IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
A Comparative Study between Samsung and Apple Smart Phones-Saudi Arabian Wome...INFOGAIN PUBLICATION
Today smart phones are in increasing demand in the student community. In order to understand about the brand preference between Samsung and Apple, a group of 200 female students from various Universities in Riyadh were selected in the age group of 18-25 years. The research instruments used in Questionnaire were closed ended questions. The basis of analysis was on brand loyalty, usage time, preferred features and brand preference. Based on the responses, it was understood that the brand preference between Apple and Samsung is equal.
Factors Affecting Mobile Phone Brand Preference Empirical Study on Sri LankaRiyath Ismail
Abstract
This study gives an insight into the mobile market industry in Sri Lanka. Mobile phone manufactures and marketers are facing hyper competition in Sri Lanka as well as in the world mobile market. Mobile phone marketers should have clear idea about the factors which are affecting the choice of the mobile phone to design, produce, set price, communicate and promote the mobile phone in such manner to get more market share and win whole hard of the potential consumers and stakeholders. This study aims to find out the factors which are affecting the choice of a particular mobile brand when make purchase decision with reference to Sri Lankan university students. The primary data collected through online-based questionnaire designed and then sent to randomly selected students to respond who are following any programme of study in universities island-wide. Descriptive statistics; mean and standard deviation are used to identify the factors those are affecting the mobile brand preference. Price, stylish appearances and perceived quality are found as very important factors on purchase decision when selecting a mobile phone brand.
THE POTENTIAL OF DEVELOPING IRAQ SMARTPHONE MARKET AS AN EMERGING AND LUCRAT...ghayth ali
Smartphones importance increased day after day, in hence the market of this sector
developed and becomes more powerful and lucrative. Smartphones considered as a digital oil as
a description how smartphones market is powerful. Millions of devices produced by competitors
with a wide range of options to face the high demand and satisfy the different needs .this paper
aimed to explore the global market of smartphones and Iraq smartphones market in particular to
make benchmarking to discover the gap.
A Comparative Study between Samsung and Apple Smart Phones-Saudi Arabian Wome...INFOGAIN PUBLICATION
Today smart phones are in increasing demand in the student community. In order to understand about the brand preference between Samsung and Apple, a group of 200 female students from various Universities in Riyadh were selected in the age group of 18-25 years. The research instruments used in Questionnaire were closed ended questions. The basis of analysis was on brand loyalty, usage time, preferred features and brand preference. Based on the responses, it was understood that the brand preference between Apple and Samsung is equal.
Factors Affecting Mobile Phone Brand Preference Empirical Study on Sri LankaRiyath Ismail
Abstract
This study gives an insight into the mobile market industry in Sri Lanka. Mobile phone manufactures and marketers are facing hyper competition in Sri Lanka as well as in the world mobile market. Mobile phone marketers should have clear idea about the factors which are affecting the choice of the mobile phone to design, produce, set price, communicate and promote the mobile phone in such manner to get more market share and win whole hard of the potential consumers and stakeholders. This study aims to find out the factors which are affecting the choice of a particular mobile brand when make purchase decision with reference to Sri Lankan university students. The primary data collected through online-based questionnaire designed and then sent to randomly selected students to respond who are following any programme of study in universities island-wide. Descriptive statistics; mean and standard deviation are used to identify the factors those are affecting the mobile brand preference. Price, stylish appearances and perceived quality are found as very important factors on purchase decision when selecting a mobile phone brand.
THE POTENTIAL OF DEVELOPING IRAQ SMARTPHONE MARKET AS AN EMERGING AND LUCRAT...ghayth ali
Smartphones importance increased day after day, in hence the market of this sector
developed and becomes more powerful and lucrative. Smartphones considered as a digital oil as
a description how smartphones market is powerful. Millions of devices produced by competitors
with a wide range of options to face the high demand and satisfy the different needs .this paper
aimed to explore the global market of smartphones and Iraq smartphones market in particular to
make benchmarking to discover the gap.
Factors affecting customers’ buying decisions of mobile phone a study on khu...ijmvsc
Mobile phone has diverse usages to different users in accordance with their necessities. With dramatic
increase in mobile phone usage in recent years, people take into account various factors while they decide
purchasing a mobile phone. This study has put efforts to uncover the underlying factors those affect
customers in choosing mobile phone. Data were collected from those people live in Khulna city
maintaining equal ratios of various groups like male, female, businessmen, employees, students and others
(mostly housewives). To select desired respondents, convenient sampling method was used. A structured
questionnaire designed based on previous study with five point Likert scale was used to interview
respondents. Factor analysis was applied to extract the underlying factors affect mobile phone purchasing
decision. The results show that the most important factor is physical attributes. Some other factors are
pricing, charging and operating facilities, size and weight, friends’ and colleagues’ recommendations,
neighbors’ recommendations and advertising.
Customer preferences while purchasing Smart phone in India.Amar Girdhar
Dissertation project undertaken for partial fulfillment of MBA under Institute of Management,Nirma University.
