MRKT 310
Principles of Marketing
University of Maryland University College
Rev. July 2013
1
Marketing Plan Template
A Student aid for successfully completing the final project
1
How to use this template
2
Use this template to navigate the marketing plan term project. You can either:
Print these slides and use them as tools to develop your own format
Keep the headings but remove all the directions and tips and use this template format
Check out the Effective Power Point Presentation Tips in your Marketing Toolbox. The examples are specific to this project.
Many topics will need more than one slide, don’t try to cram it all on one slide even though the template has only one slide per topic. Add additional slides if you need more space to effectively present key information.
Be sure the numbering system used in the template begins each of your slides as they track to the grading rubric.
Feel free to change the presentation theme to one of your own, or design one specifically related to your product.
2
Marketing Plan Term Project
Objectives
3
By completing this project you will be able to:
Demonstrate knowledge of basic marketing principles
Apply marketing principles to a product/market situation
Develop/improve Power Point presentation skills
Demonstrate critical thinking skills
Demonstrate information literacy skills
3
Suggested Initial Approach to the Marketing Plan Term Project
4
Select your company or product/service in Week 1 and get faculty approval
Determine external research needs by end of Week 1 and use the UMUC virtual library. Complete external research by Week 3.
Check out the product website and competitor websites; visit the store to see where your product/service is sold, make note of shelf space positioning and competitive offerings.
Buy your product (if possible) and keep it near you as you draft your marketing plan.
Check out the discussions on the marketing plan term project where your faculty member may be providing additional tips and hints.
4
Tips for completing the Marketing
Plan Term Project
5
Stay current with text readings and online discussions or classroom discussions
Draft sections as topics are covered in class while the material is still fresh in your mind.
Don’t wait until the day the project is due. It is impossible to do a good job in one weekend.
Refer to grading rubric frequently so ensure you have devoted enough emphasis to those items with higher point values.
Edit! Be sure your presentation looks professional and addresses all the issues.
Ask questions early and often!
5
Expectations for External Research
6
All your external information should be gathered within the first three weeks.
Finding perfect information is not realistic; budget time spent on research carefully
Look for sources that provides additional product and competitor information, industry trends and other readily available data. Refer to the Marketing Webliograph.
Brand Extension Marketing Plan 8GB530 Brand Extension Marketi.docxtarifarmarie
Brand Extension Marketing Plan 8
GB530 Brand Extension Marketing Plan: Guide
Introduction
Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1” margins, 12 pt. font, and include a cover page and a reference page.
For the Brand Extension Marketing Plan Assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a Marketing Plan Assignment and 3) you will not use double-spacing but instead you will use this document’s formatting.
It is important that you write your Brand Extension Marketing Plan in third person (there is no “I” in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once deposited into the Dropbox for grading, Brand Extension Marketing Plan Assignments are submitted to Turnitin® for a potential plagiarism review, so it continues to be important for you never to use anyone else’s words verbatim.
For each of the Brand Extension Marketing Plan Assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA Assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let me know.
All the components of the Marketing Plan are assessed using the following:
Subject Mastery Rubric: Knowledge (Can define major ideas) or Comprehension (Can discuss major ideas) or Application (Can apply major concepts to new situations).
A MARKETING PLAN IS THE FOUNDATION FOR ALL MARKETING EFFORTSBeginning your Brand Extension Marketing Plan: The Product Proposal
The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
As you begin your project, you need to first assume you have the role of a marketing manager for one,new, currently not available from your selected Brand Company, product on the behalf of a real, for-profit organization. Consider this a “brand extension”: you are adding a product to an existing company’s product line.
Think about your selection – the proposal is for a New Product for a New Market of consumers! Extend the Brand Name into new product markets by offering a “new to the company” product.
Companies may do this by buying an existing product, or importing a new product and putting their brand name on it – or they develop their own product to compete in the new market.
Module 1 BEMP Proposal - What will your project be about?
Submit your response to the following questions as a Product Proposal:
1. What is the brand name of your for-profit business/organization?
1. What is the new product, not currently in existence, that will generate revenue for .
MRKT 310 Principles of MarketingWeek 4 Writing AssignmentPart .docxroushhsiu
MRKT 310 Principles of Marketing
Week 4 Writing Assignment
Part 1 - Consumer Behavior: How People Make Buying Decisions
Learning Outcomes
Model of Consumer Behavior: Environmental factors. Student can use the model of consumer behavior to identify those environmental factors most likely to affect the consumer decision making for a specific product or service.
Model of Consumer Behavior: Consumer factors. Student can reference the model of consumer behavior to identify the consumer factors most likely to affect the decision making for a specific product or service.
Role of Involvement in purchase decisions. Student can identify the role of consumer involvement applicable to a specific product or service offering and how that level of involvement affects the type of decision making.
Consumer decision-making process. Student can identify how marketing strategy can influence each of the steps in the consumer decision-making process.
Directions
· Refer to the product or service you selected at the beginning of the semester. This week, you want to take a closer look at what consumer factors may be relevant for customers who are considering buying your product or service offering. This will require some critical thinking on your part based on your own behavior if you are a customer yourself, or you may want to talk to others who have purchased the product. Sometimes you can find clues when looking at the marketing messages that may be addressing some of these factors.
· Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, there should be a heading to separate the sections. The paper should contain approximately 5+ pages of analysis for the responses to the eight questions.
1. Consumer Behavior Model:Environmental factors. Refer to the week's readings and the model of consumer behavior and identify two of the most important environmental factors you think are relevant to the customers of your product or service offering. Explain your choices.
2. Consumer Behavior Model: Consumer factors. Refer to this week's readings and the model of consumer behavior and identify the three most important consumer factors you think are relevant to the customers of your product or service offering. Explain your choices.
3. Role of involvement in consumer decision-making. Identify the level of involvement a customer of your product or service might use to make a purchase/no purchase decision. Then, discuss which type of buying behavior is most consistent with that level of involvement.
4. Consumer decision-making process. Go through the six steps of the purchase process outlined in the readings and identify where marketing can influence each of the six steps. For example, if a consumer just ...
1GB530 Brand Extension Marketing Plan GuideIntroductioMargaritoWhitt221
1
GB530 Brand Extension Marketing Plan: Guide
Introduction
Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1” margins, 12 pt. font, and include a title page and a reference page.
For the Brand Extension Marketing Plan assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a Marketing Plan Assignment and 3) you will not use double-spacing but instead you will use this document’s formatting.
It is important that you write your Brand Extension Marketing Plan in third person (there is no “I” in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once submitted to the Dropbox for grading, Brand Extension Marketing Plan assignments are submitted to Turnitin® for a plagiarism review, so it continues to be important for you to never use anyone else’s words verbatim.
For each of the Brand Extension Marketing Plan assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let your instructor know.
All the components of the Marketing Plan are assessed using the following:
Subject Mastery Rubric: Knowledge (can define major ideas) or Comprehension (can discuss major ideas) or Application (can apply major concepts to new situations).
A Marketing Plan Is The Foundation For All Marketing EffortsBeginning your Brand Extension Marketing Plan: The Product Proposal
The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
As you begin your project, you need to first assume you have the role of a marketing manager for one,new, currently not available from your selected Brand Company, product on the behalf of a real, for-profit organization. Consider this a “brand extension”: you are adding a product to an existing company’s product line.
Think about your selection: the proposal is for a New Product for a New Market of consumers! Extend the Brand Name into new product markets by offering a “new to the company” product.
Companies may do this by buying an existing product, or importing a new product and putting their brand name on it – or they develop their own product to compete in the new market.
Intensive Growth Strategies
Companies have four options to maximize growth opportunities, these include the following strategies:
Market Penetration: Gaining more market share by increasing sales of products and services to existing markets.
Market Development: Finding or developing new markets for current products.
Prod ...
Week 4 Writing Assignment
Instructions
REMINDER: Please select one of the product or service offerings from the list below.
· The Coca-Cola Company
Your focus will be on the domestic, or U.S. marketing of this product only. If the product is also marketing in other countries you do not need to concern yourself with the global operations.
You will use the same product or service as the subject of each of the four writing assignments.
MRKT 310 Principles of Marketing
Week 4 Writing Assignment
Part 1 - Consumer Behavior: How People Make Buying Decisions
Learning Outcomes
Model of Consumer Behavior: Environmental factors. Student can use the model of consumer behavior to identify those environmental factors most likely to affect the consumer decision making for a specific product or service.
Model of Consumer Behavior: Consumer factors. Student can reference the model of consumer behavior to identify the consumer factors most likely to affect the decision making for a specific product or service.
Role of Involvement in purchase decisions. Student can identify the role of consumer involvement applicable to a specific product or service offering and how that level of involvement affects the type of decision making.
Consumer decision-making process. Student can identify how marketing strategy can influence each of the steps in the consumer decision-making process.
Directions
· Refer to the product or service you selected at the beginning of the semester. This week, you want to take a closer look at what consumer factors may be relevant for customers who are considering buying your product or service offering. This will require some critical thinking on your part based on your own behavior if you are a customer yourself, or you may want to talk to others who have purchased the product. Sometimes you can find clues when looking at the marketing messages that may be addressing some of these factors.
· Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, there should be a heading to separate the sections. The paper should contain approximately 5+ pages of analysis for the responses to the eight questions.
1. Consumer Behavior Model:Environmental factors. Refer to the week's readings and the model of consumer behavior and identify two of the most important environmental factors you think are relevant to the customers of your product or service offering. Explain your choices.
2. Consumer Behavior Model: Consumer factors. Refer to this week's readings and the model of consumer behavior and identify the three most important consumer factors you think are relevant to the customers of your product or service offering. Explain your choices.
3. Role of involvement in consumer deci.
esw.edisonlearning.com
Password jc173691
Password kjrzxj
Science 1 part competency
Lessons 16-45 due at 11 am EST
1
GB530 Brand Extension Marketing Plan: Guide
Introduction
Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1” margins, 12 pt. font, and include a title page and a reference page.
For the Brand Extension Marketing Plan assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a Marketing Plan Assignment and 3) you will not use double-spacing but instead you will use this document’s formatting.
It is important that you write your Brand Extension Marketing Plan in third person (there is no “I” in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once submitted to the Dropbox for grading, Brand Extension Marketing Plan assignments are submitted to Turnitin® for a plagiarism review, so it continues to be important for you to never use anyone else’s words verbatim.
For each of the Brand Extension Marketing Plan assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let your instructor know.
All the components of the Marketing Plan are assessed using the following:
Subject Mastery Rubric: Knowledge (can define major ideas) or Comprehension (can discuss major ideas) or Application (can apply major concepts to new situations).
A Marketing Plan Is The Foundation For All Marketing EffortsBeginning your Brand Extension Marketing Plan: The Product Proposal
The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
As you begin your project, you need to first assume you have the role of a marketing manager for one,new, currently not available from your selected Brand Company, product on the behalf of a real, for-profit organization. Consider this a “brand extension”: you are adding a product to an existing company’s product line.
Think about your selection: the proposal is for a New Product for a New Market of consumers! Extend the Brand Name into new product markets by offering a “new to the company” product.
Companies may do this by buying an existing product, or importing a new product and putting their brand name on it – or they develop their own product to compete in the new market.
Intensive Growth Strategies
Companies have four options to maximize growth opportunities, these include the following strategies:
Market Penetration: Gaining more market share by increasing sales of ...
MKTG522 Marketing Plan Guide MKTG522 MARKETING PLAN GUIDE .docxannandleola
MKTG522 Marketing Plan Guide
MKTG522 MARKETING PLAN GUIDE
Objective
This Marketing Plan assignment gives you the opportunity to practice develop an integrated
business and marketing strategy for a product or service of your choice. This activity will make
the course "come alive" through application of the principles from the textbook, course materials
and threaded discussions. Assignments such as this also help you develop business-oriented
communication skills.
The development of this Marketing Plan is an integral part of the course, and will require several
weeks of research, critical analysis, critical thinking, and writing. Students tell us the only way to
do well on this project is to begin early and work on it consistently throughout the entire course.
You have several options when choosing a product or service for your marketing plan. Consider
choosing a new product for a new company (your own) or creating a new product for an existing
company. Perhaps you would want to do a product extension of an existing product. You might
consider a different approach to marketing an existing service. You can target consumers or
businesses. You may choose a product or service offered by your employer or your own
business, or one from another organization. Ultimately, to maximize your learning experience,
choose a product or service in which you have an interest and about which you would like to see
your product or service come to the marketplace. Make sure there is information available about
the industry and target market of the product or service you choose.
Remember that this is a Marketing Plan and not a Business Plan. You are not creating a
business, but creating the Marketing Plan for an existing product or service. Thus, your focus
should not be on the company or its products, but on how to market the product or service that
you have chosen. Provide enough background and history to put the marketing plan in
perspective. Do a comprehensive SWOT analysis with an in-depth and candid look at your
internal and external environment. Establish your goals and objectives. Analyze the information
developed, and only then begin defining your target market, and specifying the specific marketing
strategies." Do not simply report on how a company markets its goods or services. You should
instead say what type of marketing you would propose.
Your instructor will look at your Marketing Plan from the point of view of a business proposal.
Have you thought through and considered your options? Have you provided details of your
proposal? Have you looked at the entire strategy - the “big picture” - while still considering the
more operational elements that make for successful implementation? How well written and
persuasive is the plan?
Guidelines
In developing your content, try to demonstrate clarity of thinking, understanding, and application
of basic marketing principles, and creative --- but realistic -- use of mar ...
