Abundance of technology has made our life very
rich and qualitatively healthy. Gadgets like
phone, refrigerator, microwave, TV, computer,
Internet, and smart phones are now ubiquitous.
These innovations make us more efficient, break
geographic barriers, connect and entertain us
and make our living easier. But of course, this
has resulted in a more demanding consumer and
intense competition amongst the marketer. The
interesting part in all this is the challenge which
a marketer faces, in order to stand out amongst
the crowd, for a better product, better service and
for delivering a better experience to the consumer.
This study focuses on how a consumer formulates
his purchase decision regarding a mobile phone,
what are the forces and factors which influence
him while making such decisions. Although the
process of buying is not mere transfer of item from
seller to buyer, consumer of today wants value
enriched and ecstatic buying process, enhancing
his experience of shopping.
This document discusses consumer buying behavior for Samsung mobile phones. It identifies several key factors that influence consumer purchasing decisions, including cultural, social, personal, and psychological factors. The consumer buying behavior process is also outlined, from problem recognition through information search, evaluation of options, purchase decision, and post-purchase evaluation. Cultural factors can impact preferences for simple vs. smart phones depending on the country. Social influences like friends and family can sway mobile choices. Personal characteristics like lifestyle, occupation, and personality also shape what phones consumers choose.
This document is a report on increasing customer penetration and base at Metro Cash & Carry in Amritsar through sales promotional tools. It was submitted as part of an MBA program. The report analyzes promotional tools used by Metro, including advertisements, loyalty programs, in-store promotions, events, magazines and newsletters, and discounts. It finds that while customers are aware of promotions, more can be done to increase awareness and satisfaction through improved communication of offers. Recommendations include adopting new marketing strategies like mobile advertising and surveying customers regularly to develop better promotions.
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...areeba naseem
The document is a study report submitted by Areeba Naseem on online shopping behavior in India. It explores the growing trend of online shopping in India and highlights key findings from a survey. The survey found that over half of respondents prefer online shopping, with apparel and electronics being the most popular purchase categories. Cash on delivery was the preferred payment method. Respondents indicated a willingness to wait over 5 days for delivery and additional days to qualify for free shipping. Trust in online shopping has remained steady or increased for most. When items are out of stock online, most will check other websites rather than going to physical stores.
Study of consumer behavior in selecting smartphonesRahul Srivastav
This document summarizes a study on consumer behavior in selecting smartphones in Mumbai, India. The primary objective was to study how mobile phone users make purchasing decisions. Secondary objectives included understanding brand preferences, usage patterns, and factors influencing purchase decisions. The study found that touchscreens are highly preferred, accounting for 90% of phones. Samsung has the largest market share at 35%, followed by Apple. Most consumers are brand loyal, with Nokia, Samsung, and Apple being the most popular brands. The study recommends that smartphone companies focus on product quality, technology, utility, and competitive pricing to attract consumers.
A study on customer satisfaction towards smartphone with special reference to...RajaKrishnan M
A study on customer satisfaction towards smartphone with special reference to Tirupur city - The study was undertaken by B.Com CA student in the year of 2016-2017.
This document provides a summary of a study on customer perception and satisfaction towards More supermarkets in Mangalore taluk. The study aims to understand customer perception using five components of service quality: tangibility, reliability, assurance, empathy and responsiveness. Primary and secondary data was collected through questionnaires, interviews and literature reviews. 240 customer responses were analyzed using statistical tools like mean, regression and ANOVA tests to achieve the objectives of studying customer perception, satisfaction levels and factors affecting store choice. The document also provides the industry and company profile of More supermarkets and reviews literature related to customer satisfaction and service quality in the retail industry.
A study on brand awareness towards samsung mobile products with competitorakhilplakkal
1. The document discusses brand awareness of Samsung mobile products compared to competitors' products. It provides background on the mobile manufacturing industry and importance of brand awareness.
2. The objectives are to study Samsung's popularity, examine its communication facilities, understand innovative technologies, and identify important competitors.
3. The methodology includes a survey of 50 customers using a questionnaire, observation, and secondary data from sources like the internet, books and journals. The study aims to provide clarification on competition and competitors in the mobile space.
This document discusses consumer buying behavior for Samsung mobile phones. It identifies several key factors that influence consumer purchasing decisions, including cultural, social, personal, and psychological factors. The consumer buying behavior process is also outlined, from problem recognition through information search, evaluation of options, purchase decision, and post-purchase evaluation. Cultural factors can impact preferences for simple vs. smart phones depending on the country. Social influences like friends and family can sway mobile choices. Personal characteristics like lifestyle, occupation, and personality also shape what phones consumers choose.
This document is a report on increasing customer penetration and base at Metro Cash & Carry in Amritsar through sales promotional tools. It was submitted as part of an MBA program. The report analyzes promotional tools used by Metro, including advertisements, loyalty programs, in-store promotions, events, magazines and newsletters, and discounts. It finds that while customers are aware of promotions, more can be done to increase awareness and satisfaction through improved communication of offers. Recommendations include adopting new marketing strategies like mobile advertising and surveying customers regularly to develop better promotions.
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...areeba naseem
The document is a study report submitted by Areeba Naseem on online shopping behavior in India. It explores the growing trend of online shopping in India and highlights key findings from a survey. The survey found that over half of respondents prefer online shopping, with apparel and electronics being the most popular purchase categories. Cash on delivery was the preferred payment method. Respondents indicated a willingness to wait over 5 days for delivery and additional days to qualify for free shipping. Trust in online shopping has remained steady or increased for most. When items are out of stock online, most will check other websites rather than going to physical stores.
Study of consumer behavior in selecting smartphonesRahul Srivastav
This document summarizes a study on consumer behavior in selecting smartphones in Mumbai, India. The primary objective was to study how mobile phone users make purchasing decisions. Secondary objectives included understanding brand preferences, usage patterns, and factors influencing purchase decisions. The study found that touchscreens are highly preferred, accounting for 90% of phones. Samsung has the largest market share at 35%, followed by Apple. Most consumers are brand loyal, with Nokia, Samsung, and Apple being the most popular brands. The study recommends that smartphone companies focus on product quality, technology, utility, and competitive pricing to attract consumers.
A study on customer satisfaction towards smartphone with special reference to...RajaKrishnan M
A study on customer satisfaction towards smartphone with special reference to Tirupur city - The study was undertaken by B.Com CA student in the year of 2016-2017.
This document provides a summary of a study on customer perception and satisfaction towards More supermarkets in Mangalore taluk. The study aims to understand customer perception using five components of service quality: tangibility, reliability, assurance, empathy and responsiveness. Primary and secondary data was collected through questionnaires, interviews and literature reviews. 240 customer responses were analyzed using statistical tools like mean, regression and ANOVA tests to achieve the objectives of studying customer perception, satisfaction levels and factors affecting store choice. The document also provides the industry and company profile of More supermarkets and reviews literature related to customer satisfaction and service quality in the retail industry.
A study on brand awareness towards samsung mobile products with competitorakhilplakkal
1. The document discusses brand awareness of Samsung mobile products compared to competitors' products. It provides background on the mobile manufacturing industry and importance of brand awareness.
2. The objectives are to study Samsung's popularity, examine its communication facilities, understand innovative technologies, and identify important competitors.
3. The methodology includes a survey of 50 customers using a questionnaire, observation, and secondary data from sources like the internet, books and journals. The study aims to provide clarification on competition and competitors in the mobile space.
Consumer behaviour towards lg televisionMANISH KUMAR
LG Electronics India Pvt. Ltd. was established in 1997 as a wholly owned subsidiary of LG Electronics South Korea. It has manufacturing units in Greater Noida, UP and Pune, Maharashtra. LG is a market leader in consumer durables in India and is recognized for its technology innovation. It has an impressive portfolio of consumer electronics, home appliances, mobile phones, and IT products. Over the last decade, LG has experienced strong growth trends in India and has crafted a premium brand positioning in the Indian market.
A STUDY ON CUSTOMERS SATISFACTION OF BARTI AIRTEL TELECOMMUNICATION IN TIRUPU...saravana vel.k
This document provides a literature review on customer satisfaction studies related to the telecommunications industry. It discusses several past studies that have found a direct relationship between increasing customer satisfaction and improved profits, market share, positive recommendations and lower marketing costs for companies. The review also summarizes various past studies that have analyzed customer satisfaction and perceptions of services from telecom providers in India such as BSNL, analyzing factors like promotional strategies, service quality and meeting customer expectations.
The document discusses factors that influence consumer behavior such as cultural, personal, psychological, and social factors. It then provides an introduction to Apple Inc., discussing how it has continuously innovated products to become the most valuable company. It explains that Apple has intense brand loyalty due to seeing their products as expressions of identity. Apple is also described as never doing market research, instead focusing on creating great products, and researching their own customers to understand what draws them to products without revealing this to competitors.
Consumer behaviour towards a smartphone purchasing decision in The United Ara...Mubashir Hassan
Consumer behavior towards smartphone purchasing decisions in the United Arab Emirates is examined. The document outlines the background and current scenario of high smartphone ownership in the UAE. It discusses smartphone characteristics and features. The purpose is to investigate gender differences in smartphone purchase preferences and behaviors among UAE youth. A literature review covers theories of gender differences and consumer purchase decision-making processes. The research objectives are to understand the influences of price and brand on consumer smartphone purchase decisions in the UAE. Primary and secondary data is collected through questionnaires distributed to university students and UAE residents.