The study comprised of understanding the customer perception towards smartphone over the feature phone. It also encompasses the factors that influence the decision making process of smartphone. The sample units comprised of mobile phone users i.e. feature phone as well as smartphone in the Tier-I cities (New Delhi, Mumbai, Kolkata, etc.) and Tier –II cities (Ahmedabad, Surat, etc.), out of them mostly belong to middle and upper SEC. The study involves a sample of 120 respondents based on convenience sampling. It also consists of understanding the motivation behind the purchase of smartphone and the sources of information search which would assist in devising strategies to position smartphone brand.
An Empirical Study of the Consumer Buying Behaviour for the Mobile Phones in ...scmsnoida5
Abundance of technology has made our life very
rich and qualitatively healthy. Gadgets like
phone, refrigerator, microwave, TV, computer,
Internet, and smart phones are now ubiquitous.
These innovations make us more efficient, break
geographic barriers, connect and entertain us
and make our living easier. But of course, this
has resulted in a more demanding consumer and
intense competition amongst the marketer. The
interesting part in all this is the challenge which
a marketer faces, in order to stand out amongst
the crowd, for a better product, better service and
for delivering a better experience to the consumer.
This study focuses on how a consumer formulates
his purchase decision regarding a mobile phone,
what are the forces and factors which influence
him while making such decisions. Although the
process of buying is not mere transfer of item from
seller to buyer, consumer of today wants value
enriched and ecstatic buying process, enhancing
his experience of shopping.
A survey (Marketing Research) of what customers want in a cell phone designdevan_kataria
This project gives insights on different featurs of interest to cell phone customers, what they seek in cell phones today, which features prompt them to purcahse cell phones the most, which are most significant and least significant featurs, the relationship among features and the features which impact overall satisfaction of customers.
mobile PHONE INDUSTRY COMPANY’S MARKETING STRATEGYMr Nyak
N CELLULAR PHONE INDUSTRY
COMPANY’S MARKETING STRATEGY Keywords - Competition, Porter. M analysis of 5 forces, Marketing strategy, market leader,
market challenger, market follower
I. INTRODUCTION
However it’s been only over 10 years since cellular phone industry has developed in
Mongolia, marketing activities have already been formed and considered as a very
special market. Customer satisfaction level, firm’s effectiveness and to be considered as
a market leader are all dependable on marketing management activities. The bitter the
rivalry is the more demanding the consumers are and their expectations’ level will be
higher. According to that, firms’ customer retaining policy and finding new consumers’
have intensified. Thus, studying about competitor’s activity and strategy theoretically
and using the information about competitors in own company’s activities have become
very important issue to marketers.
A Brief Study on Usability Principles of Mobile Commerceijceronline
International Journal of Computational Engineering Research (IJCER) is dedicated to protecting personal information and will make every reasonable effort to handle collected information appropriately. All information collected, as well as related requests, will be handled as carefully and efficiently as possible in accordance with IJCER standards for integrity and objectivity.
Factors affecting customers’ buying decisions of mobile phone a study on khu...ijmvsc
Mobile phone has diverse usages to different users in accordance with their necessities. With dramatic
increase in mobile phone usage in recent years, people take into account various factors while they decide
purchasing a mobile phone. This study has put efforts to uncover the underlying factors those affect
customers in choosing mobile phone. Data were collected from those people live in Khulna city
maintaining equal ratios of various groups like male, female, businessmen, employees, students and others
(mostly housewives). To select desired respondents, convenient sampling method was used. A structured
questionnaire designed based on previous study with five point Likert scale was used to interview
respondents. Factor analysis was applied to extract the underlying factors affect mobile phone purchasing
decision. The results show that the most important factor is physical attributes. Some other factors are
pricing, charging and operating facilities, size and weight, friends’ and colleagues’ recommendations,
neighbors’ recommendations and advertising.
Customer preferences while purchasing Smart phone in India.Amar Girdhar
Dissertation project undertaken for partial fulfillment of MBA under Institute of Management,Nirma University.
The study comprised of understanding the customer perception towards smartphone over the feature phone. It also encompasses the factors that influence the decision making process of smartphone. The sample units comprised of mobile phone users i.e. feature phone as well as smartphone in the Tier-I cities (New Delhi, Mumbai, Kolkata, etc.) and Tier –II cities (Ahmedabad, Surat, etc.), out of them mostly belong to middle and upper SEC. The study involves a sample of 120 respondents based on convenience sampling. It also consists of understanding the motivation behind the purchase of smartphone and the sources of information search which would assist in devising strategies to position smartphone brand.
An Empirical Study of the Consumer Buying Behaviour for the Mobile Phones in ...scmsnoida5
Abundance of technology has made our life very
rich and qualitatively healthy. Gadgets like
phone, refrigerator, microwave, TV, computer,
Internet, and smart phones are now ubiquitous.
These innovations make us more efficient, break
geographic barriers, connect and entertain us
and make our living easier. But of course, this
has resulted in a more demanding consumer and
intense competition amongst the marketer. The
interesting part in all this is the challenge which
a marketer faces, in order to stand out amongst
the crowd, for a better product, better service and
for delivering a better experience to the consumer.
This study focuses on how a consumer formulates
his purchase decision regarding a mobile phone,
what are the forces and factors which influence
him while making such decisions. Although the
process of buying is not mere transfer of item from
seller to buyer, consumer of today wants value
enriched and ecstatic buying process, enhancing
his experience of shopping.