AuditingArticle-BriefsAll Briefs are Individual Assignments.docxikirkton
Auditing
Article-Briefs
All Briefs are Individual Assignments
Briefs are one (1) page write-ups of selected articles requiring you to (1) summarize the article with the central message and the author’s theme; (2) discuss 2 reasons why this is an important or unimportant topic for the audit profession; and (3) indicate your agreement or disagreement with 3 of the author’s conclusions or opinions and support your 3 points with different auditing standards (PCAOB, ASB, IAASB, ACFE, IIA etc.). Do not agree or disagree with the standards but agree or disagree with the author. You may NOT use your textbook as an authoritative source but your textbook may guide you to the right source.
The paper specifications are:
1. one page
2. one side
3. standard-sized paper (8 ½ inches by 11 inches)
4. double-spaced
5. one-inch for all margins
6. font-Times New Roman
7. font size > or = 11
We will discuss the articles on the days the briefs are due. Please submit briefs at the beginning of class. Bring a second copy or your notes to refer to when the article is discussed.
Briefs are due according to the schedule. Late submissions will not be accepted. You may email the brief if you will not be in class.
The Rubric is an integral part of understanding the assignment. Please see the Rubric for specific information about how the assignment will be graded.
Health Services Strategic Marketing
HSA505
Philip Kotler’s Marketing Plan
Welcome to Health Services Strategic Marketing.
In this lesson we will discuss Philip Kotler’s Marketing Plan.
Next slide.
1
Topics
Developing Marketing Plans
Philip Kotler’s Marketing Plan
The following topics will be covered in this lesson:
Developing Marketing Plans; and
Philip Kotler’s Marketing Plan
Next slide.
2
Developing Marketing Plans
Develop Comprehensive Marketing Plan
Road Map
Significant Effort and Attention
Given the scope and diversity of marketing activities, it is essential for marketers to formalize their pursuits on at least an annual basis through the development of comprehensive marketing plans. By putting marketing plans in writing, marketers are forced to think through upcoming periods, perform routine marketing analyses, and set marketing goals and objectives that are properly aligned with institutional goals and objectives.
When completed, marketing plans act as road maps, allowing marketers to assess their progress over time, making adjustments as necessary. Without formal marketing plans, marketers will likely find themselves management marketing activities in a reactive fashion, lacking insight, direction, and control—a formula for disaster.
Developing marketing plans requires significant effort and attention. Among other things, these plans required accurate product, market, and competitor information and assessment, as well as insightful and creative market.
Next slide.
3
Philip Kotler’s Marketing Plan
Eight Sections Marketing Plan
Contain Necessary Plan Components
...
Brand Extension Marketing Plan 8GB530 Brand Extension Marketi.docxtarifarmarie
Brand Extension Marketing Plan 8
GB530 Brand Extension Marketing Plan: Guide
Introduction
Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1” margins, 12 pt. font, and include a cover page and a reference page.
For the Brand Extension Marketing Plan Assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a Marketing Plan Assignment and 3) you will not use double-spacing but instead you will use this document’s formatting.
It is important that you write your Brand Extension Marketing Plan in third person (there is no “I” in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once deposited into the Dropbox for grading, Brand Extension Marketing Plan Assignments are submitted to Turnitin® for a potential plagiarism review, so it continues to be important for you never to use anyone else’s words verbatim.
For each of the Brand Extension Marketing Plan Assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA Assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let me know.
All the components of the Marketing Plan are assessed using the following:
Subject Mastery Rubric: Knowledge (Can define major ideas) or Comprehension (Can discuss major ideas) or Application (Can apply major concepts to new situations).
A MARKETING PLAN IS THE FOUNDATION FOR ALL MARKETING EFFORTSBeginning your Brand Extension Marketing Plan: The Product Proposal
The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
As you begin your project, you need to first assume you have the role of a marketing manager for one,new, currently not available from your selected Brand Company, product on the behalf of a real, for-profit organization. Consider this a “brand extension”: you are adding a product to an existing company’s product line.
Think about your selection – the proposal is for a New Product for a New Market of consumers! Extend the Brand Name into new product markets by offering a “new to the company” product.
Companies may do this by buying an existing product, or importing a new product and putting their brand name on it – or they develop their own product to compete in the new market.
Module 1 BEMP Proposal - What will your project be about?
Submit your response to the following questions as a Product Proposal:
1. What is the brand name of your for-profit business/organization?
1. What is the new product, not currently in existence, that will generate revenue for .
MRKT 310 Principles of MarketingWeek 4 Writing AssignmentPart .docxroushhsiu
MRKT 310 Principles of Marketing
Week 4 Writing Assignment
Part 1 - Consumer Behavior: How People Make Buying Decisions
Learning Outcomes
Model of Consumer Behavior: Environmental factors. Student can use the model of consumer behavior to identify those environmental factors most likely to affect the consumer decision making for a specific product or service.
Model of Consumer Behavior: Consumer factors. Student can reference the model of consumer behavior to identify the consumer factors most likely to affect the decision making for a specific product or service.
Role of Involvement in purchase decisions. Student can identify the role of consumer involvement applicable to a specific product or service offering and how that level of involvement affects the type of decision making.
Consumer decision-making process. Student can identify how marketing strategy can influence each of the steps in the consumer decision-making process.
Directions
· Refer to the product or service you selected at the beginning of the semester. This week, you want to take a closer look at what consumer factors may be relevant for customers who are considering buying your product or service offering. This will require some critical thinking on your part based on your own behavior if you are a customer yourself, or you may want to talk to others who have purchased the product. Sometimes you can find clues when looking at the marketing messages that may be addressing some of these factors.
· Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, there should be a heading to separate the sections. The paper should contain approximately 5+ pages of analysis for the responses to the eight questions.
1. Consumer Behavior Model:Environmental factors. Refer to the week's readings and the model of consumer behavior and identify two of the most important environmental factors you think are relevant to the customers of your product or service offering. Explain your choices.
2. Consumer Behavior Model: Consumer factors. Refer to this week's readings and the model of consumer behavior and identify the three most important consumer factors you think are relevant to the customers of your product or service offering. Explain your choices.
3. Role of involvement in consumer decision-making. Identify the level of involvement a customer of your product or service might use to make a purchase/no purchase decision. Then, discuss which type of buying behavior is most consistent with that level of involvement.
4. Consumer decision-making process. Go through the six steps of the purchase process outlined in the readings and identify where marketing can influence each of the six steps. For example, if a consumer just ...
1GB530 Brand Extension Marketing Plan GuideIntroductioMargaritoWhitt221
1
GB530 Brand Extension Marketing Plan: Guide
Introduction
Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1” margins, 12 pt. font, and include a title page and a reference page.
For the Brand Extension Marketing Plan assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a Marketing Plan Assignment and 3) you will not use double-spacing but instead you will use this document’s formatting.
It is important that you write your Brand Extension Marketing Plan in third person (there is no “I” in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once submitted to the Dropbox for grading, Brand Extension Marketing Plan assignments are submitted to Turnitin® for a plagiarism review, so it continues to be important for you to never use anyone else’s words verbatim.
For each of the Brand Extension Marketing Plan assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let your instructor know.
All the components of the Marketing Plan are assessed using the following:
Subject Mastery Rubric: Knowledge (can define major ideas) or Comprehension (can discuss major ideas) or Application (can apply major concepts to new situations).
A Marketing Plan Is The Foundation For All Marketing EffortsBeginning your Brand Extension Marketing Plan: The Product Proposal
The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
As you begin your project, you need to first assume you have the role of a marketing manager for one,new, currently not available from your selected Brand Company, product on the behalf of a real, for-profit organization. Consider this a “brand extension”: you are adding a product to an existing company’s product line.
Think about your selection: the proposal is for a New Product for a New Market of consumers! Extend the Brand Name into new product markets by offering a “new to the company” product.
Companies may do this by buying an existing product, or importing a new product and putting their brand name on it – or they develop their own product to compete in the new market.
Intensive Growth Strategies
Companies have four options to maximize growth opportunities, these include the following strategies:
Market Penetration: Gaining more market share by increasing sales of products and services to existing markets.
Market Development: Finding or developing new markets for current products.
Prod ...
Week 4 Writing Assignment
Instructions
REMINDER: Please select one of the product or service offerings from the list below.
· The Coca-Cola Company
Your focus will be on the domestic, or U.S. marketing of this product only. If the product is also marketing in other countries you do not need to concern yourself with the global operations.
You will use the same product or service as the subject of each of the four writing assignments.
MRKT 310 Principles of Marketing
Week 4 Writing Assignment
Part 1 - Consumer Behavior: How People Make Buying Decisions
Learning Outcomes
Model of Consumer Behavior: Environmental factors. Student can use the model of consumer behavior to identify those environmental factors most likely to affect the consumer decision making for a specific product or service.
Model of Consumer Behavior: Consumer factors. Student can reference the model of consumer behavior to identify the consumer factors most likely to affect the decision making for a specific product or service.
Role of Involvement in purchase decisions. Student can identify the role of consumer involvement applicable to a specific product or service offering and how that level of involvement affects the type of decision making.
Consumer decision-making process. Student can identify how marketing strategy can influence each of the steps in the consumer decision-making process.
Directions
· Refer to the product or service you selected at the beginning of the semester. This week, you want to take a closer look at what consumer factors may be relevant for customers who are considering buying your product or service offering. This will require some critical thinking on your part based on your own behavior if you are a customer yourself, or you may want to talk to others who have purchased the product. Sometimes you can find clues when looking at the marketing messages that may be addressing some of these factors.
· Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, there should be a heading to separate the sections. The paper should contain approximately 5+ pages of analysis for the responses to the eight questions.
1. Consumer Behavior Model:Environmental factors. Refer to the week's readings and the model of consumer behavior and identify two of the most important environmental factors you think are relevant to the customers of your product or service offering. Explain your choices.
2. Consumer Behavior Model: Consumer factors. Refer to this week's readings and the model of consumer behavior and identify the three most important consumer factors you think are relevant to the customers of your product or service offering. Explain your choices.
3. Role of involvement in consumer deci.
esw.edisonlearning.com
Password jc173691
Password kjrzxj
Science 1 part competency
Lessons 16-45 due at 11 am EST
1
GB530 Brand Extension Marketing Plan: Guide
Introduction
Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1” margins, 12 pt. font, and include a title page and a reference page.
For the Brand Extension Marketing Plan assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a Marketing Plan Assignment and 3) you will not use double-spacing but instead you will use this document’s formatting.
It is important that you write your Brand Extension Marketing Plan in third person (there is no “I” in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once submitted to the Dropbox for grading, Brand Extension Marketing Plan assignments are submitted to Turnitin® for a plagiarism review, so it continues to be important for you to never use anyone else’s words verbatim.
For each of the Brand Extension Marketing Plan assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let your instructor know.
All the components of the Marketing Plan are assessed using the following:
Subject Mastery Rubric: Knowledge (can define major ideas) or Comprehension (can discuss major ideas) or Application (can apply major concepts to new situations).
A Marketing Plan Is The Foundation For All Marketing EffortsBeginning your Brand Extension Marketing Plan: The Product Proposal
The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
As you begin your project, you need to first assume you have the role of a marketing manager for one,new, currently not available from your selected Brand Company, product on the behalf of a real, for-profit organization. Consider this a “brand extension”: you are adding a product to an existing company’s product line.
Think about your selection: the proposal is for a New Product for a New Market of consumers! Extend the Brand Name into new product markets by offering a “new to the company” product.
Companies may do this by buying an existing product, or importing a new product and putting their brand name on it – or they develop their own product to compete in the new market.
Intensive Growth Strategies
Companies have four options to maximize growth opportunities, these include the following strategies:
Market Penetration: Gaining more market share by increasing sales of ...
MKTG522 Marketing Plan Guide MKTG522 MARKETING PLAN GUIDE .docxannandleola
MKTG522 Marketing Plan Guide
MKTG522 MARKETING PLAN GUIDE
Objective
This Marketing Plan assignment gives you the opportunity to practice develop an integrated
business and marketing strategy for a product or service of your choice. This activity will make
the course "come alive" through application of the principles from the textbook, course materials
and threaded discussions. Assignments such as this also help you develop business-oriented
communication skills.
The development of this Marketing Plan is an integral part of the course, and will require several
weeks of research, critical analysis, critical thinking, and writing. Students tell us the only way to
do well on this project is to begin early and work on it consistently throughout the entire course.
You have several options when choosing a product or service for your marketing plan. Consider
choosing a new product for a new company (your own) or creating a new product for an existing
company. Perhaps you would want to do a product extension of an existing product. You might
consider a different approach to marketing an existing service. You can target consumers or
businesses. You may choose a product or service offered by your employer or your own
business, or one from another organization. Ultimately, to maximize your learning experience,
choose a product or service in which you have an interest and about which you would like to see
your product or service come to the marketplace. Make sure there is information available about
the industry and target market of the product or service you choose.
Remember that this is a Marketing Plan and not a Business Plan. You are not creating a
business, but creating the Marketing Plan for an existing product or service. Thus, your focus
should not be on the company or its products, but on how to market the product or service that
you have chosen. Provide enough background and history to put the marketing plan in
perspective. Do a comprehensive SWOT analysis with an in-depth and candid look at your
internal and external environment. Establish your goals and objectives. Analyze the information
developed, and only then begin defining your target market, and specifying the specific marketing
strategies." Do not simply report on how a company markets its goods or services. You should
instead say what type of marketing you would propose.
Your instructor will look at your Marketing Plan from the point of view of a business proposal.
Have you thought through and considered your options? Have you provided details of your
proposal? Have you looked at the entire strategy - the “big picture” - while still considering the
more operational elements that make for successful implementation? How well written and
persuasive is the plan?
