+ attendees
8

9. CAL REC SPORTS
Event: Caltopia 2013
Type: Large scale signage
Reach: 30,000+ attendees
9

10. CAL REC SPORTS
Event: Rec Sports Facility (RSF)
Type: Banners fixed in the RSF communal areas (gym, hallways, atrium)
Reach: 1 Million+ visitors each year
10

11. encarelle
Baarslag
CAL REC SPORTS
Event: Rec Sports Facility (RSF)
Type: Banners fixed in the RSF communal areas (gym, hallways, atrium)
Reach: 1 Million+ visitors each year
QC CHEC
DUE DATE
Output Scale: 1/1
AM TO QC
PROOF APPROVED
BY CUSTOMER AND AM
Production/XXXX/output/
File Path:
PRODUCTION TO QC
OVERLAP
Notes:
COLOR MATCH
SIZE
COLOR
Sign and date:
MULTIPLE PROOFS
PAGE:
OF
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LAYOUT E
Sign

12. 12

13. PRINT MEDIA

14. ASUC AUXILIARY & ASUC
Event: Caltopia 2013
Collateral: Game Cards
Reach: 3,000+ cards distributed at ASUC tables
14

15. CAL ATHLETICS
Event: Football Season 2013
Collateral: Quarterly Magazine
Reach: 10,000+ magazines distributed
15

16. CAL ATHLETICS
Event: Basketball Season 2013/2014
Collateral: Pocket Schedules
Reach: 70,000+ distributed
16

17. CAL REC SPORTS
Event: Caltopia 2013, the Largest College Lifestyle Event in the Nation
Collateral: Printed and online event guides
Reach: 5,000+ printed guides distributed
17

18. CAL REC SPORTS
Event: Caltopia 2013
Collateral: Caltopia Event Guide – Pepsi Ads
Reach: 5,000+ printed guides distributed
18

19. CAL REC SPORTS
Event: Caltopia 2013
Collateral: Caltopia Event Guide – Pepsi Ads
Reach: 5,000+ printed guides distributed
19

20. MERCHANDISE

21. ASUC AUXILIARY & ASUC CELL PHONE DOTS
Event: Caltopia
ASUC AUXILIARY
Quantity: 1,000 buttons
Event: Caltopia 2013 were handed out at our tables
Product: Website cards and cell phone buttons
Quantity: 1,000+ cards and buttons distributed at ASUC tables
21

22. GA TOTE BAGS
Event: Welcome Week
ASUC AUXILIARY
Quantity: 1,300 bags were handed out
Event: Welcome Week 2013
Collateral: Tote bags
Reach: 1,300+ bags distributed
22

23. LEAD CENTER PENS
ASUC AUXILIARY
Event: Calapalooza
Event: Calapalooza 2013 handed out
Quantity: 1,600 pens were
Product: Branded pens
Quantity: 1,600 pens distributed
23

24. ASUC AUXILIARY
Event: Cal Day 2013
Product: Game cards, water bottles, bubbles, cell phone
stands, Post-it notes and lunch bags
Quantity: 2,000+ game cards, 7,500+ swag items
24

25. CAL ATHLETICS
Event: Branding in Haas Pavilion
Product: Wall clocks, white boards, mini fridges
Quantity: 12
25

26. CAL ATHLETICS & CAL DINING
Event: Football Season 2013
Product: Gameday T-Shirt
Quantity: 8,000 Gameday T-shirts distributed to student section with ticket purchase.
26

27. CAL REC SPORTS
Event: Caltopia 2013
Product: Do Something Good T-Shirts
Quantity: 1,000 T-shirts distributed in exchange
for pledge to contribute service in the
community
do something
GOOD
27

28. CAL REC SPORTS
Event: Caltopia 2013
Product: Annual event T-shirts
Quantity: 4,000 T-shirts distributed
AT
ARTS HERE
BerkeleyApt.com
28

29. CAL REC SPORTS
Event: Fitwell Week 2013
Product: Inspire, Engage, Connect, Transform,
Reflect, Discover T-shirts
Quantity: 1,000 T-shirts distributed
29

30. CAL REC SPORTS
Event: Caltopia 2013
Product: Keep Calm and
Stay Golden tank tops
Quantity: 1,000 tank tops
distributed via onsite
social media contest
30

31. CAL REC SPORTS
Event: Caltopia 2013
Product: Sunglasses
Quantity: 1,000+ sunglasses distributed at Cal Rec
Sports exhibitor booths
31

