The document provides a suggested format for writing a business plan. It outlines 10 parts that should be included: 1) Introduction, 2) Parts of the Business Plan, 3) Business Concept and Model, 4) Business Goals, 5) Market Analysis, 6) Product/Service Offering, 7) Delivery System and Strategy, 8) Financial Forecast, 9) Compliance, and 10) Exit Strategy. Each part is then described in more detail about what information should be provided. The business concept, model, goals, and offering are emphasized as important to include a compelling vision that excites readers.
Business Plan Sample - Great Example For Anyone Writing a Business PlanThe Business Plan Team
We are often asked for an example of a professional business plan. Here is one for a Technology (Hosting) company that we did 3 - 4 years ago which enabled the owner to secure an exit from the business. In terms of structure it is fairly typical of any business plan. However, there are some specific issues that you should address for a technology business that de-risks the plan for investors which a business plan writer should include. There is a post about this on our blog http://thebusinessplanteam.blogspot.co.uk.
If you are writing your own plan go to this section on our web-site where you can find links to affordable software here: http://www.thebusinessplanteam.co.uk/buy-business-plan-software.html
Alternatively, if you are looking for help developing your business plan and are looking to engage a business plan writer or business plan consultant take a look at some tips about how to select a consultant we have listed out here: http://www.thebusinessplanteam.co.uk/business-planning-consultants.html. You can also reach us on 0845 026 0198 if you would like to see how we can help.
CHAPTER 2: MARKETING PRINCIPLES AND STRATEGIES
Lesson 1: Relationship Marketing
Lesson 2: Customer Value
Lesson 3: Customer Relationship Development Strategies Lesson 4: Customer Service Strategy in the Philippine Business Enterprise.
Resources: Principles of Marketing of Dr. Serrano.
Business Plan Sample - Great Example For Anyone Writing a Business PlanThe Business Plan Team
We are often asked for an example of a professional business plan. Here is one for a Technology (Hosting) company that we did 3 - 4 years ago which enabled the owner to secure an exit from the business. In terms of structure it is fairly typical of any business plan. However, there are some specific issues that you should address for a technology business that de-risks the plan for investors which a business plan writer should include. There is a post about this on our blog http://thebusinessplanteam.blogspot.co.uk.
If you are writing your own plan go to this section on our web-site where you can find links to affordable software here: http://www.thebusinessplanteam.co.uk/buy-business-plan-software.html
Alternatively, if you are looking for help developing your business plan and are looking to engage a business plan writer or business plan consultant take a look at some tips about how to select a consultant we have listed out here: http://www.thebusinessplanteam.co.uk/business-planning-consultants.html. You can also reach us on 0845 026 0198 if you would like to see how we can help.
CHAPTER 2: MARKETING PRINCIPLES AND STRATEGIES
Lesson 1: Relationship Marketing
Lesson 2: Customer Value
Lesson 3: Customer Relationship Development Strategies Lesson 4: Customer Service Strategy in the Philippine Business Enterprise.
Resources: Principles of Marketing of Dr. Serrano.
Before you start writing your coffee shop business plan, spend as much time as you can to reading through some samples of a coffee shop or food and restaurant business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample coffee shop business plan example for you to get a good idea about how a perfect coffee shop business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/coffee-shop-business-plan-example
Before you start writing your coffee shop business plan, spend as much time as you can to reading through some samples of a coffee shop or food and restaurant business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample coffee shop business plan example for you to get a good idea about how a perfect coffee shop business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/coffee-shop-business-plan-example
Business Plan for Laundromat in Bangladesh - "Friends Launderette".SK Nasif Hasan
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Corporate digest magazine july, 2017 by venture careKumar Kanaujia
Corporate Digest is a monthly e-magazine published for India Business owners by www.venture-care.com. It contents latest trends and expert opinions on Business, Strategy, Technology, Digital, Finance and Legal.
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Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
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This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
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The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
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A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
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A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
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Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
Azure Interview Questions and Answers PDF By ScholarHat
Suggested business plan format
1. SUGGESTED BUSINESS PLAN FORMAT
(Writing a Winning Business Plan)
1. INTRODUCTION
There are at least a hundred business plan formats. You may wish to use any one of them.