Guidelines
In developing your content, try to demonstrate clarity of thinking, understanding, and application
of basic marketing principles, and creative --- but realistic -- use of mar ...
AuditingArticle-BriefsAll Briefs are Individual Assignments.docxikirkton
Auditing
Article-Briefs
All Briefs are Individual Assignments
Briefs are one (1) page write-ups of selected articles requiring you to (1) summarize the article with the central message and the author’s theme; (2) discuss 2 reasons why this is an important or unimportant topic for the audit profession; and (3) indicate your agreement or disagreement with 3 of the author’s conclusions or opinions and support your 3 points with different auditing standards (PCAOB, ASB, IAASB, ACFE, IIA etc.). Do not agree or disagree with the standards but agree or disagree with the author. You may NOT use your textbook as an authoritative source but your textbook may guide you to the right source.
The paper specifications are:
1. one page
2. one side
3. standard-sized paper (8 ½ inches by 11 inches)
4. double-spaced
5. one-inch for all margins
6. font-Times New Roman
7. font size > or = 11
We will discuss the articles on the days the briefs are due. Please submit briefs at the beginning of class. Bring a second copy or your notes to refer to when the article is discussed.
Briefs are due according to the schedule. Late submissions will not be accepted. You may email the brief if you will not be in class.
The Rubric is an integral part of understanding the assignment. Please see the Rubric for specific information about how the assignment will be graded.
Health Services Strategic Marketing
HSA505
Philip Kotler’s Marketing Plan
Welcome to Health Services Strategic Marketing.
In this lesson we will discuss Philip Kotler’s Marketing Plan.
Next slide.
1
Topics
Developing Marketing Plans
Philip Kotler’s Marketing Plan
The following topics will be covered in this lesson:
Developing Marketing Plans; and
Philip Kotler’s Marketing Plan
Next slide.
2
Developing Marketing Plans
Develop Comprehensive Marketing Plan
Road Map
Significant Effort and Attention
Given the scope and diversity of marketing activities, it is essential for marketers to formalize their pursuits on at least an annual basis through the development of comprehensive marketing plans. By putting marketing plans in writing, marketers are forced to think through upcoming periods, perform routine marketing analyses, and set marketing goals and objectives that are properly aligned with institutional goals and objectives.
When completed, marketing plans act as road maps, allowing marketers to assess their progress over time, making adjustments as necessary. Without formal marketing plans, marketers will likely find themselves management marketing activities in a reactive fashion, lacking insight, direction, and control—a formula for disaster.
Developing marketing plans requires significant effort and attention. Among other things, these plans required accurate product, market, and competitor information and assessment, as well as insightful and creative market.
Next slide.
3
Philip Kotler’s Marketing Plan
Eight Sections Marketing Plan
Contain Necessary Plan Components
...
Market EnvironmentUsing what you have learned from your reading th.docxdrennanmicah
Market Environment
Using what you have learned from your reading this week, research REI and develop a profile of its marketing environment. Use the REI Marketing Environment Worksheet to develop your analysis. Submit your worksheet to the assignment area.
--------------------------------------------------------------------------------------------
How To Write a Marketing Plan
The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. In many respects, the Marketing Plan is the most important document produced by marketers as it not only helps to justify what has occurred in the past, but is critical for explaining where a company intends to go in the future.
Th Marketing Plan is widely used by both large large corporate marketing departments and also by small startup companies. It is particularly important for marketers who seek funding for new projects or to expand existing products or services.
Essentially the Marketing Plan:
forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions.
forces the marketing personnel to look externally in order to fully understand the market in which they operate.
sets future goals and provides direction for future marketing efforts that everyone within the organization should understand and support.
is a key component in obtaining funding to pursue new initiatives.
The Marketing Plan is generally undertaken for one of the following reasons:
Needed as part of the yearly planning process within the marketing functional area.
Needed for a specialized strategy to introduce something new, such as new product planning, entering new markets, or trying a new strategy to fix an existing problem.
Is a component within an overall business plan, such as a new business proposal to the financial community.
There are many ways to develop and format a marketing plan. The approach taken here is to present a 6-Part plan that includes:
Purpose and Mission
Situational Analysis
Marketing Strategy and Objectives
Tactical Programs
Budgets, Performance Analysis and Implementation
Additional Consideration
This plan is aimed at individual products and product lines, however, it can be adapted fairly easily for use in planning one or more strategic business units (SBU). The page length suggested for each section represents a single-spaced typed format for a plan focused on a single product. Obviously for multi-product plans lengths will be somewhat longer.
It is assumed that anyone developing a Marketing Plan possesses a working understanding of marketing principles. If you do not, it is suggested you spend considerable time learning about basic marketing through the previous sections of the
Principles of Marketing Tutorials
.
Part 1
Part 1 of the plan is designed to provide the reader with the necessary information to fully understand the purpose of the marketing p.
b6026 module 5 assignment 1 lasa 2 the marketing plan,argosy university b6026,b6026,argosy university b6026 week 5 tutorial,b6026 week 5 assignment,argosy university b6026 week 5 help
For more classes visit
www.snaptutorial.com
Brand Extension Marketing Plan Project; Introduction: The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.;Project Assignment: As we begin our project here in Unit 1, you need to first assume you have the role of a marketing manager for one, new, currently not available product on the behalf of a real, for-profit organization. Consider this a ?brand extension?:
Mktg 1001 research factual information/tutorialoutletPlunkettz
FOR MORE CLASSES VISIT
tutorialoutletdotcom
• This assignment has several purposes. It requires you to:
1. Research factual information to collect data
2. apply marketing theories to the activities of a specific organization identified through the collected data;
Use this Microsoft Word template to help you design a Business Case for any corporate product investment. Get this template @ http://www.demandmetric.com/content/product-business-case-template
1. Assignment 2: Marketing Plan
Due Week 5 and worth 100 points
This assignment consists of two sections: a marketing plan (Word document) and Marketing Budget (Excel document) Note: You must submit both sections as separate files for the completion of this assignment.
For the first 6 months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of 25 miles from where you live.
For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.
Section 1: Marketing Plan and Sales Strategy (MS Word or equivalent)
Write the 3–5-page marketing plan and sales strategy section of your business plan in which you do the following:
1. Define your company’s target market.
a. Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description).
b. Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).
2. Hints: At American FactFinder (http://factfinder.census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (http://www.census.gov/econ/cbp/). Check Chapter 2 of Successful Business Plan for more research sources.
. Assess your company’s market competition.
2. Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.
2. Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 |Market Share Distribution).
· Hints: Every business faces competition, and the non-alcoholic beverage market is an especially crowded market.
· Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks.
3. Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s). Create a marketing slogan/tagline for your product.
·
1. Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through tho ...
Young Adulthood begins with the individual being on the verge of att.docxrosemarybdodson23141
Young Adulthood begins with the individual being on the verge of attaining several major life tasks. By the end of the Young Adulthood period, the individual should have successfully attained:
Work
: Higher Education, Obtaining a Job, Developing a sense of work ethic and your place in the workforce
Independent Living
: Dorm-life, Find an apartment, buy a home, merge finances with marriage, support spouse and children
Marriage
: Form intimate relationships, make a commitment, find a life-partner
Child Rearing
: bearing and raising children
What happens to the development of the Young Adult if these life tasks are not attained? Include a discussion of how development will be affected by not attaining these life tasks with respect to the developmental theorists discusses in your class notes and text (K.Warner Schae, Erikson, Levinson and Sternberg). Also, include a discussion of current economic or societal reasons as to why Young Adults may not be achieving these life tasks? Use APA citations for all resources used; including your course text.
3 pages
.
Your abilities in international management have been recognize.docxrosemarybdodson23141
Your abilities in international management have been recognized, and your consulting assistance has been requested. The company Quasimoto Enterprises has been approached by a reputed Chinese firm that wants exclusive production and selling rights for one of its new high-tech products. The company has been looking for a strategic partner for the production of this product to reduce costs. Hence, Quasimoto Enterprises is very interested in exploring the possibility of developing relationships with this Chinese firm. This deal is very critical to growth of Quasimoto in the international market. Both parties are anxious and preparing for their first meeting in a month’s time to move this deal forward. This is the first time Quasimoto is doing business with China, and this is also the case with the Chinese firm.
The bold question below is my part of the project That i need you to complete. It has to be 5 double space written pages plus reference page Disregard the other two question and, its not my responsibility. I just added it to the email for you to have a full understanding of the what assignment is.
What does Quasimoto Enterprises need to know about Chinese bargaining behaviors to strike the best possible deal with this company? What should the Chinese firm know about American bargaining behaviors to strike the best possible deal with your company?
In your small group, develop a strategic plan for the negotiation and conflict resolution for Quasimoto's executive team for its first meeting with the Chinese. Also, develop a negotiation and conflict resolution plan for the Chinese firm for its first meeting with the Americans. Please note that because this is an important business deal for both companies, both of your plans should include the bargaining behaviors of both countries. Are there any similarities between their bargaining behaviors? Can they have a win-win deal?
APA format is mandatory (in text and in the reference section).
There are two main types of databases accessible in the library, through “FIND ARTICLES & BOOKS.” Keep in mind that the most popular databases are: ABI Inform Global, Academic Search Premier, and Business Source Premier. As a student, you must steer away from inferior Web sites with anonymous writers, articles found on consultant Web sites, materials on sites like QuickMBA.com, MarketingProfs.com, etc. Dictionaries and Encyclopedias most often repeat the information from your text. Acceptable Internet resources include among others government sites (especially for statistics). You are not permitted to use any open-source Web site in this course.
Present your findings as a 5 -7 pages Word document formatted in APA style.
Submitting your assignment in APA format means, at a minimum, you will need the following:
1. TITLE PAGE. Remember the Running head: AND TITLE IN ALL CAPITALS
2. ABSTRACT. A summary of your paper…not an introduction. Begin writing in third person voice.
3. BODY. The body of your paper begins on t.
your 14 years daughter accidently leaves her purse open in the fam.docxrosemarybdodson23141
your 14 years daughter accidently leaves her purse open in the family room and you see a package of birth control pills.
Q1 Brief contribution to the description and definition of the condition.
Q2 Discuss at least one major theoretical approach to explaining and resolving the life span development situation (i. e., mental or developmental disorder, psychosocial change or trauma, or a moral dilemma).
.
Young people are ruining the English languageIn your reflectio.docxrosemarybdodson23141
"Young people are ruining the English language"
In your reflection, respond to the following sub-prompts:
What are the underlying language ideologies of this statement?
What would be a linguist’s take on this statement?
What type of evidence would one need to support the statement?
Do you have a personal position on this statement? Explain.
Has this course (or a related course) influenced your understanding of the issue around this statement? Explain
.
Young man drops out of school in seventh grade and becomes his mothe.docxrosemarybdodson23141
Young man drops out of school in seventh grade and becomes his mothers most wealthiest child. Obtaining a car dealership, a club , and real estate.
How he overcame. The mistakes he made. How the people closest people closest to him helped or hindered him. 3 scenes as an adolescen 3 sscenes as a middle age adult and 3 scenes as an older adult,
.
Young and the RestlessWeek 11 Couples Therapy Movie Experience .docxrosemarybdodson23141
Young and the Restless
Week 11: Couples Therapy Movie Experience & Paper (28 points)
Couples Therapy Movie/TV Experience & Analysis Paper (Due week 11): 28 points
Couples Therapy Movies Experience & Analysis Paper based is based on the UCLA Marriage Enrichment Program & Happily Ever After The Movies & Relationship Study (A research study that is being conducted by Professor Ronald D. Rogge from the University of Rochester’s Department of Clinical and Social Sciences in Psychology) as well as the “PAIR Program” Promoting Awareness and Improving Relationships with Movies, my experience as a LMHC, LPC and LMFT Clinical Supervisor, Prepare/Enrich Certified Marital Counselor, Certified Supreme Court Mediator, and Certified Parent Coordinator.
http://www.courses.rochester.edu/surveys/funk/ (Links to an external site.)Links to an external site.
“A recent study at UCLA of Couples after the first 3 years of marriage (Roggie, et al., 2014) suggested that couples felt enriched by watching movies together and then “engaging in relationship focused” discussions after each movie. In these conversations the couple would discuss how their relationship was similar to different from the intimate relationship portrayed in each movie.’
This is a self-growth and Movie/TV analysis experience activity. Ideally doing this with a partner would be fun however not required. You can do this alone and base it on a relationship you had or one you hope to have or your family. It is not important to disclose if it is your relationship that you are using if you do not want to however be consistent with who you are using in your reflections.
The best approach to this assignment is to pick a show or a movie and watch it the beginning of the term and then at the end unless you choose a TV show to “binge” watch as part of this class or over the 3 months of class to immerse yourself into the show and couples you will be assessing and exploring in this project and take notes based on the assessment questions each time you watch the movie/show.
You will be looking at the following objectives for the couple:
• Explore strength and growth areas
• Strengthen communication skills
• Identify and manage major stressors
• Conflict resolution abilities
• Develop a more balanced relationship
• Explore family of origin issues
• Discuss financial planning and budgeting
• Establish personal, couple and family goals
• Understand and appreciate personality differences
Your Task (Cut and Paste these questions into a WORD document and create a template to use while watching movies/TV shows of your choice):
1) Pick 1 movie or “binge” watch a TV show (at least 4-6 episodes) related to Couples and Family.
2) Answer the following questions in a journal format or paper if you choose referencing the TV show/movies you watch, your text and other Couple and Family Therapy resources you use to support your thoughts/ideas.
