The document contains a practice exam with 57 multiple choice questions covering various marketing topics such as the marketing mix, market segmentation, product life cycle, channels of distribution, and trends affecting marketing. The questions assess understanding of key marketing concepts and terms.
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Customer support is very important to us. Please use our online chat system in case you have any questions. Also, you can email them to us at homeworkmye@gmail.com. We will do our best to answer you!
Mkt 421 gide 2 1) For Tesla, a new firm that makes an electric sports car, ...sunilteja123
1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:
A. An example of the micro-macro dilemma.
B. One of the universal functions of innovation.
C. A part of marketing.
D. A production activity.
click on the link, you will find what you were looking for:homeworkmye.com
Customer support is very important to us. Please use our online chat system in case you have any questions. Also, you can email them to us at homeworkmye@gmail.com. We will do our best to answer you!
click on the link, you will find what you were looking for:homeworkmye.com
Customer support is very important to us. Please use our online chat system in case you have any questions. Also, you can email them to us at homeworkmye@gmail.com. We will do our best to answer you!
Mkt 421 gide 2 1) For Tesla, a new firm that makes an electric sports car, ...sunilteja123
1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:
A. An example of the micro-macro dilemma.
B. One of the universal functions of innovation.
C. A part of marketing.
D. A production activity.
Mkt 421 guide 9 4) Professional Dental Supply has been successfully selling ...namithateja
4) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at
A. Market development.
B. Diversification.
C. Product development.
D. Market penetration.
Mkt 421 guide 9 19) ______________ is the process of naming broad product-ma...namithateja
19) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Mass marketing
B. Market positioning
C. Diversification
D. Market segmentation
Mkt 421 guide 9 2) For Tesla, a new firm that makes an electric sports car, ...namithateja
2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:
A. A production activity.
B. One of the universal functions of innovation.
C. An example of the micro-macro dilemma.
D. A part of marketing.
Mkt 421 guide 9 29) The attitudes and behavior patterns of people are part o...namithateja
29) The attitudes and behavior patterns of people are part of the
A. Competitive environment.
B. Social and cultural environment.
C. Firm's resources and objectives.
D. Political environment.
Mkt 421 guide 9 4) Professional Dental Supply has been successfully selling ...namithateja
4) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at
A. Market development.
B. Diversification.
C. Product development.
D. Market penetration.
Mkt 421 guide 9 19) ______________ is the process of naming broad product-ma...namithateja
19) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Mass marketing
B. Market positioning
C. Diversification
D. Market segmentation
Mkt 421 guide 9 2) For Tesla, a new firm that makes an electric sports car, ...namithateja
2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:
A. A production activity.
B. One of the universal functions of innovation.
C. An example of the micro-macro dilemma.
D. A part of marketing.
Mkt 421 guide 9 29) The attitudes and behavior patterns of people are part o...namithateja
29) The attitudes and behavior patterns of people are part of the
A. Competitive environment.
B. Social and cultural environment.
C. Firm's resources and objectives.
D. Political environment.
Mkt 421 guide 9 25) Marketing research which seeks structured responses that...namithateja
25) Marketing research which seeks structured responses that can be summarized is called:
A. Qualitative research.
B. Focus group research.
C. Situation analysis research.
D. Quantitative research.
Mkt 421 guide 9 28) The observing method in marketing research: A. Is u...namithateja
28) The observing method in marketing research:
A. Is used to gather data without consumers being influenced by the process.
B. May require customers to change their normal shopping behavior.
C. Is not suitable for obtaining primary data.
D. Uses personal interviews.
Mkt 421 guide 9 3) Which of the following statements best describes the mode...namithateja
3) Which of the following statements best describes the modern view of marketing?
A. Marketing should take over production, accounting, and financial services within a firm.
B. The job of marketing is to get rid of whatever the company is producing.
C. Marketing is concerned with generating a single exchange between a firm and a customer.
D. Marketing begins with anticipating potential customer needs.
Mkt 421 guide 9 13) The main difference between a marketing strategy and a m...namithateja
13) The main difference between a marketing strategy and a marketing plan is that:
A. A marketing strategy provides more detail.
B. A marketing strategy omits pricing plans.
C. A marketing plan includes several marketing strategies.
D. Time-related details are included in a marketing plan.
Mkt 421 guide 9 30) Which of the following statements about consumer product...namithateja
30) Which of the following statements about consumer products is true?
