1. The document outlines a 10 step marketing plan template for McDonald's SM Fairview store. It provides guidance on defining the target market, understanding customer needs and competition, analyzing the market size, and developing marketing strategies. 2. Key aspects of the plan include identifying the primary customer group, their needs and purchase criteria. It also evaluates competitors' products and positioning to identify opportunities. 3. The template covers the marketing mix - product, price, promotion, and place of distribution - and recommends determining an overall generic winning strategy of differentiation, low cost, niche or supply/distribution leverage.

1. 10 STEP Marketing Plan for McDonald’s SM Fairview Alfredo B. Corpuz Jr. Feb 2011 Product Photo here Put your Blog Address Here.

6. PTM needs to eat in a respectable place Reference: Maslow’s Hierarcy of Needs Marketing Management, 11 th ed, Philip Kotler I want to eat Ability to eat in a fast-food is a status symbol

10. Example of a 2x2 competitive position map for toothpaste Close up Colgate kids Colgate Total + whiten Sensodyne Hapee Unique Hapee Complete + whitening Price vs. Age Matrix as of 2011 Hapee Fresh Close Up whiten Colgate Sensitive Colgate Fresh Unique Price/ Age Matrix 0-13 yrs 13-24 yrs 25-49 yrs 50yrs up High price Low Price

11. Example of a benefit positioning vs. brand map for toothpaste Benefit Positioning vs. Brand Matrix as of 2011 Harder to stand out amidst the competitive clutter.

18. 6a. Show how product looks vs. competition Product shot 1 of direct competitors Product shot 2 of indirect competitors How product looks in supermarket shelves or point of sales

21. 8a. Which of these modes does your product use? ** Pls. rank most used, 1-highest use

28. SUMMARY

31. YOUR ASSIGNMENT AS A MARKETING STUDENT