1. What movie/TV shows did you watch? List.
You may have seen how financial news outlets provide real-time .docxrosemarybdodson23141
You may have seen how financial news outlets provide real-time financial market reporting. They often produce stock-market news feeds for traders; these news feeds include a stock chart. The stock chart may include different filters that allow you to see how the stock is performing today or has performed over one or more years.
There are many factors that will influence pricing that can’t be controlled or predicted accurately. The approaches used to value stocks (determine what the stock is truly worth) are usually theoretical. You should consider what drives stock prices and why.
For this discussion, first go to Mergent Online. Find the pricing chart under the “Company Details” tab, then click on
Pricing Summary
for your selected company. This is the company you have selected for your Project Two assignment. Filter the time period to one year.
In your initial post, address the following:
Discuss how the stock for your company is trending. Explain why the stock is in either an uptrend or downtrend.
Discuss some of the factors, including environmental, sustainable, and governance (ESG) factors, that you believe have impacted the stock performance and why.
Convince your peers to either invest in your chosen company or to not invest in the company. Explain your reasoning.
In your response posts to at least two peers, discuss the following:
Do you agree with your peer’s argument to either invest or not invest in their company? Explain why or why not, making sure to also include information not previously shared by your peer
Post by Joshue Brown
Discuss how the stock for your company is trending. Explain why the stock is in either an uptrend or downtrend.
Tesla's stock has a positive trend over the past year. The stock has ranged from a low of $187.06 a year ago to a high of $883.09 on January 26, 2021 (Yahoo, 2021a). Tesla's shares have skyrocketed more than 20,000% since it went public in 2010, with its price rising more than 700% over the last year (Levin, 2021). This growth has made Tesla the most valuable car company in the world. There are many reasons for this epic growth. After years of not turning a profit for years, Tesla has finally shown a profit for the last 6 quarters. Tesla also beat estimates by producing more than 500,000 vehicles and selling its fifth vehicle, Modle Y, ahead of schedule (Levin, 2021). In addition, Tesla was added to the S&P 500 on November 16th, 2020, which helped the share price spike. These are the main drivers of the success of Teslas stock over the past 12 months. Another positive trend that has factored into the growth of Tesla's stock is the growing demand for EV stocks in general. Tightening emission regulations and the government's continued push towards renewable energy have also help Tesla's shares rise.
Discuss some of the factors, including environmental, sustainable, and governance (ESG) factors, that you believe have impacted the stock p.
You are responsible for putting together the Harmony Day celebr.docxrosemarybdodson23141
You are responsible for putting together the Harmony Day celebration for Darcy Consulting, this years’ theme is Everyone Belongs.
There will be the following events:
Morning tea (internal)
Art Exhibition opening (Darcy Consulting is the main sponsor of this event)
Put together a communication/project plan for Harmony Day. Communication types to be included are:
Posters promoting both (internally)
Emails promoting both (internally)
Email to clients inviting them to Art Exhibition
Scripted remarks for CEO for the Art Exhibition opening
Scripted remarks for HR Manager for Morning Tea
In your plan you will need to:
Timeline the planning of the events
Timeline the communication
Identify key messages
.
You wrote this scenario from the perspective of Behaviorism learni.docxrosemarybdodson23141
You wrote this scenario from the perspective of Behaviorism learning theory Now I want two scenarios same this scenario but from two different perspectives that they are Cognitivism Learning theory and Social learning theory
For further clarification see attached example
Learning Situation from Behaviorism Learning Theory
The class of 20 students is divided into two teams, having 10 students in each team. The teacher makes two columns on the board for team A and team B. Teacher points out, Yesterday in our history class we studied about the civil rights movement I hope you have well-prepared that topic. Let’s start an informal quiz based on yesterday’s topic. Are you guys ready? Students say, “Yes”! Teacher starts asking questions. Team A! Which sports Jackie Robinson played? Students raised their hands. Robert? Can you give the answer? Robert says soccer. Teacher appreciating Robert’s effort says very good Robert and write 10 under the column of Team A. Next question for Team B, Dr. Martin Luther King Jr. went to the college to become? Students raise their hands. James, can you answer? James says, “Minister”. Teacher appreciates the attempt but the answer is not correct. Ok! Now, what you guys think what was the main contribution of Abraham Lincoln?Timothy raised his hand and replied, he brought freedom and abolish slavery. Rosie raised her hand and replied, he ran the country being a president of the country. Teacher says, when we freedom was attained by the African American it was not solely due to Abraham Lincoln. Who played the actual role? Joseph replies, African Americans themselves. Teacher appreciated Joseph’s answer saying absolutely right. No leader can bring freedom from slavery or racism until its people are themselves not ready to put their efforts. Nation needs to be united to get rid of inequality.
Learning Situation from Cognitivism Learning Theory:
Learning Situation from Social Learning Theory:
3 | Page
Chapter 2 terminology
Psych260
Nervous System-
A network of billions of cells in the brain and the body responsible for all aspects of what we feel, think, and do.
Central nervous system-
The part of the nervous system that consists of the brain and the spinal cord.
Peripheral nervous system-
The part of the nervous central nervous system with the muscles, organs and glands.
Neurons-
The basic units of the nervous system cells that receive integrate and transmit information in the nervous system. Neurons operate through electrical impulses communicate with other neurons through electrical impulses communicate with other neurons through chemical signals and form neural networks.
Dendrites –
Branchlike extensions of the neuron with receptors that detect information from other neurons.
Cell Body-
Part of the neuron where information from thousands of other neurons is collected and integrated.
Axon-
A long narrow outgrowth of a neuron that enables the neuron to transmit information to other neurons..
You worked closely with your IT managers to develop a complementing .docxrosemarybdodson23141
You worked closely with your IT managers to develop a complementing IT strategic plan. Your team identified the new technologies to be implemented in the next 2 years.
In 175 words or more discuss how you would proceed in advancing these technologies from the planning phase to executing and utilizing them in the company.
.
You work in the office of a personal financial planner. He has asked.docxrosemarybdodson23141
You work in the office of a personal financial planner. He has asked you to develop a draft of an initial power point presentation with detailed speaker notes to talk about hedge funds as alternatives available to this company for fund acquisition and the associated risk to the company.
Please submit your assignment.
For assistance with your assignment, please use your text, Web resources, and all course materials.
Unit Materials
Rose, P.S., & Marquis, M.H., chap. 9, 11, 14, & 16
Due Date:
6/29/2014 11:59:59 PM (-2 Days)
Total Pts:
125
Points Earned:
n/a
Category:
Instructions:
Instructor
Comments:
Deliverable Length:
8-10 slides + 600-800 words of speaker notes
Assignment Type:
Individual Project
.
You work in the IT department of a financial services company that s.docxrosemarybdodson23141
You work in the IT department of a financial services company that sells investments to, and manages investment portfolios for, high net worth individuals. Your organization uses custom-built legacy software applications and systems to support its sales processes. The sales software applications and systems are not integrated, and they do not support an enterprise view of the sales processes throughout the organization. Management is frustrated because the sales applications and systems do not provide the information and reports necessary for them to measure, monitor, and manage sales production in the organization. Sales executives and account managers are frustrated because the sales software applications and systems do not support the sales cycle for the products and services that the organization sells.
You have been assigned to analyze your organization’s sales processes and identify an IT system capable of improving the sales processes of your organization. In addition, your organization is looking for an easy-to-use, cloud-based Customer Relationship Management (CRM) solution to generate more leads, increase sales, improve customer service, reduce the cost of sales for the organization, and increase revenue.
The project proposal must include the following items:
· A project definition and scope that defines the project and articulates the business context for the project
· The problems that the proposed system is expected to solve (or opportunities the proposed project is expected to produce)
· The project objectives
· The project methodology or "game plan"
· A high-level schedule for completing the project scope
Instructions
: Fill out each of the sections below with information relevant to your project, and add your company’s name.
Company Name
Project Proposal
Project Scope statement
Project Title:
Project Sponsor(s):
Business Context for the System:
Project Scope Description:
Date Prepared:
Prepared By:
Problems/Issues/opportunities the proposed system expected to Solve
Problems
Issues
Opportunities
·
·
·
project objectives
Project Objective Name
Project Objective Description
project deliverables
Project Deliverable Name
Project Deliverable Description
project acceptance criteria
Project Acceptance Criteria Name
Project Acceptance Criteria Description
project exclusions
Project Exclusion Name
Project Exclusion Description
project constraints
Project Constraint Name
Project Constraint Description
project assumptions
Project Assumption Name
Project Assumption Description
PROJECT METHODOLOGY
high-level work schedule: Project Scope
Description of Work
Assumptions and Constraints
Milestones
Due Dates
ID
Activity
Resource
Labor
Hours
Labor
Rate
Labor
Total
Material
Units
Material
Cost
Material
Total
Total
Cost
.
You work for the Jaguars Bank as the Chief Information Officer. It .docxrosemarybdodson23141
You work for the Jaguars Bank as the Chief Information Officer. It has been brought up to your attention that a security model is needed for protection of information. Using the NSTISSC model, examine each of the cells and write a brief statement on how you would address the three components represented in that cell.
.
More Related Content
Similar to MRKT 310Principles of Marketing University of Maryland Unive.docx
Market EnvironmentUsing what you have learned from your reading th.docxdrennanmicah
Market Environment
Using what you have learned from your reading this week, research REI and develop a profile of its marketing environment. Use the REI Marketing Environment Worksheet to develop your analysis. Submit your worksheet to the assignment area.
--------------------------------------------------------------------------------------------
How To Write a Marketing Plan
The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. In many respects, the Marketing Plan is the most important document produced by marketers as it not only helps to justify what has occurred in the past, but is critical for explaining where a company intends to go in the future.
Th Marketing Plan is widely used by both large large corporate marketing departments and also by small startup companies. It is particularly important for marketers who seek funding for new projects or to expand existing products or services.
Essentially the Marketing Plan:
forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions.
forces the marketing personnel to look externally in order to fully understand the market in which they operate.
sets future goals and provides direction for future marketing efforts that everyone within the organization should understand and support.
is a key component in obtaining funding to pursue new initiatives.
The Marketing Plan is generally undertaken for one of the following reasons:
Needed as part of the yearly planning process within the marketing functional area.
Needed for a specialized strategy to introduce something new, such as new product planning, entering new markets, or trying a new strategy to fix an existing problem.
Is a component within an overall business plan, such as a new business proposal to the financial community.
There are many ways to develop and format a marketing plan. The approach taken here is to present a 6-Part plan that includes:
Purpose and Mission
Situational Analysis
Marketing Strategy and Objectives
Tactical Programs
Budgets, Performance Analysis and Implementation
Additional Consideration
This plan is aimed at individual products and product lines, however, it can be adapted fairly easily for use in planning one or more strategic business units (SBU). The page length suggested for each section represents a single-spaced typed format for a plan focused on a single product. Obviously for multi-product plans lengths will be somewhat longer.
It is assumed that anyone developing a Marketing Plan possesses a working understanding of marketing principles. If you do not, it is suggested you spend considerable time learning about basic marketing through the previous sections of the
Principles of Marketing Tutorials
.
Part 1
Part 1 of the plan is designed to provide the reader with the necessary information to fully understand the purpose of the marketing p.
b6026 module 5 assignment 1 lasa 2 the marketing plan,argosy university b6026,b6026,argosy university b6026 week 5 tutorial,b6026 week 5 assignment,argosy university b6026 week 5 help
For more classes visit
www.snaptutorial.com
Brand Extension Marketing Plan Project; Introduction: The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.;Project Assignment: As we begin our project here in Unit 1, you need to first assume you have the role of a marketing manager for one, new, currently not available product on the behalf of a real, for-profit organization. Consider this a ?brand extension?:
Mktg 1001 research factual information/tutorialoutletPlunkettz
FOR MORE CLASSES VISIT
tutorialoutletdotcom
• This assignment has several purposes. It requires you to:
1. Research factual information to collect data
2. apply marketing theories to the activities of a specific organization identified through the collected data;
Use this Microsoft Word template to help you design a Business Case for any corporate product investment. Get this template @ http://www.demandmetric.com/content/product-business-case-template
1. Assignment 2: Marketing Plan
Due Week 5 and worth 100 points
This assignment consists of two sections: a marketing plan (Word document) and Marketing Budget (Excel document) Note: You must submit both sections as separate files for the completion of this assignment.
For the first 6 months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of 25 miles from where you live.
For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.
Section 1: Marketing Plan and Sales Strategy (MS Word or equivalent)
Write the 3–5-page marketing plan and sales strategy section of your business plan in which you do the following:
1. Define your company’s target market.
a. Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description).
b. Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).
2. Hints: At American FactFinder (http://factfinder.census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (http://www.census.gov/econ/cbp/). Check Chapter 2 of Successful Business Plan for more research sources.
. Assess your company’s market competition.
2. Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.
2. Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 |Market Share Distribution).
· Hints: Every business faces competition, and the non-alcoholic beverage market is an especially crowded market.
· Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks.
3. Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s). Create a marketing slogan/tagline for your product.
·
1. Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through tho ...
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Young Adulthood begins with the individual being on the verge of att.docxrosemarybdodson23141
Young Adulthood begins with the individual being on the verge of attaining several major life tasks. By the end of the Young Adulthood period, the individual should have successfully attained:
Work
: Higher Education, Obtaining a Job, Developing a sense of work ethic and your place in the workforce
Independent Living
: Dorm-life, Find an apartment, buy a home, merge finances with marriage, support spouse and children
Marriage
: Form intimate relationships, make a commitment, find a life-partner
Child Rearing
: bearing and raising children
What happens to the development of the Young Adult if these life tasks are not attained? Include a discussion of how development will be affected by not attaining these life tasks with respect to the developmental theorists discusses in your class notes and text (K.Warner Schae, Erikson, Levinson and Sternberg). Also, include a discussion of current economic or societal reasons as to why Young Adults may not be achieving these life tasks? Use APA citations for all resources used; including your course text.
