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Mrketing project
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- 2. Group members are Abdullah (0004) UmerZahoor (0024) Mohsin Raza (0030) Amaar Arshad (0041)
- 3. OUTLINES Launching aNew Product Current Marketing Situation Objectives and Issues SWOT Analysis Marketing Strategies Action Plan
- 4. To make yoursurface sparkling clean, People use a variety of products which are expensive as well as not very much effective. We provide you a product which is cost effective and easy to use & remove germs & make your surface sparkling clean.
- 5. Launching A New Product SuperX Surface Cleaner & Germs Killer
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- 7. MULTI SURFACE CLEANER Wood Granite Porcelain Stainless Steel Dusts andcleans just about everything so easily that you could use it almost every day. Use it on a number of surfaces including: Laminate Marble Glass Electronics
- 8. HOW DO BUYERSCURRENTLY GO ABOUT BUYING SURFACE CLEANER PRODUCTS? The product is low involvement product. This is because customer does not seek much overt information for such products. They are usually aware of benefits offered and about top brands in the market. The purchase decision for such products is mostly planned.
- 9. Current Marketing Situation MarketDescription: • The potential target market of our product is very vast as it includes segments who invest in cleaning brands as well as segments that purchase insect killers like housewives, etc. Target Group: • Urban households, restaurants, hotels etc.
- 10. PRODUCT REVIEW It’s aninnovation because it performs three functions. We can say its “3 in 1” Floor Cleaner
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- 13. Aims & Objectives Ouraim is to become a worldwide known product in cleaning brand.
- 14. Competitors Our competitors are: HarpicDomex Dettol
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- 16. Strength 1) Good brandpromotion by advertising and other media 2) Good distribution channel that ensures brand presence 3) One of the most popular brand in the cleansing market 4) The Quick dry formula will reduce drying time
- 17. Weakness 1) Tough competitionmeans limited market share growth 2) Fake products with similar names affects brand presence 3) Confusion can exist about our brand image
- 18. Opportunity 1) Still majormarket not tapped 2) Should extend in rural market 3) Bring variety in products
- 19. 1) Local playersoffering at low price. 2) Substitutes such as detergents available for cleaning. 3) Increase in low cost private labels. Threats
- 20. Marketing Mix Product Price Place Promotion
- 21. Product: Classification Focuses the needsof wide Household public 3 in 1 quality • Different places • Brand name • Brand logo
- 22. Pricing Strategy: Market entrystrategy We will apply the combination of customer oriented pricing and market penetration strategy, to maximize the segment of potential target market
- 23. Competitors Product Price& Quantity
- 24. Place: • Urban Area •Direct selling • Shops • Super stores
- 25. Promotion :• Advertising • Salespromotion • Public relation • Personal selling • Direct marketing
- 26. Market Segmentation: • Process ofdividing the market into groups (market segmentation) • Target marketing is marketing directed toward those groups an organization decides it can serve profitably.
- 27. Target Market Segmentation •Age of buyers (women in the age group 25-50 years) • Family life cycle-Married with or without children • Light users (Average usage 1-Later per year)
- 28. Types of Segmentation •Demographic segmentation • Psychographic segmentation • Benefit segmentation
- 29. Demographic Focuses on urbanscale of usage
- 30. Psychographic Getting rid fromthe mess of buying three different surface cleaners will motivate the buyers to go for our brand.
- 31. Benefit Segmentation Customer’s behaviorwill be positive toward the product because the company tried to meet all the desired needs and wants of its customers.
- 32. Recommendations We Recommend Super X 3in 1 Surface Cleaner