However, for our purpose, you are enjoined to follow the suggested (prescribed) business
format to test the understanding of various entrepreneurial and other business concepts
taught in the classroom.
The business plan is a story of how you intend to put up a business that will be
communicated to investors, business partners, lenders, regulators and employees. It is a
documentation of the plan, and a communication tool.
2. PARTS OF THE BUSINESS PLAN (from Trilogy of Enterprise)
I.The Business
A. Business Concept and Business Model
B. Business Goals : VMOKRAPI
(Vision, Mission, Objectives, key Result Areas, Performance Indicators [Metrics])
C. Business Offering and Justification
II.Executive Summary
III.Business Proponents : Type, Capabilities and Contribution
IV.Primary Target market and Main Value Proposition
V.Market Analysis, Potential Sales, Realistic Sales, Market Share, Estimate based on
External Analysis:
MAKRO Market – PESTEL
MICRO (industry) Market – Customer, Location, Competition
VI.The Product and Service Offering
(Concept, Design, Alpha Testing, Beta Testing, Evaluation)
VII.Enterprise Delivery System; Business Strategy and Competitiveness in relation to its
Objectives (Desired Results / Outcome)
VIII.Financial Forecast: ROI, ROE, Contingencies
1. PnL
2. Cash Flow
3. Balance Sheet
IX.Compliance with Regulators
X.Exit Strategy / Contingencies
2. FURTHER NOTES
I. Business Concept, Model, Goals, and Offering
1. Business Concept
It is the idea or abstraction of the product offering to a targeted customer group. It
must be brilliant, unique, differentiated and “compelling”. It should be a product of
a creative process – not a dry old concept. It must be innovative – NEW!
It can’t be a boring business, just like the others, a “me too” business, where
everyone can be into. It must be specific while at the same time, not more than 50
words.
X NO NO – We are going to be in the food business, restaurant business
YES! - A floating Japanese restaurant located in a middle of pond with Zen garden
- A bar in a tree house high above hills in Metro Manila or within a
swimming pool
- A restaurant or river boat cruise (as in Lontoc)
X We are in the footwear business
Sandugo Business Concept –“Sandugo crafts ruggedly handsome designed sandals
and slippers for adventurers, outdoorsman, construction worker who loves footwear
that breathe well and do not wear easily.”
VENTE –“Vente sells trinkets, toy, knuckle cracks and all sets of wearable accessories
to parents, teens, boys and girls in highly accessible mall location at one common
price, Twenty (Vente Pesos). Vente caters to impulsive buyers and gift given on a
budget.”
The business concept includes:
1. PTM (Primary Target Market)
2. Product / Product feature
3. Placement / Channels
4. Logic behind a product – why the product satisfies customers’ needs and vice
versa. Why the customers need the product.
The winning business concept, (which is compelling) is delivered with a punch! The
business concept briefly describes the essence of business in simple but powerful
way!
2. The Business Model
How the business intends to make money? It is a combination of various business
formula / elements on how the business will be run to make money. Does it possess
by factors for success in that business?
3. The business model has to be dynamic because of competition, costs, customer and
revenue pressures. (Please see Alex Osterwalder’s Business Model Canvass)
Basic Questions Answered under Business Model Portion
1. How will the business realize sale revenues and in what form?
2. What are the costs, how the costs will be met / managed to assure healthy
operating margins, net income. What will drive costs up and how can they be
reduced / managed?
3. What are the resources and processes needed to make the enterprise
competitive and differentiated?
4. How will the enterprise obtain the financing to:
1. Finance its growth
2. Stay competitive
Recently, seven out of ten businesses tweak their business models to stay
competitive and/or to compete in middle market. Previously, in the last 3 decades,
strategy is the buzzword.
Model – car model
Strategy – how car is built modified
Tactic – how the car is driven
The statement of business concept and model excites the reader to read more,
because its attractive and compelling!
3. The Business Offering – addressed to prospective investors.
1. The Test of Feasibility
2. Projected returns / participation by stake holder
The business offering should summarize proposed benefits to the stakeholders and
the business. Thus, “If we can obtain additional investments loan of P 2,000,000.00
to beef up the working capital, the business sale will increase by P 10,000,000.00
and [ x sale/asset turnover, resulting in additional GP of P2M (assuming 20%
GP/Sales ratio)] and P 500,000.00 additional net income or ROE of 25% (for #2).