A. Specialty products are those that customers usually are least willing to search for.
B. Shopping products are those products for which customers usually want to use routinized buying behavior.
C. Unsought products are not shopped for at all.
D. Convenience products are those that customers want to buy at the lowest possible price.
Mkt 421 guide 9 11) Hewlett-Packard sells personal computers through special...namithateja
11) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is:
A. Product.
B. Placement.
C. Promotional.
D. Pricing.
Mkt 421 guide 9 5) To compete more successfully with its many competitors of...namithateja
5) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at:
A. Market development.
B. Market penetration.
C. Product development.
D. Combination.
16) Marketing strategy planners should recognize that:
A. Large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets.
B. Target marketing is not limited to small market segments.
C. Mass marketing is often very effective and desirable.
D. Target markets should not be large and spread out.
Mkt 421 gide 2 27) Marketing research which seeks structured responses that ...sunilteja123
27) Marketing research which seeks structured responses that can be summarized is called:
A. Quantitative research.
B. Qualitative research.
C. Focus group research.
D. Situation analysis research.
Mkt 421 gide 2 13) Which of the following is part of a complete marketing pl...sunilteja123
13) Which of the following is part of a complete marketing plan?
A. Competitors' marketing strategies.
B. What company resources (costs) are required and at what rate.
C. How different marketing mixes (for different target markets) relate to each other.
D. All of these.
Mkt 421 gide 2 26) One of the major disadvantages of the focus group intervi...sunilteja123
26) One of the major disadvantages of the focus group interview approach is that
A. It is difficult to measure the results objectively.
B. It is difficult to get in-depth information about the research topic.
C. Ideas generated by the group cannot be tested later with other research.
D. There is no interviewer, so the research questions may not be answered.
Mkt 421 gide 2 23) Procedures that develop and analyze new information to he...sunilteja123
23) Procedures that develop and analyze new information to help marketing managers make decisions are called:
A. Operational planning.
B. Analytical research.
C. Strategy planning.
D. Marketing research.
Mkt 421 gide 2 19) ______________ is the process of naming broad product-mar...sunilteja123
19) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Market segmentation
B. Diversification
C. Mass marketing
D. Market positioning
Mkt 421 gide 2 25) The part of the relevant population that is surveyed by a...sunilteja123
25) The part of the relevant population that is surveyed by a researcher is called the:
A. Focal group.
B. Target population.
C. Representative group.
D. Sample.
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
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1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
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Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
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Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
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While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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1) According to the text, marketing means:
A. Selling.
B. Much more than selling and advertising.
C. Producing and selling.
D. Advertising.
2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric
vehicles and what kinds they will make, is:
A. A production activity.
B. One of the universal functions of innovation.
C. An example of the micro-macro dilemma.
D. A part of marketing.
3) Which of the following statements best describes the modern view of marketing?
A. Marketing should take over production, accounting, and financial services within a firm.
B. The job of marketing is to get rid of whatever the company is producing.
C. Marketing is concerned with generating a single exchange between a firm and a customer.
D. Marketing begins with anticipating potential customer needs.
4) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and
has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply
will most likely look first at
A. Market development.
B. Diversification.
C. Product development.
D. Market penetration.
5) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own
line of extra chunky premium cookies. This seems to be an effort at:
A. Market development.
B. Market penetration.
C. Product development.
D. Combination.
6) Which of the following statements regardingmarketing strategies is FALSE?
A. Developing successful marketing strategies does not need to be a hit-or-miss proposition.
B. These strategies must meet the needs of targetcustomers, and a firm is likely to get a competitive advantage if it
just meets needs in the same way as some other firm.
C. These strategies require decisions about the specificcustomers the firm will target and the marketing mix the firm
will develop to appeal to that target market.
D. It is useful to think of the marketing strategy planning process as a narrowing-down process.
7) A firm's marketing mix decision areas would NOT include:
A. Price
B. People
2. C. Product
D. Promotion
8) Which of the following is true?
