This document proposes opening a Fix My Phone cellular repair business. It discusses the growing market for phone repairs due to phones' fragility and expense. While wireless job growth may slow, demand for repairs will remain high as older phones need fixing. The repair industry is fragmented with many small independent shops. Fix My Phone plans to franchise its brand, setting an initial franchise price of $40,000. The proposal covers supply and demand analysis, costs, competition and other factors relevant to launching this business.
Brant preference on mobile phones among studentsakhilplakkal
The document discusses the history and evolution of mobile phones over several generations from the 1970s to present. It describes early mobile phone systems from the 1970s that were limited to cars and required operators. The first automated mobile phone system was introduced in Sweden in 1960. Major developments included the 1G analog cellular networks in the late 1970s and 1980s, the 2G digital GSM and CDMA standards in the 1990s, and the introduction of SMS messaging. The mobile internet was first introduced by NTT DoCoMo in 1999. The evolution of mobile phones has been driven by technological advances in areas like batteries, components, and network infrastructure that have made phones smaller and increased capabilities.
The document discusses Apple's pricing strategies, including skimming and versioning. It notes that Apple initially prices products high through skimming to target early adopters and recover costs, then lowers prices over time to target mainstream users and maintain growth. The iPhone launched at prices up to $499 in the US in 2007. Target customers were identified as younger, technologically sophisticated early adopters. Apple aims to expand its customer base beyond early adopters to ensure long term success through strategies like skimming and versioning that involve adjusting prices.
Apple segments the iPhone market into three groups. The first segment consists of loyal Apple customers, including fans of other Apple products, who are willing to pay higher prices. The second segment is oriented towards the iPhone's technical features and novel design. The third segment purchases iPhones for social acceptance and status. The first group of loyal customers is Apple's primary customer segment.
MyPhone targets the Philippine market, especially students and workers across all ages, genders, and social classes from low to upper. As the leading local smartphone brand, MyPhone aims to provide affordable yet high-quality Android phones that allow Filipinos to easily connect with friends and family anytime, anywhere. While foreign brands may be preferred, MyPhone focuses on the primary target of Filipino consumers by developing phones suited for the Philippine lifestyle at reasonable prices.
This document presents a SWOT analysis of Nokia. It identifies Nokia's strengths as its experience, expertise, knowledge of customers, worldwide distribution network, and reputation. Weaknesses include slow reaction to new competition, unpopularity of Symbian OS, poor smartphone design, and low performance. Opportunities lie in market growth rates, while threats include competition from Apple and Android-based phones from Samsung, Motorola, and others. The document then introduces the Nokia N8 phone as addressing weaknesses through design improvements and an upgraded Symbian OS version.
Project Questionnaire model for "customer satisfaction and market potential".yamuna balakrishnan
A Project questionnaire , titled on "A study on Customer satisfaction of Naga Products & Market potential
towards Naga Frozen Chapatti/paratha " . This questionnaire about the customer satisfaction and market potential.
you can share your thoughts and comments here.
Thank you.
Brant preference on mobile phones among studentsakhilplakkal
The document discusses the history and evolution of mobile phones over several generations from the 1970s to present. It describes early mobile phone systems from the 1970s that were limited to cars and required operators. The first automated mobile phone system was introduced in Sweden in 1960. Major developments included the 1G analog cellular networks in the late 1970s and 1980s, the 2G digital GSM and CDMA standards in the 1990s, and the introduction of SMS messaging. The mobile internet was first introduced by NTT DoCoMo in 1999. The evolution of mobile phones has been driven by technological advances in areas like batteries, components, and network infrastructure that have made phones smaller and increased capabilities.
The document discusses Apple's pricing strategies, including skimming and versioning. It notes that Apple initially prices products high through skimming to target early adopters and recover costs, then lowers prices over time to target mainstream users and maintain growth. The iPhone launched at prices up to $499 in the US in 2007. Target customers were identified as younger, technologically sophisticated early adopters. Apple aims to expand its customer base beyond early adopters to ensure long term success through strategies like skimming and versioning that involve adjusting prices.
Apple segments the iPhone market into three groups. The first segment consists of loyal Apple customers, including fans of other Apple products, who are willing to pay higher prices. The second segment is oriented towards the iPhone's technical features and novel design. The third segment purchases iPhones for social acceptance and status. The first group of loyal customers is Apple's primary customer segment.
MyPhone targets the Philippine market, especially students and workers across all ages, genders, and social classes from low to upper. As the leading local smartphone brand, MyPhone aims to provide affordable yet high-quality Android phones that allow Filipinos to easily connect with friends and family anytime, anywhere. While foreign brands may be preferred, MyPhone focuses on the primary target of Filipino consumers by developing phones suited for the Philippine lifestyle at reasonable prices.
This document presents a SWOT analysis of Nokia. It identifies Nokia's strengths as its experience, expertise, knowledge of customers, worldwide distribution network, and reputation. Weaknesses include slow reaction to new competition, unpopularity of Symbian OS, poor smartphone design, and low performance. Opportunities lie in market growth rates, while threats include competition from Apple and Android-based phones from Samsung, Motorola, and others. The document then introduces the Nokia N8 phone as addressing weaknesses through design improvements and an upgraded Symbian OS version.
Project Questionnaire model for "customer satisfaction and market potential".yamuna balakrishnan
A Project questionnaire , titled on "A study on Customer satisfaction of Naga Products & Market potential
towards Naga Frozen Chapatti/paratha " . This questionnaire about the customer satisfaction and market potential.
you can share your thoughts and comments here.
Thank you.
This document provides a list of 155 potential topics for MBA projects. The topics cover a wide range of industries including banking, insurance, real estate, retail, consumer goods, automotive, IT, and more. They focus on issues like marketing strategies, consumer behavior, HR practices, financial analysis, and operations. The document encourages readers to learn how to better conduct their MBA projects and make the process easier.
Samsung originally started as an exporter of dried foods but diversified into several industries in the late 1960s such as electronics, semiconductors, and telecommunications. It invested heavily in innovation and focused on its successful memory chip business. Samsung's extensive employee training and strategic partnerships helped it succeed against competitors like Apple and LG. Looking ahead, Samsung may expand into healthcare, biotechnology, and other fields.
A project report on brand preference of mobile phonesProjects Kart
This document is a project report on brand preference of mobile phones. It includes an acknowledgement, preface, introduction on cellular/mobile phones and the telecom industry in India. It discusses the key players in the Indian telecom market like Nokia, Motorola, Samsung, LG and Sony Ericsson. The document also includes sections on research methodology, data analysis, findings and recommendations.
This document outlines a survey that aims to study mobile usage patterns among different age groups in society. The survey questionnaire contains 18 questions regarding respondents' demographics, mobile phone ownership and usage behaviors, preferences about phone features and design, spending on mobile services, and frequency of phone replacement. The objective is to understand how different age groups use mobile phones differently and what factors influence their usage.
Apple has developed several core competencies and competitive resources over time:
1) Innovation in engineering and product design which has led to the development of pioneering technologies and products.
2) A highly skilled workforce with expertise in areas like software development, engineering, and design.
3) Strong capabilities in areas like short product development cycles and innovative product functionality that deliver distinctive technologies.
4) Steve Jobs' visionary leadership and the integrated ecosystem of Apple hardware, software, and services, which together provide a sustainable competitive advantage.
The document appears to be a mobile phone questionnaire containing 14 multiple choice questions regarding a respondent's mobile phone preferences, purchase history, and demographics. It asks the respondent about their preferred brand, when they purchased their current phone, important factors when choosing a brand, features prioritized in a phone, and expectations from different phone brands. The questionnaire aims to understand purchasing decisions and gather consumer insights related to mobile phones.
1. 7-Eleven is an international convenience store chain with over 50,000 stores across 16 countries. It focuses on providing customers everyday products like snacks, drinks, and more.