This document provides an executive summary and introduction to a research project report comparing Vishal Megamart in Sonepat, India. The report was submitted by 5 students under the guidance of an assistant professor. It discusses the growth of the retail sector in India and provides background on Vishal Retail Ltd's history since 1986. The report also reviews literature, discusses the research methodology, analyzes and interprets findings, lists complaints, and provides recommendations based on a questionnaire.
This document provides information about a summer internship project conducted at Reliance Trends to study customer satisfaction and promotional activities. It includes an introduction, declaration, acknowledgements, executive summary and table of contents. The intern conducted primary and secondary research to assess customer satisfaction levels and ways to meet customer expectations. A questionnaire was used to collect data from 50 respondents in Bangalore, which was then analyzed using bar diagrams. The findings and recommendations from the research aim to help Reliance Trends improve customer satisfaction and drive more customers through effective promotional strategies.
The document is a major project report submitted by a student named Narender Singh Bhandari to fulfill requirements for a BBA program. The report examines customer satisfaction towards Airtel. It includes an executive summary that outlines Airtel's business operations and growth factors in India. It also provides details about Airtel's network infrastructure, services, and SWOT analysis. The report aims to understand customer psychology and buying behavior to help Airtel develop marketing strategies.
The document discusses the cement industry in India. It provides details on the industry structure, key players, growth trends, technological changes, new investments, mergers and acquisitions, and government initiatives to support the industry. The cement industry in India is large and growing rapidly due to increased infrastructure spending and housing development. Several companies are expanding capacity and making new investments to capitalize on the strong demand prospects of the cement industry.
This document discusses consumer behavior and the factors that influence it. It provides an overview of the basic model of consumer decision making, which includes problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. It also outlines some of the internal factors like motivation, perception, learning, and beliefs and values, as well as situational and social influences that affect consumer behavior. Finally, it provides three case studies as examples to illustrate concepts related to consumer behavior.
Consumer Behaviour-Attitude, Tri module of attitude, Multi attribute module o...Gerald Michael
In a consumer behavior context, they are learned predispositions to behave in a consistently favorable or unfavorable way with respect to a given object (e.g., people, places, products, services or events)
Attitudes
Introduction. Consumer attitudes are a composite of a consumer’s (1) beliefs about, (2) feelings about, (3) and behavioral intentions toward some object--within the context of marketing, usually a brand or retail store. These components are viewed together since they are highly interdependent and together represent forces that influence how the consumer will react to the object.
attitudes
Beliefs. The first component is beliefs. A consumer may hold both positive beliefs toward an object (e.g., coffee tastes good) as well as negative beliefs (e.g., coffee is easily spilled and stains papers). In addition, some beliefs may be neutral (coffee is black), and some may be differ in valance depending on the person or the situation (e.g., coffee is hot and stimulates--good on a cold morning, but not good on a hot summer evening when one wants to sleep). Note also that the beliefs that consumers hold need not be accurate (e.g., that pork contains little fat), and some beliefs may, upon closer examination, be contradictory (e.g., that a historical figure was a good person but also owned slaves).
Since a consumer holds many beliefs, it may often be difficult to get down to a “bottom line” overall belief about whether an object such as McDonald’s is overall good or bad. The Multiattribute (also sometimes known as the Fishbein) Model attempts to summarize overall attitudes into one score using the equation:
That is, for each belief, we take the weight or importance (Wi) of that belief and multiply it with its evaluation (Xib). For example, a consumer believes that the taste of a beverage is moderately important, or a 4 on a scale from 1 to 7. He or she believes that coffee tastes very good, or a 6 on a scale from 1 to 7. Thus, the product here is 4(6)=24. On the other hand, he or she believes that the potential of a drink to stain is extremely important (7), and coffee fares moderately badly, at a score -4, on this attribute (since this is a negative belief, we now take negative numbers from -1 to -7, with -7 being worst). Thus, we now have 7(-4)=-28. Had these two beliefs been the only beliefs the consumer held, his or her total, or aggregated, attitude would have been 24+(-28)=-4. In practice, of course, consumers tend to have many more beliefs that must each be added to obtain an accurate measurement.
Affect. Consumers also hold certain feelings toward brands or other objects. Sometimes these feelings are based on the beliefs (e.g., a person feels nauseated when thinking about a hamburger because of the tremendous amount of fat it contains), but there may also be feelings which are relatively independent of beliefs. For example, an extreme environmentalist may believe that cutting down tree
A STUDY ON CUSTOMER SATISFACTION AT BIG BAZAAR (PATIA, BBSR)malaya_123
This document provides an overview of the retail industry in India. It discusses how the retail industry has evolved from small local shops to the emergence of organized retail chains. Key factors driving growth in the Indian retail sector are increasing disposable incomes, urbanization, and changing consumer preferences. While organized retail currently accounts for only 5-6% of the total retail market, it is expected to grow significantly due to continued economic and demographic changes in India. The future outlook for the retail sector remains positive with the market projected to double in size by 2020.
A STUDY ON CONSUMER SATISFACTION AT BIG BAZAARShashi Kishore
This document provides a summary of a study conducted on consumer satisfaction at Big Bazaar's Mayur Vihar store in New Delhi. It includes an introduction describing Big Bazaar and factors influencing customer satisfaction. The study objectives are outlined as well as the methodology, which involved collecting primary data through customer interviews. The document then presents an analysis of the data collected, including customer demographics, satisfaction with product price, quality, availability, store environment and staff. It finds that most customers are satisfied but some have issues with store navigation.
This document provides an introduction and project report on the marketing strategy of Reliance Jio. It includes sections on the declaration, acknowledgements, preface, executive summary, table of contents, and an introduction to marketing strategy and how strategies are developed. The introduction discusses categorizing marketing strategies based on market dominance and outlines early concepts in marketing strategy such as Borden's marketing mix and Smith's differentiation and segmentation strategies.
Marketing is defined as the process of creating, communicating, delivering and exchanging products and services that have value for customers, partners and society. The key elements of marketing include identifying customer needs, developing products to meet those needs, determining appropriate pricing, selecting distribution channels and promoting products. Marketing aims to create value for customers to build strong, long-term customer relationships and capture value in return. It involves identifying, satisfying and retaining customers while focusing on customer needs above all else.
This document discusses impulsive buying behavior. It defines impulsive buying as an immediate purchase with no prior planning. Marketers often take advantage of impulsive buying by placing tempting products in visible locations. Some key points made in the document include:
- 80% of impulse purchases are due to items being on sale
- Impulse buyers frequently purchase when feeling angry, stressed, bored or guilty
- Both internal factors like mood and external factors like product displays can influence impulsive purchases
- Over half of respondents acknowledged sometimes buying things they did not intend to purchase
The document summarizes a study on the e-retail industry in Bangalore, India. It outlines the objectives, scope, sampling plan, methodology, data analysis and findings of the study, which was conducted through a survey of 100 respondents who use Flipkart.com. Key findings include that the majority of respondents were below age 30, were satisfied with Flipkart's services, and preferred it due to instant product details. Amazon was identified as Flipkart's main competitor. The conclusion is that Flipkart is a leading e-commerce player in India due to its services and advertising of new products.
This document provides an overview of BlackBerry, including its history, products, marketing strategies, and competitive analysis. It discusses BlackBerry's origins and growth, focusing on its smartphones and push email capabilities. The marketing mix is examined, highlighting BlackBerry's target business professional and young innovator customers. Promotional strategies are outlined, including using a youth spokesperson. A SWOT analysis identifies BlackBerry's strengths in security and brand loyalty while noting weaknesses in innovation. Competitors like Apple and Samsung are analyzed. The BCG matrix places newer devices as rising stars and older models as cash cows.
Flip kart
what is flip kart
e-commerce
e- business
what is b2b e-commerce
vision and mission of flip kart
core values of flip kart
business structure of flip kart
effective strategies
what is stock management
\goals of flip kart
corporate social
cyber crimes online
Research Project on Brand Preference of Mobile PhonesMonika Kadam
The document is a project report submitted by Monika Kadam to fulfill the requirements of a Bachelor of Business Administration degree. It discusses Monika's research on the brand preferences of mobile phones among students. The report includes an introduction to mobile phones and the telecom industry in India, objectives, research methodology, data analysis, findings, recommendations, and references. Key players in the Indian mobile market discussed include Samsung, Nokia, Sony, Blackberry, Apple, Micromax, and LG.
Reliance Fresh is the convenience store format of Reliance Retail that aims to bring quality grocery and food items to neighborhoods across India. It operates over 500 stores across major cities, providing consumers access to fresh produce and other daily necessities. Reliance Fresh looks to leverage Reliance's supply chain capabilities to source items directly and offer competitive prices.
Here are the key steps taken in data collection for this study:
1. The target population was residents of Kumasi Metropolis, Ghana's second largest city.
2. A sample size of 300 respondents was selected from the population.
3. The study area, Kumasi, has a population of over 1 million based on 2000 census data. It is a cosmopolitan city and major economic hub in Ghana.
4. A questionnaire was used to collect primary data from the sample of 300 residents on their mobile phone usage patterns and factors influencing phone brand choices.
5. Both quantitative and qualitative data was collected through closed-ended and open-ended questions on the questionnaire.
