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Social Shake Up
- 9. • 3,000 Marketing Messages a Day
- 11. New Rules & New Tools
- 13. 91.42%
- 15. It’s your Turn WHY DO YOU DO WHAT YOU DO?
- 16. • 3,000 Marketing Messages a Day
- 18. Give them something to talk about
- 19. The Digital Challenge • 3,000 marketing messages a day • Studies have shown that the average modern adult attention span is somewhere between 2.8 and 8 seconds. • 90% of information transmitted to the brain is visual • Visuals are processed in the brain 60,000 times faster than text.
- 20. Girl
- 25. Attention Low Rider owners! Show off your bike by posting a pic in the comments below. Who will get the most likes?
- 26. Champions never get lost in the crowd
- 31. Defining your Audience Put yourself in their shoes!
- 32. Research • Demographics – Age, Sex • Geography – Location • Psychographics - attitudes, interests, and lifestyle • Behavioural – What they do online • Milestones – Important moments in the year • Conversations – What issues are important to them • Listening – Social Listening / Google Alerts
- 33. Setting Goals
- 34. • Increase awareness and education • Develop my Brand • Competitive differentiation • Consumer engagement • Corporate social responsibility • Customer retention • Fan and community growth • Lead generation • Loyalty • Positive press • Product launches • Promotions • Get referral traffic • Generate new sales • Thought leadership
- 35. It’s your Turn WHAT SOCIAL NETWORK IS RIGHT FOR MY BUSINESS?
- 41. What’s your high 5 moment?
- 42. What would the world look like if you were never there?
- 43. Crunch the numbers and use your insight…
- 44. No conflict, no story
- 45. Social Ideas • Photography • Graphs and Drawings • User generated Images • Collages • Memes • Images with text overlays • Quotes • Cartoons • Infographics • Videos • Presentations • Blogs - Links
- 54. This project is part funded by Invest Northern Ireland and the European Regional Development Fund under the Sustainable Competitiveness Programme for Northern Ireland.