A. The product P in the marketing mix stands for onlytangible merchandise.
B. The product P in the marketing mix stands for both physical goods and services.
C. The product P in the marketing mix stands for both physical goods and tangible
D. The product P in the marketing mix stands for only physical goods.
9) Product is NOT concerned with:
A. Wholesale price.
B. Branding.
C. Packaging.
D. Quality level.
10) Dell, Inc. wants to offer customers televisions in addition to computers. This is a change in their
_____________________
A. personnel.
B. promotional.
C. product.
D. pricing.
11) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its
own Internet site. The marketing mix variable that is being considered here is:
A. Product.
B. Placement.
C. Promotional.
D. Pricing.
12) The ______ area of the marketing mix is concerned with decisions about getting the right product to the target
market when and where it is wanted.
A. Promotion
B. Place
C. People
D. Product
13) The main difference between a marketing strategyand a marketing plan is that:
A. A marketing strategy provides more detail.
B. A marketing strategy omits pricing plans.
C. A marketing plan includes several marketingstrategies.
D. Time-related details are included in a marketing plan.
14) A marketing plan is:
A. A marketing strategy—plus the time-related details for carrying it out.
B. A target market and a related marketing mix.
C. A marketing strategy.
D. A marketing program.
15) Which of the following is part of a completemarketing plan?
A. Competitors' marketing strategies.
B. What company resources (costs) are required and at what rate.
C. How different marketing mixes (for different target markets) relate to each other.
3. D. All of these.
16) Marketing strategy planners should recognize that:
A. Large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets.
B. Target marketing is not limited to small marketsegments.
C. Mass marketing is often very effective and desirable.
D. Target markets should not be large and spread out.
17) Target marketing, in contrast to mass marketing,
A. Ignores markets that are large and spread out.
B. Focuses on fairly homogeneous market segments.
C. Assumes that all customers are basically the same.
D. Is limited to small market segments.
18) Good marketing strategy planners know that:
A. Mass marketing is often very desirable and effective.
B. The terms mass marketing and mass marketer mean basically the same thing.
C. Target marketing does not limit one to small marketsegments.
D. Firms like Nabisco and WalMart are too large to aim at clearly defined target markets.
19) ______________ is the process of naming broad product-markets and then segmenting these broad product-
markets in order to select target markets and develop suitable marketing mixes.
A. Mass marketing
B. Market positioning
C. Diversification
D. Market segmentation
20) Clustering techniques applied to segmenting markets
A. Usually require computers to group people based on data from market research.
B. Remove the need for managerial judgment.
C. Eliminate the need for marketing managers to specify in advance what dimensions might be relevant for grouping
consumers.
D. All of the above are true.
21) The process of naming broad product-markets and then segmenting them in order to select target markets and
develop suitable marketing mixes is called:
A. Market development.
B. Market penetration.
C. Market research.
D. Market segmentation.
22) Procedures that develop and analyze new information to help marketing managers make decisions are called:
A. Analytical research.
B. Strategy planning.
C. Marketing research.
D. Operational planning.
23) ________________ ________________ utilizes qualitative and quantitative analysis procedures to
helpmarketing managers make more informed decisions.
A. Marketing structure.
B. Marketing planning.
C. Marketing research.
4. D. Marketing processing.
24) A ______________ is an organized way of continually gathering and analyzing data to get information to
help marketing managers make ongoing decisions.
A. Marketing research project
B. Marketing information system
C. Marketing research department
D. Marketing model
25) Marketing research which seeks structured responses that can be summarized is called:
A. Qualitative research.
B. Focus group research.
C. Situation analysis research.
D. Quantitative research.
26) One of the major disadvantages of the focus group interview approach is that
A. It is difficult to get in-depth information about theresearch topic.
B. It is difficult to measure the results objectively.
C. There is no interviewer, so the research questions may not be answered.
D. Ideas generated by the group cannot be tested later with other research.
27) Focus groups:
A. Always do a good job of representing the broader target market.
B. Yield results that are largely dependent on the viewpoint of the researcher.
C. Are expensive compared to other marketing researchmethods.
D. Are usually composed of 10 to 15 people as participants.
28) The observing method in marketing research:
A. Is used to gather data without consumers being influenced by the process.
B. May require customers to change their normal shopping behavior.
C. Is not suitable for obtaining primary data.
D. Uses personal interviews.
29) The attitudes and behavior patterns of people are part of the
A. Competitive environment.
B. Social and cultural environment.
C. Firm's resources and objectives.
D. Political environment.
30) Which of the following statements about consumer products is true?