6. Statistical analysis tools
The document discusses consumer behavior towards mobile marketing. It summarizes Nokia's history and market segmentation strategies. Nokia targets different consumer segments with entry-level, classic, music, business, and premium series phones. In Pakistan, Nokia mainly targets entry-level and classic series consumers. The document also outlines the consumer decision making process, which involves problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Cultural, social, and psychological factors influence each step of the process.
Consumer behaviour towards lg televisionMANISH KUMAR
LG Electronics India Pvt. Ltd. was established in 1997 as a wholly owned subsidiary of LG Electronics South Korea. It has manufacturing units in Greater Noida, UP and Pune, Maharashtra. LG is a market leader in consumer durables in India and is recognized for its technology innovation. It has an impressive portfolio of consumer electronics, home appliances, mobile phones, and IT products. Over the last decade, LG has experienced strong growth trends in India and has crafted a premium brand positioning in the Indian market.
A STUDY ON CUSTOMERS SATISFACTION OF BARTI AIRTEL TELECOMMUNICATION IN TIRUPU...saravana vel.k
This document provides a literature review on customer satisfaction studies related to the telecommunications industry. It discusses several past studies that have found a direct relationship between increasing customer satisfaction and improved profits, market share, positive recommendations and lower marketing costs for companies. The review also summarizes various past studies that have analyzed customer satisfaction and perceptions of services from telecom providers in India such as BSNL, analyzing factors like promotional strategies, service quality and meeting customer expectations.
The document discusses factors that influence consumer behavior such as cultural, personal, psychological, and social factors. It then provides an introduction to Apple Inc., discussing how it has continuously innovated products to become the most valuable company. It explains that Apple has intense brand loyalty due to seeing their products as expressions of identity. Apple is also described as never doing market research, instead focusing on creating great products, and researching their own customers to understand what draws them to products without revealing this to competitors.
Consumer behaviour towards a smartphone purchasing decision in The United Ara...Mubashir Hassan
Consumer behavior towards smartphone purchasing decisions in the United Arab Emirates is examined. The document outlines the background and current scenario of high smartphone ownership in the UAE. It discusses smartphone characteristics and features. The purpose is to investigate gender differences in smartphone purchase preferences and behaviors among UAE youth. A literature review covers theories of gender differences and consumer purchase decision-making processes. The research objectives are to understand the influences of price and brand on consumer smartphone purchase decisions in the UAE. Primary and secondary data is collected through questionnaires distributed to university students and UAE residents.
This document provides an executive summary and introduction to a research project report comparing Vishal Megamart in Sonepat, India. The report was submitted by 5 students under the guidance of an assistant professor. It discusses the growth of the retail sector in India and provides background on Vishal Retail Ltd's history since 1986. The report also reviews literature, discusses the research methodology, analyzes and interprets findings, lists complaints, and provides recommendations based on a questionnaire.
This document provides information about a summer internship project conducted at Reliance Trends to study customer satisfaction and promotional activities. It includes an introduction, declaration, acknowledgements, executive summary and table of contents. The intern conducted primary and secondary research to assess customer satisfaction levels and ways to meet customer expectations. A questionnaire was used to collect data from 50 respondents in Bangalore, which was then analyzed using bar diagrams. The findings and recommendations from the research aim to help Reliance Trends improve customer satisfaction and drive more customers through effective promotional strategies.
The document is a major project report submitted by a student named Narender Singh Bhandari to fulfill requirements for a BBA program. The report examines customer satisfaction towards Airtel. It includes an executive summary that outlines Airtel's business operations and growth factors in India. It also provides details about Airtel's network infrastructure, services, and SWOT analysis. The report aims to understand customer psychology and buying behavior to help Airtel develop marketing strategies.
The document discusses the cement industry in India. It provides details on the industry structure, key players, growth trends, technological changes, new investments, mergers and acquisitions, and government initiatives to support the industry. The cement industry in India is large and growing rapidly due to increased infrastructure spending and housing development. Several companies are expanding capacity and making new investments to capitalize on the strong demand prospects of the cement industry.
This document discusses consumer behavior and the factors that influence it. It provides an overview of the basic model of consumer decision making, which includes problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. It also outlines some of the internal factors like motivation, perception, learning, and beliefs and values, as well as situational and social influences that affect consumer behavior. Finally, it provides three case studies as examples to illustrate concepts related to consumer behavior.
Consumer Behaviour-Attitude, Tri module of attitude, Multi attribute module o...Gerald Michael
In a consumer behavior context, they are learned predispositions to behave in a consistently favorable or unfavorable way with respect to a given object (e.g., people, places, products, services or events)
Attitudes
Introduction. Consumer attitudes are a composite of a consumer’s (1) beliefs about, (2) feelings about, (3) and behavioral intentions toward some object--within the context of marketing, usually a brand or retail store. These components are viewed together since they are highly interdependent and together represent forces that influence how the consumer will react to the object.
attitudes
Beliefs. The first component is beliefs. A consumer may hold both positive beliefs toward an object (e.g., coffee tastes good) as well as negative beliefs (e.g., coffee is easily spilled and stains papers). In addition, some beliefs may be neutral (coffee is black), and some may be differ in valance depending on the person or the situation (e.g., coffee is hot and stimulates--good on a cold morning, but not good on a hot summer evening when one wants to sleep). Note also that the beliefs that consumers hold need not be accurate (e.g., that pork contains little fat), and some beliefs may, upon closer examination, be contradictory (e.g., that a historical figure was a good person but also owned slaves).
Since a consumer holds many beliefs, it may often be difficult to get down to a “bottom line” overall belief about whether an object such as McDonald’s is overall good or bad. The Multiattribute (also sometimes known as the Fishbein) Model attempts to summarize overall attitudes into one score using the equation:
That is, for each belief, we take the weight or importance (Wi) of that belief and multiply it with its evaluation (Xib). For example, a consumer believes that the taste of a beverage is moderately important, or a 4 on a scale from 1 to 7. He or she believes that coffee tastes very good, or a 6 on a scale from 1 to 7. Thus, the product here is 4(6)=24. On the other hand, he or she believes that the potential of a drink to stain is extremely important (7), and coffee fares moderately badly, at a score -4, on this attribute (since this is a negative belief, we now take negative numbers from -1 to -7, with -7 being worst). Thus, we now have 7(-4)=-28. Had these two beliefs been the only beliefs the consumer held, his or her total, or aggregated, attitude would have been 24+(-28)=-4. In practice, of course, consumers tend to have many more beliefs that must each be added to obtain an accurate measurement.
Affect. Consumers also hold certain feelings toward brands or other objects. Sometimes these feelings are based on the beliefs (e.g., a person feels nauseated when thinking about a hamburger because of the tremendous amount of fat it contains), but there may also be feelings which are relatively independent of beliefs. For example, an extreme environmentalist may believe that cutting down tree
A STUDY ON CUSTOMER SATISFACTION AT BIG BAZAAR (PATIA, BBSR)malaya_123
This document provides an overview of the retail industry in India. It discusses how the retail industry has evolved from small local shops to the emergence of organized retail chains. Key factors driving growth in the Indian retail sector are increasing disposable incomes, urbanization, and changing consumer preferences. While organized retail currently accounts for only 5-6% of the total retail market, it is expected to grow significantly due to continued economic and demographic changes in India. The future outlook for the retail sector remains positive with the market projected to double in size by 2020.
A STUDY ON CONSUMER SATISFACTION AT BIG BAZAARShashi Kishore
This document provides a summary of a study conducted on consumer satisfaction at Big Bazaar's Mayur Vihar store in New Delhi. It includes an introduction describing Big Bazaar and factors influencing customer satisfaction. The study objectives are outlined as well as the methodology, which involved collecting primary data through customer interviews. The document then presents an analysis of the data collected, including customer demographics, satisfaction with product price, quality, availability, store environment and staff. It finds that most customers are satisfied but some have issues with store navigation.
This document provides an introduction and project report on the marketing strategy of Reliance Jio. It includes sections on the declaration, acknowledgements, preface, executive summary, table of contents, and an introduction to marketing strategy and how strategies are developed. The introduction discusses categorizing marketing strategies based on market dominance and outlines early concepts in marketing strategy such as Borden's marketing mix and Smith's differentiation and segmentation strategies.
Marketing is defined as the process of creating, communicating, delivering and exchanging products and services that have value for customers, partners and society. The key elements of marketing include identifying customer needs, developing products to meet those needs, determining appropriate pricing, selecting distribution channels and promoting products. Marketing aims to create value for customers to build strong, long-term customer relationships and capture value in return. It involves identifying, satisfying and retaining customers while focusing on customer needs above all else.
This document discusses impulsive buying behavior. It defines impulsive buying as an immediate purchase with no prior planning. Marketers often take advantage of impulsive buying by placing tempting products in visible locations. Some key points made in the document include:
- 80% of impulse purchases are due to items being on sale
- Impulse buyers frequently purchase when feeling angry, stressed, bored or guilty
- Both internal factors like mood and external factors like product displays can influence impulsive purchases
- Over half of respondents acknowledged sometimes buying things they did not intend to purchase
The document summarizes a study on the e-retail industry in Bangalore, India. It outlines the objectives, scope, sampling plan, methodology, data analysis and findings of the study, which was conducted through a survey of 100 respondents who use Flipkart.com. Key findings include that the majority of respondents were below age 30, were satisfied with Flipkart's services, and preferred it due to instant product details. Amazon was identified as Flipkart's main competitor. The conclusion is that Flipkart is a leading e-commerce player in India due to its services and advertising of new products.
