The document discusses communicating effectively with older audiences. It notes that older people represent a significant demographic and economic segment. It outlines different attitudes that can be used to segment older audiences, such as strugglers, carriers, and embracers. The segments are profiled based on characteristics, mindsets, and implications for marketing approaches. The document advocates understanding audience attitudes over focusing on age, and provides tips for creating an effective marketing strategy like knowing the audience, identifying barriers and motivators, and using appropriate channels.
Adolescence Period And Stages, Need, importance, CharacteristicsDrVandanaBEdMEdLectu
I have explained here the period of adolescents and stages of adolescents ,meaning and definition, characteristics. Need of Adolescents, problems of adolescents. Education of Adolescents.
Adolescence Period And Stages, Need, importance, CharacteristicsDrVandanaBEdMEdLectu
I have explained here the period of adolescents and stages of adolescents ,meaning and definition, characteristics. Need of Adolescents, problems of adolescents. Education of Adolescents.
Concept 'adulthood' (three phases: early, middle and late adulthood); Developmental aspects of early adulthood, cognitive development during early adulthood, personality and social development during early adulthood, Personality development, cognitive development (memory and intelligence); Social and Emotional development.
This is ppt version of business plan that has submitted before. you can check the original file over here.
http://www.slideshare.net/bubblecrack/business-plan-of-school
Tips on writing a business plan from an investor's perspective.
Please visit:
https://flevy.com/browse/business-document/developing-and-presenting-your-business-plan-148
For an improved version of these slides
Concept 'adulthood' (three phases: early, middle and late adulthood); Developmental aspects of early adulthood, cognitive development during early adulthood, personality and social development during early adulthood, Personality development, cognitive development (memory and intelligence); Social and Emotional development.
This is ppt version of business plan that has submitted before. you can check the original file over here.
http://www.slideshare.net/bubblecrack/business-plan-of-school
Tips on writing a business plan from an investor's perspective.
Please visit:
https://flevy.com/browse/business-document/developing-and-presenting-your-business-plan-148
For an improved version of these slides
Reliable market sizing doesn't have to be as complicated or painstakingly slow as you think. This presentation offers a quick overview of the art and science of market sizing, and offers a step-by-step guide on how to conduct seven fast market sizing approaches.
This is a powerpoint presentation designed to be used in a Business Class. The focus of this presentation is on a Target Market and How to determine a Target Market. This presentation was desinged for educational purposes.
A business plan is a document that brings together the key elements of a business that include details about the products and services, the cost, sales and expected profits.
Change your Physical, Mental, Emotional belief - Heal your life_slideshareRohintan Talati
The body, like everything else in life, is a mirror of our inner thoughts and beliefs. Every cell within your body responds to every single thought you think and every word you speak.”
You cannot cheat your body may be you can cheat your mind.
This is a material that can be used to introduce people to learn about being 'healthy' at work or in personal life by practicing self discovery, proactive mindset, and growth mindset
Mental Health and Well-Being in Middle and Late AdolescenceJannah Salazar
This presentation shows the different types of mental illness that adolescents and adults face. Also shows how significant mental health is among people.
For presentation design on powerpoint kindly visit links below and message for more details:
http://pph.me/masroorkhan
https://www.fiverr.com/masroorahmedkha
https://www.guru.com/freelancers/masroor-ahmed-khan
I need a response to this post, response should be 50+ words• .docxflorriezhamphrey3065
I need a response to this post, response should be
50+ words
• Posting should ask for clarification, challenge respectfully ideas, or describe a situation that illustrates the points being made. Simply agreeing or disagreeing with a post is
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Aging is a stage of life that all human beings must undergo. From birth to death, along these stages, there are some changes in life that will help us to grow as a person. Maturity is one of the aspects of life-changing behavior regarding our decision making, in achieving our goals/dreams, having our own family, and helping the community.
Some of the typical characteristics of aging might be manifested physically such as changes in the texture of our skin, the color of our hair, our eyesight changes too, and experiencing atrophy of the muscles. As we age, we lost adipose tissue and cannot tolerate the cold environment. In terms of sickness due to old age, many elders experiencing arthritis, hypertension, diabetes, and the most common among elders are dementia and Alzheimer's disease. In terms of behavior, we think in mature ways. We are looking forward to self-development and improvement in life. Mostly, we think about job security and a good retirement. At this age, people grew up not just thinking about themselves but also about others. How can we contribute to society? As we get older, we become closer to God. Some folks spend time in the church or charitable organization by serving the Lord and actively participating in the community.
