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MARKETING @ SOCIAL MEDIA
Marketing @ Social Media
Why Do We Need Them ?
SOCIAL MEDIA
for personal…
Self
Reputations
Life
Achievements
Good
Careers
An Asset
Self
Actualizations
for organizations…
Promoting Selling
Brand
Building /
Campaign
and they are definitely for this…
Engaging	
  
Build	
  
Connec/ons	
  
Build	
  
Rela/onship	
  
People Behavior, Nowadays...
What Social Media can do...
INDONESIA
DIGITAL CAMPAIGN
ROADMAP
INDONESIA DIGITAL CAMPAIGN ROADMAP
INDONESIA DIGITAL CAMPAIGN ROADMAP
INDONESIA DIGITAL CAMPAIGN ROADMAP
How	
  ?	
  
Awareness	
  
Buying	
  
Loyal	
  
Consideration	
  
Favorable	
  
•  Offline	
  &	
  Online	
  Ads	
  
•  Offline	
  &	
  Online	
  Campaign	
  
•  Social	
  Media	
  
•  Offline	
  &	
  Online	
  Campaign	
  
•  Social	
  Media	
  
•  Community(ies)	
   •  Sales	
  Team	
  
•  Benefits	
  
•  DifferenCaCons	
  
•  SaCsfacCons	
  
•  SaCsfacCons	
  
•  Self	
  Image	
  
•  Sense	
  of	
  Community	
  
•  Services	
  
•  Engagements	
  
•  Sense	
  of	
  Community	
  
Collaborate	
  
•  Influencers	
  
•  Self	
  Image	
  
•  Product	
  Image	
  
•  Object	
  Image	
  
•  Sense	
  of	
  Community	
  
•  Object	
  Stories	
  
•  Object	
  Image	
  
-­‐-­‐-­‐	
  =	
  why	
  
-­‐-­‐-­‐	
  =	
  by	
  
Brand Marketing Funnel 1.0
Brand Marketing Funnel 2.0
*Re-visualized by @aryadhiratara
Television Radio
Magazine Newspaper
Internet Outdoor Ad
Etc
Internet
Ask People
Buy Online
Buy Offline
Share Online
Share Offline
*AISAS Model Developed by DENTSU *Re-visualized by @aryadhiratara
Brand Marketing Funnel 3.0
MARKETING @ SOCIAL MEDIA
SOCIAL	
  MEDIA	
  MARKETING	
  
A	
  strategical	
  and	
  tacCcal	
  concept	
  
to	
  gain	
  a<en/ons	
  through	
  Social	
  Media	
  Sites.	
  
…by	
  crea)ng	
  ac)vi)es	
  that	
  a1racts	
  a1en)ons	
  
and	
  encourage	
  readers	
  to	
  respond	
  
and	
  share	
  it	
  through	
  their	
  social	
  networks.	
  
the Definition
Social	
  Media	
  MarkeCng	
  	
  =	
  	
  Spamming	
  
the Basic
Social	
  Media	
  MarkeCng	
  	
  =	
  	
  Hardselling	
  
the Basic
Social	
  Media	
  MarkeCng	
  =	
  Content	
  MarkeCng	
  
the Basic
Social	
  Media	
  MarkeCng	
  =	
  
Soft Sell,
Make Stories,
Share Infos,
Engage
the Basic
COLLABORATE	
  !	
  
the Basic
with	
  your	
  audience	
  …	
  
Ask	
  Your	
  Team	
  
#1	
  :	
  	
  	
  Why	
  your	
  Brand	
  should	
  use	
  Social	
  Media?	
  
#2	
  :	
  	
  	
  What	
  are	
  the	
  Goals?	
  
#3	
  :	
  	
  	
  Where	
  do	
  you	
  want	
  your	
  Brand	
  to	
  be?	
  
the Basic
Positioning
Content
Mind Associations
the Basic
Content
Likeable
Favorable
the Basic
CONTENT
REGULAR TACTICAL
the Basic
BE	
  INTERESTING	
  
BE	
  CREATIVE	
  
BE	
  ENGAGED	
  
the Basic
CONTENT	
  =	
  POSITIONING	
  
CONTENT = POSITIONING
CONTENT = POSITIONING
CONTENT	
  =	
  POSITIONING	
  =	
  SELLING	
  
CONTENT = POSITIONING = SELLING
CONTENT = POSITIONING = SELLING
BRAND	
  CAMPAIGN	
  
Marketing @ Social Media
Marketing @ Social Media
Marketing @ Social Media
Marketing @ Social Media
Marketing @ Social Media
Marketing @ Social Media
Marketing @ Social Media
Marketing @ Social Media
Marketing @ Social Media
Campaign can actually lead to Sales !
Campaign can actually lead to Sales !
BE	
  HUMAN	
  
Engage	
  !	
  
Listen	
  and	
  Join	
  Conversa)ons	
  
Collaborate	
  
Invite	
  People	
  to	
  Join	
  Your	
  Campaign	
  
Build	
  the	
  Buzz	
  
Plan	
  your	
  W.O.M	
  Marke)ng	
  
BE STANDOUT
BRAND DIGITAL METRICS
Reach
Engagement
Virality
Number	
  of	
  our	
  people	
  who	
  follow	
  or	
  be	
  our	
  friend	
  
Number	
  of	
  respond	
  and	
  conversations	
  being	
  made	
  
Number	
  of	
  shares	
  that	
  people	
  made	
  	
  from	
  our	
  content	
  
Digital KPI
It is important to be
SOCIALLY DEVOTED
WHAT	
  DOES	
  IT	
  MEAN	
  ?	
  
1OPENING OURSELVES
TO OUR FANS 2RESPONDING TO OUR
AUDIENCE QUESTIONS 3COMMUNICATING IN
A TIMELY FASHION
Be	
  interacCve.	
  Maintain	
  
dialogues	
  with	
  our	
  
audience.	
  
Responding	
  to	
  at	
  least	
  65%	
  
quesCons	
  that	
  we	
  receive.	
  
Give	
  the	
  audience	
  our	
  
most	
  on	
  Cme	
  respond.	
  
Message for
Newbies:
Digital	
  Ethics	
  
Do’s	
   Don’ts	
  
•  be positive, energetic, and interesting.
•  be truthful. be sincere
•  share interesting articles, videos, and
other links that are relative to your
positioning
•  be human. positively.
•  engage! join conversations. chat with
others.
•  use online tools to schedule posts •  share negative energy
•  fabricate or exaggerate
•  be boring
•  post anything you’ll be sorry for later
Start	
  from	
  
Zero	
  
Great	
  Brand	
  doesn’t	
  happen	
  
by	
  chance	
  
Thank
You
Any questions?
@LiburanJogja’s Playground
Jl. Sajiono No. 13, Kotabaru
Yogyakarta, 55224
www.liburanjogja.co.id
✆ 081 – 6688909
arya@liburanjogja.co.id	
  
	
  	
  	
  	
  	
  	
  @aryadhiratara	
  
DISCLAIMER
The information provided on this presentation
contains only general information.
Individuals or entities obtaining information from
this file should not act on it without first
obtaining advice from the presentation owner.
For illustrations, presentation owner use a lot of
samples that has been compiled by @pitra. All
illustration usage has been granted permission from
the respective owner.

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Marketing @ Social Media