This document provides an overview of BlackBerry, including its history, products, marketing strategies, and competitive analysis. It discusses BlackBerry's origins and growth, focusing on its smartphones and push email capabilities. The marketing mix is examined, highlighting BlackBerry's target business professional and young innovator customers. Promotional strategies are outlined, including using a youth spokesperson. A SWOT analysis identifies BlackBerry's strengths in security and brand loyalty while noting weaknesses in innovation. Competitors like Apple and Samsung are analyzed. The BCG matrix places newer devices as rising stars and older models as cash cows.
Flip kart
what is flip kart
e-commerce
e- business
what is b2b e-commerce
vision and mission of flip kart
core values of flip kart
business structure of flip kart
effective strategies
what is stock management
\goals of flip kart
corporate social
cyber crimes online
Research Project on Brand Preference of Mobile PhonesMonika Kadam
The document is a project report submitted by Monika Kadam to fulfill the requirements of a Bachelor of Business Administration degree. It discusses Monika's research on the brand preferences of mobile phones among students. The report includes an introduction to mobile phones and the telecom industry in India, objectives, research methodology, data analysis, findings, recommendations, and references. Key players in the Indian mobile market discussed include Samsung, Nokia, Sony, Blackberry, Apple, Micromax, and LG.
Reliance Fresh is the convenience store format of Reliance Retail that aims to bring quality grocery and food items to neighborhoods across India. It operates over 500 stores across major cities, providing consumers access to fresh produce and other daily necessities. Reliance Fresh looks to leverage Reliance's supply chain capabilities to source items directly and offer competitive prices.
Here are the key steps taken in data collection for this study:
1. The target population was residents of Kumasi Metropolis, Ghana's second largest city.
2. A sample size of 300 respondents was selected from the population.
3. The study area, Kumasi, has a population of over 1 million based on 2000 census data. It is a cosmopolitan city and major economic hub in Ghana.
4. A questionnaire was used to collect primary data from the sample of 300 residents on their mobile phone usage patterns and factors influencing phone brand choices.
5. Both quantitative and qualitative data was collected through closed-ended and open-ended questions on the questionnaire.
6. Statistical analysis tools
The document discusses consumer behavior towards mobile marketing. It summarizes Nokia's history and market segmentation strategies. Nokia targets different consumer segments with entry-level, classic, music, business, and premium series phones. In Pakistan, Nokia mainly targets entry-level and classic series consumers. The document also outlines the consumer decision making process, which involves problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Cultural, social, and psychological factors influence each step of the process.
This document is a research report submitted by a group of MBA students to their professor regarding their research on the influence of family on youngsters' buying behavior towards mobile phone brands. It includes an introduction outlining the global mobile phone landscape and focus on youth as a target market. The research objectives are to conduct a literature review on family influence and analyze the relationship between independent/moderating variables and youth behavior in Pakistan. The literature review discusses how media and marketing target youth and social learning models for explaining their consumer decisions.
This document discusses factors that influence customer purchase decisions and how retailers can target different types of customers. It covers the stages in the buying process, types of customer needs, and how social factors like family, culture, and reference groups affect purchasing. Retailers are advised to segment their markets using approaches like geography, demographics, lifestyle, buying situations, and customer benefits sought. Understanding these influences can help retailers design effective marketing strategies to attract different kinds of customers.
This document discusses factors that affect consumer purchasing decisions of mobile phones. It analyzes six factors - price, social group, product features, brand name, durability, and after-sales services. Through a survey of 246 consumers in Hawassa, Ethiopia, the study found that price and product features were the most important factors influencing purchases. Consumers valued price followed by the features of mobile phones as the primary motivators for their purchase decisions. The study recommends that mobile phone sellers consider these key factors to better understand consumer opportunities.
Factors affecting customers’ buying decisions of mobile phone a study on khu...ijmvsc
Mobile phone has diverse usages to different users in accordance with their necessities. With dramatic
increase in mobile phone usage in recent years, people take into account various factors while they decide
purchasing a mobile phone. This study has put efforts to uncover the underlying factors those affect
customers in choosing mobile phone. Data were collected from those people live in Khulna city
maintaining equal ratios of various groups like male, female, businessmen, employees, students and others
(mostly housewives). To select desired respondents, convenient sampling method was used. A structured
questionnaire designed based on previous study with five point Likert scale was used to interview
respondents. Factor analysis was applied to extract the underlying factors affect mobile phone purchasing
decision. The results show that the most important factor is physical attributes. Some other factors are
pricing, charging and operating facilities, size and weight, friends’ and colleagues’ recommendations,
neighbors’ recommendations and advertising.
Consumer Buying Behavior for a Smart Phone: A study on young generation in Ko...Sushanka Malakar
The document provides a research report on consumer buying behavior for smartphones among young people in Kolkata, India. It includes an introduction, literature review, objectives, research methodology, limitations, data analysis, findings, future scope, conclusion, and references. The literature review discusses consumer decision-making models and the external and internal factors that influence consumer behavior, such as culture, demographics, social status, reference groups, and family. It focuses on the Hawkins, Best, and Coney model of consumer behavior. The research aims to analyze the factors influencing consumers' smartphone purchase decisions and examine attitudes toward brands.
Factors Affecting Mobile Phone Brand Preference Empirical Study on Sri LankaRiyath Ismail
Abstract
This study gives an insight into the mobile market industry in Sri Lanka. Mobile phone manufactures and marketers are facing hyper competition in Sri Lanka as well as in the world mobile market. Mobile phone marketers should have clear idea about the factors which are affecting the choice of the mobile phone to design, produce, set price, communicate and promote the mobile phone in such manner to get more market share and win whole hard of the potential consumers and stakeholders. This study aims to find out the factors which are affecting the choice of a particular mobile brand when make purchase decision with reference to Sri Lankan university students. The primary data collected through online-based questionnaire designed and then sent to randomly selected students to respond who are following any programme of study in universities island-wide. Descriptive statistics; mean and standard deviation are used to identify the factors those are affecting the mobile brand preference. Price, stylish appearances and perceived quality are found as very important factors on purchase decision when selecting a mobile phone brand.
Influencing factors on purchase intention of Smartphone users: In case of Mon...IJRTEMJOURNAL
The usage of smart phone has increased tremendously in the recent years and inseparably related
with our life. The market is more competitive and manufacturer produce new version of phone every year. For
this reason, consumers face problems of purchasing new smart phone in order to use latest technology. High
technology products or Smartphone is sell highest price compared to other normal goods. Therefore, consumers
give more importance for purchasing new smartphone and previous stage of purchasing decision or purchasing
intention is influenced by multiple factors related with the products. Research focus to investigate relationship of
influencing factors and purchasing intention. The Result shows Brand image, Product features, Social influence
significant positive affect on purchasing intention. Also, Product sacrifice has negative relationship with the
intention.
This literature review discusses several factors that influence consumers' purchasing decisions for mobile phones. Social factors like influence from friends and family, and keeping up with trends in the community are shown to impact brand choice. New technology features in phones also motivate upgrades, as consumers want devices with the latest cameras, memory, processors etc. Brand name is another factor, as certain brands develop reputations for quality. Studies have found that social influence, new features, and brand name all guide college students in India when selecting which mobile phone to purchase.
1) The document discusses consumer behavior and decision making processes regarding smartphone purchases in India. It aims to understand why consumers desire smartphones, what influences their purchase decisions, and what motivates them.
2) Personal factors like age, occupation, and lifestyle as well as social factors like family and social status can influence smartphone purchase decisions.
3) While cheaper smartphones are available, consumers may consider various factors like price, quality, brand, marketing strategies, and word-of-mouth when deciding between smartphones.
1) The document discusses consumer behavior and decision making regarding smartphone purchases in India. It aims to understand why consumers desire smartphones, what influences their purchase decisions, and what motivates them.
2) Personal factors like age, occupation, and lifestyle as well as social factors like family and social status can influence smartphone purchase decisions.
3) While cheaper smartphones are available, factors like price, quality, brand, marketing, and word-of-mouth also impact whether consumers buy expensive smartphones.
A Study on Students Buying Behavior towards LaptopsShashank Tripathi
This document provides a summary of a study on student buying behavior toward laptops. It discusses key concepts in consumer behavior like the factors that influence consumer decisions. The study aims to identify the most important factors in students' laptop purchasing decisions. It also seeks to understand if there are differences in these factors between groups of customers like those who have always purchased the same brand versus those who switched brands. The methodology section outlines the research objectives, scope, design, and limitations of the study.
This document provides a summary of a study on student buying behavior toward laptops. It discusses key concepts in consumer behavior like the factors that influence consumer decisions. The study aims to identify the most important factors in students' laptop purchasing decisions. It also seeks to understand if there are differences in these factors between groups of customers like those who have always purchased the same brand versus those who switched brands. The methodology section outlines the research objectives, scope, design, and limitations of the study.