A. Specialty products are those that customers usually are least willing to search for.
B. Shopping products are those products for whichcustomers usually want to use routinized buying behavior.
C. Unsought products are not shopped for at all.
D. Convenience products are those that customers want to buy at the lowest possible price.
31) ______________ is the process of naming broad product-markets and then segmenting these broad product-
markets in order to select target markets and develop suitable marketing mixes.
A. Mass marketing
B. Strategic planning
C. Market positioning
D. Market segmentation
32) Which is the first step in market segmentation?
5. A. Naming a broad product-market of interest to the firm.
B. Evaluating market segments to determine if they are large enough.
C. Finding one or two demographic characteristics to divide up the whole mass market.
D. Clustering people with similar needs into a market segment.
33) The first step in market segmentation should be:
A. Finding a demographic group likely to use your products.
B. Defining some broad product-markets where you may be able to operate profitably.
C. Deciding what new product you could develop.
D. Evaluating what segment(s) you currently serve.
34) Which of the following is NOT one of the text's product life cycle stages?
A. Market introduction
B. Market growth
C. Market maturity
D. Market penetration
35) The product life cycle:
A. Applies more to individual brands than to categories or types of products.
B. Shows that sales and profits tend to move together over time.
C. Describes the stages a new product idea goes through from beginning to end.
D. Has five major stages.
36) Tom and Sally Jones are preparing to purchase a new car. He currently has a Toyota Camry and she has a
Honda Accord. They now have two children under age 5, so they plan to trade in Sally's car to purchase a minivan.
Sally and Tom decided on a Honda Odyssey because Sally is familiar with Hondas and thinks they are very reliable.
In this purchase situation, Tom and Sally's family life cycle stage is a _____________ segmentation dimension, and
the benefit Sally seeks (reliability) is a _____________ segmentation dimension.
A. Geographic; behavioral.
B. Demographic; geographic.
C. Geographic; demographic.
D. Demographic; behavioral.
37) Regarding product life cycles, which of the followingis NOT true?
A. It is usually expensive for a new firm to enter in the market maturity stage.
B. Industry profits are likely to level off or decline before sales level off.
C. The level of promotion usually decreases in market maturity because there is less revenue to cover the cost.
D. Many close substitutes are usually competing in the market maturity stage.
38) An industry's sales have leveled off and profits are declining in oligopolistic competition. Consumers see
competing products as homogeneous. Several firms have dropped out of the industry, but a new one entered
recently. Firms in the industry are trying to avoid price-cutting by spending on persuasive advertising. These firms are
competing in which stage of the product life cycle?
A. Market introduction
B. Market growth
C. Market maturity
D. Market development
39) During the market introduction stage of the product life cycle:
A. Funds are being invested in marketing with the expectation of future profits.
B. Considerable money is spent on promotion while place development is left until later stages.
6. C. Products usually show large profits if marketers have successfully carved out new markets.
D. Most potential customers are quite anxious to try out the new-product concept.
40) Advertising allowances
A. Set the allowance amount as a percent of the retailer's actual purchases.
B. Are price reductions to firms further along in the channel to encourage them to advertise or otherwise promote the
firm's products locally.
C. Involve intermediaries and producers sharing in the cost of ads.
D. Allow for coordination and integration of ad messages in the channel.
41) SGCA is having a sales contest to encourageretailers to quickly reduce the inventory of SuperGamer
computers. Retailers with the highest sales during the next month win an expense paid trip to a special dealer
meeting at a resort in Hawaii. This is
A. An example of a producer using sales promotion in the channel.
B. Probably illegal because it might encourage price competition among retailers.
C. An example of cooperative advertising.
D. The type of promotion that continues to impact sales even after the promotion is over.
42) While watching a television program, Liza gets a phone call just as a commercial is starting. She presses the
mute button on the television's remote control and takes the call, so she pays no attention to the commercial. In terms
of the communication process, the telephone call is an example of:
A. Feedback.
B. Noise.
C. Encoding.
D. Decoding.
43) A producer using very aggressive promotion to get final consumers to ask intermediaries for a new product has:
A. A pushing policy.
B. A target marketing policy.
C. A pulling policy
D. A selective distribution policy.
44) American Tourister, Inc.—a producer of luggage—is planning to introduce a new product line.