A survey (Marketing Research) of what customers want in a cell phone designdevan_kataria
This project gives insights on different featurs of interest to cell phone customers, what they seek in cell phones today, which features prompt them to purcahse cell phones the most, which are most significant and least significant featurs, the relationship among features and the features which impact overall satisfaction of customers.
mobile PHONE INDUSTRY COMPANY’S MARKETING STRATEGYMr Nyak
N CELLULAR PHONE INDUSTRY
COMPANY’S MARKETING STRATEGY Keywords - Competition, Porter. M analysis of 5 forces, Marketing strategy, market leader,
market challenger, market follower
I. INTRODUCTION
However it’s been only over 10 years since cellular phone industry has developed in
Mongolia, marketing activities have already been formed and considered as a very
special market. Customer satisfaction level, firm’s effectiveness and to be considered as
a market leader are all dependable on marketing management activities. The bitter the
rivalry is the more demanding the consumers are and their expectations’ level will be
higher. According to that, firms’ customer retaining policy and finding new consumers’
have intensified. Thus, studying about competitor’s activity and strategy theoretically
and using the information about competitors in own company’s activities have become
very important issue to marketers.
A Brief Study on Usability Principles of Mobile Commerceijceronline
International Journal of Computational Engineering Research (IJCER) is dedicated to protecting personal information and will make every reasonable effort to handle collected information appropriately. All information collected, as well as related requests, will be handled as carefully and efficiently as possible in accordance with IJCER standards for integrity and objectivity.
The Swiss Center for Strategic Studies, Lucerne, SCSSHossam El-Shazly
The Swiss Center for Strategic Studies is an international scholarly research center focuses on research activities, knowledge transfer and conflict studies in the fields of political sciences, strategic planning and change management, and acts as an innovation hub that aims at the dissemination of peace and prosperity around the globe.
The alignment of e commerce strategies with corporate strategy a case studyHamideh Iraj
The Alignment of E-Commerce Strategies with Corporate Strategy: A case study
Abstract:
In this paper, we studied six international companies and investigated their strategies and how it supports corporate strategy. Corporate strategy is articulated according to Porter's generic strategies that are commonly used by businesses to achieve and maintain competitive advantage including Cost Leadership, Differentiation and Focus. Walmart, Apple and Southwest Airlines were selected to stand for aforementioned strategies respectively. In the second section we discussed about innovation, growth and alliance strategies. Amazon, SAS and Star Alliance were selected for aforementioned strategies respectively.
Application of the Cutting Stock Problem to a Construction Company: A Case Studyertekg
Download Link > https://ertekprojects.com/gurdal-ertek-publications/blog/application-of-the-cutting-stock-problem-to-a-construction-company-a-case-study/
This paper presents an application of the well-known cutting stock problem to a construction firm. The goal of the 1Dimensional (1D) cutting stock problem is to cut the bars of desired lengths in required quantities from longer bars of given length. The company for which we carried out this study encounters 1D cutting stock problem in cutting steel bars (reinforcement bars) for its construction projects. We have developed several solution approaches to solving the company’s problem: Building and solving an integer programming (IP) model in a modeling environment, developing our own software that uses a mixed integer programming (MIP) software library, and testing some of the commercial software packages available on the internet. In this paper, we summarize our experiences with all the three approaches. We also present a benchmark of existing commercial software packages, and some critical insights. Finally, we suggest a visual approach for increasing performance in solving the cutting stock problem and demonstrate the applicability of this approach using the company’s data on two construction projects.
Chase Vodka Design strategy - Case studyRupi Dosanjh
Chase Vodka Design strategy case study.
Looked into the evolution of the brand, used Ralf Beuker's 'The 5 Design Layers' model to conduct a design audit of the brand and its current packaging.
By analysing the physical product using the Layers categories of Aesthetics, Interaction, Perfomance, Construction and Meaning of the layers it was concluded that Chase positioned itself as a luxurious British Vodka without losing its focus of creating a fantastic vodka product.
Strategic planning use cases | Meeting facilitation | SME StrategyAnthony C Taylor
Why do strategic planning? Here are some use cases from our business strategy and strategic planning facilitation clients. Some of the key questions that we were able to answer for teams and the results that they received,
Research of smartphone brand positioning in China Theo Santana
In past years, China’s smart phone market has quietly but rapidly grown into a force to be estimated with. Chinese consumers become more selective and informed about goods and services with the development of the communication tools.
Impact of mobile marketing on youngsters for buying electronic gadgets.RahulSingh297288
This report is based on the rapid evolution of mobile technology, and the enthusiasm with
which it has been embraced. These developments have transformed mobile as a
marketing channel. Mobile marketing spend across the world is starting to rise
significantly. In the right circumstances, mobile can be a powerful tool. The rise of
smartphones and tablets has deepened the relationship between consumers and their
devices. The connectivity and technology they give to consumers are helping to drive
several consumer trends, including ‘smart boredom’ and ‘gamification’. They also
transform mobile as a marketing channel. Mobile had always had reach (the sheer number
of handsets in circulation) and location (the fact that phones go wherever the consumer
goes) in its favour. Now it has much more besides. One of the iPhone’s achievements was
to abolish the idea that the ‘mobile web’ had to be a different, lower-grade experience
compared to the PC-based web. Smartphones have opened up areas like mobile search
and mobile social networking like never before. Added to this is the bundle of technology
that comes in a modern phone – cameras, voice and image recognition, QR code readers,
GPS, and a host of new features.