This document summarizes a study on consumer buying behavior towards Samsung mobiles in Coastal Andhra Pradesh, India. The study aimed to determine factors influencing consumers' decisions to purchase Samsung phones and their brand loyalty. A sample of 100 consumers in Vijayawada and Guntur cities were surveyed. The findings showed that smartphone capabilities supporting daily life and jobs, reasonable prices, and high quality were key factors. The study provided suggestions for Samsung such as expanding rural markets, innovative features for youth, and opening more service centers to improve customer satisfaction.
Consumer Decision Making ProcessThe consumer decision making is .docxdonnajames55
Consumer Decision Making Process
The consumer decision making is a complex process with involves all the stages from problem recognition to post purchase activities. All the consumers have their own needs in their daily lives and these needs make them make different decisions. These decisions can be complex depending on the consumer’s opinion about a particular product, evaluating and comparing, selecting and purchasing among the different types of product. Therefore, understanding and realizing the core issue of the process of consumer decision making and utilize the theories in practice is becoming a common view point by many companies and people.
There is a common consensus among many researchers and academics that consumer purchasing theory involves a number of different stages. Depending on the different factors and findings, numerous researchers and academics developed their own theories and models over the past years. However, according to Tyagi and Kumar (2004), although these theories vary slightly from each other, they all lead to almost the same theory about the consumer purchasing theory which states that it involves the stages of search and purchase of product or service and the process of evaluation the product or service in the post-purchase product.
Five Stage Model initially proposed by Cox et al. (1983) is considered to be one of the most common models of consumer decision making process and it involves five various stages. These stages are: recognition of need or problem, information search, comparing the alternatives, purchase and post-purchase evaluation. This simple model clearly illustrates and explains how the consumers make a purchasing decision.
Furthermore, Blackwell et al (2006) highlights the argument why this model is more precise and clear compared to the other similar models is that because this model’s core focus is on motivational factors which helps the user to understand the reasons behind the purchasing decision easier.
1. Problem/Need Recognition
Recognition of need or a problem is the first stage of the model. According to Bruner (1993) recognition of a problem arises in the situation where an individual realizes the difference between the actual state of affairs and desired state of affairs. Neal and Quester (2006) further state that the recognition of a problem or need depend on different situations and circumstances such as personal or professional and this recognition results in creation of a purchasing idea. For instance, consumer may recognize the need to buy a laptop when there is need to carry it use it in different places which is convenient compared to a desktop computer.
Solomon et al (2006) classifies the human needs into two different categories depending on their nature. The following categories are mentioned: psychological and functional or physical needs. The authors state that the psychological needs are the outcome of emotional feeling of consumers whereas functional or physical .
The document provides an acknowledgement and abstract for a project on consumer behavior and purchasing decisions related to laptops.
The acknowledgement thanks various individuals who provided support and guidance in completing the project, including the director of the institute, a professor who provided guidance and support, and fellow students.
The abstract introduces the topic of studying the factors that influence consumers' purchase decisions of laptops and whether there are differences among consumer groups (stayers, satisfied switchers, dissatisfied switchers) in the importance given to these factors. It also discusses understanding the attitudes of these three customer groups to help with retention and loyalty strategies.
A PROJECT REPORT ON THE STUDY OF FACTORS INFLUENCING THE BUYING OF MOBILE HAN...Udit Das
This document presents a project report on factors influencing the buying of mobile handsets in Jagdalpur and Raipur City, India. The objectives are to understand attributes considered during purchase and analyze motivations. A literature review covers criteria like physical attributes, price, features and brand influencing purchase decisions. A questionnaire was used to collect primary data on demographics, ownership, brands, price points, features, and factors affecting choice. Findings show youth prefer Samsung and Xiaomi, are influenced by technology, battery life and camera quality, and consider quality, features and price most important when buying. The conclusion is that consumers are influenced by various criteria, with physical attributes, pricing and features playing key roles in brand selection.
study of various factor which affects the behavior of consumer purchase regarding the smartphones and which factors are the most crucial and gives idea to smartphone manufacturer as on to which factor give due diligence to satisfy the customers need.
A study of how application usage can help increase consumer satisfaction for ...Abeer Raza
This study uses regression analysis to determine the effects of mobile applications on consumer satisfaction. The paper focuses on the impact of mobile application usage on consumer behavior with regards to consumer engagement and brand loyalty. The author also looks into understanding the different factors within a mobile app that increases consumer satisfaction. This approach helps identify not just the factors themselves and their benefits but also their contribution in cultivating a long-term relationship between consumers and businesses.
The document is a research report submitted to Jiwaji University in Gwalior, India. It examines the impact of advertisements on consumer buying behavior in the laptop industry in the Gwalior region. The report includes an introduction, literature review, research methodology, results, and conclusion sections. It uses a survey methodology with a sample size of 100 respondents to understand how advertisements influence consumer decision making when purchasing laptops.
An Analysis of Consumer Perceptions and Usage of Mobile Telecommunications Br...IOSR Journals
This study examines the consumer perceptions and usage of mobile telecommunication in Maiduguri Township. The study considers consumer demographic variables and service providers’ company brands which include MTN, Zain (Airtel), Globacom, Starcomms, Intercelluler and Mtel. Taking the entire consumers in Maiduguri as the population, it investigates the demographic variables of consumers between the age group of 18 and above currently using mobile telecommunication or who had once used mobile telecommunication services. A sample size of 500 was selected using purposive sampling technique. Specifically, the study targeted consumers at 20 different areas like car packs/stations, markets, and public institutions. Primary data were obtained through structured questionnaire and secondary data were obtained through company publications and standardised published materials from sources other than the company to develop the literature review. The data were then subjected to statistical analysis of Pearson’s correlation, chi-square and descriptive statistics, using statistical package for social sciences (SPSS) version 13. The study reveals that Mobile telecommunication was significantly dominated by three companies with about 97% of market share where by only one company having more than 50% of the market. Generally there was high and positive consumer awareness and perception towards all the mobile telecommunication providers. Consumers’ demographic variables were important especially age and educational background of consumer on identification or knowledge about brand of mobile telecommunication.
The document discusses consumer behavior and factors that influence consumer choices when selecting mobile service providers in India. It summarizes research conducted with 100 respondents in Jodhpur, India to understand what features consumers consider and their basic needs. The research used questionnaires and secondary sources to study perception of providers, decision factors, and satisfaction levels. The objective was to analyze consumer behavior to aid service providers in marketing strategies. Some limitations included the small sample size and potential response bias.
Similar to An Empirical Study of the Consumer Buying Behaviour for the Mobile Phones in the Delhi Region (20)
A Study on Exchange Rate Volatility and its Macro Economic Determinants in Indiascmsnoida5
This study aimed to identify macroeconomic determinants that affect the exchange rate of the Indian rupee (INR) against the US dollar from 2005-2015. The study examined factors causing fluctuations in the INR/USD exchange rate and analyzed the linear correlation between the exchange rate and five determinants: inflation, lending interest rates, external debt, GDP, and foreign direct investment. The findings showed a highly positive correlation between the exchange rate and external debt, a negative correlation with lending interest rates, and positive correlations with GDP and FDI. A strong correlation between the exchange rate and macroeconomic variables suggests improving export to GDP ratio and promoting foreign capital inflows to stabilize the INR/USD exchange rate.
Role of Social Media Marketing in Consumer Buying Decision in Automobile Indu...scmsnoida5
1) The document discusses the role of social media marketing in influencing consumer buying decisions for the automobile industry.
2) It analyzes how social media allows users to generate and share content that influences others' opinions, and how consumers now rely more on peer recommendations than traditional advertising.
3) The study uses surveys and statistical analysis to identify key factors like awareness, recognition, social approval, and reliability that influence car purchasing decisions, and how social media marketing can impact these factors.
Octapace Culture: A Study of Hospitality Sector in Lucknow Regionscmsnoida5
This document summarizes a study on organizational culture in the hospitality sector in Lucknow, India. The study used mixed methods including surveys and interviews of 200 employees to analyze the impact of OCTAPACE cultural parameters on organizational effectiveness. The results found that organizational culture has a significant impact on effectiveness. Companies need a performance-driven culture to motivate employees and maintain competitive advantage. Limitations included the study being static and potential for response bias. The implications are that management must develop a performance-focused environment to strengthen the connections between culture, practices, and performance.
Determinants of Organizational Commitment among Teachers of Technical Educati...scmsnoida5
This document discusses organizational commitment among teachers in technical education in Haryana, India. It begins with defining organizational commitment as the intensity of an employee's identification and involvement with an organization. It then provides background on the growth of technical education in Haryana, noting that it expanded significantly beginning in 1995 with many new engineering colleges established. The study aimed to measure organizational commitment factors among technical education teachers in Haryana using a standardized scale administered to over 1000 respondents. Older teachers and those with doctorate degrees were found to have higher organizational commitment, as did teachers in regular appointments.
Analysis of Emotional Intelligence among Young Adults: A Gender Specific Studyscmsnoida5
This document summarizes a study that analyzed the emotional intelligence of 80 undergraduate students (40 male and 40 female) through a questionnaire. The results showed that females generally scored higher than males in overall emotional intelligence and its components like well-being, emotionality, and sociability. Specifically, 92% of females had average overall emotional intelligence scores compared to 73% of males. The study suggests implementing programs to help develop students' emotional intelligence through activities like counseling, mentoring, team building exercises, and meditation. This is important to help youth manage stress and become stable employees.
