This document outlines the marketing plan for TOOPR, a two-in-one toothpaste that contains two flavors in one tube. The plan details the product as a toothpaste with two nozzles containing different flavors at an affordable price. It presents the mission to provide customer satisfaction and innovation, and the vision to offer high quality products and become customers' first choice. It also analyzes the current toothpaste market and competitors' products, prices, and market shares. The marketing mix discusses the distribution channels, and promotion strategies including advertising on TV, newspapers, social media and billboards, as well as sales promotions, discounts, and direct marketing.

1. [TOOPR]
Marketing Plan
Wajeeha Ali (90)
Afira Rashid (81)
Amna Jutt (98)
Zarish zahid (81)

2. Marketing Mix

3. Product
Two way toothpaste
Two flavors in one tube
2 flavors in the price of 1

4. A two way
toothpaste
Tube with
two nozzles
Cardboard
packaging
High quality
TOOPR
Actual Product
Toothpaste
Levels of TOOPR

6.  Attractive
 Two nozzles at both side
 Brand Logo
 3D Animation

7. • Flavor name
• Size
• Direction for use
• Ingredients

8. Consumer
Product
Convenience
Product
Classification of Toopr

9. Mission StatementMission Statement
We will provide our customer
sense of satisfaction and innovation
in our product to become a fast growing
consumers good industry by developing and
delivering innovative new product to
consumers product and marketing them
more efficiently

10. Vision statement
We aim to offer high
quality product to our consumers and to
create life time value in the customers
mind and thus bringing our product to
the height of excellence and also to be
the best in our business and
our customer’s first choice.

11. Current marketing situationCurrent marketing situation
Needs
Wants
Demands
Oral hygiene
Toothpaste
Toothpaste of well known brand

12. Market offering
• One way toothpaste
• Flavors: mint, pain relief,
strong teeth, strawberry flavors
• Price: from Rs. 165 to Rs. 330
• One way toothpaste
• Flavors: mint, pain relief,
strong teeth, strawberry flavors
• Price: from Rs. 165 to Rs. 330

13. Market Research
Sr. no. Brand name Size flavors Price
1. Colgate 160g Advanced
whitening
Rs. 165
2. Synsodyne 170g Pain relief Rs. 302
3. Pepsodent 170g Cavity
Fighter
Rs. 195
4. Medicam 170g Dental
Cream
Rs. 180

14. Market Share of Brands

26. Price
Price
ceiling
Product
price
Price
floor
Rs.260 Rs.23
5
Rs.199

27. Value based pricing

28. Place:
•Distributed:
Gujranwala, Lahore, Islamabad, Faisalabad, Multan
•Situated:
head office in GT Road Gujranwala, Pakistan

29. promotion

31. Advertisement
We advertise our product through
 Electronic Media
o News channels ( Ary news,
Duniya news)
o Entertainment Channels
(Hum TV)
 Newspaper
 Social Media
 Bill boards
 Radio

33. Teaser

34. Advertising
decisions
Advertising
decisions
• Advertising objective:
Informative advertising
• Promotion Budget:
Affordable
• Message strategy:
Message focus on customer befit
• Message execution:
Slice of life

35. Direct marketing
www.facebook.comTooprwww.facebook.comToopr

36. Sales promotionSales promotion
• Premium:
• 1 small toothbrush for children
• 1 small toothbrush for children
• 20% discount on special events.
• 1 small toothbrush for children
Discounts in Rana Umar store
• 1 small toothbrush for children
• 18+1 technique

37. Retailer and
wholesaler
Demand Demand
Producer Consumers
Promotions
Push promotion mix strategy