How does the biggest luxury retailers in the world perform on mobile? We analysed a vast number of apps and mobile/tablet sites, and evaluated the experience consumer's get when engaging with luxury brands on mobile.
The purpose of this study is to analyze effect of brand image and product quality on the iPhone
smartphone purchase decision with lifestyle as intervening variables. The research technique used quantitative,
data collection uses a questionnaire method and the sample in this study amounted to 100 people with
purposive sampling
Similar to Consumers’ Behaviour on Sony Xperia: A Case Study on Bangladesh (20)
An Examination of Effectuation Dimension as Financing Practice of Small and M...iosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Does Goods and Services Tax (GST) Leads to Indian Economic Development?iosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Childhood Factors that influence success in later lifeiosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Emotional Intelligence and Work Performance Relationship: A Study on Sales Pe...iosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Customer’s Acceptance of Internet Banking in Dubaiiosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
A Study of Employee Satisfaction relating to Job Security & Working Hours amo...iosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Consumer Perspectives on Brand Preference: A Choice Based Model Approachiosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Student`S Approach towards Social Network Sitesiosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Broadcast Management in Nigeria: The systems approach as an imperativeiosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
A Study on Retailer’s Perception on Soya Products with Special Reference to T...iosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
A Study Factors Influence on Organisation Citizenship Behaviour in Corporate ...iosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Design of a Balanced Scorecard on Nonprofit Organizations (Study on Yayasan P...iosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Public Sector Reforms and Outsourcing Services in Nigeria: An Empirical Evalu...iosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Media Innovations and its Impact on Brand awareness & Considerationiosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Customer experience in supermarkets and hypermarkets – A comparative studyiosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Social Media and Small Businesses: A Combinational Strategic Approach under t...iosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Secretarial Performance and the Gender Question (A Study of Selected Tertiary...iosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Implementation of Quality Management principles at Zimbabwe Open University (...iosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Organizational Conflicts Management In Selected Organizaions In Lagos State, ...iosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Impact of education on innovation performance: evidence from Azerbaijan const...iosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
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Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
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External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
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While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Consumers’ Behaviour on Sony Xperia: A Case Study on Bangladesh
1. IOSR Journal of Business and Management (IOSR-JBM)
e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 17, Issue 12 .Ver. II (Nov. 2015), PP 124-131
www.iosrjournals.org
DOI: 10.9790/487X-17122124131 www.iosrjournals.org 124 | Page
Consumers’ Behaviour on Sony Xperia: A Case Study on
Bangladesh
Ayesha Aziz Sonam
1
(Research Assistant, Center for Research & Training, East West University, Bangladesh)
Abstract : The market need for Sony Xperia Smartphone in Bangladesh is remarkably detonating. The
preference of people is switching to other phones, especially to Samsung Galaxy and iPhone. A comprehensive
survey of structured questionnaire is conducted at Dhaka city, the capital of Bangladesh that reflects while
choosing a Smartphone brand, nowadays the most influencing factors are brand values which distinguish
individual with prestige, and mobile performance. However, many prefer affordable local Smartphone brands
like Walton or Symphony. Hence, planning along with implementing of effective and efficient strategies is a
crying need for Sony Xperia to get back in the business.
Keywords: Bangladesh, Consumers’ perception, Smartphone, Sony Xperia.
I. Introduction
In today‟s life, having a smart phone has become more like a basic need. There are different
Smartphone brands available in the world, so is in Bangladesh. Although there is handsome number of
Smartphone brands in Bangladesh mobile phone market, a few of them are recognised as profitable and known
as popular. Again the market situation is very fluctuating. Preferences of people and factors of choosing a
Smartphone brand change every now and then. Popularity of a Smartphone brand in the market is quite
uncertain. Yesterday‟s profitable brand can fall in today‟s failure brands‟ list.
The market situation of a well-known international brand, Sony Xperia is nothing different than this.
Although this brand was one of the vital role players in smart phone market in Bangladesh few years back, now
it is gradually losing its popularity. The recent scenario says that though people consider this brand as a trendy
and stylish one, they prefer other brands to this. Reasons for this can be many or few. Furthermore, no research
has been found precisely done in this regard. This research paper is mainly the reflection of the consumer‟s
perception and behaviour on Sony Xperia in Bangladesh, especially in its metro city known as Dhaka. However,
this study also illustrates different internal and external factors which affect Bangladeshi consumers‟ behaviour
while choosing a smart phone.
II. Objective
The broad objective is to gather knowledge about the consumer behaviour and their perspective about
Sony Xperia. Moreover, the whole study is completed on the basis of what people think about Xperia. Besides
the specific objective of the study is to realize current market position of Xperia, understand the preference of
people while choosing a Smartphone and identify the external and internal influences that motivate the
customers purchase decision.