Examining Factors of Customer Experience: An Empirical Study of Flipkart.comscmsnoida5
This document summarizes a research paper that examines factors influencing customer experience on Flipkart.com, an Indian e-commerce retailer. The paper reviews literature on customer experience, identifies five key areas (physical environment, service delivery, employees, back office support, other customers), and surveys 163 Flipkart users. The study finds these five factors significantly determine customer satisfaction, loyalty, and word-of-mouth behavior after purchases. The paper aims to identify areas Flipkart is meeting expectations and needs improvement to enhance the customer experience.
Organizational Innovation in the Cooperative Societies of Fish Production: Ca...scmsnoida5
This document summarizes an article about organizational innovation at the Fish Production Cooperative Society 'The Patole' in Mexico. The cooperative has been operating for over 30 years producing white shrimp. To remain competitive in the market, the cooperative realized it needed to innovate its production processes. It decided to change from an extensive fishing system to a more efficient semi-intensive aquaculture system. The cooperative aims to continue offering high quality shrimp to customers while adapting to market changes through improvements like innovating its production system.
Entrepreneurial Orientation and Global Mindset: Impact on Internationalizatio...scmsnoida5
This document summarizes a research study that examined the impact of entrepreneurial orientation and global mindset on the internationalization of small and medium enterprises (SMEs) in India. A survey was conducted of 200 SMEs involved in international business in India. The study found that entrepreneurial orientation and global mindset positively impact internationalization for SMEs in India. Both factors were also found to be determinants of internationalization. The findings suggest SME owners/managers in India should focus on developing entrepreneurial orientation and global mindset within their organizations to successfully internationalize their businesses.
‘Athithi Kab Jaonge...Nahi Nahi Atithi Kab Aaonge...Aate Raho Kyoki Hum Us De...scmsnoida5
One of the oldest civilization of the world, one of
the greatest nation of the world, one of the greatest
democracy and obviously no need to speak about
the population. This great nation INDIA has
everything. We have every possible resource but
the one that we are blessed with is ‘MOTHER
NATURE’. A nation that has mountains and
oceans, deserts and monuments, heritage sites
and culture- All ingredients of a pure recipe that
makes up for a great tourism nation. Tourism
will not only build ‘BRAND INDIA’ but it will
create enormous employment opportunity for the
youth of India.
The Influence of Emotional Intelligence on Entrepreneurial Orientation of Ent...scmsnoida5
This document discusses the relationship between emotional intelligence and entrepreneurial orientation, specifically for women entrepreneurs. It begins with an abstract and introduction discussing how emotional intelligence may influence entrepreneurial potential and success. It then provides background on theories of entrepreneurship, characteristics of women entrepreneurs, and definitions of key concepts like entrepreneurial orientation. The document establishes the purpose of studying the relationship between emotional intelligence and entrepreneurial orientation for women entrepreneurs. It presents a theoretical framework discussing models of examining entrepreneurs and entrepreneurship. Finally, it discusses literature linking the entrepreneur's personality, including emotional intelligence, to entrepreneurial outcomes and orientation. The overall purpose is to investigate how emotional intelligence may stimulate the growth and success of women entrepreneurs.
Going Card-Less - An Innovation for Customer Delightscmsnoida5
Amidst the tough competition, the companies
are striving hard to attract and retain the target
audience. With a view to sustain the company
and hang on with same customers for a longer
term, they look for ways to increase their customer
satisfaction way beyond their expectations. To
provide customer delight and in accordance with
the problems faced by customers who underwent
online shopping on a frequent basis, new service
of mobile wallet was introduced. This paper has
examined the concept of customers going cardless
by using the mobile wallet services and the
growth of these services at a fast pace.
Predicting Corporate Failure - An Application of Discriminate Analysisscmsnoida5
Corporate failure is a serious problem being
confronted by the corporate world. This issue
has been a subject of intensive research and
discussion by economists, bankers, creditors,
equity shareholders, accountants, marketing
and management experts. The present study
aims at developing a model for prediction
of corporate failure on the basis of financial
ratios. The study is based on the data of
selected firms from chemical industry (with
equal number of failed and non failed firms).
The discriminant analysis has been used to
discriminate between failed and non failed
firms. It is concluded that some of the
financial ratios can significantly differentiate
between failed and non failed firms. The
finding will be useful for the banks and other
financial institutions in designing a suitable
credit appraisal and monitoring system for their
loans. This model could guide the policy makers
to prepare an early warning system to avoid
bankruptcy.
Corporate Governance Practices of Indian Public Sector and Private Sector Ban...scmsnoida5
This study examines the differences in corporate governance practices between public sector banks and private sector banks in India. An assessment tool called the Corporate Governance Disclosure Index (CGDI) was used to analyze annual reports from 2002-2014 of top public and private sector banks. Statistical analysis found some significant differences between the two sectors. Private banks had stronger practices related to board structure and remuneration committees. Both sectors differed significantly in adopting non-mandatory recommendations, with private banks exceeding in compliance. However, there were no major differences found regarding transparency/disclosure practices and shareholders' rights. The study aims to compare governance quality between Indian public and private banks.
Impact of Web Advertisement on Customers Perception - A Case of Banking Sectorscmsnoida5
Nowadays a lot of innovative services are
offered by the financial service providers to their
customers. The use of more innovation in the
financial sector is the resultant of the day by day
advancement in the technology. Also customer
of today is well aware of the latest technology
and they demand their providers to execute
the technology for business prospective. Target
of all financial service providers’ advertisers
is to reach maximum customers. For this they
utilize every promotional and advertisement
channel so as to reach and inform maximum
public about their products. The purpose of
present study is to determine impact of web
advertisement on customer perception in case of
banking sector. The data will be collected from
200 approx respondents who are aware of the
web advertisements. The collected data will be
put in the Statistical Package for Social Sciences
(SPSS). Afterwards the regression analysis and
correlation analysis will be applied in order to
determine the impact of the web advertisement
on the purchase intention of the customers in
regards to the banking and investment products.
Innovation Diffusion Theory - Review & Scope in the Study of Adoption of Smar...scmsnoida5
When mobile phones were introduced in the
world markets, little did one expect that these
small handheld devices would transform the
world as we knew it. This small innovation
transformed the lives of millions of people. A
simple device which was invented basically as a
vocal-communication tool got transformed into a
complex gadget that facilitates almost all forms of
communication now-a-days be it vocal, written or
multimedia. Mobile phones have metamorphosed
into smartphones which are far advanced than
their predecessors. These smartphones are new
innovations in themselves as with each passing
day they come up with added features and uses
never thought of before. With markets being
flooded by these smartphones it will be occupying
to study their diffusion across global markets.
Indian markets in particular have been swamped
by millions of smartphones each month in the last
two years or so. This study is aimed to use the
framework of Innovation Diffusion theory to suggest a model for the analysis of adoption and
ultimately the diffusion of smartphones in India.
The innovation diffusion theory in itself has
developed immensely from the time of its origin
(1962) till the present day. This paper will try
to discuss some of the key elements of Innovation
Diffusion theory.
Strategic HR Imperatives for Indian Public Sector Banksscmsnoida5
India being one of the largest economies in the
world is gradually emerging as major economic
force to reckon with. Major growth has been
realized due to proactive as well as reactive
changes in the Indian business environment and
strategic postures adopted by companies. Banking
sector is the mirror of any economy through which
financial health of that country can be predicted,
India is not an exception. In India public sector
banks accounted for more 70 percent assets of
total banking industry. Their performance and
outcomes have major impact on growth of country
India. Due to the globalisation and deregulatory
forces, the competitive structure of banking
industry has gone for tremendous changes. These
changes imposing various challenges in front of
public sector bank to overcome with and align
their key areas with their strategic requirement,
rather than being stick on traditional and
conventional approach of banking. Therefore,
it becomes imperative for Public Sector Banks (PSB) to identify various existing mismatches
between their strategies, environmental moves
and ultimate goals and objectives to deliver best
value to their customer and adduce their position
in hyper competitive market.
Study present number of imperatives for HR
professional, authorities and bud researchers.
Effect of Knowledge Management on Organizational Performance - A Systematic L...scmsnoida5
Purpose: This paper aims to identify the state of
the art related to the research problem “The effect
of Knowledge Management on Organizational
Performance”.
Design/Methodology/Approach: The systematic
literature review includes 42 papers published
between 2010 and 2012. The selected papers were
classified according to research approach used, the
country and industry of the sample population,
research parameters/constructs studied, Data
Analysis and software tools used and the research
gaps in the inspected studies.
Findings: This paper significantly contributes
to the literature. First, the study has identified
and gathered if not all, then at least the
immense majority of “state of the art”
concerning the research problem from January,
2010 to September, 2012. Second, despite
the complications generated by the diversity
of the research approaches, research constructs, sample population, the study has been able
to aggregate the individual properties, thus
leading to a higher level of evidence about the
pieces of knowledge about the research problem
under investigation.
Originality/Value: The paper is the first effort
towards a systematic literature review of the
research problem.
Effect of Job Rotation Techniques on Performance of Bank Employees - A Study ...scmsnoida5
In today’s era businesses are growing at a very fast
pace and to be in existence every organization has
realized the fact that in order to succeed in the
current cut throat competitive market, treating
and constantly upgrading their employees has
become very essential. For this purpose job rotation
is a technique adopted by many organizations
to train their employees. The importance of
job rotation, as a mean of enhancing skills,
knowledge and abilities of an individual to
improve the overall organizational mechanics has
become evident to any organization. Job rotation
has become the need of the hour for most of the
organization and is a fast emerging domain of
research in the field of human resource.