2. 7-Eleven uses effective supply chain management practices like inventory management and strategic supplier partnerships to increase productivity and market share. It collects sales data from its stores to analyze trends and improve product offerings.
3. The company relies on technology like centralized logistics management and electronic payments to streamline operations and enhance the customer experience. This allows 7-Eleven to meet customer needs and compete globally.
Research Project on Brand Preference of Mobile PhonesMonika Kadam
The document is a project report submitted by Monika Kadam to fulfill the requirements of a Bachelor of Business Administration degree. It discusses Monika's research on the brand preferences of mobile phones among students. The report includes an introduction to mobile phones and the telecom industry in India, objectives, research methodology, data analysis, findings, recommendations, and references. Key players in the Indian mobile market discussed include Samsung, Nokia, Sony, Blackberry, Apple, Micromax, and LG.
Social Media Case Study: Allen Solly Takes Influencer Marketing to The Next L...Social Samosa
This document summarizes a marketing campaign called #ShoorForSolly run by Allen Solly to promote their new line of chinos. They invited photographers and influencers to participate in a photo shoot across 7 Indian cities, with the best photos shared on a microsite. The hashtag reached over 73,000 people and generated over 700,000 impressions. The microsite had nearly 2,000 visits and 7,000 page views. Facebook engagement included over 1.1 million unique users and 32 million impressions. A video storifying the campaign was also created and promoted.
This document analyzes the financial performance of nine major companies using DuPont analysis over a five-year period. It examines each component of ROE (return on equity) - ROS (return on sales), asset turnover, and financial leverage.
The analysis finds that Apple changed the most in how it generated ROE results, improving from 5% to 23% by significantly increasing its ROS by 400% and ROA by 300%. Two companies, Procter & Gamble and Yahoo, saw declines in ROE from year 1 to year 5. However, most companies increased financial leverage over the period, raising ROE but also increasing risk for creditors.
The most productive user of assets was determined to be Apple based on its
Satisfaction level of women users in honda activa in annamanada grama panjayath akhilplakkal
This document discusses a study on the satisfaction level of women users of the Honda Activa scooter in Annamanada Grama Panchayath. The objectives of the study are to determine women users' satisfaction levels, analyze factors influencing their selection of the Honda Activa, and identify the most common Honda Activa model used by women. The study uses a sample of 50 women scooter owners and collects primary data through questionnaires. The data is analyzed using statistical tools like percentage analysis and charts. The study aims to help understand customer satisfaction levels and identify reasons for preferences in order to help Honda Activa maintain customer loyalty.
This document summarizes the history and evolution of Nokia Corporation from 1865 to 2012. It discusses key details about Nokia's leadership, finances, and operations. It also examines Nokia's decline in the smartphone market due to factors like lack of innovation, inadequate assessment of shifting consumer demands towards touchscreen smartphones, and failure to adopt the Android operating system in a timely manner. The document analyzes Nokia's strengths as well as changes it needs to make to its strategy in order to compete effectively in the future.
This document discusses Nokia's current marketing strategy. It provides information on Nokia's mission, vision, board of directors, and an overview of its market share and competition. It also analyzes Nokia's strengths, weaknesses, opportunities, and threats. Some of Nokia's main weaknesses identified include aiming products at a saturated market and higher costs. The document discusses Nokia's product life cycle and recommends finding a new market segment to target. It provides details on Nokia's current pricing, segmentation, and market research strategies.
This survey is being conducted to gather information about consumers' mobile phone usage and features used other than making calls. Participation is voluntary and anonymous, with 20 multiple choice and short answer questions focused on brand, usage time, favorite features, service providers, and health concerns. The survey should take about two minutes to complete.
Design Thinking and Innovation at Apple IncSHREYANSH VATS
Apple has continued to succeed under Tim Cook's leadership by launching innovative new products and addressing new challenges. Cook strengthened Apple's supply chain and culture while continuing Jobs' vision. New devices like the iPhone 6S/6S Plus and iPad Pro drove growth despite competition from Android and Chinese manufacturers. While Google Play now has more apps and Xiaomi rises in China, Apple remains focused on design, user experience, and integrating sustainability into its business under Cook's leadership.
This document summarizes a study on the financial reporting practices of small and medium enterprises (SMEs) in Sri Lanka. The study examines the extent to which Sri Lankan SMEs adopt financial reporting practices and how such practices are incorporated into their information systems. By analyzing data collected from 60 SMEs, the study finds that while SMEs focus on preparing basic financial statements like the balance sheet, income statement, and cash flow statement to monitor their financial position and performance, most SMEs maintain informal accounting systems and lack comprehensive financial reports. The study recommends educating SME owners/managers about the importance of prudent financial management practices for long-term success.
Comparative study of different brands of cell-phones and find out how they ar...SAGAR JAISWAL
Comparative study of different brands of cell-phones and find out how they are differentiating their products
Conceptual relevance : Product Differentiation
It has three brands of cell phone i.e. Xiaomi, Apple and Micromax. These 3 companies were selected since they are from different countries and origins.
The Unify Company is a new centralized web development company in the Caraga Region of the Philippines. It is led by CEO Ferdinand Balbin and aims to create a website that promotes tourism and allows local businesses to advertise their products and services. This centralized portal will help overcome the challenges of individual business websites having low visibility. The company works with the Department of Tourism to distribute promotional materials and hopes to generate revenue through business subscriptions to the website.
Sam's Kitchen is a home-based bakery business started two years ago by Sheryl Anne Mariano. The business bakes and sells products like banana bread, cookies, cakes, and cupcakes. Over the years, the owner expects sales to increase from $380,640 in the first year to $683,040 in the fourth year as the business grows its product offerings and customer base. The proposal seeks to continue operating the bakery from home while working towards opening a café in the future.
This document provides a list of 155 potential topics for MBA projects. The topics cover a wide range of industries including banking, insurance, real estate, retail, consumer goods, automotive, IT, and more. They focus on issues like marketing strategies, consumer behavior, HR practices, financial analysis, and operations. The document encourages readers to learn how to better conduct their MBA projects and make the process easier.
Samsung originally started as an exporter of dried foods but diversified into several industries in the late 1960s such as electronics, semiconductors, and telecommunications. It invested heavily in innovation and focused on its successful memory chip business. Samsung's extensive employee training and strategic partnerships helped it succeed against competitors like Apple and LG. Looking ahead, Samsung may expand into healthcare, biotechnology, and other fields.
A project report on brand preference of mobile phonesProjects Kart
This document is a project report on brand preference of mobile phones. It includes an acknowledgement, preface, introduction on cellular/mobile phones and the telecom industry in India. It discusses the key players in the Indian telecom market like Nokia, Motorola, Samsung, LG and Sony Ericsson. The document also includes sections on research methodology, data analysis, findings and recommendations.
This document outlines a survey that aims to study mobile usage patterns among different age groups in society. The survey questionnaire contains 18 questions regarding respondents' demographics, mobile phone ownership and usage behaviors, preferences about phone features and design, spending on mobile services, and frequency of phone replacement. The objective is to understand how different age groups use mobile phones differently and what factors influence their usage.
Apple has developed several core competencies and competitive resources over time:
1) Innovation in engineering and product design which has led to the development of pioneering technologies and products.
2) A highly skilled workforce with expertise in areas like software development, engineering, and design.
3) Strong capabilities in areas like short product development cycles and innovative product functionality that deliver distinctive technologies.
4) Steve Jobs' visionary leadership and the integrated ecosystem of Apple hardware, software, and services, which together provide a sustainable competitive advantage.
The document appears to be a mobile phone questionnaire containing 14 multiple choice questions regarding a respondent's mobile phone preferences, purchase history, and demographics. It asks the respondent about their preferred brand, when they purchased their current phone, important factors when choosing a brand, features prioritized in a phone, and expectations from different phone brands. The questionnaire aims to understand purchasing decisions and gather consumer insights related to mobile phones.