III. Methodology
This study has been prepared based on both primary and secondary sources of information. A survey
has been conducted with a sample of 70 people; belong to Dhaka city of different backgrounds. These people
from different age, class and qualification; have been selected randomly. The whole process of collecting
information through convenient sampling and analysing results has been completed within six months; from
January to June, 2015. Statistical techniques are used to analyse the collected information and afterwards they
are presented graphically and in descriptive manner. Besides different articles, books, journals and websites
have been used to make this research paper more resourceful and informative.
IV. Literature Review
Nowadays, a Smartphone is not only considered as a communication tool but also a perfect companion
that can solve many problems. They are now something for connecting to the internet, taking photos, watching
television, listening to music, sharing information, gaining knowledge, finding locations, paying the bills, and
many other tasks and of course the simple phone calls. Almost all Smartphone brands provide the facilities
mentioned above, but when people intent to buy them, there is something very special in selection and that is
which operating system they are going to choose, which would be best for them. The main players in the
2. Consumers’ Behaviour on Sony Xperia: A Case Study on Bangladesh
DOI: 10.9790/487X-17122124131 www.iosrjournals.org 125 | Page
Smartphone market are three giants who offer the mobile operating systems: Apple with its IOS, Google with
Android and Microsoft with Windows Phone. They fight for the market share is very intensely competitive.
According to findings of some studies, there are three archetypes for the users: office practitioners with standard
in center of attention (Windows users), Prestigious with brand in center of attention (Apple iOS fans), and
technology driven with device in center of attention (Android users) [1].
A research says that, current Smartphone market is ruled by Apple‟s iPhone and Samsung. A study
found that android and iOS are the most preferred OS, while Samsung is the highest preferred brand, to be
selected for an android platform [2]. It also has been found that, Samsung has achieved the No. 1 position, in not
only worldwide Smartphone sales but also overall mobile phone sales. In the fourth quarter of 2012, Samsung‟s
overall Smartphone sales continued to accelerate totaling 64.5 million units, up 85.3 percent from the fourth
quarter of 2011. In 2012, Samsung totaled 384.6 million mobile phones sales, of which 53.5 percent (up from 28
percent in 2011) were Smartphone sales. Apple‟s sales reached 43.5 million units in the fourth quarter of 2012,
up 22.6 percent year-on-year. In 2012, Apple totaled 130 million Smartphone sales worldwide [3]. Still now, in
2015 these two popular brands are holding the giant share in smart phone market.
The reasons of preferring these two brands over others can be many. In a research, using conjoint
analysis techniques and latent class skills to segment on consumer preferences, and then dividing the population
into different categories, it has been found that, the three topmost attributes people consider are; mobile
performance (accounting by 30% of the population), brand value (accounted by 25%) and price-sensitivity
(accounted by 21%) [4]. Therefore, it definitely can be said, while choosing a Smartphone the performance and
the brand value of that particular phone play a vital role. In this age of showing off, it is certain that, many
people like standard, more than pure innovation, so they can ignore to use some new facilities to keep
everything normal and in hand. The IOS users can be archetypes by “radical for brand” and “admirer of over-
quality” who use Apple phone mostly for social prestige. The android users can be described as “technology-
friendly users which are ready to change other things to be sync with their phones”. They mostly show the
tendency to change other software and apps they normally use in their PCs and other common devises or move
from some current services to the new ones to being able to use the android as main axis of communications [1].
From our research in the Dhaka city, it has been found that, many believe, Samsung is the Android brand which
reflects both quality and standard. However, because of the huge popularity of the Samsung, other high priced
smartphone brands offering Android facing an unhealthy situation in the market, Xperia is on that list. In this
age when customers are willing to pay more for the high-class brand and prefer to use user friendly Android
operating system, they do not seem to prefer Xperia nowadays where once it was very popular in the country.
Beside the price sensitive group of people prefer to choose the newly offered less expensive models of Samsung
or different affordable Smartphone brands like Walton or Symphony to Xperia. Here, Xperia has been chosen as
a reflector of all other expensive brands besides those popular two. Furthermore, no particular research work has
been found in this regard. A lack of existing study that demonstrates the situation and solutions for the brands
which are falling apart from the competition in Bangladesh mobile phone market is a motivation for such a
research work. As a result, the purpose of the study is to find out the consumers‟ perception about Xperia and
the reasons of its gloomy situation in the smartphone market of Bangladesh, especially in the capital, Dhaka
city.
V. Current market trend of SONY Xperia
In Bangladesh, there are about a hundred Smartphone brands out there. However, in response with
price smart phone brands can be divided into two types; the expensive ones and the affordable ones. iPhone,
Samsung Galaxy, HTC, Microsoft Lumia, Sony Xperia, are well-known brands fall in the former type whereas
Walton, Symphony, Maximus, Micromax, Huawei are common brand names which are comparatively less
expensive in price. From the study of the consumers‟ nature and behavior lately, it can be said that today most
of the people love to show off. As a result, no matter how expensive some brands are, customers are attracted to
a particular brand if it can ensure them high class status and in some cases status with quality. It has been found
from a research that, lately, Apple and Samsung dominate over half the smart phone market. These two brands
are competing for the supremacy in global markets for smart phones [3]. IDC, market analysis firm, has said
Samsung has been the leading Smartphone brand for the 2nd quarter of 2015 from April-June. The firm said,
Samsung‟s market coverage rose 111.6% from the same time last year. Although Samsung sales were hurt by
iPhone 6 release, still it managed to remain the top leader in the Smartphone market [5]. People‟s huge
preference for iPhone and Galaxy phone left them with limited choices. Therefore, the other expensive brands,
like Sony Xperia, are having hard time in the market.
