5 digital strategies for a successful giving tuesday campaign
5 Digital Strategies for a Successful
As we all know that this year, #GivingTuesday falls
on November 28. So it is time to wake up and should
start to begin campaigns for your nonprofit
organizations. This needs planning, creative ideas
and some strategies to follow up to boost your
So here are some digital strategies for your #GivingTuesday campaigns.
Create Your Own #GivingTuesday Brand
How about creating your own
#GivingTuesday logo? You may have noticed
that if you visit to a website, the very first
thing you will notice is the logo and banners
for the website. By creating your own logo,
you can attract the audience by showing up
your creativity. You can add logo and banners
to your facebook page and encourage people
to take interest for your cause.
Make sure that your #GivingTuesday logo and
donation link should appear on all digital
promotions, so that as many times your
audience sees your promotion there are more
chances that they may donate for it.
Design Helpful Infographics
You can create some unique and creative
infographics which shows your reason for the
donations you are asking for people to make. Also
mention the amount so that they can directly go to
that page and can make contribution for the same.
You can represent your past donations to them and
let them know that how their contribution helped
so many people. In this way, it creates a positive
impact and can increase your overall donations.
Release Good Content
It is always recommended that you keep
reminding your supporters about
#GivingTuesday, how it is going to help others
and its importance. By creating a timeline,
sending emails, publishing blogs, tweet, posting
on Facebook and Instagram, and using a
branded hashtag, you can exchange your
thoughts with people through your content.
Try to connect with your supporters emotionally,
tell them stories how your organization helped
many lives, this will make them feel to donate
for your organization.
Selfie is love for people these days. How about
engaging people with #Unselfie campaign?
Sounds great right! Involve people in this
campaign, ask them to share their selfies after
they make contribution.
Ask them to share their selfies on social media
platforms and circulate the post with by tagging
their friends and family. As this is psychological
also if our known person donates to some
organization then we are more likely to donate
for the same.
Bring More Supporters through an
According to a research, in 2016 only,
people donated over $1.6 million to
#GivingTuesday campaigns worldwide,
through the use of mobile giving apps. This
option gives an ease to your donors while
they are scrolling down their phones. By
providing mobile giving option to your
donors may add more donations to your
Mobile Giving allows quick and easy
experience as your donors won’t have to fill
the long registration forms and they can
easily donate while using their
smartphones.Use Mobile Giving
almost here and
we have provided
you with lots of
useful tips to
and Go for It !!
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