1. 7-Eleven is an international convenience store chain with over 50,000 stores across 16 countries. It focuses on providing customers everyday products like snacks, drinks, and more.
2. 7-Eleven uses effective supply chain management practices like inventory management and strategic supplier partnerships to increase productivity and market share. It collects sales data from its stores to analyze trends and improve product offerings.
3. The company relies on technology like centralized logistics management and electronic payments to streamline operations and enhance the customer experience. This allows 7-Eleven to meet customer needs and compete globally.
Research Project on Brand Preference of Mobile PhonesMonika Kadam
The document is a project report submitted by Monika Kadam to fulfill the requirements of a Bachelor of Business Administration degree. It discusses Monika's research on the brand preferences of mobile phones among students. The report includes an introduction to mobile phones and the telecom industry in India, objectives, research methodology, data analysis, findings, recommendations, and references. Key players in the Indian mobile market discussed include Samsung, Nokia, Sony, Blackberry, Apple, Micromax, and LG.
Social Media Case Study: Allen Solly Takes Influencer Marketing to The Next L...Social Samosa
This document summarizes a marketing campaign called #ShoorForSolly run by Allen Solly to promote their new line of chinos. They invited photographers and influencers to participate in a photo shoot across 7 Indian cities, with the best photos shared on a microsite. The hashtag reached over 73,000 people and generated over 700,000 impressions. The microsite had nearly 2,000 visits and 7,000 page views. Facebook engagement included over 1.1 million unique users and 32 million impressions. A video storifying the campaign was also created and promoted.
This document analyzes the financial performance of nine major companies using DuPont analysis over a five-year period. It examines each component of ROE (return on equity) - ROS (return on sales), asset turnover, and financial leverage.
The analysis finds that Apple changed the most in how it generated ROE results, improving from 5% to 23% by significantly increasing its ROS by 400% and ROA by 300%. Two companies, Procter & Gamble and Yahoo, saw declines in ROE from year 1 to year 5. However, most companies increased financial leverage over the period, raising ROE but also increasing risk for creditors.
The most productive user of assets was determined to be Apple based on its
Satisfaction level of women users in honda activa in annamanada grama panjayath akhilplakkal
This document discusses a study on the satisfaction level of women users of the Honda Activa scooter in Annamanada Grama Panchayath. The objectives of the study are to determine women users' satisfaction levels, analyze factors influencing their selection of the Honda Activa, and identify the most common Honda Activa model used by women. The study uses a sample of 50 women scooter owners and collects primary data through questionnaires. The data is analyzed using statistical tools like percentage analysis and charts. The study aims to help understand customer satisfaction levels and identify reasons for preferences in order to help Honda Activa maintain customer loyalty.
This document summarizes the history and evolution of Nokia Corporation from 1865 to 2012. It discusses key details about Nokia's leadership, finances, and operations. It also examines Nokia's decline in the smartphone market due to factors like lack of innovation, inadequate assessment of shifting consumer demands towards touchscreen smartphones, and failure to adopt the Android operating system in a timely manner. The document analyzes Nokia's strengths as well as changes it needs to make to its strategy in order to compete effectively in the future.
This document discusses Nokia's current marketing strategy. It provides information on Nokia's mission, vision, board of directors, and an overview of its market share and competition. It also analyzes Nokia's strengths, weaknesses, opportunities, and threats. Some of Nokia's main weaknesses identified include aiming products at a saturated market and higher costs. The document discusses Nokia's product life cycle and recommends finding a new market segment to target. It provides details on Nokia's current pricing, segmentation, and market research strategies.
This survey is being conducted to gather information about consumers' mobile phone usage and features used other than making calls. Participation is voluntary and anonymous, with 20 multiple choice and short answer questions focused on brand, usage time, favorite features, service providers, and health concerns. The survey should take about two minutes to complete.
Design Thinking and Innovation at Apple IncSHREYANSH VATS
Apple has continued to succeed under Tim Cook's leadership by launching innovative new products and addressing new challenges. Cook strengthened Apple's supply chain and culture while continuing Jobs' vision. New devices like the iPhone 6S/6S Plus and iPad Pro drove growth despite competition from Android and Chinese manufacturers. While Google Play now has more apps and Xiaomi rises in China, Apple remains focused on design, user experience, and integrating sustainability into its business under Cook's leadership.
This document summarizes a study on the financial reporting practices of small and medium enterprises (SMEs) in Sri Lanka. The study examines the extent to which Sri Lankan SMEs adopt financial reporting practices and how such practices are incorporated into their information systems. By analyzing data collected from 60 SMEs, the study finds that while SMEs focus on preparing basic financial statements like the balance sheet, income statement, and cash flow statement to monitor their financial position and performance, most SMEs maintain informal accounting systems and lack comprehensive financial reports. The study recommends educating SME owners/managers about the importance of prudent financial management practices for long-term success.
Comparative study of different brands of cell-phones and find out how they ar...SAGAR JAISWAL
Comparative study of different brands of cell-phones and find out how they are differentiating their products
Conceptual relevance : Product Differentiation
It has three brands of cell phone i.e. Xiaomi, Apple and Micromax. These 3 companies were selected since they are from different countries and origins.
The Unify Company is a new centralized web development company in the Caraga Region of the Philippines. It is led by CEO Ferdinand Balbin and aims to create a website that promotes tourism and allows local businesses to advertise their products and services. This centralized portal will help overcome the challenges of individual business websites having low visibility. The company works with the Department of Tourism to distribute promotional materials and hopes to generate revenue through business subscriptions to the website.
Sam's Kitchen is a home-based bakery business started two years ago by Sheryl Anne Mariano. The business bakes and sells products like banana bread, cookies, cakes, and cupcakes. Over the years, the owner expects sales to increase from $380,640 in the first year to $683,040 in the fourth year as the business grows its product offerings and customer base. The proposal seeks to continue operating the bakery from home while working towards opening a café in the future.
This is the product proposal paper prepared by the students of Capitol University major in Marketing Management and Human Resource Management taking up Introduction to Entrepreneurship Feasibility Study paper.
This is a Feasibility Study conducted by a group of students "The Incorporators" from Capitol University's Bachelor of Science In Business Administration major in Marketing Management and Human resource Management.
Note: This document is not available to download, sorry for the inconvenience.
This business proposal from Friends & Associates consulting firm outlines their approach to addressing organizational problems experienced by Divya Electronics Ltd. The proposal identifies issues like poor communication, lack of clear goals and vision, and employee morale and technological issues. Friends & Associates would set up new systems, provide training, develop planning strategies to define objectives, and create a new management structure. The estimated time for the project is 6 months and the projected costs are approximately 415,000 INR. The benefits would include motivated employees, improved communication, resolved technical issues, better services, increased productivity and brand reputation. The proposal also provides resumes of the experienced consulting team that would handle the project.
This document provides a business plan for a new restaurant to be opened in Bangalore, India. It outlines objectives to keep food costs below 35% of revenue, promote the unique concept, expand marketing, ensure customer satisfaction and a healthy environment. The plan details the restaurant's mission to combine varied cuisine with excellent service in an eclectic atmosphere. Key factors for success include unique products, quality control, employee retention and cost control. The plan provides details on the restaurant's concept, location, operations, menu, management team, marketing strategy, finances and future goals.
This document provides a business plan for a Dosa restaurant. It outlines objectives to keep food costs below 35% of revenue and expand marketing. The plan details the restaurant's mission to provide excellent food and service. It will feature indoor and outdoor seating with a unique Indian design. The menu will focus on dosas and other South Indian cuisine. The plan analyzes the target market and identifies competitors. It proposes strategies for marketing, sales, management, hiring staff, and financial projections.
