Shoutlet and IBM: Digital Analytics Integration


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Shoutlet and IBM: Digital Analytics Integration

  1. 1. Shoutlet, Inc. 2013 • v13.01 • • THE LEADING ENTERPRISE-CLASS SOCIAL MARKETING PLATFORM SOLUTION Shoutlet is a leading independent cloud-based social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns. Its industry leading functionality includes tools for social CRM, creative design, social listening, ads, workflow management, contest design and execution, and robust analytics for easy integration with the industry’s leading web analytics tools, including IBM Digital Analytics (formerly CoreMetrics). The Shoutlet-IBM Digital Analytics partnership specifically gives brands the ability to accurately track post conversions. With the growing importance of social data, smart businesses are learning from previous campaigns and acting on data insights that highlight opportunities with target segments. WHY CHOOSE SHOUTLET? • Shoutlet’s enterprise-class social marketing platform gives marketers the tools they need to engage a community and run powerful campaigns from start to finish. • The platform has recently been recognized by top industry pundits, most notably given “top honors for its current offering” by Forrester Research (The Forrester Wave™: Social Relationship Platforms, Q2 2013). The report, which compared Shoutlet to the top eight vendors in the space, gave top marks to Shoutlet’s platform in areas including: monitoring & responding, posting & syndication, measurement & reporting, usability, oversight, archiving, and setup & training. • Shoutlet’s SaaS-based model gives customers the control and flexibility they want and need as well as the strategic and technical support necessary to execute successful campaigns. • Its feature set allows marketers to manage the customer lifecycle through engaging campaigns, community management, and analytics to prove business impact and optimize future strategies. MORE QUESTIONS? CONTACT US For more information on the Shoutlet-IBM Digital Analytics partnership and data integration, please contact: Michele Doyle, Vice President of Channel, Shoutlet: or (773) 697-8222 FEATURES SNAPSHOT SOCIAL CRM Facebook, Twitter, LinkedIn, Foursquare, and YouTube conversation moderation and management for more informed fan engagement. SOCIAL CANVAS® Professional-level, easy drag-and-drop design tools to create Facebook apps, HTML5 pages, and custom web apps. SOCIAL SWITCHBOARD® The world’s first trigger-based social campaign tool for more intelligent campaign scheduling and automation. SOCIAL CONTESTS Best-in-class contest management and unlimited social promotions to Facebook, your website, or anywhere on the web. SOCIAL LISTENING Web conversation monitoring with a complete social management platform. SOCIAL ADS Seamless Facebook Page post promotion plus advanced options powered by integrated tools with advertising partner Kenshoo Social® . SOCIAL PROFILES Unprecedented social data acquisition and interest segmentation. SOCIAL ENTERPRISE Corporate-level control of multiple franchises, locations, and agents. SOCIAL ANALYTICS Robust metric tracking and custom reporting with any best-of-breed third-party application. ABOUT SHOUTLET
  2. 2. Shoutlet, Inc. 2013 • v13.01 • • TURNKEY SOLUTION FOR SOCIAL MEDIA CONVERSION METRICS WHAT IS IT? Shoutlet and IBM Digital Analytics have partnered to provide an end-to-end solution to prove social media impact on sales. These integrated technologies empower marketers to pinpoint the posts that are driving sales, and those that are falling flat. This type of conversion data is key to extracting insights about social media efforts to optimize posts for the greatest impact. Posting Content When posting content from Shoutlet to social networks, IBM Digital Analytics Digital Data Exchange tracks consumer activity from clicking on a post to buying a product. Tracking Conversion metrics are pulled into Shoutlet, displaying data all in one place. Individual pieces of content can be analyzed, as well as aggregated data by year, quarter, month, and week. Driving Revenue Increase social media driven sales for your company by understanding post success and optimizing for future post strategy. • Set post conversion goals • Identify posts driving sales • Adjust post content and type to improve revenue per post • Optimize post strategy over time to drive sales Shoutlet/DDX API is available to all IBM Digital Analytics customers. Those customers not currently using DDX should simply ask their IBM sales/support contacts to activate DDX. ABOUT THE SHOUTLET-IBM DIGITAL ANALYTICS INTEGRATION With Shoutlet and IBM Digital Analytics, impact your business by proving social media attribution, value, and return on investment.