The marketingmanager is having her sales force call on retailers to explain American Tourister's
consumer advertisingplans, the unique features of the new luggage, how the distributors can best promote it, and
what sales volume and profit margins they can reasonably expect. This is an example of:
A. A pushing policy.
B. Intensive distribution.
C. A pulling policy.
D. Selective distribution.
45) Integrated direct-response promotion:
A. Is not necessary or useful when the channel of distribution involves intermediaries.
B. Is usually part of a pushing effort rather than part of a pulling approach.
C. Focuses on achieving a measurable, direct response from specific target customers.
D. None of these are true.
46) Which of the following statements about positioning is NOT TRUE?
A. It helps marketing managers know how customersview the firm's offering.
B. It refers to how customers think about proposed or present brands in a market.
C. It often makes use of techniques such as perceptual mapping.
7. D. Positioning issues are especially important when competitors in a market are very dissimilar.
47) When segmenting broad product-markets, cost considerations tend
A. To lead to a large number of small, but very homogeneous, product-market segments.
B. To lead to more aggregating.
C. To encourage managers to disregard the criterion that a product-market segment should be substantial.
D. To be unimportant as long as the segmenting dimensions are operational.
48) Positioning analysis
A. Shows that managers and customers usually view present brands similarly.
B. Is not a product-oriented approach.
C. Helps managers understand the actual characteristics of their products.
D. Is a visual aid to understanding a product-market.
49) A _____ is a market with very similar needs and sellers offering various close substitute ways of satisfying those
needs.
A. Product-market
B. Target market
C. Generic market
D. Standard market
50) Which of the following is NOT a trend affectingmarketing strategy planning in the area of internationalmarketing?
A. Decreasing role of airfreight.
B. Global communication over the Internet.
C. Tensions between have and have-not cultures.
D. More attention to exporting by small companies.
51) When a company grows globally, this is an example of:
A. Market penetration.
B. Diversification.
C. Market development
D. Product development.
52) Identify the incorrect statement about sales promotions.
A. The availability of more ad agencies and specialists has spurred growth in sales promotions.
B. Changes in technology have made sales promotions more efficient.
C. Sales promotions have increased because of competition in emerging markets.
D. Sales promotions can be used as tools to overcome consumer price resistance.
53) Which of the following is a key trend affectingmarketing strategy planning?
A. Growth of marketing information systems.
B. Less use of technology in personal selling.
C. Senior and ethnic submarkets are getting smaller.
D. Slower new-product development.
54) It is usually the _________ job, perhaps with help from specialists in technology, to decide what types of sales
technology tools are needed and how they will be used.
A. Purchasing manager's
B. Marketing executive's
C. Sales manager's
D. Procurement manager's
55) The future poses many challenges for marketingmanagers because:
8. A. Social responsibility applies only to firms—not to consumers.
B. New technologies are making it easier to abuse consumers' rights to privacy.
C. It is marketing managers who have full responsibility to preserve our macro-marketing system.
D. The marketing concept has become obsolete.
56) Many Internet sites, such as Autobytel.com and Edmunds.com, have extensive information about the prices of
new and used vehicles that anyone can use for free. In light of the availability of this information, what is the
responsibility of consumers to use it?
A. Consumers should not trust any information they receive from any source except the government.
B. Consumers should not use it because it gives them an unfair advantage over car dealers.
C. Consumers can use it, but should not feel a responsibility to do so.
D. Consumers have a responsibility to use the information and be smarter customers.
57) Which of the following statements about ethical behavior in business is true?
A. The legal environment sets the normative standardsof ethical behavior.
B. The legal environment sets the highest standards of ethical behavior.
C. The legal environment sets the minimum standardsof ethical behavior
D. The legal environment sets the maximum standardsof ethical behavior .