This document provides information about NIOSe Group of Education India, which offers distance education programs through various universities. It offers a wide range of secondary, undergraduate, and postgraduate programs in fields like IT, management, medical, hospitality, media, and more. Franchisees can set up information centers to help guide students through the admission process for these programs. Franchisees receive various marketing materials and student support services. The document outlines the investment required, admission cycles, exam schedules, and other operational details involved in becoming a franchisee to recruit students for NIOSe's distance education programs.
The document summarizes an Islamic vacation course on proposal writing. It provides an agenda that includes defining what a proposal is, the different types of proposals, and samples of proposals. It also outlines how to write an effective proposal, including clearly stating the problem, objectives, solutions, budget, and deliverables. The course is intended to deepen students' understanding of proposal writing and how to write proposals effectively.
The document provides an overview of services offered by the Small Business and Technology Development Center (SBTDC) and Procurement Technical Assistance Center (PTAC). The SBTDC offers confidential business counseling services across North Carolina, including assistance with general business issues, exporting, technology, and government contracting. The PTAC assists small businesses with selling to federal, state, and local governments by providing guidance on registrations, bidding opportunities, and proposal writing.
This document outlines a business proposal for an organic bakery called Wildflour in Knoxville, TN. The proposal describes plans for the bakery to be located in a 1000 square foot space with two kitchens and commercial ovens. It will employ around 11 people and offer a variety of organic baked goods, coffee, and weekly grocery deliveries. The proposal provides financial projections showing increasing annual sales and profits over three years. It also discusses the bakery's mission, goals, opportunities, competition, and all aspects of opening and operating the new business.
Business Proposal for Wall's "Diletto carnation"Shehroz Adil
Unilever Pakistan is introducing a new ice cream product line called "Diletto Carnation" made solely from cow's milk. It will initially offer 3 flavors: strawberry, vanilla and chocolate. The product is positioned as healthier than other ice creams due to its low sugar content from the cow's milk. It will target posh markets since the cost will be higher than competitors like Wall's. A letter authorizes a report on Unilever's sales territory and time management practices, focusing on their tools, techniques and processes.
This document outlines a program called Read Local that aims to create venues for local authors in southwest Minnesota to sell their work. It notes the limited existing options for local authors and consumers. Read Local would establish partnerships with local businesses to sell books by regional authors and hold related promotional events. Its goals are to provide marketplaces for local authors, enhance the community's literary arts, and generate income for partner businesses. An initial pilot involved one venue in Marshall selling books by 19 authors. Lessons learned include the need for author appearances and events to drive sales.
Developing a Viable Business Proposal and ModelJamiu Akangbe
This document provides an overview of developing a business plan and model. It discusses that a business plan outlines goals and plans to achieve them, while a business model is how the business will be structured. The key components of an effective business plan include an executive summary, company description, market analysis, management team, product description, marketing plan, and financial plan. An effective business model contains nine components: value propositions, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The document also outlines the process of designing a business model which involves evaluating ideas, navigating the environment, developing and testing initial models, and modifying models based on feedback.
Proposals and Presentations Done Right!Cyber Office
Are you sick to tired of not knowing how to create WINNING proposals, or spending hours and hours trying to create a presentation to win new business?
Do you want to know how to present your million dollar idea to an investor who could change your life with the stroke of a pen?
This presentation will be music to your ears.
The document summarizes research conducted to determine the best smartphone for the company MY Tech Solutions. It compares the Blackberry, iPhone, and Droid Incredible based on pros and cons like security, email functionality, battery life and screen size. The Blackberry was selected as the winner due to its security, immediate email notification, and best signal strength. The total monthly cost for smartphones and an on-call employee is $1,044, while profits from support contracts are $7,042, leaving $5,998 in monthly profits.
The document outlines a campaign strategy for an OEM smartphone launch in 2009. It discusses clarifying the device, services, and timing of the soft launch and hero launch. Key challenges are the heterogeneity of devices, issues with syncing, and competing with Apple. The insights focus on superusers' social media addictions and the fusion of real and digital worlds. The campaign premise is that the product enhances real-time experiences and knowing things first. It recommends using local heroes to fuel a passionate community around real-time culture, providing a platform via the device for community and conversation around branded content.
The document announces a wilderness survival camp organized by the Kelab Kembara club at Management and Science University on August 15-16, 2015. The camp aims to cultivate survival skills, boost confidence in tough situations, and promote an appreciation for nature. The 2-day camp will teach techniques for shelter, fire-craft, food and water procurement, navigation, and rescue signaling. Participants will have the opportunity to sleep overnight in shelters they construct themselves and learn about important survival gear. The budget details expenses for activities, food, facilitators, transportation, equipment rental, and prizes for the 40 expected participants.
The document analyzes the mobile phone manufacturing industry and Siemens' position within it using several frameworks. PESTEL analysis showed that technology and politics were driving changes. Porter's five forces found strong supplier and buyer power and significant competitive rivalry. SWOT for Siemens identified strengths in its brand but weaknesses in ignoring design and customers. Future strategies could include expanding into new markets and developing new product lines. However, the models have limitations and may provide an incomplete picture of a dynamic environment.
The cell phone industry is in a mature stage with over 162 million users in the US. Six major companies control 80% of the market led by Verizon. The industry faces intense competition on price and new features. Constant technology changes like camera phones and music players in phones drive innovation. However, customers are unhappy with high termination fees and service issues. The future depends on lowering costs, improving quality, and new services like mobile tours or contactless payments.
The document provides an analysis of the cell phone industry, including its dominant economic characteristics and forces of competition. It discusses that the industry is in a mature stage, with six major companies controlling 80% of the market. Technology and innovation are driving forces, with new features regularly being added to phones like cameras, music players, and internet access. The industry is very competitive due to standardized products and services across companies.
Running Head: ECO-PHONE SMARTPHONES 1
ECO-PHONE SMARTPHONES 3
ECO-PHONE SMARTPHONES
By (Name)
The Name of the Class (Course)
Professor
The Name of the School
(The Date
Introduction.
Smartphones are cellular networks that have computer integration and other features that are different form telephones e.g., the presence of operating system, web browsing and the ability to run software applications. The first smartphone that was invented was the IBM Simons which was presented as a masterpiece rather than a device that can be used with the public. The device could send emails, faxes and also keep various calendar events for the users as opposed to just simply making calls and messages. (Connelly, 2014 p.76)
Overview of smartphones in the UK.
The United Kingdom workforce is made up of more than 33.5 million and out of these approximately 32million are in workforce. At least half of those workers use smartphones for either personal use or work-related activity. In mid-2017 the usage of smartphones was as follows; 44 per cent used phones for email, 34 per cent used their smartphones for voice calls, and the 23 per cent use their smartphones for calendar management. Forty-three per cent of people use what app is at least once or twice a day for messages.
All of these statistics have been optimized for the usage of smartphones. There is only five per cent of workers who use their smartphones to submit a timesheet where else than 4 per cent of people use their smartphones to provide their daily expenses. (Gradonni, 2005) Less than 6 per cent use their smartphone to access their extranet Workers whose roles and responsibilities require them to walk for a long distance rarely use other devices such a desktop or tablet to handle their activities. This is because carrying a desktop can be cumbersome and time wastage, therefore instead of these devices; they opt for smartphones since it’s the ideal device to receive timely basis information that is contextual.
Forecasting the UK Adult Smartphone use Comment by yousif: I need to add and talk about this section to my report and I need the screen shots with Excel file you will do it and chart to forecast.
please follow this question :
Using an EXCEL spreadsheet, produce an appropriate line chart based on data contained in figure 3, page 13 of the Deloitte Report to represent UK adult smartphone use 2012-2017. Use your chart to forecast similar use in 2018 and 2019. Explain briefly why a linear forecast would not work well in this case. Which forecast model would work well?
take the date from deloitte report which I already sent to you
Use of smartphones by older people.
