17. Television Radio
Magazine Newspaper
Internet Outdoor Ad
Etc
Internet
Ask People
Buy Online
Buy Offline
Share Online
Share Offline
*AISAS Model Developed by DENTSU *Re-visualized by @aryadhiratara
Brand Marketing Funnel 3.0
19. SOCIAL
MEDIA
MARKETING
A
strategical
and
tacCcal
concept
to
gain
a<en/ons
through
Social
Media
Sites.
…by
crea)ng
ac)vi)es
that
a1racts
a1en)ons
and
encourage
readers
to
respond
and
share
it
through
their
social
networks.
the Definition
54. It is important to be
SOCIALLY DEVOTED
WHAT
DOES
IT
MEAN
?
1OPENING OURSELVES
TO OUR FANS 2RESPONDING TO OUR
AUDIENCE QUESTIONS 3COMMUNICATING IN
A TIMELY FASHION
Be
interacCve.
Maintain
dialogues
with
our
audience.
Responding
to
at
least
65%
quesCons
that
we
receive.
Give
the
audience
our
most
on
Cme
respond.
57. Do’s
Don’ts
• be positive, energetic, and interesting.
• be truthful. be sincere
• share interesting articles, videos, and
other links that are relative to your
positioning
• be human. positively.
• engage! join conversations. chat with
others.
• use online tools to schedule posts • share negative energy
• fabricate or exaggerate
• be boring
• post anything you’ll be sorry for later
61. DISCLAIMER
The information provided on this presentation
contains only general information.
Individuals or entities obtaining information from
this file should not act on it without first
obtaining advice from the presentation owner.
For illustrations, presentation owner use a lot of
samples that has been compiled by @pitra. All
illustration usage has been granted permission from
the respective owner.