1. 10 STEP Marketing Plan for McDonald’s SM Fairview Alfredo B. Corpuz Jr. Feb 2011 Product Photo here Put your Blog Address Here.
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6. PTM needs to eat in a respectable place Reference: Maslow’s Hierarcy of Needs Marketing Management, 11 th ed, Philip Kotler I want to eat Ability to eat in a fast-food is a status symbol
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10. Example of a 2x2 competitive position map for toothpaste Close up Colgate kids Colgate Total + whiten Sensodyne Hapee Unique Hapee Complete + whitening Price vs. Age Matrix as of 2011 Hapee Fresh Close Up whiten Colgate Sensitive Colgate Fresh Unique Price/ Age Matrix 0-13 yrs 13-24 yrs 25-49 yrs 50yrs up High price Low Price
11. Example of a benefit positioning vs. brand map for toothpaste Benefit Positioning vs. Brand Matrix as of 2011 Harder to stand out amidst the competitive clutter.
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18. 6a. Show how product looks vs. competition Product shot 1 of direct competitors Product shot 2 of indirect competitors How product looks in supermarket shelves or point of sales
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21. 8a. Which of these modes does your product use? ** Pls. rank most used, 1-highest use
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