32. CAL REC SPORTS
Event: Caltopia 2013
Product: Drawstring backpacks
Quantity: 1,000 bags distributed at Cal Rec Sports
exhibitor booths
32

33. CAL REC SPORTS
Event: Bear Hugs @ The Comfort Zone 2013
Product: Teddy bears
Quantity: 200 bears signed by the Cal community &
distributed to the Children’s Hospital of Oakland
My name is
I’m from
And I would like to give you a
Bear Hug!
HAPPY HOLIDAYS & GO BEARS!
33

34. EXPERIENTIAL

35. ASUC AUXILIARY
Event: Caltopia 2013
Activation: Photo booth
Reach: 562 photos taken and distributed to students
35

36. REC SPORTS & ASUC AUXILIARY CO-BRANDED WALL OF GRATITUDE
CAL REC SPORTS AND ASUC AUXILIARY
Event: Caltopia 2013
Event: Caltopia
Quantity: 4 double-sided walls
Activation: Co-branded Gratitude Wall (4-double-sided walls)
Reach: 3,000+ signatures
36

37. 37

38. CAL REC SPORTS
Event: Caltopia 2013
Activation: Tabling, sampling, giveaways
Reach: 100,000+ Pepsi samples distributed
38

39. CAL REC SPORTS
Event: Caltopia 2013
Activation: Tabling, sampling, giveaways
Reach: 40,000+ Naked Juice samples distributed
39

40. CAL REC SPORTS
Event: Partners Lunch 2013
Activation: B2B networking
Reach: 85+ partners in attendance
40

41. CAL REC SPORTS
Event: Cal Day 2013
Activation: 7,000+ samples
distributed
Reach: 5,000+ current and
prospective students, families
and alumni
41

42. CAL REC SPORTS
Event: Fitwell Week 2013
Activation: 2,000+ samples distributed
Reach: 10,000+ student and non-student
members
42

43. CAL REC SPORTS
Event: 3-on-3 Basketball Tournament 2013
Activation: 200+ samples distributed, team
T-shirts
Reach: 48 student teams (150+ students)
43

44. DIGITAL MEDIA

45. CAL ATHLETICS
Channel: Cal Football E-Newsletter
Audience: Student and non-student subscribers
45

46. CAL ATHLETICS
Channel: Cal Athletics Facebook Page
URL: facebook.com/CalAthletics
Audience: Students and non-students

47. CAL ATHLETICS
Channel: Cal Athletics Facebook Page
URL: facebook.com/CalAthletics
Audience: Students and non-students
47

48. CAL ATHLETICS
Channel: Cal Athletics Website
URL: calbears.com
Audience: Students and non-students
48

49. CAL REC SPORTS
Channel: Bi-Annual Cal Bears Auction Website
URL: calbearsauction.berkeley.edu
Audience: Non-students
49

50. CAL REC SPORTS
Channel: Cal Rec Sports Website
URL: recsports.berkeley.edu
Audience: Students and non-students
50

51. CAL REC SPORTS
Channel: Caltopia Website
URL: caltopia.berkeley.edu
Audience: Students and non-students
51

52. CONCESSIONS

53. CAL ATHLETICS AND CAL DINING
Venue: Memorial Stadium
Audience: Students, and Cal community
53

54. 54

55. VENDING &
CONVIENENCE STORES

56. CAL REC SPORTS
Venue: Rec Sports Facility
Audience: Students and non-students
56

57. CAL REC SPORTS AND CAL DINING
Venue: Rec Sports Facility Pro Shop
Audience: Students and non-students
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58. SUSTAINABILITY

59. ITEM
OXFORD 22 GAL QUAD
ENGRAVED / DECAL
ORDER QUANTITY
1
DECAL SIZE
BOTH
SEE BELOW
MATERIAL THICKNESS
5/8"
RESIN POURED (*Y/N)
YES
LOGO (Y/N)
YES
RESIN COLORS
SEE SPECIAL
BEVERAGE ALLIANCE & PEPSI
Project: UC Berkeley Zero Waste
Co-branded: 13 Max-R waste & recycling
units placed strategically throughout the
UC Berkeley campus
Reach: Students and non-students
C
OMPO
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MIXE
D
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AP
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L ANDF
ILL
B
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S
&
CAN
S
Customer Approval
© 2011 max·R
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