the survey is conducted within the college among the classmates and data collected its a pure survey,

1. BK School of Business Management
Marketing research
ON
NOKIA HANDSET
IN PARTIAL FULFILMENT OF FULL TIME, MBA PROGRAM
(2013-2015)
SUBMITTED TO:
DEEPAK SIR
BK School of Business Management
Gujarat University, Navrangpura,
Ahmedabad-380009
Phone: +917926304811
info@bkschool.org.in
SUBMITTED BY ROLL NO.
 Abdul Mehboob Shujaeaa 11301
 Najeebullah Hemat 11327
 Ahmad Farhad 11355
0

2. BK School of Business Management
1
ACKNOWLEDGEMENT
Report is an excellent tool for learning and improving the knowledge level. No classroom
routine can substitute which is possible while working in real situations. Application of
theoretical knowledge to practical situations is the bonanzas of the report.
We would like to thanks the BK School of Management staff that provide such as atmosphere
for us to do this kind of activates. And we are going to say a special thanks to Deepak sir who
always guide us and help us in making of this report, we are very thankful to his for all the value
addition and enhancement
Abdul Mebboob Shujaee
Najeebullah Hemat
Farhad Ahmad
COMPANY PROFILE
As of 2014, Nokia employs 101,982 people across 120 countries, conducts sales in more the
150 countries, and report annual revenues of around €30 billon. By 2012 it was the
world’s second largest mobile phone maker in terms of unit sales (after Samsung)
Over the past 150 years, Nokia has evolved from a riverside paper mill in south western Finland
to a global telecommunications leader connecting over 1.3 billion people.
By 1963, it starts developing radio telephone for the arm and emergency service, Nokia is the
third largest in manufacturing of TV.
Nokia’s Mission
Nokia Mission is simply to connect people and goal to build great mobile product to enable
millions of people to enjoy the service.
Nokia Vision
The vision of the Nokia is to regain its leadership position and how to achieve this poison

3. BK School of Business Management
2
Objective of the study
 To know about the market trend of Nokia within BK school OF Business Management.
 To know form which model of Nokia student shift to which model of Nokia?
 To know about behavior of the young generation of BK school toward cell phone.
 To know about the comparison of Nokia with other player by the student.
 To know according the students of BK school OF Business Management that which player
is the market leader now day in manufacturing of the cell phone
Methodology
The method of data collection is primary, and the data collected through students and
classmates in BK school OF Business Management.
SAMPLE DESIGN
The sample design is important to understand about the study it help us to know the procedure
which we are following in our study.
 Sampling area :BK school OF Business Management
 Sample population :100
 Sample size :50
It means in this study we asked 50 students (classmates) and collected the data.
RESEARCH DESIGN:
 Data source :Primary
 Research Method :Survey
 Technique :Questionnaire and Interview
 types of Questions :Closed and Open ended
 No. of questions :11
 Place :Classroom of BK School

4. BK School of Business Management
3
Data Analysis & Interpretation
1. Do you have Mobile phone?
RESPONSE NO. OF RESPONDENTS PERCENTAGE
Yes 48 96
No 2 4
Total 50 100
The % of respondents
who have, or not have a
cell phone at Bk
yes (having) no ( not having)
Interpretation
96%
4%
As we got 96% of student having cell at Bk and only 4% not having cell or not
using the cell..

5. BK School of Business Management
2. Which is the most popular Brand?
a. NOKIA b. SAMSUNG c. MOTOROLA d. LG F. others
RESPONSE NO. OF RESPONDENTS PERCENTAGE
Nokia 10 20
Samsung 12 24
Motorola 8 16
LG 9 18
Other 11 22
Total 50 100
% of User Of the different brand
20
% of User Of the different brand in BK
24
in BK
16
18
22
nokia samsung motorola LG other
4
Interpretation
As we can absorb Nokia is the second brand which have more user in Bk school

6. BK School of Business Management
3. Have you ever purchased NOKIA Handset?
RESPONSE NO. OF RESPONDENTS PERCENTAGE
Yes 40 80
No 10 20
Total 50 100
The % of the students who have gone
for Nokia & have not gone at BK
Yes (purchsed)
80%
5
NO (not
purchse)
20%
Interpretation
We can see that 80% of the students in Bk have gone for Nokia in their life. 20% other never
bought from this brand because of some issue might be unawareness or they not like the
brand.