Currently, the smartphone sales and usage are booming with the majority of people buying the smartphone are the older generation. According to the stat.
1) Mobile call recording is becoming increasingly important for compliance and risk management purposes, especially in regulated industries like banking where communications must be recorded.
2) However, recording mobile calls is challenging as most users have a single device for both personal and work use. Existing app-based or SIM-based recording methods are limited.
3) Smartnumbers Mobile Plus is a new cloud-based service that assigns a business phone number to an employee's personal mobile device. Any calls made on the business number are recorded, while personal calls remain private. This allows for easy, effective mobile call recording without hardware.
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Evaluation and analysis of Samsung and Apple Inc.
Introduction
The two companies are the largest manufacturers of the smartphones in the entire globe.
Account for more than half of the smartphones sold in the industry
Their main competitors are the traditional cell phones industry that were designed to provide services like receiving and making calls.
There is need for superior phones with high computing capacity due to the modern technology.
Background information
Samsung and apple Inc. have two different organizational backgrounds and hierarchy of management.
The Samsung company is highly embedded on the conservative and bureaucratic organization with a central culture and control systems.
The apple Inc. is more of decentralized culture and structure of the company as oppose to the counterpart.
One is based in U.S.A while the other belongs to the north Korea.
History of Samsung and apple Inc.
Samsung was founded in the year 1938 as a trading organization. Then diversified into food processing security, retail and insurance after three years of operation.
It was then separated into Samsung group that has since globalized its businesses and electronics in mobile phones and semi conductors.
Apple on the other hand was founded in the year 1976 to develop and sell the personal computers.
It shifted focus into consumer electronics in 9th January 2007.
competition and comparative issues
Increased demand for phones to serve similar purpose as the computer.
They face competition from companies like Motorola and Nokia that were dominating the market.
Apple conquered the market in the year 2007 by launching the iPhone smartphone.
Samsung also took the market with a surprise through the introduction of the galaxy product line.
factors for the success of the companies
The two organizations are stiff competitors in the smartphone industry.
They are innovative companies recording high financial outperformance in the market over the years
The organizational culture of both the companies promote both the morale and the diversity in their teams.
The enhancement of the technology based smartphones with high level of digital.
They are the most creative producers of cell phones in the world which is an element of product leadership.
The two companies have invested sufficient efforts in the development of value through the enhancement of the ordinary assets.
There is adequate level of assets that is essential in the appropriation of value.
Identification of the significance of brand recognition.
the Samsung balanced score card
the vision of the company is to develop innovative technologies and have efficient market creation process and enrich people’s lives.
Net sales volume increased from 158.9 billion in 2007 to 220.1 billion in 2011.
Growth in total assets is between 280.8 billion in 2007 and 343.7 billion in 2011
Liabilities was at 80.8 billion in 2007 and 141.1 billion in 2011.
Net income improved from the 12.9 in the year 200 ...
The document discusses the role of CFOs in helping companies prepare for an uncertain future. It argues that CFOs must partner with CEOs and boards to develop future-proof strategies focused on innovation, understanding customer and market trends, managing regulatory risks, embracing digital transformation, reengineering processes to cut costs, and more. By taking on these expanded responsibilities, CFOs can help ensure their companies' long-term sustainability and competitiveness in a rapidly changing business environment.
Sprint Corporation is the 3rd largest communications company in the US. They provide wireless and wireline products and services to individual, government, and business clients using networks like LTE, 3G, and 4G. The document analyzes Sprint's 10-K filing using various strategic management frameworks including PESTEL, Porter's Five Forces, and SWOT. It identifies Sprint's strengths in differentiated products and large business/government clients, as well as weaknesses in high debt levels. Opportunities include expanding network technologies and services, while threats include losing profitable subscribers to competitors and substitute technologies. Sprint's overall strategy is to offer differentiated products and services on single or combined networks to remain a leader in the communications industry
1. The Indian smartphone market is one of the largest and fastest growing in the world, dominated by a small number of major manufacturers like Samsung, Xiaomi, Vivo, Oppo, and Lenovo.
2. Smartphones have become essential devices for entertainment, social networking, banking, and more for Indian users.
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This document is a marketing plan cover sheet and assignment for a course on the global economic environment and marketing. It includes the student's matriculation number, module details, and a declaration that the work is original. The assignment itself appears to be a marketing strategy report for a Chinese smartphone company called EXIA Pte Ltd that wants to expand into the Singapore market. The report includes an analysis of EXIA's external environment using models like Porter's Five Forces and PESTEL. It also examines EXIA's internal strengths and performs a SWOT analysis. Marketing objectives are defined and a strategy is proposed using frameworks like the Ansoff Matrix to guide EXIA's market entry and growth in Singapore.
The telecommunications industry faced mixed results in 2010, with traditional services becoming commoditized in developed markets while emerging markets saw continued growth. In 2011, operators will face increased competition from outside the industry, such as technology companies entering with smartphones and apps. Operators must shift to providing innovative, value-added services to retain customers. Consolidation through mergers and acquisitions will continue as operators seek growth opportunities and efficiencies to fund transforming their business models and cultures to compete successfully.
The document discusses strategies for reducing operational expenditures (OPEX) in the telecom industry in Pakistan. It outlines several approaches such as carefully managing product portfolios, improving marketing efficiency, focusing on productivity, effective asset management, pre-paying site leases, multi-dimensional planning, controlling labor and non-headcount costs, tower sharing, compact base station technology, and using solar power. Adopting these OPEX reduction strategies could help address financial challenges currently facing the Pakistan telecom sector and enable further investment and growth.
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A business proposal Example
1. Running head: FIX MY PHONE BUSINESS PROPOSAL 1
Fix My Phone Business Proposal
Terry Dashner
ECO/561
June 6, 2014
Dr. Edward Price
2. FIX MY PHONE BUSINESS PROPOSAL 2
Fix My Phone Business Proposal
I think it is fair to say that camels will slide through the “eye of a needle,” before people give
up their cell phones and other wireless technologies. Cell phones are ubiquitous, but they are not
resistant to damage. Because cell phones break, there is a need for cellular phone repair centers.
According to U.S. Bureau of Labor Statistics (Occupational Employee Statistics, 2014), predicts
that job growth in wireless communication technology will slow down below the average job
growth over the next couple of years: four percent until 2022. This slowdown in the wireless
communication technology field holds little significance for the cell phone repair business. For
example, with the development and marketing of new technologies growing slower than the
average job growth rate there is still a need to rebuild and repair the older wireless technologies,
such as the cell phone. In layman terms this means that without new wireless products coming to
market, existing wireless products will recycle through the market, needing repairs to increase
their longevity. Cellular phone repair centers will rise to the occasion to meet the growing
demand for repairs.
Identifying Market Structure
The cell phone repair industry has exploded over the past six years due to several factors: For
one, less expensive and more advanced cellular internet has added to the explosion. Secondly,
the growing popularity of smartphones, which are more prone to breakage and therefore more
likely in need of repairs has contributed to the advancement of the industry. Also, Smartphones
are very expensive compared to earlier cell phone models, which have driven consumers to
repair shops rather than replacing them; however, as the industry reaches market saturation and
the expense of replacement becomes more feasible, demand for repair services is expected to
3. FIX MY PHONE BUSINESS PROPOSAL 3
stall. According to leading experts, market saturation is very near in the United Kingdom (The
Guardian-The Observer, 2014), and Apple and Samsung are competing against Chinese products
that are becoming increasingly better in quality and less expensive than the market giants. Some
experts place the US Smartphone saturation point at 60% currently, growing about 10% a year.
Others are not as optimistic as the diagram below depicts.