Aging is an unavoidable part of life. It will always come and must be prepared for the changes. It is a matter of how we handle the process of aging. Acceptance of aging of my parent. In the Philippines, we don’t have nursing homes or assisted living to put your parent. It’s the obligation of the children based on our culture to help parents. We must divide the responsibilities and make sure our mother being take care of. There are a lot of changes after the retirement age of our mother like she doesn’t listen to her children, being hardheaded, and sometimes not in the mood. Our mother used to be active as a school principal. There are lots of adjustments and compromises to consider.
As staff working in a skilled nursing home, I have seen a lot of different faces. Some are happy and active. Seeing aging is a part of life. Some are sad because their loved ones sent them to our facility for long-term care due to dementia or nobody will take care of them at home because everybody is working. Some never heard of their family and only close friends acting as their emergency contacts. I have learned to be positive in life. Problems are always there and must face them. Life must continue and always be happy. Not all are given the opportunity to experience the aging process.
.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
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Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
2. Forster and Age
We are on a mission to re-frame the
value of older age and revolutionise
how we communicate on age issues.
We are working with changemakers
to shake up the issue and improve
how we communicate with, for and
about older people.
6. Is it worth the investment
• Demographic power:
• Older people are fastest growing segment of UK population
• Economic power:
• People over 50 own three quarters of all financial assets
• They account for half of discretionary spending
• Cultural power:
• People aged 50-65 spend twice as much on leisure and entertainment
as under-30s
• Political power:
• Across the UK, people aged 55 and over cast four out of every
10 votes and made up the majority in many marginal seats
7. Approach by attitude, not age
Older people want to be seen /
treated as people first – rather
than being defined by their age
Attitudes, not age, are the most
fruitful approach to segmentation
and targeting
Older people can be alienated by
direct references to age (and often
mentally subtract ten years from
their actual age)
8. Older – but not old
“I’m just warming up in life really”
“I am very definitely not old – I am older
than I’d like to be but mother is old, not me”
“It’s depressing seeing bits of you get worn
down, but I can see the chance we have to
live life to the full”
“Don’t try to sell to me as an older person,
I’m an experienced and discerning consumer”
9. Key market – 50 to 70 years old
Decisions,
decisions
10. 50-70 year olds: challenges and opportunities
Financial security / Empty nest syndrome Retirement / rise in
financial insecurity state pension age
School aged children / Married / separated Peak earning years /
grandparents redundancy
Caring responsibilities / More time for self-care / Comfortable in own
freedom caring deteriorating health skin and mind
responsibilities
11. Decisions, decisions – identifying the segments
Segment type General ethos
Reliers I don’t know where I’d be if they weren’t here to look out for me
Circumstances change, you just have to find different ways to
Adaptors
do things
Separators I don’t want them poking their nose in
Life is hard – I don’t know what the future holds for me.
Strugglers
I just have to take each day as it comes
Age is just a number. I don’t feel any different.
Carry Ons
My perspective on life hasn’t changed
Embracers Now it’s time for me – this is what all the work has been for
Planners Life can be tough – tougher still if you don’t plan ahead
12. Life events sparking transition into new segment
Retirement
Embracer
Planner
Carry On
Adaptor
Carry On
Struggler
Relier
Separator
13. Profile of segments: Strugglers
Characteristics
“My whole world has turned
• Struggling in the face of adversity around since I was made
• Future is uncertain redundant. Whereas I used to think
• Low morale or low self esteem – may abut retirement, I now take each
not see the light at the end of the tunnel day as it comes and I don’t know
• Feeling enormous pressure what the future holds for me”
This age group
“Life’s tough when you become
• Struggling due to a recent or current major your parents’ parents. I barely
life event have time to myself these days
• May be struggling as a result of being made and worry about them all the time.
redundant at work, caring for an ill partner or But what can do but keep going!”
parent, facing benefit cuts or have a chronic
health condition themselves
• Or otherwise may be anxious about
forthcoming retirement and be anxiously
preparing for old age
• May not know where to go for help / advice
14. Profile of segments: Carry Ons
Characteristics
“I turn 50 today. I don’t feel any
• Creatures of habit
different. My perspective on life
• Reasonably contented with life / not particularly
hasn’t changed. Maybe it’s because
positive or negative
• Active my grandfather is still alive. He’s
• Have not had any major setbacks or life changing 98. I don’t feel like I am on the back
events therefore have no need side of my life yet.”
to feel old
• Do not feel old and getting older is not an issue “Hitting an age is just a number.
• Likely to be in good health therefore have The answer is to never stop. Never
no reason to modify their behaviours or retire. Maybe just change what you
worry about their health are doing. Adapt.”
