Globalization has increased economic interdependence between countries through rising cross-border trade, financial flows, and technology diffusion. Branding affects consumers by providing quality guarantees and reducing search costs. OPPO is a global electronics company that focuses on high-end smartphones and meticulous design. It markets itself as devoted to the "art of technology" and innovation to stay ahead of competitors. In India specifically, OPPO targets middle and high income consumers through effective but less frequent advertising, sponsorships, and large e-commerce sales.

1. GLOBALIZATION
AND
BRANDING

2. What is globalisation?
“The growing economic interdependence of countries
worldwide through increasing volume and variety of cross
border transactions in goods and services, freer
international capital flows, and more rapid and
widespread diffusion of technology”

3. Moving from
Here To Here

4. Factors :
 Internet and Satellite
 Falling cost of communication
 Cheap air travel, Cross-border
road and rail networks
 English: international
language of business
 MONEY, GOODS and
PEOPLE move more easily
than ever before

5. Few Examples :
 Before we move on with “GOING GLOBAL” lets
take few day to day examples , like :
 TATA
 McDonald’s
 Starbucks
 Walmart

6. How does Branding effect a person?
 Trademarks, and the brands they signify, have the power to
lure consumers into buying marked products.
 The economic theory of trademarks' marketing power
underlines the view that trademarks give consumers a
“guarantee” concerning the “quality” of marked produce.
 Trademarks can also transmit product information to
consumers, reducing “search costs”.
 As a result, this has led to the rise of the post modern
corporation where brand-based marketing and production are
carried out as two separate economic activities. The power of
branding has also led to an economic phenomenon known
generally as “franchising”, the increase in third-party
marketing and also the recent rise in “ambush marketing”.

8. About OPPO
OPPO is a global electronics and technology
service provider that delivers the latest and
most exquisite mobile electronic devices in
over 20 countries, including the United States,
China, Australia and many countries throughout
Europe, Southeast Asia, South Asia, the Middle
East and Africa. OPPO is dedicated to
delivering customers with the most
extraordinary mobile experience through
meticulous designs and smart technology.

9. OPPO “The Art of living”
According to OPPO
“There’s an Art to Living Life.
At OPPO, we’re here for those that expect more from their
smartphone than a run-of-the-mill experience. This is the
reason for the dedication and effort we put into bringing
users the very best, which is why we put as much effort
into what our phones can do for you.
We are driven by our love for art. Our devotion and
dedication to the art of technology is what inspires us to
create beautiful products-inside and out. Everything is
considered. From the tactile qualities to the aesthetic
aspects of each of our devices; every angle, every color,
every piece is meticulously crafted…so we are left with

10. OPPO’s global branding
While most Chinese brands are focusing on low-cost
smartphones to grab market share, Oppo is following
the opposite path. That is the high-end smartphone
market.
“Chinese manufacturers focus on cutting costs to win
over market but not Oppo, We don’t go after market
share but instead produce attractive phones that brings
profit to the company and value to the consumers.
Oppo has an advantage compared to competitors as
we focus on mid- to high-end models,” Henry Tang,
sales manager for Gulf region, told Gulf News.
Oppo is one of the few Chinese companies that have
been able to grow outside the country’s border. It is
present in China, India, Indonesia, Singapore, Vietnam,

11. Contd.
Tang said that high-end smartphone market may be
getting saturated but it is dynamic. Some brands rise
and some others drop. Oppo has a proven track record
in China and in some other markets in South East Asia.
The company, which also makes Blu-ray players and
headphones, is integrating its audio (Maxx Audio) and
video features into its high-end products to stay ahead of
the crowd.
“Innovation is what is going to keep us forward and stay
ahead in the smartphone market,” said by Henry Tang.

12. OPPO in India
 The products of OPPO are mostly mid to high grade
mobiles.
 They are targeting middle and high classes in
society.
 It is advertising its product by hiring young and
dynamic personalities.
 They have less frequency of advertisements but
effective.
 Selling large quantity through E-commerce.
 They are marketing products by means of
sponsoring events and promotions.

13. Conclusion
 Trademarks provide the legal platform for brand-based
advertising. Because only the registered undertaking
can benefit from the trademark's marketing power, it
encourages firms to develop their trademarks into a
powerful weapon which can draw in consumers. Also,
the trademark's ability to be intrinsically striking makes it
an effective tool to use in distinguishing the goods of one
undertaking from another. Finally, a firm may register a
combination of trademarks in order to create an
appealing brand.