Competition on the Rise
Apple's iPhone shipments increased by 23 percent over the same period last year, but the
company's share of the worldwide smartphone market still slipped as competition, particularly
from China, grew at a faster rate, according to a new industry report (Market Watch/Wall Street
Journal, 2014).
4. FIX MY PHONE BUSINESS PROPOSAL 4
The cell phone repair industry is chiefly divided into the following major groups: screen repairs,
water damage repairs, battery replacements, and other repair services. Many cell phone repair
companies offer online repair videos, but few customers choose to do self-repairs and elect the
walk-in services at repair centers. The key success for a cell phone repair center is providing a
quick repair service while the customer waits. The cell phone repair industry has exploded over
the past five years. Much of this growth has been on the back of the growth of Smartphones and
their fragile construction, which makes them prone to repairs. Smartphones have fragile LCD
(liquid crystal display) screens or touchscreens, and inaccessible batteries (with the iPhone being
one of the worst offenders) that make them more likely to need repair. Smartphones are
responsible for 55% of all mobile phone sales, as of the last quarter of 2013. The cell phone
repair industry is highly fragmented and small operators dominate the industry. In 2012, the top
four players accounted for less than 5% of industry revenue, indicating a low industry
concentration. There were a large number of small shops in the industry specializing in cell
phone repair services that operate independently to serve a small geographic region. Industry
concentration has remained relatively stable in the past five years as cell phone repair services
are generally owned by small, independent operators. In the past five years, the number of
industry establishments has increased an annualized 6.8% to 2,455 in 2012. The high growth in
the number of establishments is due to an increased demand for cell phone repair service.
Market Equilibration Process/ Supply and Demand
Assume that a cell phone repair company senses there is a demand for a cellular phone
franchise market. The cell phone repair company would invest in market research to replicate the
exact cell phone repair center that their consumers demand. The company develops the
5. FIX MY PHONE BUSINESS PROPOSAL 5
franchising concept and markets the franchise at $35,000 a unit. Franchisees who find the
franchise a good investment pay the full $35,000 and a number of the franchises are soon sold.
Because of the high price, however, sales gradually begin to drop off. Many potential franchisees
still want the franchise, but are unwilling or unable to pay $35,000 for one. Because the franchise
company, in this case “Fix My Phone Franchise Company,” loses money on unsold franchise
systems, it reduces the price to $25,000 in hopes of increasing sales. Consumers begin buying
again. The process continues until a price is reached that will both meet demand and maximize
the company’s profits. That price is known as the “market-clearing price.” When supply of Fix
My Phone Franchise Company units is balanced with demand, the market is said to have reached
equilibrium. At equilibrium, resources are used at their highest efficiency. Academic Economics
is largely the study on how market economies can best achieve equilibrium, which is why
economists spend a great deal of time analyzing the relationship between supply and demand.
The law of supply and demand explains why people behave in certain ways within a market
economy, and can even be used to predict behavior and, thereby, economic outcomes.
The mobile phone market, which is a compliment to the cell phone repair center concept is a
good example of the supply and demand concept. For example, it shows how improved
technology and increased supply can reduce price, even as demand rises. According to
Evalueserve, Nokia (Economics Help, 2012), one of the world’s largest mobile manufacturer,
recorded an approximately 39 per cent fall in its average selling price (ASP) between 2005 and
2009. The good news for users is that over the next five or ten years, the price of mobile phones
is forecast to fall. This is primarily due to the increased competition and increased supply from
6. FIX MY PHONE BUSINESS PROPOSAL 6
major producers. As markets reach saturation point, demand will increase at a slower rate (5% a
year until 2015).
Fix My Phone Company is in the process of meeting with franchise Attorney, Freddrick
Sticker. The company is finalizing the Franchise Disclosure Document, Franchisee/Franchiser
Contract Agreement, and the Employee Handbook and Operations Manual. The price tag for one
franchise unit is set at $40, 000 as a test price. As the market equilibrium process is worked out,
a fair and profitable price will become finalized.
Law of diminishing marginal returns
Samsung, a manufacturer of Smartphones, produces a majority of its products; therefore, the
effect of law of diminishing returns is crucial. If Samsung decides to enhance its production
7. FIX MY PHONE BUSINESS PROPOSAL 7
level, it must increase its inputs, which results in higher costs. Producing and supplying larger
amounts affects pricing, higher prices are needed. This brings up a market dilemma. Competition
in this market is cutthroat. It is not wise for the company to increase its costs. Furthermore, the
company has established a trustworthy client base and it is not good to take such a risk.
Technology development has substituted manpower with machines in many areas where many
functions are completed by pressing a button. Hereafter, if Samsung decides to employ
additional workers, the law of diminishing marginal returns will take place as inefficiencies and
the costs of each additional worker would result in the end price increase. Since additional
employees require extra money, such as unemployment costs, workers’ comp costs, and office
space—the law of diminishing marginal returns will occur even faster, decreasing returns
because the presence of similar levels of knowledge and talents do not add or improve the
output. Instead, it would be more preferable for the company to invest in machinery and
technology or even in new entrepreneurs who would help boost the production and returns. New
ideas to the company would result in new ways of producing, new ways of functioning, new
products and new customers.
Competition in the Industry: Oligopoly
Given the fact that the number of wireless communication technology companies or firms in
the market is few with a large number of customers makes the industry an oligopoly. The
barriers to enter the market are high, sometimes insurmountable, because strong, established, and
trustful companies are hard to overcome and also because the costs are prohibitive to starting a
new company. Moreover, the pricing strategy is controlled by all the companies operating in the
established market. The companies have a moderate influence over market price, but they are not
8. FIX MY PHONE BUSINESS PROPOSAL 8
a pure influence because of the similarity of the products offered. Nevertheless, the cell phone
repair industry is not a pure wireless communication technology industry. In other words, it does
not build Smartphone, it repairs them when they break; therefore, the cell phone repair industry
is more likely a pure competition market. A market that is characterized by a number of large
number of independent sellers of standardized products with free entry and exit where the seller
is a “price taker” is pure competition. Pure competition in a free market is rare where there is a
free flow of information between companies; therefore, FIX My Phone corporate and franchise
stores would not reflect a true pure competition company.
Identifying Price elasticity of the Services
One condition of pure competition is a product where all brands are perceived as being
exactly the same, such as Smartphones. Companies spend a lot of time and thought in how to
keep their product from being seen as a "commodity." There is a real need in the industry to
differentiate a company’s product. QT convenience stores headquartered in Tulsa, Oklahoma
sought to differentiate their gasoline from other convenience stores’ gasoline. They did an
extensive marketing campaign in the 1990s to guarantee the quality of their gasoline by
promising to repair any motor vehicle engine damaged by using the gasoline. The campaign was
so successful that local people to this very day claim that QT has better gasoline than other
convenience stores. Perdue differentiated its poultry by successfully convincing the consumer
that their chickens were fresher. Some examples of products that seem like "commodities" but
have been differentiated by successful marketing are cigarettes, gasoline, toothbrushes, oranges,
potatoes, and aspirin. Fix My Phone want to differentiate its service and repairs above the other
repair centers in the market. In order to do this, marketing must successfully convince the
9. FIX MY PHONE BUSINESS PROPOSAL 9
consumer that its services and repairs are of the highest standards. This is done through
guarantees, warranties, an adhering to the policy of “the customer is always right.” Fix My
Phone will differentiate its services. It will offer a six month warranty, provide a coupon for 20
percent off the next purchase, and promote its certified technicians through CIS certification.
