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2012 Marketing Your Brand in a New Economy

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UC Berkeley, Cal Rec Sports Marketing
UC Berkeley, Cal Rec Sports Marketing
EducationBusiness
1 of 12
Marketing YOUR BRAND In A New Economy
BRANDING
Be Ready For CHANGE
Determine YOUR Mission
Rethink Your Audience
TALK to people
Purpose Driven ACTION PLAN
Creating Touch Points
CONSISTENT Messaging
Integrated Delivery Channel
NOW and Zen
JOE WATZ Director of Marketing and Business Development UC Berkeley Department of Recreational Sports joewatz@berkeley.edu

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2012 Marketing Your Brand in a New Economy

Editor's Notes

  1. Slide 2a
  2. Slide 1b
  3. Slide 4b
  4. Slide 4b
  5. Slide 11a