3 pages
.
Your abilities in international management have been recognize.docxrosemarybdodson23141
Your abilities in international management have been recognized, and your consulting assistance has been requested. The company Quasimoto Enterprises has been approached by a reputed Chinese firm that wants exclusive production and selling rights for one of its new high-tech products. The company has been looking for a strategic partner for the production of this product to reduce costs. Hence, Quasimoto Enterprises is very interested in exploring the possibility of developing relationships with this Chinese firm. This deal is very critical to growth of Quasimoto in the international market. Both parties are anxious and preparing for their first meeting in a month’s time to move this deal forward. This is the first time Quasimoto is doing business with China, and this is also the case with the Chinese firm.
The bold question below is my part of the project That i need you to complete. It has to be 5 double space written pages plus reference page Disregard the other two question and, its not my responsibility. I just added it to the email for you to have a full understanding of the what assignment is.
What does Quasimoto Enterprises need to know about Chinese bargaining behaviors to strike the best possible deal with this company? What should the Chinese firm know about American bargaining behaviors to strike the best possible deal with your company?
In your small group, develop a strategic plan for the negotiation and conflict resolution for Quasimoto's executive team for its first meeting with the Chinese. Also, develop a negotiation and conflict resolution plan for the Chinese firm for its first meeting with the Americans. Please note that because this is an important business deal for both companies, both of your plans should include the bargaining behaviors of both countries. Are there any similarities between their bargaining behaviors? Can they have a win-win deal?
APA format is mandatory (in text and in the reference section).
There are two main types of databases accessible in the library, through “FIND ARTICLES & BOOKS.” Keep in mind that the most popular databases are: ABI Inform Global, Academic Search Premier, and Business Source Premier. As a student, you must steer away from inferior Web sites with anonymous writers, articles found on consultant Web sites, materials on sites like QuickMBA.com, MarketingProfs.com, etc. Dictionaries and Encyclopedias most often repeat the information from your text. Acceptable Internet resources include among others government sites (especially for statistics). You are not permitted to use any open-source Web site in this course.
Present your findings as a 5 -7 pages Word document formatted in APA style.
Submitting your assignment in APA format means, at a minimum, you will need the following:
1. TITLE PAGE. Remember the Running head: AND TITLE IN ALL CAPITALS
2. ABSTRACT. A summary of your paper…not an introduction. Begin writing in third person voice.
3. BODY. The body of your paper begins on t.
your 14 years daughter accidently leaves her purse open in the fam.docxrosemarybdodson23141
your 14 years daughter accidently leaves her purse open in the family room and you see a package of birth control pills.
Q1 Brief contribution to the description and definition of the condition.
Q2 Discuss at least one major theoretical approach to explaining and resolving the life span development situation (i. e., mental or developmental disorder, psychosocial change or trauma, or a moral dilemma).
.
Young people are ruining the English languageIn your reflectio.docxrosemarybdodson23141
"Young people are ruining the English language"
In your reflection, respond to the following sub-prompts:
What are the underlying language ideologies of this statement?
What would be a linguist’s take on this statement?
What type of evidence would one need to support the statement?
Do you have a personal position on this statement? Explain.
Has this course (or a related course) influenced your understanding of the issue around this statement? Explain
.
Young man drops out of school in seventh grade and becomes his mothe.docxrosemarybdodson23141
Young man drops out of school in seventh grade and becomes his mothers most wealthiest child. Obtaining a car dealership, a club , and real estate.
How he overcame. The mistakes he made. How the people closest people closest to him helped or hindered him. 3 scenes as an adolescen 3 sscenes as a middle age adult and 3 scenes as an older adult,
.
Young and the RestlessWeek 11 Couples Therapy Movie Experience .docxrosemarybdodson23141
Young and the Restless
Week 11: Couples Therapy Movie Experience & Paper (28 points)
Couples Therapy Movie/TV Experience & Analysis Paper (Due week 11): 28 points
Couples Therapy Movies Experience & Analysis Paper based is based on the UCLA Marriage Enrichment Program & Happily Ever After The Movies & Relationship Study (A research study that is being conducted by Professor Ronald D. Rogge from the University of Rochester’s Department of Clinical and Social Sciences in Psychology) as well as the “PAIR Program” Promoting Awareness and Improving Relationships with Movies, my experience as a LMHC, LPC and LMFT Clinical Supervisor, Prepare/Enrich Certified Marital Counselor, Certified Supreme Court Mediator, and Certified Parent Coordinator.
http://www.courses.rochester.edu/surveys/funk/ (Links to an external site.)Links to an external site.
“A recent study at UCLA of Couples after the first 3 years of marriage (Roggie, et al., 2014) suggested that couples felt enriched by watching movies together and then “engaging in relationship focused” discussions after each movie. In these conversations the couple would discuss how their relationship was similar to different from the intimate relationship portrayed in each movie.’
This is a self-growth and Movie/TV analysis experience activity. Ideally doing this with a partner would be fun however not required. You can do this alone and base it on a relationship you had or one you hope to have or your family. It is not important to disclose if it is your relationship that you are using if you do not want to however be consistent with who you are using in your reflections.
The best approach to this assignment is to pick a show or a movie and watch it the beginning of the term and then at the end unless you choose a TV show to “binge” watch as part of this class or over the 3 months of class to immerse yourself into the show and couples you will be assessing and exploring in this project and take notes based on the assessment questions each time you watch the movie/show.
You will be looking at the following objectives for the couple:
• Explore strength and growth areas
• Strengthen communication skills
• Identify and manage major stressors
• Conflict resolution abilities
• Develop a more balanced relationship
• Explore family of origin issues
• Discuss financial planning and budgeting
• Establish personal, couple and family goals
• Understand and appreciate personality differences
Your Task (Cut and Paste these questions into a WORD document and create a template to use while watching movies/TV shows of your choice):
1) Pick 1 movie or “binge” watch a TV show (at least 4-6 episodes) related to Couples and Family.
2) Answer the following questions in a journal format or paper if you choose referencing the TV show/movies you watch, your text and other Couple and Family Therapy resources you use to support your thoughts/ideas.
1. What movie/TV shows did you watch? List.
You may have seen how financial news outlets provide real-time .docxrosemarybdodson23141
You may have seen how financial news outlets provide real-time financial market reporting. They often produce stock-market news feeds for traders; these news feeds include a stock chart. The stock chart may include different filters that allow you to see how the stock is performing today or has performed over one or more years.
There are many factors that will influence pricing that can’t be controlled or predicted accurately. The approaches used to value stocks (determine what the stock is truly worth) are usually theoretical. You should consider what drives stock prices and why.
For this discussion, first go to Mergent Online. Find the pricing chart under the “Company Details” tab, then click on
Pricing Summary
for your selected company. This is the company you have selected for your Project Two assignment. Filter the time period to one year.
In your initial post, address the following:
Discuss how the stock for your company is trending. Explain why the stock is in either an uptrend or downtrend.
Discuss some of the factors, including environmental, sustainable, and governance (ESG) factors, that you believe have impacted the stock performance and why.
Convince your peers to either invest in your chosen company or to not invest in the company. Explain your reasoning.
In your response posts to at least two peers, discuss the following:
Do you agree with your peer’s argument to either invest or not invest in their company? Explain why or why not, making sure to also include information not previously shared by your peer
Post by Joshue Brown
Discuss how the stock for your company is trending. Explain why the stock is in either an uptrend or downtrend.
Tesla's stock has a positive trend over the past year. The stock has ranged from a low of $187.06 a year ago to a high of $883.09 on January 26, 2021 (Yahoo, 2021a). Tesla's shares have skyrocketed more than 20,000% since it went public in 2010, with its price rising more than 700% over the last year (Levin, 2021). This growth has made Tesla the most valuable car company in the world. There are many reasons for this epic growth. After years of not turning a profit for years, Tesla has finally shown a profit for the last 6 quarters. Tesla also beat estimates by producing more than 500,000 vehicles and selling its fifth vehicle, Modle Y, ahead of schedule (Levin, 2021). In addition, Tesla was added to the S&P 500 on November 16th, 2020, which helped the share price spike. These are the main drivers of the success of Teslas stock over the past 12 months. Another positive trend that has factored into the growth of Tesla's stock is the growing demand for EV stocks in general. Tightening emission regulations and the government's continued push towards renewable energy have also help Tesla's shares rise.
Discuss some of the factors, including environmental, sustainable, and governance (ESG) factors, that you believe have impacted the stock p.
You are responsible for putting together the Harmony Day celebr.docxrosemarybdodson23141
You are responsible for putting together the Harmony Day celebration for Darcy Consulting, this years’ theme is Everyone Belongs.
There will be the following events:
Morning tea (internal)
Art Exhibition opening (Darcy Consulting is the main sponsor of this event)
Put together a communication/project plan for Harmony Day. Communication types to be included are:
Posters promoting both (internally)
Emails promoting both (internally)
Email to clients inviting them to Art Exhibition
Scripted remarks for CEO for the Art Exhibition opening
Scripted remarks for HR Manager for Morning Tea
In your plan you will need to:
Timeline the planning of the events
Timeline the communication
Identify key messages
.
You wrote this scenario from the perspective of Behaviorism learni.docxrosemarybdodson23141
You wrote this scenario from the perspective of Behaviorism learning theory Now I want two scenarios same this scenario but from two different perspectives that they are Cognitivism Learning theory and Social learning theory
For further clarification see attached example
Learning Situation from Behaviorism Learning Theory
The class of 20 students is divided into two teams, having 10 students in each team. The teacher makes two columns on the board for team A and team B. Teacher points out, Yesterday in our history class we studied about the civil rights movement I hope you have well-prepared that topic. Let’s start an informal quiz based on yesterday’s topic. Are you guys ready? Students say, “Yes”! Teacher starts asking questions. Team A! Which sports Jackie Robinson played? Students raised their hands. Robert? Can you give the answer? Robert says soccer. Teacher appreciating Robert’s effort says very good Robert and write 10 under the column of Team A. Next question for Team B, Dr. Martin Luther King Jr. went to the college to become? Students raise their hands. James, can you answer? James says, “Minister”. Teacher appreciates the attempt but the answer is not correct. Ok! Now, what you guys think what was the main contribution of Abraham Lincoln?Timothy raised his hand and replied, he brought freedom and abolish slavery. Rosie raised her hand and replied, he ran the country being a president of the country. Teacher says, when we freedom was attained by the African American it was not solely due to Abraham Lincoln. Who played the actual role? Joseph replies, African Americans themselves. Teacher appreciated Joseph’s answer saying absolutely right. No leader can bring freedom from slavery or racism until its people are themselves not ready to put their efforts. Nation needs to be united to get rid of inequality.
Learning Situation from Cognitivism Learning Theory:
Learning Situation from Social Learning Theory:
3 | Page
Chapter 2 terminology
Psych260
Nervous System-
A network of billions of cells in the brain and the body responsible for all aspects of what we feel, think, and do.
Central nervous system-
The part of the nervous system that consists of the brain and the spinal cord.
Peripheral nervous system-
The part of the nervous central nervous system with the muscles, organs and glands.
Neurons-
The basic units of the nervous system cells that receive integrate and transmit information in the nervous system. Neurons operate through electrical impulses communicate with other neurons through electrical impulses communicate with other neurons through chemical signals and form neural networks.
Dendrites –
Branchlike extensions of the neuron with receptors that detect information from other neurons.
Cell Body-
Part of the neuron where information from thousands of other neurons is collected and integrated.
Axon-
A long narrow outgrowth of a neuron that enables the neuron to transmit information to other neurons..
You worked closely with your IT managers to develop a complementing .docxrosemarybdodson23141
You worked closely with your IT managers to develop a complementing IT strategic plan. Your team identified the new technologies to be implemented in the next 2 years.
In 175 words or more discuss how you would proceed in advancing these technologies from the planning phase to executing and utilizing them in the company.
.
You work in the office of a personal financial planner. He has asked.docxrosemarybdodson23141
You work in the office of a personal financial planner. He has asked you to develop a draft of an initial power point presentation with detailed speaker notes to talk about hedge funds as alternatives available to this company for fund acquisition and the associated risk to the company.
Please submit your assignment.
For assistance with your assignment, please use your text, Web resources, and all course materials.
Unit Materials
Rose, P.S., & Marquis, M.H., chap. 9, 11, 14, & 16
Due Date:
6/29/2014 11:59:59 PM (-2 Days)
Total Pts:
125
Points Earned:
n/a
Category:
Instructions:
Instructor
Comments:
Deliverable Length:
8-10 slides + 600-800 words of speaker notes
Assignment Type:
Individual Project
.
You work in the IT department of a financial services company that s.docxrosemarybdodson23141
You work in the IT department of a financial services company that sells investments to, and manages investment portfolios for, high net worth individuals. Your organization uses custom-built legacy software applications and systems to support its sales processes. The sales software applications and systems are not integrated, and they do not support an enterprise view of the sales processes throughout the organization. Management is frustrated because the sales applications and systems do not provide the information and reports necessary for them to measure, monitor, and manage sales production in the organization. Sales executives and account managers are frustrated because the sales software applications and systems do not support the sales cycle for the products and services that the organization sells.