Turning back to the history of Sony Xperia it can be said that, it has enjoyed massive success since the
launch of its Smartphone lines all the way up to 2013. However, Sony‟s Smartphone division has been falling
apart since 2014. Offering a high-end smart phone at the price of a mid-range one and a weak financial model
perhaps killed of its margins. In this modern era where there are other Smartphone companies offering the
3. Consumers’ Behaviour on Sony Xperia: A Case Study on Bangladesh
DOI: 10.9790/487X-17122124131 www.iosrjournals.org 126 | Page
similar features at similar or lower prices, Sony failed keep up with its competitors. It struggled to stand out
against in stores, backed up by limited marketing and highly localized sales. Sony has declared job cuts in its
Smartphone. It can be noticed by any tech enthusiast that Sony releases new Smartphone on a yearly basis, as
opposed to six months. The latest Smartphone, the Sony Xperia Z4, may not appear at the MWC event next
month. The company‟s Smartphone returns are not sufficient, and will hence withdraw its pursuit of Smartphone
[6]. Sony has reiterated that it will focus on areas of the business that are generating profits and have growth
potential, and reduce risk and volatility. It might be assumed by many of Sony Xperia fans that Sony‟s exit is
confirm from the Smartphone market during the coming year. However, in a recent investors‟ conference
Sony‟s mobile division chief, Hiroki Totoki stated, “We‟re not aiming for size or market share but better
profits.” Hence it is quite clear from these comments that, that Sony is staying in the Smartphone business, but
the focus is going to change. Rather than market share or gross sales numbers, the Xperia will focus on profits.
In addition, Sony is expected to detail its future plans in more detail at the end of 2015 [7].
Similarly, in Bangladesh its popularity is declining and market situation is detonating. Almost 1-2
years ago it was quite a preferred Smartphone choice of many, especially among the youth but now the market
situation and reputation of Xperia is not that admirable in our country. Most of the people of different classes
and of different ages now prefer other Smartphone to it.
N.B.: The survey is conducted on common people and it is assumed that most of them are not highly aware of
different changes in Smartphone market. Therefore, Nokia brand name has been used in the questionnaire
instead of Microsoft, in the analysis too.
VI. Finding and Analysis
Table 7.1 represents the demographic profile and social class of respondents who participated in the
survey to assess consumers‟ overall perception on Sony Xperia as a Smartphone. At the same time, it also
exhibits the percentage of the respondent who prefers Sony Xperia in comparing to other mobile.
Table 1: Respondents' Descriptive Statistics
The results and analysis found from our survey conducted in Dhaka city to find out consumers‟
behavior while choosing a Smartphone brand and their perception about Sony Xperia as a Smartphone brand are
presented below in graphical forms.
Gender
Group Ratio Percentage Preferred SONY Xperia most
Male 1.21 49% 62%
Female 0.77 51% 38%
Age
Group Ratio Percentage Preferred SONY Xperia most
Less than 15 2.5 2% 5%
16-25 1.22 53% 71%
26-35 0.77 18% 21%
36-45 0.71 7% 3%
Above 45 0.55 20% 2%
Education
Group Ratio Percentage Preferred SONY Xperia most
Post Graduate 0.83 36% 30%
Graduate/Undergraduate 1 40% 40%
HSC 0.82 17% 14%
SSC 0.66 3% 2%
Others 3.5 4% 14%
Occupation
Group Ratio Percentage Preferred SONY Xperia most
Student 1.08 60% 66%
Businessman 0.66 2% 7%
Government Employee 1 15% 2%
Private Employee 1 16% 15%
Others 0.33 6% 10%
Family Income
Group Ratio Percentage Preferred SONY Xperia most
Up to Tk.15000 0.66 3% 2%
Tk.15001-Tk.30000 1.23 13% 9%
Tk.30001-Tk.50000 0.91 23% 21%
More than Tk.50000 1 61% 68%
4. Consumers’ Behaviour on Sony Xperia: A Case Study on Bangladesh
DOI: 10.9790/487X-17122124131 www.iosrjournals.org 127 | Page
Figure 1: Purchase Influencing Factor
From the survey it has been found that most of the people in our country like to buy their Smartphone
by themselves, not being influenced by others. The figure is 51%. However, marketing activities and words of
their friends also influence them and their percentages are 19 and 18 respectively. Influence of other facts like
influence of marketers or others has a very little effect on them, only 6% of people are influced by these other
factors.
Figure 2: Purchase Influencing Attributes
The result says that 25% of randomly chosen people of Dhaka city believe durability is the most
important while purchasing a Smartphone. Additionally, status has been weighted 20%, price 15%, User
friendliness 15% and availability of essential parts of the mobile phone 15%. While purchasing a mobile phone,
these people are not so much bother about the availability, only 10% of the surveyed people are concern about
this fact.