This study reveals the perception & views of
banking sector employees in relation to job
rotation techniques. Positional variables of the
employees were analyzed with respect to the
employees’ perception regarding Job Rotation
technique. Data were collected using a self administered questionnaire from 125 Bank
employees working in the various banks situated
in Faridabad. Collected data was further
analyzed using “Mean Score” as a statistical tool.
The finding of the research revealed that most of
the employees perceive job rotation as a technique
which stimulates their individual growth, reduces
boredom and also act as a tool for fast learning.
The study suggest that organizations should
consider the perception and needs of individual
employees for successful implementation of job
rotation in an organization for overall benefit
of the individuals and organizations. The
researchers also believes that the current research
would help organizations in redesigning the job
rotation tool in order to enhance the quality of
the employees’ workforce and overall quality of
the organization’s output which is in fact the
need of the hour.
Taming Inequalities - Neoliberalism and Corporate Social Responsibility in In...scmsnoida5
These days we only find that altruism is being
practiced and preached either during natural
calamities or man made disasters. Often, seeds of
social Responsibility are sowed in school children
either through summer holiday projects or home
works’. Simultaneously a very dominating role of
Corporates and their anew social responsibility
initiatives becomes a vantage point to explore.
This paper will examine the concept keeping in
mind the dynamics of Neo Liberal age and its
synergy with poverty reduction, development and
welfare. For this, we will be analyzing a short case
study of Bill and Melinda Gates Philanthropy
with Sunhara India Project in seven districts of
Uttar Pradesh. The final segment of this paper
highlights on how Corporate Social Responsibility
can be construed as business and development
tools respectively.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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2. 105An Empirical Study of the Consumer Buying Behaviour for the Mobile Phones in the Delhi Region
Keywords: Consumer Behaviour, Mobile
Phone, Technology, Demographic Variable,
Psychographic Variable
INTRODUCTION
Growth in the mobile phones and
technologies has resulted in new innovative
and newfangled features resulting from the
progressive metamorphosis in consumer’s
needs and preferences. In the midst of these
developments, mobile phone devices have
had one of the fastest household adoption
rates in the world’s modern history. The
Indian mobile handset market has grown by
14.17 percent year-on -year in 2012-2013.
The 18th annual survey ‘V&D 100’ said that
the Indian mobile handset market posted a
revenue (FY12-13) of Rs 35,946 crore (Rs
359.46 billion) in 2012-2013, compared to
Rs 31,330 crore (Rs 313.30 billion) in the
earlier fiscal year.
Nowadays, mobile handsets have become an
integral part of human daily life and personal
communication across the globe. The usage
of mobile phones have bridged the gaps
and provided long distance connectivity.
Mobile phones have not resulted only in the
connectedness but also made life smooth
and simple either in daily life, at work or
for entertainment purpose. Mostly people
use applications for internet browsing,
email, navigation, social media, listening
music, reading news, games, finance, health
and fitness, taking notes, calendar, weather
forecast and lots of other things. Now the
question confronted by the marketers is,
how to make their product superior from that
provided by their competitor’s and create
value for the customer and the company.
Such questions can be answered through
an exhaustive research study, whose focus
would be to identify the various factors and
the characteristics of buyers, influencing
the purchase of the mobile handset. There
are complex abundant factors that need to
be taken into consideration when exploring
mobile phone buying decision process,
including both macro and microeconomic
environment that affect the growth of mobile
phone market in general and individual
consumer’s motives and decision making
in particular. This paper is an initiative in
which the author has tried to explore and
unearth various factors influencing the
buying process of the consumers for the
mobile phones.
LITERATURE REVIEW
Consumer Behaviour Literature
Consumer buying behaviour is deliberated as
a part of the marketing and is studied with
hte main objective, to discover the way how
the organizations, groups and individuals,
choose, purchase, utilize and dispose off
the goods and how the factors such as their
previous experience, price, taste and branding
influence their purchase decisions (Kotler and
Keller, 2012).
Lee (2005) carried out a study to unearth
the five stages of consumer decision making
process with china as an example. The
researcher concentrates on the facts that
3. 106 Journal of General Management Research
are divulged while studying the consumer
decision making process of imported health
food products, it was revealed that, in
particular demographic variables such as
gender, education, income and marital status
impacts the process. Further analysis of five
stages of consumer decision making process
indicates that impact of family members was
also significant on the consumer decision
making process of purchasing imported
health food products.
Five Stages Model of consumer decision
making process has also been studied by
a number of other researchers. Although
different researchers have varied dimensions
towards the definition of the five stages, but
all of them have common viewpoint as per
the understanding of the process, as they
describe the stages in similar ways. One of
the common models of consumer decision
making process has been offered by Blackwell
et al (2006). According to him, the five
stages of consumer decision making process
are followings: problem/need recognition,
information search, evaluation of alternatives,
purchase decision made and post-purchase
evaluation.
Each stage is then defined by a number of
researchers varying slightly but concluding
commonly about what each stage involves.
For example, according to Bruner (1993) first
stage is need recognition which occurs when
an individual identify the difference between
what they have and what they intends to
have. This observation is also maintained by
Neal and Questel (2006) stating that need
recognition stage occurs due to several factors
and status such as personal, lifestyle and
professional which in turn articulate the idea
of purchase.
In the subsequent stage, consumer searches
for the information associated with the
desired product or service (Schiffman and
Kanuk, 2007). This process can be internal
and external. While internal search refers
wherein the consumer depends their personal
experiences and believes in contrast to the
external search which comprises of search
from internet media, advertisements in the
newspapers or feedbacks from other people
(Rose and Samouel, 2009).
The next stage deals with the analysis of
the alternatives searched on the various
dimensions and attributes of the products.
Kotler and Keller (2005) consider this stage
as one of the vital stages as the consumer
ponder over all the types and choices taking
into account the factors such as size, quality
and also price.
Backhaus et al (2007) suggested that purchase
decision is one of the essential stages as at
this this stage transaction occurs. Once
the consumer has deliberated on all the
options, regarding all the dimensions under
consideration the output of all this exercise
done is the act of purchase. Purchasing
decision can further be categorized into
planned purchase, partially purchase or
impulse purchase as stated by Kacen (2002).
Finally, post-purchase decision involves
experience of the consumer about their
purchase. This is the stage where the consumer
experiences the product if he has a favourable
4. 107An Empirical Study of the Consumer Buying Behaviour for the Mobile Phones in the Delhi Region
experience he will repurchase it or may refer it
to others for the purchase and if the product
performance does not match the expectations
of the consumer than he can avail various
options like throw it , rent it , lend it etc.
The most noteworthy writers that serve as
academic advocates of The Five Stage Model
of consumer decision making include Tyagi
(2004), Kahle and Close (2006) Blackwell et
al. (2006), and others.
Mobile Phone Literature:
A research which focused on the inhabitants
of erode city of Tamil Nadu On Customer
Purchase Behaviour towards Mobile Phone
by A.Mohan kumar, & U.Dinesh Kumar
found that there is a significant relationship
between Income and Reasonable price where
as there exist no remarkable relationship
between Occupation and Brand Image.
It was clear from a study (2013) by Mesay
Sata that consumer’s value price followed by
mobile phone features as the most important
variable and it also acted as a motivational
force that influences them to go for a mobile
phone purchase decision.
In a study (2013) on Factors Affecting
Mobile Phone Purchase in the Greater
Accra Region of Ghana: A Binary Logit
Model Approach by Raymonds revealed that
advanced technology features such as internet
browsing and durability or quality of mobile
phone handsets are the two main factors that
are likely to positively and significantly affect
mobile phone purchase decision.
The finding of the empirical study (2012),
in the costal areas of odisha, divulge that
maximum respondents believe that low
maintenance cost followed by wide variety
of usage and the advertisements play an
important role in the purchase decision of the
mobile handset.
Jagvinder Singh & B.B Goyal in there work
(2009)on“MobileHandsetBuyingBehaviour
of Different Age and Gender Groups”
divulged that the users in the age group of
18 to handset users of age group of 18-30
years are less price sensitive than consumers
of other groups; rather they consider ‘physical
appearance’, ‘brand’, ‘value added features’,
and ‘core technical features’ more important
than users of any other age groups. On the
contrary, the consumers of age group 50 years
and above have given greater importance to
‘price’ than consumers of other age groups.
A study (2009) of the cultural impact on
the purchase decision of the mobile phone
on the Thai and British consumers by
Srikes, Louvieris, Collins, revealed that Thai
consumers purchase a mobile phone which
enables them to have social connection and
relates them to their peer groups.
Heikki Jari, et. al in their work “Factors
Affecting Consumer Choice of Mobile
Phones: Two Studies from Finland”(2005)
established that the choices for mobile
phones are influenced by the price, user
interface, brand, features and the size to
suit their pockets, Where as the technical
problems are the basic reason to change
mobile phone.
5. 108 Journal of General Management Research
Problem Statement
Today mobile handsets have become very
common and one of the essential means
for every one of us in our day to day life.
The challenge amongst the marketer, is to
understand the buying behaviour of the
consumers which influences their purchase
decision. In this paper the author has selected
various characteristics of mobile phone
and the demographic characteristics of the
respondents to analyse the buying behaviour.