You have been assigned to analyze your organization’s sales processes and identify an IT system capable of improving the sales processes of your organization. In addition, your organization is looking for an easy-to-use, cloud-based Customer Relationship Management (CRM) solution to generate more leads, increase sales, improve customer service, reduce the cost of sales for the organization, and increase revenue.
The project proposal must include the following items:
· A project definition and scope that defines the project and articulates the business context for the project
· The problems that the proposed system is expected to solve (or opportunities the proposed project is expected to produce)
· The project objectives
· The project methodology or "game plan"
· A high-level schedule for completing the project scope
Instructions
: Fill out each of the sections below with information relevant to your project, and add your company’s name.
Company Name
Project Proposal
Project Scope statement
Project Title:
Project Sponsor(s):
Business Context for the System:
Project Scope Description:
Date Prepared:
Prepared By:
Problems/Issues/opportunities the proposed system expected to Solve
Problems
Issues
Opportunities
·
·
·
project objectives
Project Objective Name
Project Objective Description
project deliverables
Project Deliverable Name
Project Deliverable Description
project acceptance criteria
Project Acceptance Criteria Name
Project Acceptance Criteria Description
project exclusions
Project Exclusion Name
Project Exclusion Description
project constraints
Project Constraint Name
Project Constraint Description
project assumptions
Project Assumption Name
Project Assumption Description
PROJECT METHODOLOGY
high-level work schedule: Project Scope
Description of Work
Assumptions and Constraints
Milestones
Due Dates
ID
Activity
Resource
Labor
Hours
Labor
Rate
Labor
Total
Material
Units
Material
Cost
Material
Total
Total
Cost
.
You work for the Jaguars Bank as the Chief Information Officer. It .docxrosemarybdodson23141
You work for the Jaguars Bank as the Chief Information Officer. It has been brought up to your attention that a security model is needed for protection of information. Using the NSTISSC model, examine each of the cells and write a brief statement on how you would address the three components represented in that cell.
.
You work for OneEarth, an environmental consulting company that .docxrosemarybdodson23141
You work for OneEarth, an environmental consulting company that specializes in building-condition assessments, contaminated-site remediation, and energy audits. Founded by an environmentally concerned citizen in 2010, OneEarth has emerged as the highest-quality and most comprehensive environmental services company in the northern region of the United States.
Recently, ardent local representative Sy Bill Wright contacted OneEarth for assistance evaluating the validity of arguments related to fracking. He agreed to meet with any interest or advocacy groups that wanted to discuss their positions to ensure that he was well-informed about the controversial topic. Now, he needs OneEarth’s help examining the arguments and the evidence they provided to ensure that he makes a sound decision. He believes that OneEarth, a highly-respected environmental firm with strong connections to the local community, could provide critical insights to his evaluation of the advocacy groups’ evidence. Aware of your previous work advising on fossil fuel management, your manager Claire DeAir has asked you to serve as a liaison to representative Wr
Directions
Representative Wright has provided you with all of the information he received from the advocacy or interest groups that he entertained the previous week. This information in available in his email in the Supporting Materials section. In your position paper (750–1,250 words), you will evaluate the arguments of each group, specifically examining their conclusions, premises, assumptions, and evidence. Using your analysis, representative Wright will be able to determine how to take the soundest position on the controversial topic. In your paper, include the following components:
A discussion of the common conceptions and misconceptions about the topic
What is the topic? What are the
common conceptions and misconceptions
about this topic?
What is the context of the topic?
Why is the topic a significant issue?
What was your own opinion as a consultant prior to conducting research?
An identification and description the components of the argument
What is the
main point or conclusion
about the topic?
What are the
main arguments and subarguments
about the topic?
What are the
premises
(reasons for thinking the conclusion is true)? Are there any
missing premises
?
What are the
assumptions
and
biases
?
A recognition and evaluation of the deductive and inductive arguments
If the argument is
deductive
(providing premises that guarantee their conclusions):
Is the argument
valid
? (Are the premises and the conclusions true?)
What types of formal and/or informal
logical fallacies
are used?
Is the argument
sound
?
If the argument is
inductive
(aiming to provide premises that make the conclusion more probable):
Is the argument
strong
(more probable conclusion in light of premises) or
weak
(less probable conclusion i.
You work for an international construction company that has been con.docxrosemarybdodson23141
You work for an international construction company that has been contracted to build the tallest skyscraper in the world in Rio De Janeiro. The financing is coming from Dubai, the materials are coming from China, the engineering and technology is
coming from Germany, and the labor will be hired locally with management from the United States. You invite all of the players to the headquarters in the United States for a big meeting to explain the project and get to know one another. The people seem to be staying with their own groups and not mingling.
·
What is the cultural phenomenon here?
·
How do you explain the lack of intercultural communication?
·
What do you know about these cultures—specifically their economic, political, educational, and social systems—that could help you in getting them together?
·
What are some of the contrasting cultural values of these countries?
You are concerned about some of the language issues as you start the meeting, particularly the fact that the United States is a low-context country, and some of the countries present are high-context countries. Furthermore, you only speak English, and you do not have an interpreter present.
·
How will this affect the presentation?
·
What are some of the issues you should be concerned about regarding verbal and nonverbal language for this group?
·
What strategy would you use to begin to have everyone develop a relationship with each other that will help ease future negotiations, development, and implementation?
.
You will write your Literature Review Section of your EBP Projec.docxrosemarybdodson23141
You will write your Literature Review Section of your EBP Project Proposal. Here is a
Review of Literature Example (Word)
to use as a model or guide. To conduct your literature review, you begin with the search strategy, gather your resources, then start writing your literature review and gap analysis.
Search Strategy
In the literature review section, you are to identify your
search strategy
, which can include the following:
the databases and internet sites or search engines used to explore the literature (CINAHL, Medline, Google, Yahoo, etc.)
the search terms you used
the beginning and ending dates of the period covered in this study
the time period when the search was conducted (e.g., Fall 2008)
any special journals hand-searched and any relevant sources used in performing the literature search
Description of Literature or Gaps in the Literature
The literature review section is a review of studies that are related to your phenomenon. It should take up about eight to ten pages, or approximately 3,000 to 4,000 words. The purpose is to tell the reader what is known about your phenomenon and lead the reader to what is not known about your phenomenon (your research problem). You should have sub-headings throughout this section of the paper.
The literature section discusses the relevant research related to your study. Do not discuss each study individually; instead, synthesize the literature based on your literature matrix. You can discuss individual findings of studies (include all eight studies that you described in your literature matrix in Weeks 4 and 9) as appropriate including the statistical findings and study samples. This section needs to tell the reader what is known about your clinical area of interest. You will also summarize your review of the literature and discuss the gaps you have identified.
Assignment Instructions
Your assignment should be:
Eight to ten pages, or approximately 3,000 to 4,000 words, no cover page required, and the page count doesn’t include the references list
Your search strategy
Description of articles (who, population, sample, what was done, statistical findings, limitations, and so on)
Gaps section: the gaps you have identified from your literature search
Please refer to the
Grading Rubric
for details on how this activity will be graded.
Example of A Literature Review : Follow the below example
Week 9 Review of Literature Example
Written by Jennifer Oddy, Entitled:
Distress And Coping of Mothers of Children With Muscular Dystrophy
Introduction
The purpose of this literature review is to discuss the current knowledge regarding experiences of mothers who care for their child with muscular dystrophy, their coping mechanisms, and to understand their lived experiences in order to provide better nursing care to these mothers. Not only will the current knowledge be addressed, this literature review will also speak to what is unknown about this phenomenon. The concepts of matern.
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You work for a small community hospital that has recently updated its health record system to a modern electronic health record (EHR) system. As a health care manager, you have been asked to meet with the health information manager (HIM) and analyze the efficiency, security, and privacy of your current health records system. Your organization has very high standards and a culture of keeping up with current trends. After your analysis, you have been asked to provide a detailed report to the hospital's chief operating officer (COO) detailing the following:
Examine the emergence of technology and electronic health systems in health care since the passage of the Health Insurance Portability and Accountability Act (HIPAA).
Provide an analysis of the current trends in health care record keeping and charting as they relate to advancements in technology.
Assess ways in which contemporary patient records systems can support health care operations including privacy, quality patient care delivery, insurance and cost administration, and records access and retention.
Present your findings in an executive summary of 5–7 pages.
.
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You work for a regional forensic computer lab and have been tasked with recovering all data from a suspect's cellular phone, which is also a PDA. The case revolves around cyberstalking, and evidence is needed to prove these allegations. Use the Internet to research the different ways in which a person can be stalked in cyberspace. Discuss in detail your steps in recovering any and all information from the device and how cyberstalking can be proved via this evidence.
.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
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Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
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MRKT 310Principles of Marketing University of Maryland Unive.docx
1. MRKT 310
Principles of Marketing
University of Maryland University College
Rev. July 2013
1
Marketing Plan Template
A Student aid for successfully completing the final project
1
How to use this template
2
Use this template to navigate the marketing plan term project.
You can either:
Print these slides and use them as tools to develop your own
format
Keep the headings but remove all the directions and tips and use
this template format
Check out the Effective Power Point Presentation Tips in your
2. Marketing Toolbox. The examples are specific to this project.
Many topics will need more than one slide, don’t try to cram it
all on one slide even though the template has only one slide per
topic. Add additional slides if you need more space to
effectively present key information.
Be sure the numbering system used in the template begins each
of your slides as they track to the grading rubric.
Feel free to change the presentation theme to one of your own,
or design one specifically related to your product.
2
Marketing Plan Term Project
Objectives
3
By completing this project you will be able to:
Demonstrate knowledge of basic marketing principles
Apply marketing principles to a product/market situation
Develop/improve Power Point presentation skills
Demonstrate critical thinking skills
Demonstrate information literacy skills
3. 3
Suggested Initial Approach to the Marketing Plan Term Project
4
Select your company or product/service in Week 1 and get
faculty approval
Determine external research needs by end of Week 1 and use the
UMUC virtual library. Complete external research by Week 3.
Check out the product website and competitor websites; visit
the store to see where your product/service is sold, make note of
shelf space positioning and competitive offerings.
Buy your product (if possible) and keep it near you as you draft
your marketing plan.
Check out the discussions on the marketing plan term project
where your faculty member may be providing additional tips
and hints.
4
Tips for completing the Marketing
Plan Term Project
5
Stay current with text readings and online discussions or
classroom discussions
4. Draft sections as topics are covered in class while the material
is still fresh in your mind.
Don’t wait until the day the project is due. It is impossible to do
a good job in one weekend.
Refer to grading rubric frequently so ensure you have devoted
enough emphasis to those items with higher point values.
Edit! Be sure your presentation looks professional and
addresses all the issues.
Ask questions early and often!
5
Expectations for External Research
6
All your external information should be gathered within the first
three weeks.
Finding perfect information is not realistic; budget time spent
on research carefully
Look for sources that provides additional product and
competitor information, industry trends and other readily
available data. Refer to the Marketing Webliography in the
Marketing Toolbox for ideas. Ask the librarian if you still need
help.
Expect to make educated generalizations if your research does
5. not uncover all the information you need or is only available by
a fee subscription; but be sure to include some rationale for
your conclusions.
Expect to use endnotes to verify information and a
bibliography, both in an acceptable citation style, e.g. MLA,
APA
Expect 90 percent of sources to be academic sources, not
Wikipedia and Google searches
6
You can delete these introductory slides when you submit your
parts 1 and 2 and begin with your own title slide.
7
Your Marketing Plan Term Project will start with the next slide
7
(Your name
Course name/number, Section,
Semester)
6. 8
(Your Product Name)
Be specific, e.g. Ford Taurus, Apple iPad, Tide Detergent with
Bleach, etc. It is important to know if you are preparing a
marketing plan for a single product or an entire product line.
8
Executive Summary
9
Prepare this slide last and submit with your finished product at
the end of the semester.
An executive summary should include:
Summary of key findings in the analysis of the current
marketing situation
Briefly state your marketing mix recommendations for the
coming year.
(See Appendix 1, pg 612 in the text 15th ed. or find the related
appendix in the online version for example, but be sure to frame
it as a Power Point, not prose)
7. 9
Table of Contents
10
Prepare this slide twice:
When you are ready to submit Part 1, prepare your Table of
Contents for Part 1
When you are ready to submit Part 2, prepare your final Table
of Contents incorporating both Part 1 and Part 2
Prepare this slide twice:
1. When you are ready to submit Part 1, prepare your Table of
Contents for Part 1
2. When you are ready to submit Part 2, prepare your final
Table of Contents for both Part 1 and Part 2
10
Section A -- Title slide for Section A, no additional content
needed but be sure to include a title slide so your reader can
follow your presentation accurately.
Part 1 focuses on the current situation, in other words what ‘is’
not what you think it should be.
Hints
Do not include a history of the company
Do research and be sure to provide citations both as endnotes
and in a bibliography, refer to UMUC virtual library for citation
8. and bibliography styles.
Consider your reader to be members of the company’s
management team.
Do not approach this as a term paper where you regurgitate
information you may be finding. Follow the topic numbers
precisely.
11
Section A
Current Marketing Situation
11
A.1.a. Market Description
Description of market segments
12
Develop two to three distinctive market segments the product
now reaches using the hints below. Then, select the one largest
segment that appears to be the primary target market. This
primary target market will be the focus of your marketing plan
term project for the remainder of Part 1. You might recommend
one of the other target markets to be the focus for Part 2 if your
analysis concludes the primary target market is saturated.
Hints:
Use Chapter 7, Table 7.1 on page 193 in text 15th ed. for a list
of potential characteristics of market segments and be specific.