Prior # 2, certain tests of feasibility / risks must be addressed:
1. Marketing Risks / Feasibility
2. Cash Flow Risks / Feasibility
3. Technical / Execution Risks feasibility (Manageable Execution)
# 1, 2 and 3 can be addressed by a compelling value proposition to assure the
correct / right amount of captive markets risk. Thus BEP must be established and
4. using conservative estimate as to whether break even can be achieved, given correct
estimate of sales obtained for projected demand and competitive activities.
For investors, this portion is the TERM sheet.
1. How big is the offering?
2. Size of offering for investor
3. Nature of debt, convertible debt, bonds, corporate PN, private placement,
preferred stocks, common stocks?
4. Returns – ROE, ROI, PN rate, conversion, effect of debt to equity conversion.
5. Terms, when to redeem
6. Pre-termination, if when allowed?
7. Security / Security Risks? How are they to be mitigated / addressed?
II. EXECUTIVE SUMMARY – Last to be written, 2 -3 pages and summarizes I, III, IV, V, VI and
VII
III. BUSINESS GOALS (VMOKRAPI)
Vision, Mission, Objectives, key Result Areas and Performance Indicators
1. VISION – It is a futuristic image of a business expressed in concrete terms over a time
frame.
No No:
To be the No. 1 ______________.
To be the No. 2 ______________.
To be the best _______________.
Better:
To sell P1B in Northern Luzon in 5 years’ time, (2x sales from its present level).
5. You must be able to chart / graph / picture map that vision. The Vision, as the business
concept is, MUST BE COMPELLING!
2. MISSION – The basic purpose for setting up the business. It tells how the business
conducts business; its values and philosophies and how it distinguishes itself from other
businesses. It details how it satisfies various stakeholders, profit, people and placement
and ever how it utilizes technology. It is the cornerstone for running the business.
3. OBJECTIVES – are desired outcome / results of business, inputs, process and marketing
setting up plants, purchasing equipment can’t be objectives. Objectives must answer the
SMART criteria:
SPECIFIC
MEASURABLE
ACHIEVABLE (Doable)
REALISTIC (manageable, Capable of being executed)
TIMEBOUND
Objectives are the subdivision, cascading down of Vision, Mission.
Four MINIMUM objectives of business (there can be more but for simplicity, the four are
more than enough).
1. CUSTOMER OUTCOME - As a business is defined as an entity that creates customers
and-on value for the customers, customer delight and satisfaction is at top of the list
of business objectives. Customer satisfaction delight comes first! Customer is
satisfied by Q, D, P in that order:
a. QUALITY
b. DELIVERY
c. PRICE
2. MARKET OUTCOME – customer satisfaction results in trial, repeat sales and more
sales. Market outcome is expressed in terms of sales, market share, % increase in
sales, etc.
3. FINANCIAL OUTCOME – More or less sales results in cash Flow, Gross Profit, Net
Income, Turn Over, ROI, ROE.
4. JOB GENERATION AND EMPLOYMENT – Continued operation results in more jobs
and employment that impacts society and reduces poverty. It may be just a
consequence of doing business or deliberately pursued.
The level and size of goals are determined by the opportunity screen:
6. “KAYA BA?” – does the proponent have enough resources and competence to
meet the objectives?
“KATUGMA BA?” – is the objective a perfect fit for the proponents motivation /
passion?
1. KEY RESULT AREAS
They are subdivision of performance metrics for various objectives. (How the
objectives vs. performance will be monitored and measured.
Thus:
For Customer Outcome:
Customer satisfaction level
Customer awareness of product
Customer / brand loyalty / recall
% of repeat sales
% of migration for the brand
Number of conversion from prospects to sale
In a hospital, they can be:
Number of patient vs. admission who get well
Number of patient who died; who were referred to the hospital
Number of repeat patients
What they like, don’t like in the hospital
For market outcome
Sales No. Of units / peso value
Sales / Region / Outlet
Sales / Products / SBU
Sales Growth
Sales / prospect
Sales / Sale personnel / PAX
For Financial Outcome
GP – ENIAT EBITDA
Net Income - EBIT
Liquidity : Quick Ratio, Current Ratio
Cash Flow
Leverage
ROI, ROE / ROA
2. PERFORMANCE INDICATORS
They are the numbers that are spread out for the past and projected into the future
at year. They are actual metrics number!