Figure 3: Information Sources of Xperia
From the graph it is certain that TV advertisement and word of mouth are two of the leading
influencing sources which promote Sony Xperia brand. The figures are 44% and 42% successively. On the other
hand, it can be said, there is more likely no role of billboard in this regard.
5. Consumers’ Behaviour on Sony Xperia: A Case Study on Bangladesh
DOI: 10.9790/487X-17122124131 www.iosrjournals.org 128 | Page
Figure 4: Positioning of Xperia in Customers’ mind
Majority of people in the survey which is 36% have agreed that, the brand name “Sony Xperia‟‟
reminds them of good appearance whereas only 6% has chosen updated feature and only 2% has gone with good
quality. So it can be said that the brand itself is a reflection of smartness and trendiness in customers‟ mind in
Bangladesh. Besides a 17% of people consider it as an expensive one.
Affective component is the feelings or emotional reactions of a customer towards a particular product
or service. The overall evaluation may be simply a vague, general feeling developed without cognitive
information or beliefs about the products.
Level of agreement of the people surveyed (sample no.-70). To better understand the finding, the level
of agreement has been classified in five categories by assigning ranks: Strongly Agree (5), Agree (4), Neutral
(3), Disagree (2), Strongly Disagree (1).
Table 2
I am satisfied with the
appearance of “SONY
XPERIA”
“SONY XPERIA” is
overpriced
“SONY XPERIA” is
increasing my status
I like “SONY
XPERIA”
3.84 3.6 3.55 3.57
Survey results show that out of the four attributes, all of them are higher than the neutral value of 3.
The surveyed people are satisfied with its appearance, they think that Xperia helps to enhance their status but
also they also believe that Xperia is overpriced. Moreover, interesting fact of the given (above) result is, though
majority of the people are nearly satisfied with Xperia, most of them prefer other Smartphone brands to this
brand.
Figure 5: Popular Smartphone Ranking
Here, 30% of the people surveyed preferred Samsung to other brands. Additionally, 25% and 20% of
them has chosen iPhone and Nokia successively. Besides, the chart indicates consumers‟ preference of those
Smartphone brands with good status and high price over the easily affordable Smartphone brands (like Walton
and Symphony) in Bangladesh. However, the position of Sony Xperia on the basis of the preference of people is
not appreciable at all.
6. Consumers’ Behaviour on Sony Xperia: A Case Study on Bangladesh
DOI: 10.9790/487X-17122124131 www.iosrjournals.org 129 | Page
Figure 6 Customers’ General-Smartphone-Preference
This graph indicates the high sales as well as the popularity Samsung as a Smartphone brand in Dhaka
city. The figure is 46%. Besides Nokia and iPhone also have a comparatively good market position unlike Sony
Xperia in Bangladesh.
Figure 7 Latest Chosen Smartphone for Use
The Smartphone bought most by the survered people is Samsung. The figure is 40%. On the contrary,
only 9% of the surveyed consumer, has bought Sony Xperia the last time which demostrates the low popularity
of this brand comparing to all expensive smart phones.
The cognitive component consists of the belief that people have towards different Smart phone. To
measure the cognitive component towards „Sony Xperia‟ consumers were asked to place their belief on best
attributes of Smart phone and their ideal smart phone in a semantic scale. To evaluate it properly, they also have
been asked to place their belief about both Sony Xperia and Samsung, as later is the mostly preferred smart
phone brand and lately considered as the market leader.
Table 3: The importance of different attributes people desire in their ideal Smartphone
Attribute Percentage
Durability 25%
Price 15%
Status 20%
Availability 10%
User friendliness 15%
Parts availability 15%
Table 4: Belief of different attributes of Sony Xperia
Total 237 277 268 265 225 205
Avg(A) 3.38 3.957 3.828 3.785 3.214 2.928
A-I 1.457 -0.65 0.457 0.585 1.457 1.414
|I-A| 1.46 0.66 0.46 0.59 1.46 1.41
Sum 6.04
Weight 0.25 0.15 0.2 0.1 0.15 0.15
Weighted Avg 0.365 0.099 0.092 0.059 0.219 0.2115
Total Weighted
Average 1.0455
7. Consumers’ Behaviour on Sony Xperia: A Case Study on Bangladesh
DOI: 10.9790/487X-17122124131 www.iosrjournals.org 130 | Page
Table 5: Belief of different attributes of Samsung
Total 281 271 278 303 292 257
Avg(A) 4.014 3.87 3.97 4.343 4.11 3.6711
A-I 0.828
-
0.571 0.314 0.045 0.5 0.6711
|I-A| 0.83 0.57 0.31 0.04 0.5 0.67
Sum 2.92
Weight 0.25 0.15 0.2 0.1 0.15 0.15
Weighted Avg 0.207 0.085 0.062 0.004 0.075 0.1005
Total Weighted
Average 0.5345
Through the comparisons, it has been found that the total weighted average of Samsung is much lower
than that of Sony Xperia which indicates the healthier market position of Samsung than Sony Xperia.