This age group
• Likely to still be in work
• Unlikely to be preparing for older age
Similar to ‘adaptor’ segment but have but have not
experienced a recent life changing event
15. Profile of segments: Embracers
Characteristics
“Everything as I know it has
• Want to get the most from life changed – my kids have moved out
• Seeking new horizons of home and my husband and I
• Embracing new opportunities resulting have separated. What choice do
from their situation you have but to start again?”
• Feel that they have a new lease of life
This age group “The world will truly be my oyster
when I retire as I’ll have lots of
• May have experienced a significant life event time to do the things I want. I see
i.e. divorce, no direct family commitments any it as the time when I can finally
more (‘empty nest’ syndrome) reap the rewards of my hard work
• Financial situation may vary from extended up until now!”
wealth through inheritance from parents to
lower income as a result of divorce
“People used to say life begins at
• Likely to view retirement as ‘time for me’
40. These days it’s more like life
• May be considering early retirement
begins at 50!”
16. Profile of segments: Planners
Characteristics
“You’ve got to put something back
• Feel and like being in control of their lives sometime. I became a mentor
• Strong sense of self worth because I’ve got to a stage in life
• Getting older is not an issue for them where I’m really comfortable with
• Forward thinking and proactive who I am, have more time (and
• Actively choose course of action money) and want to help
• Reasonably contented with life others. Life wasn’t always like
this!”
This age group
“Life can be tough – even tougher
• Likely to be putting plans in place that will if you don’t plan ahead”
ensure a smooth transition into older age
• May be involved in their community and
have strong local networks “I’ll do all I can to avoid my kids
going through what I had to when
my parents died”
17. Profile of segments: Reliers
Characteristics
“I don’t know where I’d be if they
• Feel they don’t have control over their lives weren’t here to look out for me”
• Discontent with life
• Sensitive to old age – do not view it positively
• Likely to require care – have handed over
control to child/partner
This age group
• Unlikely to have caring responsibilities
themselves or assume caring responsibilities
• Poor health may resulted in them depending
on other people or otherwise deep insecurity
/ sense of self worth
• May be on incapacity benefits and out of work
• Likely to have narrow social networks
18. Profile of segments: Separators
Characteristics
“I don’t need them poking their
• Mistrustful of other people nose in and telling me what to do.
• Have experienced difficulty in their lives I’m alright as I am”
• Project a desire to stay independent and
self-reliant
This age group
• Can be socially isolated with little contact
from other people
• Likely to feel negative about themselves
and have low self esteem
• Unlikely to ask for help/support, even when
they need it
19. Profile of segments: Adaptors
Characteristics
“We didn’t need a four bedroom
• Have adjusted to their situation family house any longer. So we’ve
• Future focussed, practical and resilient downsized and bought our dream
• Have had to deal with loss or change two bedroom flat on the river”
This age group
• Children may no longer live at home
• Parents may need caring for or have
deceased
• May have downsized or moved
20. Applying the segments – Attitudes to financial planning
Segment Attitude
I’ve got to keep my head above water day-to-day, I can’t see beyond
Strugglers the end of the month at the moment
I’ve got enough to keep me going for now and have always paid into
Carry Ons
a pension. I’ll cross that bridge when I come to it.
It’s wonderful that I don’t have to worry about the mortgage anymore.
Embracers And the kids are looking after themselves these days, so I’ve got a bit more
freedom with my finances.
I like to know all the options and to make sure my savings are getting
Planners the best possible rate. I also want to make sure there aren’t any nasty
surprises down the road.
We’ve downsized since we stopped earning which has kept us
Adaptors comfortable. Hopefully that should keep us on an even keel, but we
should consider what our needs might be in the future.
My son says I’ve got enough to keep things ticking over, and he’ll help
Reliers out if there’s anything else I need.
I know where my money is and what I need to get by on. Why should
Separators I listen to anyone else? They just want to get a cut of it.
21. Implications for marketeers
• Know your audience
• Getting tone of voice right
• Encouraging planning as a route to freedom
and choice
• Picking off the lowest hanging fruit
• Finding the right influencers
• Matching products and services against
audience segments
22. Creating a marketing strategy
Do we know who our audience is?
What are the barriers?
What are the incentives / motivators?
Who is already doing this and how are they doing it?
Are we capable?
What will success look like?
23. Be ruthless
Ability to act
High
High potential
and willing
Willing to act Add text
Low
Low potential
and unwilling
Low
24. Using the right channels
Those you own,
those you
share,
those you don’t