The document discusses Colgate's goals of fostering an inclusive and diverse workplace, providing oversight to its ethics and compliance organization, and working cooperatively with governments. It outlines Colgate's commitments to equal opportunity, a safe workplace, fair pay, and freedom of association for employees. The document also reviews Colgate's community support programs in several countries and strategies for strengthening its brand, such as product innovation, marketing, and celebrity endorsements.

2. To provide Colgate with a significant
competitive advantage by reducing total
delivered cost, extending technology resources
and developing excellence in purchasing,
logistics and sourcing processes.

3. › Bed innovative leader with our brands
everyday in every home

4.  Recognizing and valuing the many differences that
make us who we are is vital to our culture.
 This diversity includes more than the obvious traits,
like nationality, culture, race and gender.
 Our diversity also encompasses many differences
that are not so easily seen, such as life experiences,
religion, sexual orientation and family situations.

5.  "Our objective is to live our Managing with Respect
principles by fostering an inclusive workplace that
mirrors the diversity of the global marketplace. Such
an environment will provide all Colgate people with
the opportunity to make unique contributions to our
overall business success."

6.  To assist the Audit Committee of the Board of
Directors in overseeing the Global Ethics &
Compliance Organization and its activities by
providing senior management oversight.
 To assist the Global Ethics & Compliance
Organization in accomplishing its mission by
providing cross-functional resources to the
Organization where appropriate.

7.  To provide feedback to and consult with the Global
Ethics & Compliance Organization, thereby
providing that Organization with clear cross-
functional input as to the appropriateness and
effectiveness of the Organization’s initiatives.
 To provide to the Global Ethics & Compliance
Organization such other assistance and support as
may from time to time be considered appropriate by
the Committee

9.  It is our policy to work cooperatively with local and
national government; issues may arise that affect our
operations.
 After careful consideration, the Company will offer
opinions and recommendations to governments on
particular issues to support our business goals and
needs.

10.  Equal opportunity for employees at all levels regardless of
colour, race, gender, gender identity, age, ethnicity, national
origin, sexual orientation, marital status, veteran status,
disability or any other characteristic protected by law;
 A safe and healthy workplace protecting human health and
the environment;
 Paying employees a wage that enables them to meet at least
their basic needs, and providing employees the opportunity to
improve their skills and capabilities;
 Respecting employees’ lawful freedom of association

11.  Supporting Communities in Thailand, India and
Nepal
 Partnering with the Moroccan Ministries of
Health and Education
 Serving Rural South Africans with a Mobile
Dental Clinic
 Providing Assistance to Communities in Need in
Mexico and Brazil
 Encouraging Good Oral Health and
Environmental Responsibility in the Philippines

12.  - They take their product and change it a little bit by
adding or deducting a certain taste to the product so
that it can meet the consumers needs.
 - Colgate also understands that consumer decision
making is very important that's why they market
their products to be the #1 doctor's approved and
FDA approved recommended toothpaste.
 - Colgate's major advantages are the strength of its
brand and its strong, global presence

13.  Colgate established the Global Child Dental Health
Taskforce.
 For maintaining the Brand Equity in the market, to
develop new products, Colgate may give emphasis
on Research and Development Projects.
 Colgate Branding Strategy has a objective
strengthening its' business promotion network.
The company is undertaking advertising strategies
and campaigning programs with the objective of
reaching to the customers of India across income
classes.

14.  Colgate should emphasize on digital
marketing i.e online purchase.
 Colgate should use colorful paste to
create uniqueness.
 They should hire celebrities for
advertisement.
 In order to strengthen its' Brand Image
in the urban market of India, Colgate
may launch some oral care products
specifically targeting the urban youth
and the urban rich class.

16. THANK YOU!