7. IV. BUSINESS PROPONENTS (ORGANIZATIONS)
Their competencies and cash contributions. It answers the question:
1. Who will execute the business concept?
2. Can they do it in a successful winning way?
It describes cash and competency contribution of proponents. There are at least
four groups involved in the organization of the new enterprise of people in the
organizations:
1. Financial backers / mobilizers
2. Technology / process holders
3. Top management team / Board / Senior managers
4. Executives (middle manager, their competencies and experience)
1. FINANCIAL BACKERS / MOBILIZER – Because a new enterprise eats up a lots of
cash at the start, the investors would want to know who else has deep pockets
to sustain but out the enterprise. If the reader is technology provider, he
would like to know if investors have lines of credit / back up while the
enterprise gestates.
2. TECHNOLOGY AND INTELLECTUAL CAPITAL PROVIDER – Is the technology
proven? Does it work? Can the new enterprise absorb the new technology?
(Does it have the manpower capacity to absorb high tech).
3. THE BOARD OF DIRECTORS, THE PARTNERS AND ENTREPRENEUR – Do they
have PIC?
a. PASSION – Gut and heart flame of entrepreneur
b. INTEGRITY – Do they have high moral character? Are they honest, do they keep
their word?
c. COMPETENCE – Do they have sufficient business education, training, expertise
to run the business?
Are they determined and will follow through the end? Do they have good
judgement, creative and critical thinking? Are they emotionally mature to
handle adversities.
4. THE MIDDLE MANAGER – Implementors. They should be capable and good
choices in implementing the business concept. For this purpose, the character
references and CV of the middle manager must be included.
The middle manager/ implementor, answers the manageable risk (execution)
of the business concept.
8. For micro and small enterprises, the 4 groups are bundled into the
entrepreneur. A higher degree of self mastery is needed for micro and small
enterprise entrepreneur.
The entrepreneur is the financier, the boss, the repairman, operator, delivery
boy, collector, the book keeper – “LAHAT AKO”.
The passion, the integrity and competence of the proponents must be
thoroughly discussed.
V. THE PRIMARY TARGET AND THE MAIN VALUE PROPOSITION
This section of BP addresses the marketing risk portion. The business should have enough
number of buying customer to absorb costs, and give enough returns for investors.
This should contain:
1. CUSTOMERS
a. Customer Profile – needs, wants vs. company products and service
b. Demographics – age, income, religion, occupation, residence, all other
manifestation.
c. Psychographics – motivation, preference, lifestyle, attitudes, (internal aspects of
PTM).
d. Technographic – degree of expertise of customer in use of product especially if
enterprise is involved in sale of high technology product / service.
2. SIZE AND LOCATION OF PTM
1. Secondary data / Are there enough PTM?
2. Where are they located?
3. Next resort is to resort to first hand research
a. Customer survey
b. Customer observation
c. FGD UAI
e.g. Traffic Food Cart
Thru GSM La Tondeña, SMB markets / promote in street dancing
Realtors leaflets in mall
Casinos pick up players in mall through free shuttle service
3. MAIN VALUE PROPOSITION
It is the “compelling reason” why a PTM buy the product or service. It has 4
components:
9. 1. Captive Market – community of buyers who desire / buy the products. Thus,
debts, credit card for women, loyalty card (SM Advantage, Batang National) or
Mercury’s Suki card are ways of capturing a market to buy again.
2. Affordability – the right price for the right quality. The price is competitive
versus competitive product. Because it is affordable the customer has no
choice except to buy the product.
3. Real Value for the Customer – the product is a perfect fit to customer wants
and needs. It could not ask for more. It is superb. The customer is satisfied
delighted. With all product benefits and customer service.
4. Uniqueness and Differentiation – the product is a stand out! Quality and
delivery are flawless! It is not a me too product service. It could be bankers
dozen (13 or 14 pieces). Fresh hot product, exquisite taste, heavenly ambiance.
It pampers the customers.
10. 1. To arrive with a market estimate, macro environment change must be quantified. Thus
simply stating RP population in 2011 will be 94 million is meaningless; (there are more
females than males in Metro Manila – also meaningless!).