7. BK School of Business Management
4. Among the following of latest NOKIA handsets, which one have you heard about?
a. 2300 b. 3650 c. 7210 d. Engage f. communicator e.6600 g. e5
RESPONSE NO. OF RESPONDENTS PERCENTAGE
2300 5 10
7200 7 17
Engage 0 00
Communicator 10 20
e.6600 12 24
e.5 11 22
Total 50 100
the latest Nokia which have been
heard about in our college
the latest Nokia which have been heard about in our college
20 24
6
10 17
Interpretation
0
22
The most cell which have been heard about it is 6600 and second e5

8. BK School of Business Management
5. Rank the following models of NOKIA handsets order of your preference for
the % of ranking by my classmates
7
personal use.
a. 1100 b. 2300 c. 3650 d. communicator e. engage f. 6600
RESPONSE NO. OF RESPONDENTS (Rank 1) PERCENTAGE
1100 7 14
2300 9 18
3650 9 18
Communicator 10 20
Engage 0 00
6600 15 30
Total 50 100
20
15
10
5
0
1100
Interpretation
3200
3650
commu
engage
As per the students we got more at the first rank Is communicator
the % of ranking by my
classmates

9. BK School of Business Management
6. What is the reason behind your preference for the above particular handsets?
(You can tick more than one option as well)
a. Price b. quality c. technology e. design f. style
RESPONSE NO. OF RESPONDENTS PERCENTAGE
 Price 16 32
 Quality 12 24
 Technology 10 20
 Design 5 10
 Style 7 14
the prefernce of student of BK to NOKIA
Because of
price quality tech design style
8
35
30
25
20
15
10
5
0
Interpretation
the prefernce of student of
BK to NOKIA Because of
The reference of students to Nokia is because of price…..about 30% students said
that Nokia provide less price handset that is why we refer to Nokia.

10. BK School of Business Management
7. Which is the most popular market player according to you?
a. Nokia b. Samsung c. Panasonic d. Sony Ericsson e. others
RESPONSE NO. OF RESPONDENTS PERCENTAGE
Nokia 10 20
Samsung 20 40
Panasonic 8 16
Sony Eriksson 7 14
Other 5 10
Total 50 100
According to the BK stduents the
following brand are best in term of %
Nokia samsung panasonic sony ecrksson other
9
Interpretations
20%
40%
14%
16%
10%
According to my classmate Samsung is the first and Nokia is the second

11. BK School of Business Management
8. What is the reason behind your preference for the above particular market player?
a. Advertising b. Quality c. Price affordability d. Resale value e. Warranty period
RESPONSE NO. OF RESPONDENTS PERCENTAGE
 Advertising 10 20
 Quality 15 30
 Price affordability 11 22
 Resale value 8 16
 Warranty period 6 12
The reason behid studnts perfernce
The reason behid studnts perfernce
20 30 22 16 12
10
Advertising Quality Price
Interpretation
affordability
Resale value Warranty
period
There reason why the student refer to a specific brand is first is quality, price
because student cannot effort to pay more, so some people will go to less price
handset.

12. BK School of Business Management
9. For how long you are using your handsets?
Less than 6 months b. more than 6 months more but less than 1 year c. more than one
RESPONSE NO. OF RESPONDENTS PERCENTAGE
 Less than 6 months 10 20
 More than 6 months but less than 1 year 30 60
 More than one year 10 20
for how mcuh long using their handset the
BK studnets? Let see
less than 6
months
20%
more than
one year
20%
more than 6
months but less
than 1 year
11
Interpretations
60%
60% of the students going to used their handset more than 6 months and less than one
year, 20% of the students may be used their handset for more than 6 months, and some
students may changes their cell in less than 6 months

13. BK School of Business Management
10. NOKIA is the market leader now a day in India in producing of cell phone?
a. Strongly agree b. agree c. disagree d. strongly disagree
RESPONSE NO. OF RESPONDENTS PERCENTAGE
Strongly agree 2 4
Agree 4 8
Disagree 14 28
Strongly disagree 30 60
Disagree
12
60
50
40
30
20
10
0
Strongly agree
Interpretations
Agree
Strongly disagree
Nokia cannot be market leader because more respond came as strongly disagree

14. BK School of Business Management
13
Questionnaire for collecting the data
1. Do you have Mobile phone?
a. Yes b. No
2. Which is the most popular Brand?
b. NOKIA b. SAMSUNG c. MOTOROLA d. LG F. others
3. Have you ever purchased NOKIA Handset?
a. Yes b. No
4. Among the following of latest NOKIA handsets, which one have you heard about?
b. 2300 b. 3650 c. 7200 d. Engage f. communicator e.6600 g. e5
5. Rank the following models of NOKIA handsets order of your preference for
personal use.
b. 1100 b. 2300 c. 3650 d. communicator e. engage f. 6600 g. e
6. What is the reason behind your preference for the above particular handsets?
(You can tick more than one option as well)
Price b. quality c. technology e. design f. style
7. Which is the most popular market player according to you?
b. Nokia b. Samsung c. Panasonic d. Sony Ericsson e. others
8. What is the reason behind your preference for the above particular market player?
a. Advertising b. Quality c. Price affordability d. Resale value e. Warranty period
9. For how long you are using your handsets?
a. Less than 6 months b. more than 6 months more but less than 1 year c. more
than one year
10. What do you think about NOKIA in comparison to other players in the market?
Your:
comment…………………………………………………………………………………………………………………………
………………………………………………………………………………………….
11. NOKIA is the market leader now a day in India in producing of cell phone?
a. Strongly agree b. agree c. disagree d. strongly disagree