1. CUSTOMER RELATIONSHIP
MANAGEMENT FOR BIG BAZAAR
B Y : - A K A S H P A R T H S A R T H I
B B A - 6 T H S E M .
PRESENTATION
ON

2. OBJECTIVE
 To understand how Big Bazaar comes to know the
needs of customer.
 How Big Bazaar maintain long term customer
relationships.
 What are various policies of Big Bazaar to retain
profitable customer.
 How Big Bazaar takes competitive advantage.

3. RESEARCH METHODOLOGY
 Process adopted:
 Gaining knowledge about the product at Big Bazaar
 Steps in the Development of the Survey Instruments
 Customer Survey
 A Primary Research was conducted.
 The questionnaire was prepared for the companies .
 Sampling Plan Elements:
 The target population of the study included the general population of every age who
enters to the Big Bazaar
 Sample size:
 100 people. (100 people are the respondent people)

4. DATAANALYSIS
GRAPH-1 GRAPH-2
Male
65%
Female
35%
Gender
30%
45%
15%
10%
Age of the respondent(years)
Below18
18-40
40-60
60 above

5. DATA ANALYSIS
GRAPH-3 GRAPH-4
0
5
10
15
20
25
30
35
40
Information about B B
Information about B B
45
30
25
Once a Week Fortnightly Once a Month
Shopping
Shopping

6. DATA ANALYSIS
GRAPH-5 GRAPH-6
0
5
10
15
20
25
30
35
Offer
Price
Easy
Availability of
product
Quality
17
23
35
25
Reason for shopping
Reason for shopping
Wednesday Bazar Monthly Bachat
bazar
Weekend Offer
30
50
20
Duration of shopping
Duration of shopping

7. DATA ANALYSIS
GRAPH-7 GRAPH-8
25%
32%
13%
30%
Matarial purchasing
Accessories
Groceries
Others
Clothiong
Food Bazar Tasty Treat Dj&c
40
25
35
Brand of B B
Brand of B B

8. DATA ANALYSIS
GRAPH-9 GRAPH-10
Yes
65%
No
35%
Satisfaction Level
0
5
10
15
20
25
30
35
40
45
Cachier Speed
staff Knowledge
waiting time
management
45
30
25
Area of Improvement
Area of Improvement

9. FINDINGS
 Generally youth and women’s are the main customers at Big Bazaar.
 Electronic media has an great impact on customers they are getting
aware about new products and related offers.
 Due to availability of all products under one roof and nearby their
house helps customers to shop weekly and shop fresh every time.
 Groceries are the main items purchased by the customers and they are
aware about big bazaar brands and mostly are satisfied with them.
 All the customers want that their time should not waste after shopping,
number of cashiers should be increased, and waiting process
management should be made good.

10. SUGGESTIONS
 Increase the number of Trial rooms, so that customers are not stand in the
queues.
 Install more full length mirrors inside the store so as to assist the customers to
make better purchase decisions.
 Play light music inside the store to make the shopping a pleasurable
experience.
 Baskets should be scattered throughout the store, wherever shoppers might
need them.