The results of this study will provide an
insight to the marketer on how to tailor made
the product according to the requirements of
the customers.
Research Methodology
This is an empirical research investigating the
behaviour of the consumer for the purchase of
the mobile phone based on the survey method.
A structured questionnaire was employed to
collect the primary data. The questionnaire
was derived from the results of the secondary
research literature review. Questionnaire is
made up of three parts one constitute the
demographic profile of the individuals and
the second one deals with the psychographic
profiles and the attributes regarding the
mobile phone are grouped into the third part
of the research instrument. Non probabilistic
convenience sampling was employed to
collect the sample form the respondents and
the sample size comprises of 126 (126/150)
respondents from different age groups and
different professional backgrounds. The
data was collected from different consumers
visiting the electronic shops for the purchase
of the mobile phone through the convenience
sampling method.
The hypothesis which were developed to
understand choices of the mobile phone
attributes while making a purchase of the
mobile phone:
Hypothesis
H01 = Demographic factors (Age, Gender,
Occupation) do not have a significant
relationship on the assessment of different
features related to mobile phone choice.
H02 = Psychographic factors (Personality,
Lifestyle)donothaveasignificantrelationship
on the assessment of different features related
to mobile phone choice.
Statistics
The data collected was subjected to the
descriptive data analysis through the SPSS
software version 22. The statistics divulged
from the data is as follows, 57% of the
respondents are in the age bracket of 20-30
the sample consist of 61 male and 48% female.
Occupation wise division of the population
is as 38% falls under the category of service,
24% business class and the remaining
constitute the students and home makers.
The composition of the sample according
to the education is 66% graduates, 33%
post graduates. Whereas if we look into the
economic profiling then 57% falls under the
age bracket of 0-25, 000 rupees and 38% in
the age bracket of 35,000 to 75, 000 rupees.
6. 109An Empirical Study of the Consumer Buying Behaviour for the Mobile Phones in the Delhi Region
Most of the respondent purchased the mobile
phone due to their professional commitments
and due to security reasons where as only
23% respondents purchased it because of the
fashion statement.
66% of the respondents were influenced by
the family members in their decision making
while 81% search the information relevant to
make the purchase decision through internet.
52% of the sample invests most of the time
in the work activities they do professionally.
Majority i.e. 61% of the respondents
have socializable personality with 23% as
extroverts and only 4% of them are introvert.
The lifestyle statistics reveals that 42% of the
respondents have the self actualizers lifestyle
and 28% and 23% are innovators and esteem
seekers respectively.
Data analysis
The questionnaire which was administered to
the respondents was tested for the reliability
via cronbach’s alpha which came out to be
0.607
Table 1: Reliability Statistics
Cronbach’s
Alpha
Cronbach’s Alpha based
on standardized items
No. Of Items
0.607 0.643 16
The tests employed on the data for the
determination of the association between the
variables and the attributes, was chi-square
test at the significance level of 5% .The result
is tabulated below in the table 1. The analysis
suggest the rejection of the null hypothesis
proposed and concludes that demographic
Table 1: Depicting the results of the chi square analysis:
Features of the mobile phone Age Gender Occupation Education Income Personality Lifestyle
p- Values
Dual Sim 0.000 0.000 0.000 0.000 0.000 0.000 0.000
UpgradedTechnology(2G/3G) 0.000 0.008 0.000 0.019 0.000 0.050 0.000
Processor 0.000 0.000 0.000 0.212 0.000 0.000 0.000
Internal Memory 0.000 0.000 0.000 0.000 0.038 0.005 0.000
Operating System 0.000 0.000 0.000 0.078 0.012 0.000 0.000
Size of The Display Screen 0.000 0.040 0.000 0.049 0.000 0.000 0.000
Internet Facility 0.000 0.142 0.004 0.336 0.427 0.000 0.000
Camera 0.000 0.000 0.000 0.000 0.000 0.035 0.000
Price 0.000 0.001 0.000 0.002 0.000 0.000 0.000
After Sales Service 0.000 0.150 0.000 0.000 0.000 0.000 0.000
Touch Screen 0.000 0.000 0.000 0.004 0.000 0.000 0.000
Durability 0.000 0.000 0.000 0.008 0.000 0.035 0.016
Brand Name 0.000 0.002 0.000 0.011 0.000 0.000 0.000
Size of The Mobile Phone 0.000 0.001 0.000 0.000 0.000 0.000 0.000
Key Pad 0.000 0.000 0.000 0.512 0.000 0.000 0.000
Battery Life 0.000 0.006 0.023 0.002 0.047 0.000 0.108
7. 110 Journal of General Management Research
and psychographic factors considered in the
study have a significant relationship on the
assessment of the different features related
to mobile phone choice.
Since the p values for most of the features
when cross tabulated with the demographic
and psychographic profile of the respondents,
it came out to be less than 0.05 (p< 0.05)
which indicate, the rejection of the null
hypothesis proposed in the study.
From the above table it can be seen that all
the consumer behaviour factors demographic
as well as psychographic majorly have relation
with the factors considered important while
assessment of the mobile phone device except
processor, keypad and internet facility in case
of education and internet facility in case of
income and gender.
FINDINGS
Psychographic variable result analyses with
the attributes of the mobile phone considered
significant while its purchase:
Lifestyle variable constructs are: Self
Actualizers, Esteem Seekers, Innovators,
Strivers.
From the cross tabulation of the data it was
revealed that:
• 55%, 66% and 100 % of the respondents
with the self actualization, innovation
and self esteem lifestyle respectively says
that upgraded technology is extremely
important.
• 22% of self actualizers think that keypad
is extremely important as compared to
the 44%, who are with the perception
that it is moderately important where as
50% of the innovators also think it to be
moderately important.
• For the internet facility, 55% of the self
actualizers think that it is extremely
important and 44% are with the notion
that it is moderately important, whereas
100% of innovators and esteem seekers
think that it is extremely important.
• 66% of the self actualizers feel that
size of the mobile phone is moderately
important and 50% of the innovators
have a neutral opinion about the same.
• 66% of the self actualizers feel that
durability and touch screen are extremely
important and 55% feels that after sales
service is extremely important.
• 100% of the esteem seekers think that
after sales service is extremely important
and 60% feels that price is moderately
important.
Personality construct comprises of
introverts, extroverts, sociable, powerful,
highly determined and authoritarian
characteristics.
• 80% of the extrovert respondents believe
that upgraded technology and battery life
is extremely important.
• 69% of the sociable respondents are
with the opinion that operating system,
internet facility and upgraded technology
is extremely important.
8. 111An Empirical Study of the Consumer Buying Behaviour for the Mobile Phones in the Delhi Region
• 60%oftheextrovertsbelievethataftersales
service is extremely important and 61% of
socializable personality respondents think
that durability and after sales service is
extremely important.
• 53% of the socializable respondents think
that size of the mobile phone is moderately
important whereas the same respondents
feels that internal memory is extremely
important.
• 38% of the socializable people think
camera and brand name are extremely
important.
Demographic variable result analysis
with the attributes of the mobile phone
considered significant while its purchase
Demographic variables considered during the
analysis were age, gender, education.
• 91% of the respondents in the age group
of 20-30 thinks and 100% in the age
group 60-70 believes that internet facility
is extremely important.
• 83% of the people falling in the age group
of 20-30 think that after sales services is
extremely important whereas 41% are
of this perception that brand name is
extremely important.
• 75% respondents falling in the age group
of 20-30 perceive that internal memory,
operating system, camera, durability and
battery life are extremely important and
58% also have the same belief for the
processor.
• 69% of males think that internal memory
is extremely important where as 46% are
of this notion that price is moderately
important.
• 61% of the males think that upgraded
technology is extremely important in
contrast to 87% of females.
• Half the number of the females believe
that touch screen is extremely important.
• 71% of the graduates think that upgraded
technology,aftersalesserviceanddurability
is extremely important.
CONCLUSION
From the literature it can be seen that there
are various factors which are considered
important while purchasing a mobile phone,
and some of the factors are considered in this
investigative study through administering a
structures questionnaire and the results from
the analysis show that, the demographic and
the psychographic factors of the consumer
behaviour have a significant relationship
with the attributes of the mobile phone
considered during the purchase. Moreover,
most of the respondents believe that upgraded
technology, internet facility, size of the
mobile phone, after sales service, battery life,
brand name and durability are important
attributes considered during the purchase of
the mobile phone while the price has taken a
back seat where respondents perceive it to be
moderately influence the purchase.
From the results it can be concluded that with
the economic development of the nation the
9. 112 Journal of General Management Research
disposable income of people has also increased
giving rise to a high standard of living with
better choices and branded products.
IMPLICATION FOR THE
MARKETERS
From the findings of the study it can be
recommended that the manufacturers and
marketers of mobile phones should produce
and sell phones with modern upgraded
technology and features that are more
durable, highly quality and installed with
internet facility. They should also produce and
market, cell phones targeting the educated
youth. Marketers should also focus on the
brand names and the value which they deliver
to the customer, apart from this after sales
service should also be considered important
as it enhances the brand name and also plays
an important role in building the trust and
loyalty amongst the customers in the market.
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[22] http://www.inflibnet.ac.in/ojs/index.php/MC/
article/view/584