Figure 8: Customers’ Xperia-Purchase-Probability
From the results above it can be said that 44% of the people surveyed are not sure about their buying
decision with Sony Xperia in future. As mentioned earlier the preferences of people changes frequently. As
people‟s behaviour towards Sony Xperia is neutral, there is still hope for Sony Xperia to increase its sale and
enhance its profitability. Hence this is high time for SONY Xperia to build some strong reasons through
bringing some new and different features or initiating some efficient-promotion-activities, so that people will
definitely pick this phone as their preferred one.
VII. Recommendation
There is no doubt that the market position of Xperia in our country is very upsetting. Although in
response to appearance, Sony Xperia has a good brand image; people do not think unlike Apple and Samsung,
its quality is worth of such high price. Most of the people surveyed are dissatisfied with Sony Xperia‟s
performance. At the same time, they believe that Xperia is not active enough to bring some new features which
are different than other & useful simultaneously Hence, Sony Xperia has to improve its quality and marketing
strategies to attract more consumers, to increase market share, and to build loyal customers. Furthermore, it
needs to change the brand image in the Smartphone market in Bangladesh. Based on the conducted-survey-
people‟s comments and the findings, it is believed that the following steps should be taken efficiently:
Advertisement
Sony Xperia needs to advertise more on billboards, magazines and popular websites where the target
market visits. It should also advertise and/or promote its product on different social networking sites like face
book or twitter. It must keep improving the quality, updating innovative features and ensuring availability of its
product. Similarly, it should continuously try to inform the users about the change they are bringing to their
product. Continuous informing i.e. maintenance rehearsal is very much important for a bright future.
Shifting users of major competitor smart phone
Sony Xperia should try to capture the consumers of Samsung. From our survey we found that
consumers prefer Samsung (mostly) and other smart phone to Sony Xperia. Sony Xperia needs to show the
consumers that why Sony Xperia is better than the other mobile phones out in the market and make them believe
8. Consumers’ Behaviour on Sony Xperia: A Case Study on Bangladesh
DOI: 10.9790/487X-17122124131 www.iosrjournals.org 131 | Page
this. Creating a new brand image with promotional strategies can be effective in this case. Besides, Sony Xperia
has to focus on the cognitive component to change the people‟s attitude for its long run well-being.
Emphasizing a new Target market:
Sony Xperia can start focusing a new target market. It can launch some new less expensive Smartphone
models targeting the middle and lower middle class people. In a developing country like Bangladesh where most
of the people, belong to middle class group or are price sensitive; this strategy can help Sony Xperia to capture a
good market share (direct competitors will be Walton, Symphony, Micromax and other comparatively less
expensive Smartphone brands).
Provide after sales service and availability
The surveyed people think the quality of Sony Xperia is not as outstanding as Samsung or Apple.
Therefore, to improve quality, Xperia can emphasize on after sales service; maintaining proper warranty;
provide good service. Besides it needs to improve their availability of customer care service center in
Bangladesh.
Focusing more on 16 – 25 age group
In the survey, majority of people who prefer and purchase Sony Xperia, are of 16-25-year-old-group.
They chose it because of its good appearance that reflects trendiness and smartness. Sony Xperia needs to focus
on attracting this specific age group. Different marketing and social activities like; sponsoring various programs
in different reputed private and public universities, providing different scholarship to meritorious students as
well as arranging some social awareness activities can create a path to directly and indirectly promote their
brand to this age group people.
Moreover, currently there are many Smartphone manufacturers, but the companies which are strong are
countable. It is helpful to the Smartphone manufacturers to capture and retain a good market share if they wisely
find out their own strengths and weaknesses, understand their target segment, design products on that basis and
make marketing work. A study [4] says that, to be successful and profitable, firstly, marketers should make
phone brand planning and construction, to create a good brand image. The reason is, through studying
customers‟ behavior it has found that while buying a Smartphone; the brand image is the most significant factor
that consumers consider. Secondly, customers are concern on the quality and cost-effectiveness of mobile phone
because Smartphone is already more than just a communication medium and not less than day to day work and
entertainment partner; furthermore, they have lots of options to switch on. Lastly, according to the strength of
enterprises, target markets need to be chosen wisely in order to survive and develop in the Smartphone market.
Additionally, it will be helpful in planning strategies related to marketing activities to increase sales. Hence
SONY Xperia should work on all of the aspects efficiently to get back in Bangladeshi Smartphone market and
establish a favorable image in consumers‟ mind.
VIII. Conclusion
Sony Xperia has a high brand value in the mobile phone industry but people of our country have a
concept that its high price is not worth of the quality. From the survey and analysis, it has been found that most
people prefer other smart phone brands such as Samsung Apple and even Nokia up to a high extent. People
believe that these brands reflect brand value and ensure good quality more profoundly than Sony Xperia.
Moreover, some customers have become so loyal to some brands that they will not switch to Xperia unless it
brings some innovative, useful and extraordinary features. Sony Xperia needs to overcome the flaws and
inadequate as tactfully as possible and create a powerful position in customers‟ mind in order to achieve desired
profit margin and increase its brand value in Bangladesh as well as in other developing countries.
References
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http://www.mediabusinessblog.de/2013/03/01/smartphones-market-and-costumers-preferences-a-typology-proposition-2/
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