For example, if age is a characteristic, then mention the age ran
9. range, e.g. 25-49 year olds.
If product is mass marketed, e.g., no segmentation, then do not
provide a target market description, but do explain why it is a
mass market. See Chapter 7, Requirements for Effective
Segmentation 2
Most market segments have multiple characteristic in common.
Articles written about the product may have some expert
analysis of the current target market.
This topic works well in chart format
Alternative: Use the PRISM system to find two to three
possible market segments and their descriptions. Refer to the
following
websitehttp://www.claritas.com/MyBestSegments/Default.jsp?I
D=30 for more details.
12
A.1.b. Market Description
Current Marketing Targeting Strategy
13
Select and defend one of the four market targeting strategies
currently used by the product and defend your choice.
Hints:
The four market targeting strategies are:
10. Undifferentiated – Also called mass marketing, ignores segment
differences and goes after whole market
Differentiated – Also called segmented marketing, company
markets to multiple segments with separate offerings
Concentrated – Also called niche marketing, company focuses
on the one market segment they can serve better than
competitors
Micromarketing – Variations include local marketing,
individual marketing, used for marketing to local customer
segments
See Chapter 7, Evaluating Market Segments and Selecting
Market Segments for more details.
Note, to keep things simple, you will focus on only one target
market for the remainder of your marketing plan, even if you
decided the company uses a differentiation targeting strategy.
Be sure to identify the primary target market and keep their
characteristics in mind as you complete your marketing plan.
Part 1.
13
A.1.c. Market Description
Value Proposition
14
What is the product/service’s current value proposition for the
primary target market?
Hints:
11. Reference Chapter 1 for a general definition of value
proposition and relationship to developing customer lifetime
value.
Reference Chapter 7, specifically Figure 7.4, on page 215 of the
text 15th ed. for the generic value proposition categories, pick
one and defend your choice.
14
A.1.d. Market description
Factors influencing consumer behavior
15
Based on the characteristics of your primary target market, what
are the major factors influencing their buying behavior?
Hints:
Use Chapter 5, Figure 5.2 on page 137 of the text 15th ed. for a
framework.
Do not need to address each factor, but those factors you
believe are part of the consumer’s ‘black box’ for this purchase.
Based on the characteristics of your primary target market, what
are the major factors influencing their buying behavior?
12. Hints:
Use Chapter 5, Figure 5.2 for a framework.
Do not need to address each factor, but those factors you
believe are part of the consumer’s ‘black box’ for this purchase.
15
A.1.e. Market description
Buyer decision process
16
Based on these factors influencing their buying behavior,
discuss the type of buying decision they most likely will use
when deciding on the purchase or non purchase of your
product/service. Your choices are:
Complex buying behavior
Dissonance-reducing buying behavior
Habitual buying behavior
Variety-seeking buying behavior
Hints:
See Figure 5.5 in Chapter 5 on page 153 of the text 15th ed. for
a framework for the types of buying decisions.
Be sure the logic for your choices are evidenced in your
presentation.
16
A.2.a. Product Review
Levels of product/service
13. 17
This begins your description of your product/service as it
currently exists.
To complete this topic, refer to Chapter 8, specifically Figure
8.1, on page 228 in the text 15th ed., three levels of product.
Describe your product/service in terms of each of these levels.
Hints:
Be sure you understand each of the three levels as this will be
important in assessing and developing marketing strategy.
If your product is a service, be sure to refer to the service
characteristics as discussed in Chapter 8 beginning on page 237
of the text, 15th ed.
This begins your description of your product/service as it
currently exists.
To complete this topic, skip ahead to Chapter 8, specifically
Figure 8.1, Three levels of product. Describe your
product/service in terms of each of these levels.
Hints:
Be sure you understand each of the three levels as this will be
important in assessing and developing marketing strategy.
17
A.2.b. Product Review
Type of product/service
18
Here you will pick the type of product/service most appropriate
to your primary target market. Use Table 8.1 on page 229 of
14. the text, 15th ed. to help you determine the type of product
The types of product are:
Convenience
Shopping
Specialty
Unsought
Hints:
Table 8.1 Table will be an invaluable aid in Part 2 when you
determine future marketing strategy. It provides clues to
marketing mix strategy based on the customer’s behaviors and
the type of product.
Be sure you are considering only your primary target market
18
A.2.c. Product review
Product/service lifecycle
19
Refer to the discussion of the product lifecycle in Chapter 9,
page 279 in the text 15th ed. List the stage your
product/service is currently in and your rationale for your
decision.
Hints:
Table 9.2 gives a lot of clues as to what may be happening in
each of the stages giving you the rationale you need to defend
your choice
15. Table 9.2 will also give you ideas as to future marketing
strategy recommendations in Part 2.
19
A.2.d. Product Review
Benefits/features analysis
20
This topic should list the features of the product in one column
and then correlate the feature with the customer benefit each
feature provides. For example, a feature of an iPad might be a
built-in camera. The benefit to the customer is the ability to
take photos and share them without uploading from a separate
camera.
Hints:
Check out Table A1.1 in Appendix 1 in the text 15th ed. for a
good example; but unlike the example, you only need to do it
for one primary target market you identified earlier.
The feature is always something the company puts in the
product, the benefit is the reason why this feature is important
to the customer.
20
16. A.2.e. Product Review
Differentiation
21
This begins your description of the marketing mix (product,
price, place and promotion) that currently exists. You can find
most of this information in your research and where needed,
make educated and well-grounded guesses. Here you will
discuss the points of differentiation as seen through the eyes of
the primary target market. Your choices are:
Product differentiation
Services differentiation
Channel differentiation
People differentiation
Image differentiation
Hints:
Check out Chapter 7, Identifying Possible Value Differences,
beginning on page 211 of the text, 15th ed.
In some cases, you may determine that your product/service has
more than one point of differentiation, if so discuss each.
Rarely will a product/service have an advantage in each and
every point of differentiation.
21
A.2.f. Product Review
Branding strategy
22
This covers the topic of how the company that produces the
product/service brands the product/service. Discuss the
17. following:
Is your product/service a national brand that already has brand
equity, or is it a new brand with little or no brand equity?
Is your product/service part of a product line, and if so, what
else is included in the product line?
Is the brand adequately represented in the packaging such that
the primary target market can identify the positioning strategy?
Hints:
The manufacturer’s brand is not always the product brand.
Refer to Chapter 8, Product and Service Decisions.
22
A.3.a. Competitive Review
Competitive Analysis
23
Identify each of your product/services direct competitors.
These are competitors who offer a similar value proposition to
meet the same consumer need. Compare each competitor,
including your product, on relevant criteria such as price,
channel system, brand image, features, etc.
Hints:
Refer to Appendix 1, Table A1.2 for an idea of how to compare
each of the direct competitors. You can add as many columns
as you think relevant. In addition to features you might
compare price, assortment, numbers of locations, competitive
18. advantage and other variables relevant to your product.
Refer to Chapter 18 for more information on competitive
analysis.
Use the Competitive Analysis worksheet to help you with this
important analysis.
23
A.3.b. Competitive Review
Market share
24
This is the list of who has the largest to smallest market share.
If possible, find this information from an industry source. If
you have to guess, be sure to include your rationale.
Hints:
Hoovers.com usually has comparable revenue numbers for
public companies. Industry trade magazines frequently give
comparative statistics. See the Marketing Webliography in the
Marketing Toolbox for more ideas.
Be careful your number is only for your product, not the
company’s entire portfolio of products
A quick and dirty measure is the amount of shelf space devoted
to each competitor, if you have chosen a consumer product.
But, true market share indicators based on volume sales or
sales dollars, or units sold would be better.
19. 24
A.3.c. Competitive Review
Competitive positions and roles
25
This topic will draw your conclusions from your competitive
analysis. Minimally, include the following:
Which product/service is the market leader, market challenger,
market followers or market nichers?
What are the differences in the positioning strategies of each, if
any?
What are the vulnerabilities in each of the competitors that can
be ‘attacked’ in future marketing mix strategy?
Hints:
Check out Chapter 18 for a thorough discussion of competitive
positions and roles, see Figure 18.2 and related narrative on
page 536 in the text, 15th ed.
25
A.3.d. Competitive review
Strategic Sweet Spot
26
The Strategic Sweet Spot is not covered in your text, but it
means the convergence of market needs and company’s ability
to meet those needs better than any of the competitors.
20. Your product/service may or may not have a strategic sweet
spot. If so, identify it here. If not, discuss why this is a
problem, which is generally the case for products where
consumers do not really believe there are any product
differences amongst the competitors.
Hints:
Sample of a strategic sweet spot: The Macbook Pro is the most
light, most powerful full functioning laptop available to college
students and comes with Apple’s industry leading service and
guarantees easily accessible for free via phone or at the
college’s IT support department.
The Strategic Sweet Spot is NOT the positioning statement,
although they may look alike. The difference is that no other
competitor owns your sweet spot. If they do, then both
competitors are positioned similarly and that creates a major
marketing challenge.
26
A.3.e. Competitive review
Positioning
27
This topic covers the important question of how does the
product/service position itself in the minds of the primary target
market. What position does your product/service hold in the
minds of your primary target market? Your discussion of the
sweet spot should set the stage for this discussion.
21. Hints:
If possible, a good way to describe the product/service’s
position is to develop a positioning map for the product/service
category. See Figure 7.3 in Chapter 7, page 211 in the text 15th
ed. for an example of a positioning map.
Use the Perceptual/Positioning map worksheet to aid your
analysis.
See also the sample positioning statements under Differentiation
and Positioning on page 210 in the text, 15th ed.
27
A.4.a. Distribution review
Current supply chain members and roles
28
Who are the channel members that takes the product from
producer to end user and what does each channel member do to
to add value to the final customer
Hints:
You may want to draw one or more of the channel design
illustrated in Figure 12.2., page 343 in the 15th ed. Be as
specific as you can, e.g. for retailer, exactly what stores is the
product sold.
22. Discuss the channels for the primary target market only
You may need to discuss more than one channel system. For
example, may have a direct to customer channel, and one or
more indirect channels to the final customer. For example, you
can buy best selling books via a direct channel on the web. You
can also buy a best selling book via a retail channel utilizing a
publisher (manufacturer), wholesaler and retailer. You can also
buy a best selling book via a discount channel such as Costco,
which functions as both the wholesaler and retailer.
Be sure to discuss how each adds (or doesn’t add) value for the
final consumer. You can find a basic list of channel functions
in Chapter 12, page 342, 15th ed.
28
A.4.b. Distribution Review
Value delivery network analysis
29
Refer to Chapter 12, discuss whether your product or service is
distributed via a:
Conventional distribution channel
Vertical marketing system (VMS)
Corporate VMS
Contractual VMS
Administered VMS
Horizontal Marketing System
Multichannel Distribution System
23. End with your conclusion as to whether the current value
delivery network is appropriate for your product/service to add
value to the primary target market.
Hints:
This may be a topic for which you may not be able to find
perfect information. Do your best and explain the rationale for
your choices.
29
A.4.c. Distribution Review
Current type of distribution strategy
30
Discuss which of the distribution strategies is currently used,
e.g. selective, intensive or exclusive distribution.
Hints:
Refer to Chapter 12, beginning on page 351 in the text, 15th ed.
identifying major distribution alternatives.
30
Title Slide – no need for additional content
24. 31
Section B
SWOT Analysis
31
B.1. SWOT microenvironments
32
Strengths and weakness come from a company’s
microenvironments. Refer to Chapter 3 and list the strengths
and weaknesses of the company producing your product/service
here. You can include any or all of the actors as described in
Chapter 3.
Hints:
Check out the SWOT worksheet to assist you with this analysis.
32
25. B.2. SWOT macroenvironments
33
Opportunities and Threats come from a company’s
macroenvironments. Referring to Chapter 3 list the
opportunities and threats that may exist from any or all of the
actors in your product/service’s macroenvironments.
33
This concludes Part 1
34
Be sure to go back and develop your Table of Contents
Be sure to edit your work, follow the tips for effective Power
Point Presentations
Be sure to include your endnotes and bibliography
Check your work against the grading rubric
Upload your Part 1 to your assignment folder by the due date
listed in the course schedule.
Remember your analysis so that you can make recommendations
in part 2 grounded in the current situation and how it can be
improved.
26. 34
Begin Part 2
35
Part 2 will be your ideas, suggestions and recommended
marketing strategies going forward.
Do not repeat information from Part 1. That is historic, we now
want recommendations and your critical thinking.
Little if any external research will be needed for Part 2 as we
are looking for your thoughts and recommendations as you
critically assess the part 1 information to design new marketing
strategies.
Remember, you are students in an introduction to marketing
class; your recommendations do not have to be at the level of
actionable strategies as the company might pursue; but they
should be a demonstration that you understood the current
situation sufficiently to determine the product’s future
marketing efforts.
35
Title slide – No need to add content
36
Part C
Section C
27. Objectives and Issues
36
C.1. Objectives and Issues
First year marketing objectives
37
Develop new objectives for your product/service based on your
analysis of the current situation.
Hints:
If your product/service was the market challenger, your
objective might be to become the market leader. This would be
an increase in market share objective. Or, you may have
concluded that you need to find new customers for your existing
product. This would be a market penetration from x to y
strategy. You will probably have more than one objective
going forward.
Refer to Chapter 2, Setting Company Objectives and Goals, for
more discussion. Refer to Appendix 1, Objectives and Issues,
on page 618 of the text 15th ed. for some idea on how to write
marketing objectives. You do not need to cover year 1 or year
2, just some general marketing objectives that will signify
28. growth going forward. The product/market grid illustrated in
Chapter 2, Figure 2.3, on page 47 of the 15th edition is a good
framework for developing marketing objectives.