2. Select / prioritize the MACRO opportunity that has direct more impact on the enterprise,
(as verified with existing business result). Thus for many hospitals, there are with greatest
input is not life style disease, and morbidity and mortality. But increasing payment for
Philhealth and HMO (many hospitals experience Philhealth payments do be at 60 – 70% of
total revenues. The one that has greatest impact are OB Gyne, and eye operations
admission is not high birth rate, or high incidence of cataract, but generous
reimbursement for Philhealth of CS and eye operation.
3. For the Industry
a. Identify the various industry segment. E.g. milk – infant formula, diebetics liquid
milk, powdered milk, ready to drink powder. (For electricity generation,
transmission, distribution). (For oil industry: exploration, drilling, refinery,
distribution, retail).
i. Sales / industry segment
ii. GP / industry and attractiveness
b. What is the historical supply and demand?
c. What is the forecast – will industry variable remain or change?
d. What is the impact of PESTEL on the industry?
4. For the market (specific industry segment)
a. What are the major factor affects supply and demand?
b. What are the common variables:
i. Common – number of people needing the product
ii. Variable – sex, age, preferences
5. MICROMARKET – the PTM
Concentrate on PTM where you are in. Compare factors for your enterprise.
YOU Major Major Major Competitor
Competitor 1 Competitor 2 3
11. 1. Competitive
Advantage
Product
Price
Promotion
Placement
Process
Location
2. Business Model
3. Strategies
4. Technologies
5. Weaknesses
The sales forecast can be derived from potential demand computing for actual demand,
subtract competition sales and project a conservative share of the micromarket within the
location.
VI. THE PRODUCT (POSITIONING)
1. What is the product / service
a. Feature attributes – real value to customers
uniqueness / differentiation (advantage vs. major competitor)
perfect fit to customer needs and wants
b. Price – affordability
c. Earth / People Friendly –safety / non toxic / non polluting
Recyclable
compliant with regulation
2. Testing
a. Alpha – in the plant / laboratory
b. Beta – in the market place
3. Motivation – compelling reason why customer should buy the product (summary of
MVP).
4. Manageable Execution
a. Available sales / distribution channel – ease of distribution and selling and costs
attribute to such.
b. Ease of promoting / selling the product.
12. i. Available media for ads
ii. Sales training / selling effort needed
5. What is the product positioning
VII. ENTERPRISE DELIVERY SYSTEM (SPATRES) - link with VMOKRAPI
a. Strategy
b. Program to achieve strategic objectives
c. Activities
d. Tasks
e. Resources needed to achieve
Strategy is the making the choice of possible options to meet strategic objectives:
satisfying customer wants and needs, achieving sale target (and beating
competitors) and reaching desired financial outcome covering.
a. Correct positioning
b. Differentiating for competitors and being unique.
c. Defining competitive advantage vs. major competitor
d. Defining the sustainability of enterprise.
It is using available resource to meet objective (nothing more nothing less).
EDS
INPUTS THROUGHPUTS OUTPUTS MATCHING OUTCOME/RESULTS
MEN PROCESS PRODUCT MARKETING OBJECTIVES
MACHINERY CONTROL SERVICES P'S OF CUSTOMER
MARKETING
MONEY SUPERVISION MARKET
METHODS TECHNOLOGY FINANCIAL
13. MANAGEMENT JOB GENERATION
EMPLOYEE WELFARE
(Defeat competitors delight
customers)
1. The EDS should highlight competitive advantage of the enterprise in the competitive
landscape (purple cow), or in a market served by competition (blue ocean). The
competitive advantage may come from inputs – cheaper better high tech materials,
better trained staff, technology used in processing, better products better
marketing.
2. Another way of looking at it will be to look at HR, Operations, Finance and Marketing
and how the unique, affordable, valuable product will meet customer needs and
wants, at an affordable price.
3. Everything results in high customer satisfaction, high sales, better profit, more highly
motivated staff and competitiveness of the enterprise.
4. EDS is the longest part of the Business Plan. It must be written in long form. It
proves, presents evidence how the enterprise can meet is desired outcomes.
Pasted from <http://profjorgeentrep-jorge.blogspot.com/p/teaching-aids-and-syllabus.html>