Marketing strategy

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1. The document discusses various marketing strategies such as focusing resources on opportunities to increase sales and achieve competitive advantage through customer satisfaction, product development, promotion, and pricing. 2. Several types of marketing strategies are described, including those based on market dominance, Porter's generic strategies, innovation strategies, growth strategies, and marketing warfare strategies which draw parallels to military strategies. 3. Diversification strategies like concentric, horizontal, and conglomerate diversification are also outlined as ways for companies to increase profitability through new products and markets.

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MARKETING STRATEGIES CATHERINE CAOILE Professor: Josefina B. Bitonio, DPA ME 201 Strategic Management of EngineeringEnterprise

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