HOW WRANGLER WESTERN ACQUIRED NEARLY
12,000 EMAILS WITH INTEGRATED SOCIAL CAMPAIGN
ICONIC BRAND SKYROCKETS FAN ENGAGEMENT ...
RESULTS

MORE THAN

254%

63% INCREASE IN

11,276

FACEBOOK FANS

INCREASE IN DAILY
FACEBOOK REACH

DAILY FACEBOOK
ENGAGED...
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How Wrangler Western Acquired Nearly 12,000 Emails with Integrated Social Campaign

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Learn how the brand gathered key social data via an integrated social campaign.

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How Wrangler Western Acquired Nearly 12,000 Emails with Integrated Social Campaign

  1. 1. HOW WRANGLER WESTERN ACQUIRED NEARLY 12,000 EMAILS WITH INTEGRATED SOCIAL CAMPAIGN ICONIC BRAND SKYROCKETS FAN ENGAGEMENT AND REACH WITH SOCIAL SWEEPSTAKES GOAL GENERATE AWARENESS, INCREASE ENGAGEMENT, AND INCREASE SUBSCRIBERS A prominent sponsor of the CMA Music Festival, Wrangler Western looked to amplify their presence through social channels to generate awareness with their community fan base and encourage engagement of existing fans before, during, and after the annual CMA Music Festival. The team also looked to increase their reach among fans and friends of fans to expand their social footprint. CAMPAIGN INTEGRATED SOCIAL SWEEPSTAKES Wrangler Western created a campaign that included a dynamic and sharable sweepstakes with customized entry and thank you pages, encouraging fans to enter to win a 5-night trip to the CMA Music Festival. To promote the sweepstakes on social, the team executed a number of tactics, including a custom Facebook app, Facebook ad buys, Facebook posts with trackable links, and an updated Facebook Timeline cover photo. Through other marketing channels, the Wrangler Western marketing team promoted the sweepstakes via their e-mail database, brand and e-commerce sites, and partner promotion with well-known country singers. Shoutlet, Inc. 2013 • v13.01 shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet
  2. 2. RESULTS MORE THAN 254% 63% INCREASE IN 11,276 FACEBOOK FANS INCREASE IN DAILY FACEBOOK REACH DAILY FACEBOOK ENGAGED USERS SWEEPSTAKES ENTRIES 48,000 NEW After launching the sweepstakes, the team noticed a significant boost in customer awareness online and an increased level of engagement in their community with more than 48,000 new likes and positive comments on their page. After the three-week promotion, Wrangler Western not only surpassed goals in new fan and follower acquisition, but also in engagement and reach, resulting in new, meaningful connections with their fans. We recognize the potential sweepstakes have on not only growing our online fan base, but also engaging with our existing fans. When it came to the CMA Music Festival, we were able to utilize Shoutlet to easily execute our creative ideas for building excitement around the event and bringing the onsite experience online to drive results that exceeded our expectations. Edyie Brooks-Bryant Senior Marketing Manager Wrangler HOW SHOUTLET HELPED Wrangler Western and their agency collaboratively utilized Shoutlet’s Social Canvas® and Social Contests features to implement and manage the sweepstakes, creating a customized form that grabbed customer demographic data and added to Social Profiles™, including e-mail addresses for future marketing efforts. Contest management allowed the teams to track the success and final metrics for the promotion. To promote the contest on social, Wrangler Western used Shoutlet Posting and Calendar to plan and distribute trackable links and videos. The team identified high-performing content to optimize their messaging during the sweepstakes period. ABOUT SHOUTLET, INC. Shoutlet is a leading independent enterprise-class cloud-based social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, and YouTube. Its industry-leading, enterprise class functionality includes tools for social CRM, creative design, social listening, ads, workflow management, contest design and execution, and top-notch analytics for easy integration with the industry’s leading web analytics tools from Google Analytics, IBM Digital Analytics, Omniture, and Webtrends. Shoutlet’s SaaS-based model gives customers the control and flexibility they want and need, and is rooted in a strategic partnership that provides the necessary resources and counsel to execute successful social campaigns. Shoutlet, Inc. 2013 • v13.01 shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet

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