Segmented (or Segmentation) Pricing:
Fix My Phone has two broad types of customers: one with inelastic demand and the other
with elastic demand. The customers with inelastic demand are the corporate customers. Just as
the business traveler is inelastic in pricing air fare, so the cell phone repair center’s corporate
customer is inelastic in his or her demand. They do not care if the price rises incrementally
because the business they work for foots the bill. They just need their phones to work to do their
jobs. An elastic customer in the cell phone repair center is personally responsible for the cost of
repairs and is very sensitive to any price hikes just like a non-business traveler is much more
elastic. If the price of a ticket to, say, Tulsa is too expensive, they change their travel plans and
go to Oklahoma City. What airlines do to address this elasticity of demand is charge different
prices depending on when a customer buys a ticket and whether or not his stay includes a Friday
or Saturday night. The same seat might cost one consumer twice as much as another consumer.
In fact, it is not unlikely that every customer on the plane has paid a different price for a seat.
The rule of segmentation pricing states: Charge the inelastic consumer more and the elastic
customer less.
10. FIX MY PHONE BUSINESS PROPOSAL 10
Demand determinants for repair centers
Economic demand or how much of an item one is willing to purchase depends on a number of
different factors. For example, people mostly care about how much an item costs when deciding
how much to purchase. They might also consider how much money they make when making
purchasing decisions. Economists break down the determinants of an individual's demand into
five categories:
Price
Income
Prices of Related Goods
Tastes
Expectations
Demand is then a function of these five categories.
Price, in many cases, is likely to be the most fundamental determinant of demand. It is often the
first thing a consumer looks at before purchasing a product. (See diagram)
11. FIX MY PHONE BUSINESS PROPOSAL 11
Economists categorize items as normal goods or inferior goods on exactly this basis. If the cell
phone repair service is a normal service (good), then the quantity demanded goes up when the
consumer’s income rises. The quantity demanded goes down when income decreases. If a repair
service is a discounted repair (as is, no warranty) then the quantity demanded goes down when
consumer income increases and goes up when income for a consumer decreases.
When deciding how much of a service they want to purchase (premium or basic), consumers take
into account the prices of both substitute repair services. Substitute services, or are services or
goods that are used in place of one another. For example, the premium and basic repair services
are substitutes because a consumer tends to go with the basic when low on cash and for the “bells
and whistles” when income is not a problem.
Variable and fixed costs
All company costs can be broken down into two main categories: fixed costs and variable
costs. Fixed costs stay the same no matter what the output. In other words, fixed costs remain
constant throughout the relevant range. They are usually considered sunk costs for the relevant
range. Fixed costs often include rent, buildings, and machinery. On the other hand, variable costs
are costs that vary with output. Variable costs increase at a constant rate as they relate to labor
12. FIX MY PHONE BUSINESS PROPOSAL 12
and capital. Variable costs may include wages, and materials used in output. Below is an
example of a firm's cost schedule and a graph of the fixed and variable costs. Notice that the
fixed cost curve is flat and the variable cost curve has a constant upward slope.
Macroeconomics Impact on Cellular Phone Repair Centers
The current global economic conditions and their effect on local macroeconomic
indicators for cell phone repair centers.
Economic development is a part of the human evolution and dilemma. It is a single, narrow
measure of quality of life, but nevertheless an evaluation through measurement. The economy
may serve as a substitute for many other aspects of quality of life, which demonstrates a strong
correlation with other accepted measures of development such as literacy rate and life
expectancy. Cell phones in particular extend these benefits to the less fortunate in the world.
Wireless Intelligence reports that the first billion cell phones sold worldwide took 20 years, the
second billion sold in 4 years, and the third in just 2 years (Corbett, 2008). This growth has been
largely concentrated in the developing world. According to the International
Telecommunications Union, 68% of the world's mobile subscriptions in 2006 were in developing
nations.
Table – Variable Definitions
Variable Name Definition
APC15 Proportion of population aged 15 and above
that has completed at least primary school.
13. FIX MY PHONE BUSINESS PROPOSAL 13
Capital8008 Average annual investment in fixed capital as
a percent of total GDP over 1980 – 2008.
GDPpc80 Level of real per capita GDP in 1980 (in
constant 2000 U.S. dollars)
Mpen8008 Number of mobile phone subscriptions per
100 inhabitants averaged over 1980 – 2008.
Fpen80 Number of “fixed” telephone land-lines in
1980; used as measure of initial level of
Telecomm’s infrastructure.
The variables defined in the table are the primary and control variables. The dependent variable,
which is used in this case to measure the growth of average individual income, is the annual
percentage change in per capita GDP, averaged over 1980 – 2008. The final two variables are
those of most interest. The first is the average level of cell phone penetration over the period.
Cell phone penetration is the most accurate statistic available to measure the extent of mobile
phone use in a country. This is not an exact reflection of usage, though, as it is very common to
share mobile phones in developing countries. There has been abundant research demonstrating
that information communication technologies (ICT) in sum have a significant positive effect on
economic growth. This information is imperative to understanding the predictive future of cell
phones worldwide and the repair centers that will follow. This indicator of local macroeconomics
is promising for the cellular phone repair industry. Again, with market saturation reaching its
peak in the UK and some other Eastern European nations, there will always be a need to
recirculate the used and refurbished phones. This calls for cellular phone repair centers
worldwide.
14. FIX MY PHONE BUSINESS PROPOSAL 14
Current News worthy Nations: Serbia and Ukraine
Fixed telephone lines have 89% of households in Serbia, and with about 9.8 million users the
number of cellphones surpasses the number of total population of Serbia itself by 35%. Whereas
the number of Internet users in Ukraine was expected to nearly double by 2015. The mobile-cellular
telephone system's expansion has slowed, largely due to saturation of the market which
has reached 125 mobile phones per 100 people. Here again, market saturation of cell phones is
good news for cellular phone repair centers in development. Cell phones continue to circulate in
the market as refurbished and as an alternative to expensive and new iphones and other smart
phones.
