HOW INVISALIGN & GOLD PR ACCELERATED
SOCIAL ENGAGEMENT BY THOUSANDS
CLIENT & AGENCY COLLABORATE TO REACH TARGET CUSTOMERS
...
RESULTS

184,116%

500%

550%

837%

INCREASED
VIEWS

INCREASED
LIKES

INCREASED
LINK CLICKS

INCREASED
ENGAGED FANS

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How Invisalign & Gold PR Accelerated Social Engagement by Thousands

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Learn how the agency used Shoutlet Simple Boost to reach thousands of customers for the medical device company.

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How Invisalign & Gold PR Accelerated Social Engagement by Thousands

  1. 1. HOW INVISALIGN & GOLD PR ACCELERATED SOCIAL ENGAGEMENT BY THOUSANDS CLIENT & AGENCY COLLABORATE TO REACH TARGET CUSTOMERS GOAL INCREASE ENGAGEMENT THROUGH PAID PROMOTION The Gold PR team developed a content strategy for Invisalign’s social networks to not only address some of the age-old problems associated with traditional metal braces, but to also dispel myths and educate adults, parents, and teens about the benefits of Invisalign. As the PR agency managing Invisalign’s social media, Gold PR looked to increase audience numbers, improve content visibility, and increase engagement on their Facebook page. The team developed a strategy to test where advertising dollars should be spent while maximizing their social media efficiencies. CAMPAIGN GETTING MARRIED? To test Facebook engagement on owned and paid media, the Gold PR team promoted a current sweepstakes where a lucky bride or groom would win Invisalign services before their wedding. The team published two similar pieces of content one day apart: one utilizing Simple Boost, a Facebook promoted post feature in Shoutlet, and one without any paid promotion, posted organically through Facebook. Facebook Organic Post 2,975 Views 5,480,448 Views 12 Likes 72 Likes 2 Link Clicks 13 Link Clicks 67 Engaged Users Shoutlet, Inc. 2013 • v13.01 Shoutlet Simple Boost Post 628 Engaged Fans shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet
  2. 2. RESULTS 184,116% 500% 550% 837% INCREASED VIEWS INCREASED LIKES INCREASED LINK CLICKS INCREASED ENGAGED FANS By promoting the post using Shoutlet’s Simple Boost, Gold PR set a new standard for engaging the Invisalign fans on important pieces of content. The Facebook promoted post delivered an 800% increase in engaged fans, and drove 550% more click throughs than the organic post. HOW SHOUTLET HELPED Shoutlet gives us the ability to easily track and identify each person’s activity with Invisalign on social media, so we can understand the fan’s lifecycle and relationship with the brand which empowers us to deliver the right message at the right time. Sara Record Account Executive Gold PR When scheduling content for Invisalign’s social media, promoting the post on Facebook via Shoutlet Simple Boost is an easy click and part of the content publishing process, so no extra steps are required. Shoutlet also empowers Gold PR to manage Invisalign’s social media through Social CRM and Social Profiles™. By quickly viewing the fan’s Social Profile, Gold PR understands if it’s a returning customer with a history of complaints, or a customer engaging with them for the first time and can appropriately respond, delivering a positive experience. The Shoutlet Calendar allows the content team to schedule all content, including promoted posts, and view an entire month to ensure an even distribution of posts for their different audiences. At the end of the month, the Gold PR team pulls key analytics including click tracking on promoted posts for Invisalign. ABOUT SHOUTLET, INC. Shoutlet is a leading independent enterprise-class cloud-based social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, and YouTube. Its industry-leading, enterprise class functionality includes tools for social CRM, creative design, social listening, ads, workflow management, contest design and execution, and top-notch analytics for easy integration with the industry’s leading web analytics tools from Google Analytics, IBM Digital Analytics, Omniture, and Webtrends. Shoutlet’s SaaS-based model gives customers the control and flexibility they want and need, and is rooted in a strategic partnership that provides the necessary resources and counsel to execute successful social campaigns. Shoutlet, Inc. 2013 • v13.01 shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet

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