37
C.2. Objectives and Issues
Issues that may hinder objectives
38
Based on your analysis of the current situation throughout Part
1 and your new marketing objectives, what are the issues your
company might encounter that would hinder their ability to
reach these objectives?
Hints:
See Appendix 1, Objectives and Issues section on page 618 of
the text 15th ed. for an examples of issues.
Generally, your SWOT analysis should have revealed what
issues have to be overcome to achieve new objectives.
38
Title slide
No need for additional text
29. 39
Section D
Marketing Mix Recommendations
39
D.1. Marketing Strategy Recommendations
Positioning strategy
40
Refer back to A.2.e. Do you want to recommend a change to
the positioning strategy to more adequately reflect the value
proposition to the primary target market; or is the current
positioning strategy sufficient? If so, be sure to justify why the
current positioning strategy should continue.
Do you want to recommend a new target market because you
conclude the primary target market is saturated and your
objectives include developing a new market? If so, describe the
target market characteristics for this new group of consumers.
40
D.2. Marketing Mix Strategy Recommendations
30. Product and branding strategy
41
What recommendations would you suggest to change the
product/service? Go back to the three levels of the product and
make changes that you think would enhance the value
proposition for the existing target market, or the new target
market if that is one of your objectives. Would you change the
packaging? Would you change the branding? Would you
suggest additions to the product line? Be sure to provide your
rationale.
Be sure to read the text chapter on branding and product
decisions to understand how they apply to your case.
41
D.3 Marketing Mix Strategy Recommendations
Pricing Strategy
42
What changes to the current pricing strategy would you
recommend and why?
Hints:
If the product currently uses cost plus or other non consumer
focused strategy, a good recommendation might be to change to
a consumer focused strategy such as value added or good value
pricing.
Rarely can you raise the price of a product/service unless you
add additional value. If you recommend product changes to
enhance the value proposition you can consider a price increase.
31. Highly competitive product categories are usually victims of the
principles of supply and demand, and in that elastic situation
may have to lower prices in hopes of increasing sales volume.
Be sure to check out all the pricing issues discussed in Chapter
10 to determine the best pricing approach for your
product/service.
Do not confuse price strategies with promotion pricing, an IMC
tactic.
42
D.4 Marketing Mix Strategy Recommendations
Distribution Strategy
43
What changes might you recommend to the current value chain
and value delivery network and why?
Remember, every channel member needs to be performing some
value added service in order to be included in the value chain.
Hints:
If delivery is an issue for your product/service, changes are
good that some change will need to be made. This includes post
purchase services.
May want to draw a recommended channel system design
32. 43
D.5. Marketing Mix Strategy Recommendations
Marketing Communications Strategy
44
What changes would you recommend to the marketing
communications strategy to more adequately communicate the
value proposition to your primary target market? How would
the marketing communications integrate to provide synergy to
reinforce the brand. Be sure to list which promotion mix tools
would be used to reach each of the objectives. You should have
at least three marketing communication objectives. Is your
marketing communications strategy mostly push or pull and
why.
Hints:
Use the buyer readiness stages, Figure 14.3 and related
discussion in Chapter 14, page 414 in the text 15th ed. and the
related discussion on communication objectives in Chapter 14
and develop several marketing communications objectives.
Warning, the example of Marketing Communications in the
Appendix plan is NOT sufficient; you need to include a
discussion of how the promotion tools integrate.
44
D.6 Marketing Research
45
How will marketing research be used to support development,
implementation, and evaluation of strategies and action plans?
33. Although the marketing research chapter was not covered in
class, it might provide you with some ideas on how marketing
research can support your marketing objectives.
Hints
If you developed an objective to expand the product line, your
market research needs might include some test marketing to
ensure the new product meets the consumer needs you
identified. Similarly, if you developed an objective to increase
brand name awareness, you might need a pretest of the current
brand name awareness so you have a base line on which to
gauge any increase in brand name recognition as a result of the
marketing recommendations.
Title Slide
No need for additional text
46
Section E
Action Programs
46
E.1. Action Programs - IMC
47
34. Provide some detail as to when the marketing communications
would take place over a specific period of time, e.g. calendar
year. Be sure to keep your primary target market in mind, for
example, if you are selling holiday ornaments, there is no need
to promote year round. Think of when the consumer is most
like to be in the buyer decision making mode.
Hints:
See Appendix 1 under action programs for some ideas of how to
approach this topic.
47
E.2. Action Programs
Message design, content and structure
48
Your marketing communications will be driven by the right
message design. Review the existing marketing
communications and make recommendations for changes as may
be appropriate given your recommendations in Part 2. You can
also create a marketing communication, e.g. an ad, a buzz
campaign, billboard, TV or radio etc. creative strategy. Be sure
your message is designed to effectively reach your primary
target market.
Hints:
Check out Chapter 14, Designing a Message, beginning on page
415 of the text 15th ed. for more details.
35. 48
E.3. Action Programs
Media choices
49
Where will you place the communication message? Based on
each of the promotion mix tools you identified, how would the
message be used to communicate with the primary target
market?
Hints:
You can base this on personal and nonpersonal communication
channels discussed in Chapter 14.
Be specific, e.g. not just TV ads, but on what TV shows and
why you think that show will reach your target market.
49
E.4. Action Programs
Promotion Mix Tools
50
List each of the promotion mix tools you plan to use in your
marketing communications strategy. Describe why you think
each tool will contribute to achieving your communications
objectives?
36. Hints:
A good marketing plan will have at least three different
promotion tools and have clearly identified objectives for each
that integrate with each other to create synergy and overall
attainment of marketing communications objectives.
.
50
Title slide – No content needed
51
Part F
Section F
Budgets
51
37. F.1. Budgets
Objective/Task method
52
Chapter 14 discusses several budget methods, but the most
useful is the Objective/Task method.
List each of your promotion tools and then assign a percent of a
budget that should be allocated to each tool and why. For
example, you may indicate you would spend 35% of the
marketing communication budget on sales promotion because
you have a marketing communication objective to induce
product trial among 50% of the primary target market. This
means a massive sampling campaign.
Or, you may have a large percent devoted to advertising because
you want to increase awareness.
Hints:
Be sure your percentages total 100%.
What is most important is that you can differentiate between the
tools and what they are being used to accomplish.
Knowing the costs of all these promotion action plans is
impossible, but describing your rationale is doable.
52
Title slide – No content needed
53
Part G
38. Section G
Controls
Title slide – No content needed
53
G.1. Controls
Metrics to monitor progress
54
Go back to your marketing objectives listed in C.2. How will
you know if these objectives are being met? Sales within a
certain timeframe is definitely one way, but develop at least
three other metrics that would be useful to measure the
effectiveness of your marketing plan.
Check out Appendix 2, Marketing by the Numbers, for some
ideas.
Hints:
Increase in awareness can be a marketing communication
objective to support a marketing objective. This can be
measured with marketing research pre and post IMC campaign.
Remember social media metrics such as ‘hits’ or website visits.
39. These are only a few ideas, think through your particular
product/market situation, your objectives and what will be the
tangible evidence that the marketing plan is on the right track
54
Endnotes
55
Be sure to use a proper citation format or you will lose points.
Endnotes should be included for both Part 1 and Part 2 as
appropriate.
55
Bibliography
56
Be sure to use a proper citation format or you will lose points.
Refer to the excellent reference tools found in the UMUC
virtual library.
40. 56
Exhibits
57
Exhibits are optional, but are a good place to put detailed charts
and graphs and then reference them in your presentation. Be
sure your exhibits are numbered and have a relationship to your
marketing plan content, not just extra information.
Use this slide for an index of your exhibits and include as many
additional slides as you may need to adequately convey your
marketing plan topics.
57
End of Part 2
58
Make any changes recommended in your faculty’s feedback on
Part 1. You may be granted extra credit.
Incorporate Parts 1 and 2 into a final, cohesive document.
Complete the Executive Summary.
Edit carefully! You are being assessed on your grammar,
composition and Power Point skills.
Upload into your assignment folder by the due date.
41. 58
From Chapter 10, Read the opening case on JCPenney (pgs.
288-289) and the 'new strategy" presented in this vignette.
Then, review the recent changes in JCPenney (use Google
search or other resources) including the ouster of former CEO
Ron Johson, and why JCPenney is now going back to its former
strategy, including coupons. Why did this occur? What drove
this strategic back-step in which JCPenney scrapped its
'innovative, game-changing changes" and went back to its
former approaches? How did JCPenney misjudge the market?
How does this relate to pricing approaches?
Explain your analysis and provide examples/supporting
information.
Comment on 2 other student postings.
Lyn: JCPenny is going back to its former approaches, including
coupons, because as part of the marketing process, JCPenny's
first step is to understand the marketplace and customers needs
and wants. It may be that CEO Ron Johnson suffered from
marketing myopia. Author Brad Tuttle, in his article titled, The
5 Big Mistakes That Led to Ron Johnson’s Ouster at JC Penney,
states, " Johnson did not test his pricing strategy and Johnson
failed to see how attached customers were to markdowns".
Author James Surowiecki, states "he (Johnson) thought that
people would show up in stores because they were fun places to
hang out, and that they would buy things listed at full-but-fair
price. He totally misread the JCPenny brand. Doing away with
constant markdowns was, on the face of it, sensible: instead of
starting with a high price and quickly marking it down, start
with a lower price. But Johnson failed to see how attached
customers were to markdowns. Customer value and customer
42. satisfaction are key building blocks for managing customer
relationships". (Kotler & Armstrong p. 7) Kotler, P., &
Armstrong, G. (2014). Principles of Marketing (15th ed.). Upper
Saddle River, NJ: Pearson Education, Inc.
LaVonda: Myron Ullman took the place of Ron Johnson and he
hit the ground running. He has been increasing promotions to
increase sales. He's trying to get the customers back to
discounting and couponing. The store will return to more basic
clothing and sizes. Private-label brand items will be stopped.
The home sections department will be completely renovated.
The JCPenney website will be revamped to have the
merchandise match what's in the stores. All of this came about
because of the customers un-satisfaction. The pricing strategy
was a mistake. They thought the slogan "Fair and Square"
would win the customers over. They did away with the coupons
and discounts. JCPenney customers would e-mail and complain.
The new apparel offerings were why they stopped shopping
there. The brands they were use to was taking away and
replaced with cheaper made rags. Price is the sum of all the
values that customers give up to gain the benefits of having or
using a product or service. Customer-value based pricing uses
buyer's perceptions of value as the key to pricing. Somehow,
the customers did not feel they were getting value for the price
they were paying as they were in the past. So everything is
returning to the past after careful consideration.
From Chapter 11, discuss 3 different pricing strategies. How are
they different and why? Give an example of each and an
organization that utilizes each approach and why. Why are
different pricing strategies needed/utilized? Why are the 3 you
cited effective? Give examples.
Reply to 2 student postings.
Shakira:
Optional Product Pricing – Optional Product Pricing is when the
43. pricing of optional or accessory products are added along with
the main product. Car dealerships use optional pricing when
selling cars. The dealerships offer the basic car models with the
standard feature and then there are added features (i.e.
navigation systems, Blue Star) that can be added. This allows
consumers to just purchase the feature with the basic car model,
as opposed to forcing them to pay the price of a full loaded
vehicle.
Product Bundle Pricing – Product Bundle Pricing combines
several products and offers into a bundled package at a reduced
price. This method is the basis of fast food restaurants like
McDonalds. Consumers can get a drink, sandwich, and fries
cheaper than buying all of the items separately, allowing the
consumer to get a better deal and save a few dollars. It is easier
to purchase a bundle that includes everything you need or want.
Additionally, it promotes the sale of products that a consumer
wouldn’t normally purchase.
Captive Product Pricing – Captive Product Pricing sets a price
for products that must be used along with the main product. An
example would be setting the price for video games to for a
particular video game console. For example, a PlayStation
console will only play games that are specifically for
PlayStation and is therefore needed. It is up to the company to
find a reasonable price for the video games.
Different pricing strategies are needed AND utilized as a means
of providing options to the consumers. Consumers do not want
to be forced into purchasing anything especially if they feel that
it is too overpriced. The three strategies that I have cited are
effective in regards to the consumers because can pick and
choose the products that offer them the best deal. As for the
companies, offering better deals will increase sales because
consumers will purchase items they wouldn’t normally
purchase. This is evident because all of the examples (car
dealerships, McDonalds, and PlayStation) are still in business
and the consumers still free up money to purchase the products
that the companies sell.
44. Amneris: Product Bundle Pricing= when companies combined
several products or services at a reduced priced compared to the
sum when you purchased them separate. One company that does
this successful is Time Warner Cable, where they combine your
Internet, cable and phone into a low price. They are successful
are it because a lot of costumers that are already getting a
service from a trusted company that has been in service for
several years they are ok adding those services and eliminating
having to pay 3 different companies.
Promotional Pricing = the act of offering a lower price
temporarily in order to enhance the effectiveness of product
sales. Most retails companies do this they have sales around the
holidays weekends and end of season clearance the biggest sale
of the year is this upcoming black Friday sale, where stores like
Wal-Mart, Best Buy and Target compete to have the best sales
on go from red to black. It is very effective people know that in
order to get a good deal they need to act fast.
Reference Prices = Cost that consumers anticipate to pay or
consider reasonable to pay for a particular good or service. One
good example is when people go car shopping they go to
websites like Kelly blue book and they research the price of a
used car before going to the lot.