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Uploaded byDaryl Conway
Social Shake Up
The document discusses the challenges of the modern digital environment, where individuals are bombarded with over 3,000 marketing messages per day and have very short attention spans. It emphasizes that visual content is processed much faster than text by the brain. It also provides tips for defining the target audience through research, setting goals for social media campaigns, and suggesting different types of social media content like photos, videos, and infographics.
Social Shake Up
- 9. • 3,000 MarketingMessages a Day
- 11. New Rules &New Tools
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- 15. It’s your Turn WHY DO YOU DO WHAT YOU DO?
- 16. • 3,000 MarketingMessages a Day
- 17.
- 18. Give them something to talk about
- 19. The Digital Challenge • 3,000 marketing messages a day • Studies have shown that the average modern adult attention span is somewhere between 2.8 and 8 seconds. • 90% of information transmitted to the brain is visual • Visuals are processed in the brain 60,000 times faster than text.
- 20.
- 25. Attention Low Riderowners! Show off your bike by posting a pic in the comments below. Who will get the most likes?
- 26. Champions never getlost in the crowd
- 31. Defining your AudiencePut yourself in their shoes!
- 32. Research • Demographics– Age, Sex • Geography – Location • Psychographics - attitudes, interests, and lifestyle • Behavioural – What they do online • Milestones – Important moments in the year • Conversations – What issues are important to them • Listening – Social Listening / Google Alerts
- 33.
- 34. • Increase awarenessand education • Develop my Brand • Competitive differentiation • Consumer engagement • Corporate social responsibility • Customer retention • Fan and community growth • Lead generation • Loyalty • Positive press • Product launches • Promotions • Get referral traffic • Generate new sales • Thought leadership
- 35. It’s your Turn WHAT SOCIAL NETWORK IS RIGHT FOR MY BUSINESS?
- 41. What’s your high5 moment?
- 42. What would theworld look like if you were never there?
- 43. Crunch the numbersand use your insight…
- 44. No conflict, nostory
- 45. Social Ideas •Photography • Graphs and Drawings • User generated Images • Collages • Memes • Images with text overlays • Quotes • Cartoons • Infographics • Videos • Presentations • Blogs - Links
- 54. This project ispart funded by Invest Northern Ireland and the European Regional Development Fund under the Sustainable Competitiveness Programme for Northern Ireland.
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