-
Rank
Country or
region
Number of
mobile
phones
Population
Phones
per 100
citizens
Data evaluation
date
- World 6,800,000,000+ 7,012,000,000[1] 97 2013[2][3]
01 China 1,227,360,000[4] 1,349,585,838[5] 89.2 December 2013[4]
02 India 904,510,000 1,220,800,359[6] 74.09 31 March 2014[7]
03
United
States
327,577,529 317,874,628[8] 103.1 April 2014[9]
04 Brazil 273,583,000 201,032,714[10] 136.45 March 2014[11]
15. FIX MY PHONE BUSINESS PROPOSAL 15
Rank
Country or
region
Number of
mobile
phones
Population
Phones
per 100
citizens
Data evaluation
date
05 Russia 256,116,000 142,905,200[10] 155.5 July 2013[12]
06 Indonesia 236,800,000 237,556,363 99.68 September 2013[10]
07 Nigeria 167,371,945 177,155,754 94.5 Feb 2014[13]
08 Pakistan 139,000,000[14] 180,854,781[15] 77[16][17] April 2014[18]
09 Japan 121,246,700 127,628,095 95.1 June 2013[19]
10 Bangladesh 114,808,000 165,039,000 69.5 January 2014[20]
11 Germany 107,000,000 81,882,342 130.1 2013[21]
12 Philippines 106,987,098 94,013,200 113.8 October 2013[22]
13 Iran 96,165,000 73,973,000 130 February 2013[23]
14 Mexico 92,900,000 112,322,757 82.7 Dec. 2011[24]
15 Italy 88,580,000 60,090,400 147.4 Dec. 2013[25]
16. FIX MY PHONE BUSINESS PROPOSAL 16
Rank
Country or
region
Number of
mobile
phones
Population
Phones
per 100
citizens
Data evaluation
date
16
United
Kingdom
75,750,000 61,612,300 122.9 Dec. 2013[26]
17 Vietnam 72,300,000 90,549,390 79 October 2013[27]
18 France 72,180,000 63,573,842 114.2 Dec. 2013[28]
19 Egypt 92,640,000 82,120,000 112.81
Egypt Ministry of
Communications &
IT, August 2013[29]
20 Thailand 69,000,000 65,001,021 105 2013[30]
21 Turkey 68,000,000 75,627,384 89.9 2013[31]
22 Ukraine 57,505,555 45,579,904 126.0 Dec. 2013[32]
23 Spain 55,740,000 47,265,321 118.0 Feb. 2013[33]
25 South Korea 52,510,000 48,580,000 110[34] 2013[35]
25 Argentina 56,725,200 40,134,425 141.34 2013[36]
17. FIX MY PHONE BUSINESS PROPOSAL 17
Rank
Country or
region
Number of
mobile
phones
Population
Phones
per 100
citizens
Data evaluation
date
26 Poland 47,153,200 38,186,860[37] 123.48 2013[38]
27 Colombia 49,066,359 47,000,000 104.4 2013[39]
28 South Africa 59,474,500 50,586,757 117.6
2013 GSM African
Mobile Observatory
report [40]
29 Algeria 33,000,000 35,000,000 94.2 2013[41]
30 Taiwan 28,610,000 23,197,947 123.33 September 2013[42]
31 Kenya 28,080,000 42,000,000 71.3 2013[43]
32 Venezuela 27,400,000 28,200,000 98.0 2013[citation needed]
33 Peru 33,000,000 30,000,000 110.0 Oct. 2013[44]
34 Romania 22,800,000 21,438,000 108.5 March 20[citation needed]
35 Canada 26,543,780 34,466,423 74.1 Q3 2013[45]
18. FIX MY PHONE BUSINESS PROPOSAL 18
Rank
Country or
region
Number of
mobile
phones
Population
Phones
per 100
citizens
Data evaluation
date
36 Morocco 36,550,000 31,968,361 113.6 Q1 2013[46]
37 Netherlands 20,000,000 16,515,057 121.1 Nov. 2013[47]
38 Australia 30,200,000[48] 22,700,000[49] 133.0 December 2013
39 Saudi Arabia 46,000,000 27,137,000 169.5 Jun 2013[50]
40 Malaysia 30,379,000 28,250,000 106 2013[51]
41 Chile 21,000,000 17,094,270 122.9 Dec. 2013[52]
42 Nepal 18,240,670 26,620,020 86.82 Apr. 2014[53]
42 Ethiopia 18,000,000 85,000,020 21.8 Dec. 2013[54]
43 Guatemala 17,571,895 14,713,763 119.4 Jun. 2013[55]
44 Sri Lanka 17,359,312 21,000,000 80.95 Dec. 2013[56]
45 Ecuador 15,900,000 14,300,000 111.18 Jan. 2013[57]
19. FIX MY PHONE BUSINESS PROPOSAL 19
Rank
Country or
region
Number of
mobile
phones
Population
Phones
per 100
citizens
Data evaluation
date
46 Portugal 13,400,000 10,562,178 126.87 November 2013
47 Hong Kong 17,098,440 7,219,700[58] 236.8 March 2014[59]
48 Belgium 11,822,000 10,414,000 113.6 2013[citation needed]
49 Hungary 11,561,890 9,908,798 116.7 Nov. 2013[60]
50
United Arab
Emirates
11,540,040 8,264,070 139.6 Nov 2013[61]
51 Sweden 11,194,000 9,103,788 122.9 (July 2012 est.)
52 Bulgaria 10,655,000 7,600,000 140.2 2008[62]
53 Israel 9,319,000 7,310,000 127.5 2008[62]
54 Singapore 8,063,000 5,312,400 151.8 August 2013[63]
55 Denmark 7,000,000 5,543,819 126.2 February 2008[64]
56 Azerbaijan 7,000,000 8,900,000 78.7 November 2009
20. FIX MY PHONE BUSINESS PROPOSAL 20
Rank
Country or
region
Number of
mobile
phones
Population
Phones
per 100
citizens
Data evaluation
date
57 Jordan 6,010,000 5,950,000 101.0 March 2010[65]
58
New
Zealand
4,620,000 4,252,277 108.6 2008[66]
59 Estonia 1,982,000 1,340,602 147.8
April 2009[citation
needed]
60 Lebanon 2,720,000 4,224,000 64.4 Oct 2010[67]
61 Lithuania 4,940,000 2,955,986[68] 167.1
End of Q2 2013
(Tentative)[69]
62 Cuba 1,300,000 11,200,000 11.6 December 2011[70]
63 North Korea 2,000,000 24,451,285 8.3 April 2013[71]
64 Panama 6,900,000 3,405,813 202.5 July 2013[72]
- Malta 452,515 554,651 122.57 June 2013[73]
21. FIX MY PHONE BUSINESS PROPOSAL 21
The local economy's stage in the business cycle.
Expansion
Economic expansion increases the demand for both capital (as defined in economics) and
consumer goods. Industry will invest in the expansion of its facilities and inventories,
anticipating taking the advantage of expansive sales and bottom line profits. Low risk of default
encourages banks to lend for expansion at low interest rates. A robust demand pushes the need
for more workers to work in these aspiring companies, which spurs an increase in employment
levels. With the current GDP rising, the outlook for the expansion of cellular phone repair centrs
is good. (See Below).
Recovery
This stage is characterized by the consumers' confidence in the market. The bank lending
rates are low, and companies can afford to defray the costs of capital projects. There is an
increase in productivity due to the increased aggregate demand in the economy. Increase in
22. FIX MY PHONE BUSINESS PROPOSAL 22
production allows companies to start employing, which in turn, increases the income of
consumers who can now afford to purchase capital goods. Profit margins of companies starts
rising, and the gross domestic product also start to increase. By most accounts, the US economy
is showing real signs of recovery from the fiasco of the banking industry in 2008.
How do current credit market conditions affect the planning or operating decisions for
cellular phone repair centers?
At Fix-my-Phone Repair Centers and it expansion through franchises, the current credit
market conditions do not impact the planning or operating decisions significantly because it is
moving forward on reserve capital. The idea is to work within a tight budget constraint
purposely. The less debt we carry, the stronger we will impact the market. Currently the banks
are reluctant to lend money for capital expansion. This is because of forced government
regulations that were imposed as a result of the financial melt-down of 2008. Because we have
no debt we can withstand the impact. Nevertheless, our concerns are real and cautious regarding
expansion. With the Affordable Health Care Act imposed on companies with 50 or more
employees, we are scaling back although we are expanding. How is this? We are not building
any more corporate stores and housing employees. We now are selling franchises with a scaled
back workforce.
Conclusion
This assignment entails the economic analysis of a business proposal for a cell phone repair
center. It includes statements about the market structure and the elasticity of demand for the
services, based on text book principles. Some but not all data is hypothetical, and based on
23. FIX MY PHONE BUSINESS PROPOSAL 23
similar real world products to estimate fixed and variable costs. It has identified the market
structure, the elasticity of the services, and a rationale for elasticity for pricing. All information
points to a viable and profitable cell phone repair center.
24. FIX MY PHONE BUSINESS PROPOSAL 24
References
Economics Help. (2012, November). Falling Price of Mobile Phones. Retrieved from
http://www.economicshelp.org/blog/6279/economics/falling-price-of-mobile-phones/
Market Watch/Wall Street Journal. (2014, June). Apple loses smartphone market share to
cheaper phones. Retrieved from http://www.marketwatch.com/story/apple-loses-smartphone-
market-share-to-cheaper-phones-2014-02-12
Occupational Employee Statistics. (2014, June). Bureau of Labor Statistics. Retrieved from
http://www.bls.gov/oes/charts.htm
theguardian-TheObserver. (2014, April). How to keep on selling smartphones when we've nearly
all got one already. Retrieved from
http://www.theguardian.com/technology/2014/apr/27/smartphone-market-saturation-apple-
samsung
Corbett, S. (2008). Can the cell phone help end global poverty? New York Times, April 13,
2008.